1,720,963 research outputs found
Implementasi Program Corporate Social Responsibility Pt Nissan Motor Indonesia “Lingkungan Layak Huni” (Periode 2011-2016)
Full text linkSetiap Perseroan Terbatas memiliki kewajiban untuk melakukan tanggung
jawab sosial kepada masyarakat dan lingkungan yang tercantum dalam Undang-
Undang No.40 Tahun 2007 pasal 74. Tanggung jawab sosial yang dimaksud
adalah corporate social responsibility (CSR). Salah satunya PT Nissan Motor
Indonesia (PT NMI) yang melakukan tanggung jawab sosial melalui program
CSR “Lingkungan Layak Huni” di Desa Gunung Sari sejalan dengan visi PT NMI
yaitu “Enriching People’s Lives” melalui tiga pilar CSR Nissan, yaitu
pendidikan, lingkungan dan bantuan bencana alam. Dengan program CSR PT
NMI “Lingkungan Layak Huni” diharapkan dapat memperbaiki masalah sosial,
salah satunya kesenjangan ekonomi yang dapat membuat lingkungan tempat
tinggal tidak layak. Peneliti tertarik dengan program CSR PT NMI karena
program yang dilakukan perusahaan otomotive umumnya, banyak yang
berkontribusi pada pendidikan seperti PT Mitsubishi Motor.
Penelitian ini melakukan penelitian mengenai program CSR PT NMI
“Lingkungan Layak Huni” untuk mengetahui proses implementasi dan strategi
program CSR dari 5 tahapan process model CSR Coombs dan Holladay, yaitu
scanning and monitoring, formative research, create CSR initiative, communicate
CSR initiative dan evaluation and feedback.
Penelitian ini menggunakan paradigma post-positivist untuk memperbaiki
kesalahan yang ada pada program. Karena jenis penelitian ini kualitatif, maka
metode yang digunakan studi kasus deskriptif. Pengumpulan data dari pedoman
wawancara yang mewawancarai Head of Communication PT NMI dan
Communication Staff PT NMI dan data penelitian, peneliti dapatkan dari studi
kepustakaan. Analisis data yang digunakan Miles dan Huberman yang meringkas
data, menggabungkan data satu dengan yang lainnya dan membuat kesimpulan
data yang tajam.
Hasil penelitian pada penelitian ini bahwa PT NMI melakukan program
CSR “Lingkungan Layak Huni” terdapat satu tahapan dari process model CSR
Coombs dan Holladay yang tidak dijalankan oleh PT NMI yaitu evaluasi.
Evaluasi PT NMI based on the report. Evaluasi PT NMI untuk program CSR
“Lingkungan Layak Huni” dilakukan setiap tahunnya oleh Habitat for Humanity
Indonesia (HFH
Analisis pengaruh bauran pemasaran (produk, harga, promosi dan distribusi) terhadap minat beli minyak goreng XYZ
No full textKegiatan Divisi Digital Public Relations PT. Indomobil Trada Nasional (Indomobil Nissan)
Full text linkIndomobil Nissan mulai berkembang sejak 1991 hingga sekarang.
Indomobil Nissan menyadari bahwa perusahaan membutuhkan Public Relations
dalam dunia digital karena adanya perubahan kebutuhan dari publik dan semakin
berkembangnya dunia digital, maka dari itu lahirlah divisi Digital Marketing.
Digital Marketing membantu promosi dan publikasi informasi kepada publik
melalui social media, web site dan apps. Dengan adanya Digital Marketing
Indomobil Nissan dapat menjaga hubungan baik dengan publik dan mencapai
tujuan perusahaan. Selain itu dengan adanya Digital Marketing perusahaan
mengurangi cost perusahaan dalam melakukan aktivitas-aktivitasnya. Perusahaan
dalam melakukan aktivitas yang akan berdampak pada image perusahaan dan
awareness publik. Indomobil Nissan peduli pada pelanggannya dan publik tentang
otomotif.
Untuk mencapai tujuan, divisi Digital Marketing di Indomobil Nissan
yang tugasnya bersinggungan dengan hal-hal tersebut. Penulis dapat menjadi
Digital Marketing yang dibimbing oleh perusahaan untuk bekerja sesuai aturan
perusahaan dan sesuai dengan strategi-strategi yang perusahaan bentuk. Hal ini
membuat penulis dapat terlatih dalam divisi Digital Marketing di Indomobil
Nissan.
Dari penulisan laporan kerja magang ini, penulis dapat mendeskripsikan
strategi dalam penulisan artikel dengan teknik SEO dan dapat mempraktikkannya
selama magang di Indomobil Nissan. Penulis membuat artikel sebanyak dua buah
dalam sehari. Penulis dapat menjaga hubungan dengan publik secara tidak
langsung dengan memberikan informasi yang edukatif kepada publik melalui
www.indomobilnissan.com dan www.indomobildatsun.com.
Penulis juga menganalisis apps Nissan “My Nissan Car” untuk melihat
seberapa efektif apps. Dengan mendeskripsikan apps dan menyebutkan kelebihan
dan kekurangan dari adanya apps. Hal ini dibuat agar dapat melihat keaktifan
penggunaan apps pada customer.
