1,721,098 research outputs found
Customer Satisfaction and Customer Loyalty at N Health Myanmar Laboratory (Aung Zaw, 2023)
Get PDFThe primary objective of this study is to examine the factors that influence customer satisfaction at N Health Myanmar and assess the impact of customer satisfaction on customer loyalty at the same establishment. Both primary and secondary data were employed. A sample size of 150 business-to-business clients was picked from a population of 242 using a simple random sampling procedure. The major data collection method was administering a structured questionnaire with a 5-point Likert scale. The data was subjected to multiple regression analysis for analysis purposes. The research revealed that factors such as reliability, customer service, and test availability exert a substantial impact on the level of customer satisfaction. Among the several factors, the factor that exerts the greatest influence on customer satisfaction at N Health Myanmar is the human element. Furthermore, the findings of the study indicate that customer satisfaction exerts a notable influence on the level of customer loyalty exhibited towards N Health laboratory. It is recommended that N Health implement comprehensive training programmes for all staff members in order to enhance the quality of patient care. Health officials want to consider using a Quality Management System (QMS) in order to ensure precision and the absence of errors in their outcomes. N Health should do an analysis of the various types of tests that consumers in Myanmar commonly undergo, with the aim of providing these laboratory tests locally
Effectiveness of Procurement and Supply Chain Management in Non-Governmental Organizations (Lwin Aung Zaw, 2023)
Get PDFThe objective of the study is to identify the important role of procurement and
supply chain management in non-governmental organizations in Myanmar and to
analyze the effectiveness of procurement practices and the performance of supply chain
management in development, social welfare, and rehabilitation activities in nongovernmental
organizations. The survey was conducted on 150 randomly selected
employees of ten non-governmental organizations in Myanmar with a structured
questionnaire. Most of the respondents agreed that procurement planning improved
their job performance and increased the number of good or service orders from various
projects. Procurement negotiation gives concessions and bargains, increases
collaborative relationships, and builds trust. Supply chain management is a major issue
in many organizations as firms realize the importance of creating an integrated
relationship with their suppliers and consumers. The study suggested that employees of
non-governmental organizations should be aware through training to achieve superior
knowledge in the entire procurement process at the organization
Effect of Counsumer Value on Green Purchase Intention Towards Organic Foods (Aung Zaw Latt, 2022)
Get PDFThis main objectives of the study are to examine the effect of consumer value on
green trust of green products, examine the effect of consumer value on green image of
green products and analyze the effect of brand trust and brand image on green purchase
intention towards organic foods. Both primary and secondary data are used. By using Taro
Yamane Formula, 310 respondents are selected among 1,394 members of Go Green,
Organic Valley, and Organic Myanmar. Google form is used to collect the survey. The
study reveals that among five consumer values (functional, social, conditional,
environmental, emotional), all consumer values except environmental value and emotional
values have positive significant effect on green trust. Among five consumer values, only
functional value and social vale have positive significant effect on green image of organic
foods. Social value is the most effective factor on both green trust and green image of the
organic products. It also found that both green trust and green image have positive effect
on organic purchase intention of the customers whereas brand image is the most effective
factor on purchase intention of the customers. Organic shops should attract consumers to
purchase organic food by posting advertisement via media such as Facebook, newspaper
and magazine as well as engaging healthcare professional expertise. Marketers should place
their products at the gym, yoga center and other sport centers to attract people who
emphasize healthy life style. Government officials should regularly publish the status of
environment damage such as pollutions, drought, soil damage, and crop failures etc. In
addition, officials and organic farming should share the farming literacy of organic farming
that reduces the environmental damage. Organic shops should reduce the operating costs
and regularly offer promotions such as discounts, samples, loyal programs. The Ministry
of Agriculture and Irrigation (MOAI) should also educate the farmers how to do organic
farming and support necessary equipment and seeds to the farmers
Impact of Health Indicators on Economic Growth in Myanmar ( Aung Zaw Myint, 2024)
Get PDFImprovement in health can foster economic growth through various channels,
including productivity, workforce participation, education, and investment in human
capital. The primary objective of this study is to analyze the link between health
indicators—health expenditure, life expectancy, infant mortality rate, and fertility
rate—and Myanmar's economic development. Empirical analysis is employed to
accomplish these goals. The primary sources of secondary data used in this analysis are
the World Bank and the Myanmar National Health, covering the years 2000–2021.
