1,720,967 research outputs found
PENGARUH BRAND IMAGE DAN WORD OF MOUTH COMMUNICATION TERHADAP KEPUTUSAN PEMBELIAN KOMPOR GAS RINNAI PADA KONSUMEN KELURAHAN CEREME TABA KOTA LUBUK LINGGAU
Get PDFPenelitian ini mengkaji pengaruh brand image dan word of mouth communication terhadap keputusan pembelian kompor gas Rinnai pada konsumen Kelurahan Cereme Taba Kota Lubuklinggau. Data yang digunakan dalam penelitian ini diperoleh dari kuesioner dan observasi serta dokumentasi langsung dengan pihak terkait. Dimana Metode pengambilan sampel dilakukan dengan menggunakan teknik Non-Probability Sampling, dengan metode Purposive Sampling. Analisis ini menggunakan dasar perhitungan regresi linier berganda, dengan menggunakan program SPSS.17.0 for Windows. Berdasarkan hasil perhitungan diperoeh persamaan Y= 17,072 + 0,301 X1 + 0,426 X2, nilai konstanta (a) sebesar 17,072 ini berarti bahwa apabila variabel brand image dan word of mouth communication tidak ada atau nilainya nol,maka nilai dari keputusan pembelian 17,072, sedangkan nilai koefesien regresi (b1) variabel brand image, sebesar 0,301, hal ini menunjukkan apabila nilai brand image meningkat sebesar satu satuan, maka nilai keputusan pembelian akan mengalami peningkatan sebesar 0,301. Sedangkan nilai koefesien regresi (b2) variabel word of mouth communication sebesar 0,426, hal ini menunjukkan apabila nilai word of mouth communication meningkat sebesar satu satuan, maka nilai keputusan pembelian akan mengalami peningkatan sebesar 0,426. Dari hasil perhitungan koefesien determinasi dapat diketahui bahwa nilai R2 sebesar 0,529. Hal ini menunjukkan bahwa varian keputusan pembelian dapat dijelaskan oleh varian brand image dan word of mouth communication sebesar sebesar 0,529 atau sebesar 52,9% dan setelah disesuaikan nilai sisanya 0,471 atau sebesar 47,1% dipengaruhi oleh variabel lain yang tidak dimasukan dalam penelitian. Berdasarkan hasil analisis diperoleh nilai fhitung = 36.571 ³ ftabel = 3,13diperoleh dengan menggunakan tingkat keyakinan 95%, α = 5%, dan df 2 (n-1) = 68-1 =67 (n adalah jumlah data), seghingga didapat nilai ftabel sebesar 3,13 sehingga Ho ditolak dan Ha diterima yang berarti terdapat pengaruh secara simultan (bersama-sama) antara Brand Image (X1) dan Word of Mouth Communication (X2) terhadap Keputusan Pembelian (Y) kompor gas Rinnai pada konsumen Kelurahan Cereme Taba Kota lubuklinggau
Pengaruh Literasi Keuangan Terhadap Pertumbuhan Usaha Pada UMKM Kota Lubuklinggau
Get PDFDalam penelitian ini yang menjadi objek penelitian yaitu anggota UMKM yang ada di kota Lubuklinggau, Metode yang digunakan dalam penelitian ini adalah metode kuantitatif dengan jumlah responden yang diteliti sebanyak 98 orang. Penelitian ini bertujuan untuk mengetahui pengaruh literasi keuangan terhadap pertumbuhan usaha pada UMKM Kota Lubuklinggau. Berdasarkan hasil penelitian literasi keuangan berpengaruh terhadap pertumbuhan usaha hal ini berdasarkan nilai t statistik sebesar 17,821 lebih besar dari tabel 1,96 dan nilai sebesar 0,00 lebih kecil dari 0,05, Oleh karena itu hipotesis yang menyatakan bahwa literasi keuangan memiliki pengaruh positif terhadap pertumbuhan UMKM terbukti kebenaranya. Teknik pengumpulan data dalam penelitian ini yaitu dengan melakukan observasi, kuesioner, dan dokumentasi
Going Beyond Counting First Authors in Author Co-citation Analysis
Get PDFThe present study examines one of the fundamental aspects of author co-citation analysis (ACA) - the way co-citation
counts are defined. Co-citation counting provides the data on which all subsequent statistical analyses and mappings
are based, and we compare ACA results based on two different types of co-citation counting - the traditional type that
only counts the first one among a cited work's authors on the one hand and a non-traditional type that takes into
account the first 5 authors of a cited work on the other hand. Results indicate that the picture produced through this non-traditional author co-citation counting contains more coherent author groups and is therefore considerably clearer. However, this picture represents fewer specialties in the research field being studied than that produced through the traditional first-author co-citation counting when the same number of top-ranked authors is selected and analyzed. Reasons for these effects are discussed
Variations on the Author
Get PDF“Variations on the Author” discusses two of Eduardo Coutinho’s recent films (Um Dia na Vida, from 2010, and Últimas Conversas, posthumously released in 2015) and their contribution to the general question of documentary authorship. The director’s filmography is characterized by a consistent yet self-effacing form of authorial self-inscription: Coutinho often features as an interviewer that rather than express opinions propels discourses; an interviewer that is good at listening. This mode of self-inscription characterizes him as an author who is not expressive but who is nonetheless markedly present on the screen. In Um Dia na Vida, however, Coutinho is completely absent form the image, while Últimas Conversas, on the contrary, includes a confessional prologue that moves the director from the margins to the center of his films. This article examines the ways in which these works stand out in the filmography of a director who offers new insights into the notion of cinematic authorship