Kegiatan divisi digital… , Anggreni, FIKOM UMN, 2018
iv
Penulis juga melakukan tugas diluar dari divisi Digital Marketing seperti
menghubungi cabang untuk update data penjualan used car dan perusahaan lain
untuk melakukan penawaran pembelian mobil COD, menghubungi cabang Nissan
untuk update penjualan used car dan menghubungi customer yang meminta
penewaran harga brosur Niss
PENGEMBANGAN KURIKULUM BERBASIS PENDIDIKAN KARAKTER
No full textCharacter education is a system of instilling character values in students which includes components of awareness, understanding, concern and high commitment to implement these values. The world of education recognizes a curriculum that is able to produce educational output in accordance with educational goals. The curriculum continues to experience development from various sides, including the development of a character education-based curriculum.So the authors feel the need to make writing that includes how to develop the values of cultural education, strategies and procedures for developing a curriculum based on character MI, assessing success and how to redevelop a curriculum based on character education.On this basis, our education must be managed properly and correctly in order to produce graduates of higher quality and ready to face the future "world" which is full of problems and challenges and can produce graduates who have noble character, namely: having intelligence as well as intelligence, having high creativity as well as polite and courteous in communicating. In other words, education must be able to carry out the character building mission (character building) so that students and their graduates can participate in filling development properly and successfully without leaving the values of noble character. Keywords: Develop, curriculum, character educatio
Experential Learning (Pembelajaran Berbasis Mengalami)
No full textLearning is the process of changing individual behavior as a result of interaction with the environment. It is a system consisting of components interacting with ano another to achieve the goals of teaching that has already been predetermined. One of the learning model that is often used in learning theory is experiential learning (experience-based) learning. Experiential learning was first introduced by David A. Kolb. Experiential learning is an effort to achieve the goals based on experiences that are constantly changing in order to improve the effectiveness of the learning outcomes themselves. The purpose of this experiential learning model is to influence students in three ways, namely: (a) changing student cognitive structure, (b) changing student attitudes, (c) extending existing student skills. Learning procedure in the experiential learning consists of 4 stages: (a) concrete experience, (b) reflection observation, (c) conceptualization / reflection observation, (d) active experimentation. David Kolb divides one's learning style into four categories: diverger, assimilator, converter and accomodator. Experiential learning is organized and implemented by focusing more on the things that are owned by students. This principle also relates to experience in performing tasks in the usual ways of learning undertaken by students.Keywords: Learning, experiment learning, learning outcome
Going Beyond Counting First Authors in Author Co-citation Analysis
Full text linkThe present study examines one of the fundamental aspects of author co-citation analysis (ACA) - the way co-citation
counts are defined. Co-citation counting provides the data on which all subsequent statistical analyses and mappings
are based, and we compare ACA results based on two different types of co-citation counting - the traditional type that
only counts the first one among a cited work's authors on the one hand and a non-traditional type that takes into
account the first 5 authors of a cited work on the other hand. Results indicate that the picture produced through this non-traditional author co-citation counting contains more coherent author groups and is therefore considerably clearer. However, this picture represents fewer specialties in the research field being studied than that produced through the traditional first-author co-citation counting when the same number of top-ranked authors is selected and analyzed. Reasons for these effects are discussed
Variations on the Author
Full text link“Variations on the Author” discusses two of Eduardo Coutinho’s recent films (Um Dia na Vida, from 2010, and Últimas Conversas, posthumously released in 2015) and their contribution to the general question of documentary authorship. The director’s filmography is characterized by a consistent yet self-effacing form of authorial self-inscription: Coutinho often features as an interviewer that rather than express opinions propels discourses; an interviewer that is good at listening. This mode of self-inscription characterizes him as an author who is not expressive but who is nonetheless markedly present on the screen. In Um Dia na Vida, however, Coutinho is completely absent form the image, while Últimas Conversas, on the contrary, includes a confessional prologue that moves the director from the margins to the center of his films. This article examines the ways in which these works stand out in the filmography of a director who offers new insights into the notion of cinematic authorship
Appropriate Similarity Measures for Author Cocitation Analysis
Full text linkWe provide a number of new insights into the methodological discussion about author cocitation analysis. We first argue that the use of the Pearson correlation for measuring the similarity between authors’ cocitation profiles is not very satisfactory. We then discuss what kind of similarity measures may be used as an alternative to the Pearson correlation. We consider three similarity measures in particular. One is the well-known cosine. The other two similarity measures have not been used before in the bibliometric literature. Finally, we show by means of an example that our findings have a high practical relevance.information science;Pearson correlation;cosine;similarity measure;author cocitation analysis
Dispelling the Myths Behind First-author Citation Counts
Full text linkWe conducted a full-scale evaluative citation analysis study of scholars in the XML research field to explore just how different from each other author rankings resulting from different citation counting methods actually are, and to demonstrate the capability of emerging data and tools on the Web in supporting more realistic citation counting methods. Our results contest some common arguments for the continued
use of first-author citation counts in the evaluation of scholars, such as high correlations between author rankings by first-author citation counts and other citation
counting methods, and high costs of using more realistic citation counting methods that are not well-supported by the ISI databases. It is argued that increasingly available digital full text research papers make it possible for citation analysis studies to go beyond what the ISI databases have directly supported and to employ more
sophisticated methods
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