Results show that increases in life expectancy, fertility rate, and health spending are
positively correlated with GDP per capita, and that both the long- and short-term effects
of the infant mortality rate on economic growth are negative. It is required to extend
and invest in the health sector in Myanmar for the achievement of great and continuous
economic growth
SAVING BEHAVIOR OF GOVERNMENT STAFF IN ZABUTHIRI TOWNSHIP (Aung Zaw Oo,2019)
No full textThis study aim to describe the saving habit of Government staffs and to examine the influencing factors on Government staffs’ saving behavior. Therefore,in this analysis, the determinants of saving behavior among the Government staff in Zabuthiri Township are used in this study. This selects 108 respondents using a simple random method and collects survey questionnaires in June 2019. To discover the factors influencing, there are five determinants of saving behavior including financial literacy, parental factor, trust in financial institution, peer factor, and self -control. According to the finding of the study, saving behavior varies on level of financial knowledge. Besides, parent plays an important role in affecting their children in the conduct of saving. Furthermore, peer influence can have a great effect on saving behavior of government staff due to their close relationship other than parents. Lastly, no one can affect another easily. In other words, self control plays an important role for government staff to practice saving. Thus, based on this study, financial literacy is most important influencing factors to save money. Therefore to enhance knowledge of advantages of saving, financial institutions included in banks, insurance companies and microfinance institutions should do activities for encourage of financial literacy
A Study on the Human Resource Management System of Inya Lake Hotel, Yangon Region ( Aung Zaw Oo, 2024)
Get PDFThe role of human resource management is important for hotel industry
development. This study aims to identify the important role of human resource
management, which can improve knowledge and capacities for employees of a hotel
and its business. Furthermore, the study aims to examine the impact of human resource
management on hotel performance and employee satisfaction. The study used a
descriptive approach, conducting interviews with key personnel and collecting
questionnaire responses from 80 staff members of the Inya Lake Hotel. Additionally,
Inya Lake Hotel works systematically for its structured HR planning, recruitment
procedures, training and development initiatives, compensation packages, and health
and safety measures. The HRM survey results for Inya Lake Hotel show overall positive
feedback. The employee satisfaction survey reflects a positive outlook among staff. The
hotel performance survey shows strong results in all areas. Ultimately, Inya Lake Hotel
has effective HR management, high employee satisfaction, and strong performance. It
is suggested that implementing strong HRM practices can enhance employee
satisfaction and hotel performance
Factors Affecting Corporate Image and Reputation on Customer Trust and Loyalty towards Myanmar Apple Digital Inkjet Printing Company Limited (Htay Aung Zaw, 2025)
Get PDFThis study aims to examine the factors affecting corporate image, analyze the mediating effect of corporate reputation on the relationship between corporate image and customer trust, and analyze the effect of customer trust on customer loyalty towards Myanmar Apple Digital Inkjet Printing Company Limited. The sample size of 377 is determined using the Raosoft calculator, based on an unknown population size. Systematic sampling is employed by selecting every second customer of Myanmar Apple Digital Inkjet Printing Company Limited. Data collection is conducted through interviews from February 1 to March 31, 2025, using a 5-point Likert scale. Primary data are analyzed using descriptive statistics and linear regression techniques. Secondary data are obtained from research papers, academic journals, books, and credible websites. The findings reveal that corporate identity, advertising, and emotional attachment have significant and positive effects on corporate image. It is also found that corporate reputation mediates the relationship between corporate image and customer trust. Moreover, customer trust has a significant and positive effect on customer loyalty. Myanmar Apple Digital Inkjet Printing Company Limited focuses on maintaining a strong corporate identity, improving advertising strategies, offering personalized services to build emotional connections, and ensuring transparency and consistent service quality to strengthen its corporate reputation
Effects of organic fertilizer applied using the estimated mineralizable nitrogen method on nitrogen uptake, growth characteristics, yield, and yield components of Genkitsukushi rice (Oryza sativa)
Get PDFThe nitrogen (N) uptake, growth characteristics, and yield of the Genkitsukushi rice variety were evaluated over 2 years (2017 and 2018) of field experiments involving the application of poultry manure (PM), cow manure (CM), and compost (CP). Organic fertilizers were quantified as the estimated-mineralizable-nitrogen (EMN) based on the total N content. Compared with chemical fertilizer (CF100), CF50PM50 resulted in greater growth characters, N uptake, dry matter, and yield in both years. The PM (total N > 4%) had a higher N mineralization, a greater N availability to rice and thus, a greater contribution to yield. More N was available from CM and CP containing ∼2% of total N in the second year. In conclusion, an organic fertilizer with a higher total N (>4%) was compatible with the EMN method and let to increase N availability and yield of Genkitsukushi japonica rice.This study was supported by the Japanese Government (MEXT) Scholarship Program 2016-2019, Japan.To cite this article: Kyi Moe, Aung Zaw Htwe, Doan Cong Dien, Yoshinori Kajihara & Takeo Yamakawa (2020) Effects of organic fertilizer applied using the estimated mineralizable nitrogen method on nitrogen uptake, growth characteristics, yield, and yield components of Genkitsukushi rice (Oryza sativa), Journal of Plant Nutrition, 43:10, 1400-1417, DOI: 10.1080/01904167.2020.173089
Going Beyond Counting First Authors in Author Co-citation Analysis
Get PDFThe present study examines one of the fundamental aspects of author co-citation analysis (ACA) - the way co-citation
counts are defined. Co-citation counting provides the data on which all subsequent statistical analyses and mappings
are based, and we compare ACA results based on two different types of co-citation counting - the traditional type that
only counts the first one among a cited work's authors on the one hand and a non-traditional type that takes into
account the first 5 authors of a cited work on the other hand. Results indicate that the picture produced through this non-traditional author co-citation counting contains more coherent author groups and is therefore considerably clearer. However, this picture represents fewer specialties in the research field being studied than that produced through the traditional first-author co-citation counting when the same number of top-ranked authors is selected and analyzed. Reasons for these effects are discussed
- …