Appropriate Similarity Measures for Author Cocitation Analysis
Get PDFWe provide a number of new insights into the methodological discussion about author cocitation analysis. We first argue that the use of the Pearson correlation for measuring the similarity between authors’ cocitation profiles is not very satisfactory. We then discuss what kind of similarity measures may be used as an alternative to the Pearson correlation. We consider three similarity measures in particular. One is the well-known cosine. The other two similarity measures have not been used before in the bibliometric literature. Finally, we show by means of an example that our findings have a high practical relevance.information science;Pearson correlation;cosine;similarity measure;author cocitation analysis
PENGARUH PELAYANAN TERHADAP KEPUASAN NASABAH PADA KANTOR PT BANK BCA CABANG LUBUKLINGGAU
Get PDFThe goal of this research was to know the effect of service on customers satisfaction in BCA Bank Lubuklinggau. The Population of this research was an of the customers which used Electronic Data Capture (EDC) in BCA Bank Lubuklinggau it was 65 persen in 2014, which each month the customer less that 5-6 persen. In this research all of the population used as sample (saturated sample) 65 persen  used  Electronis Data Capture (EDC) Transaction on BCA Bank Lubuklinggau branch. The accidental sampling is used in taking the sample in this research. It was a technioue taking the data in accidental way to make this research easy. In this reseach the technique of data analysis ware vallidity and reability. The asumtion test, reabilitas test and normalitas test regretion clasis aquatio liniear coefisien corelation test and partial test. The result of regretion aquation Y=12,062 + 0,759X . The result of coefisien corelation calculation know the B value was 0,718. It meant that the corelation between service and customer satisfaction in BCA Bank Lubuklinggau was strong. While R2  or determination coefisien was 0,516 or 51,6 % it meant the magmitudt effect of service to the customer satisfaction was 51,6%. While the rest west 48,4 % be effecfeel by the other variables, whish was not include in the research sush as product, servise, rate of bank, etc. From the calculation can get the result 8,198 more bigger ttabel = 1,960. Result t test show Ho rejected and Ha accepted, its mean variable servicesignificant effect to satisfaction on pt bank bca branch office lubuklinggau. Key words :Servise and customers satisfactio
Literature Analysis on Classroom Management in Early Childhood Education in Indonesia
Get PDFEffective classroom management in Early Childhood Education (ECE) in Indonesia is vital for creating a structured and engaging learning environment that accommodates the diverse cultural backgrounds and developmental needs of young learners. This study explores classroom management strategies at the ECE level through a comprehensive literature review, focusing on their role in fostering cognitive, social, and emotional development. By analyzing scientific articles, journals, and research reports, this research identifies key strategies, including: (1) play-based learning approaches, (2) flexible and responsive classroom layouts, (3) effective teacher-child communication, and (4) the development of self-regulation through consistent routines. The findings reveal that effective classroom management enhances children’s engagement, reduces behavioral issues, and promotes an inclusive and positive learning atmosphere. This study underscores the importance of culturally relevant approaches and offers practical insights for educators, policymakers, and curriculum developers. It also highlights the need for continuous teacher training to improve classroom management competencies. By addressing gaps in the existing literature, this research contributes to the development of tailored frameworks for Indonesia’s diverse educational context, ultimately supporting improved learning outcomes for young children
Dispelling the Myths Behind First-author Citation Counts
Get PDFWe conducted a full-scale evaluative citation analysis study of scholars in the XML research field to explore just how different from each other author rankings resulting from different citation counting methods actually are, and to demonstrate the capability of emerging data and tools on the Web in supporting more realistic citation counting methods. Our results contest some common arguments for the continued
use of first-author citation counts in the evaluation of scholars, such as high correlations between author rankings by first-author citation counts and other citation
counting methods, and high costs of using more realistic citation counting methods that are not well-supported by the ISI databases. It is argued that increasingly available digital full text research papers make it possible for citation analysis studies to go beyond what the ISI databases have directly supported and to employ more
sophisticated methods
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