1,720,989 research outputs found
THE EFFECTS OF CONSUMER INVOLVEMENT, ADVERTISER REPUTATION, AND ADVERTISING CLAIM ON ADVERTISING EFFECTIVENESS
No full textBachelor'sBACHELOR OF BUSINESS ADMINISTRATION WITH HONOUR
EFFECTS OF AD CREATIVITY AND AD REPETITION ON CONSUMER ATTITUDES, FEELINGS AND RECALL
No full textBachelor'sBACHELOR OF BUSINESS ADMINISTRATION WITH HONOUR
CONSUMER-BRAND RELATIONSHIP: SITUATION AND SELF CONCEPT INFLUENCE
No full textBachelor'sBACHELOR OF BUSINESS ADMINISTRATION WITH HONOUR
The impact of the passage of time on consumer evaluation of experience and credence qualities in a service
No full textAlthough research on consumer evaluation/perception of attribute quality is extensive, few have investigated the factors influencing perception of credence qualities, qualities that cannot be determined immediately after product use. Two sets of credence qualities were identified, those that can be determined through the acquisition of expert information and those that are determinable only through the passage of time after product use. Using a home banking service as the experimental context, subjects used the service by requesting a specified transaction to be carried out. They learnt how accurate it was carried out either immediately or a simulated one month after using the service. It was found that how soon subjects received information about its transactional accuracy influenced their evaluation/perception of its credence qualities that are related to the passage of time (e.g. security of personal access code and confidentiality of financial record) but not those that were not related to the passage of time but could be determined through the acquisition of expert information (e.g., sophistication of computer language used). As predicted, subjects who learnt a month later that their requested transaction was accurately carried out rated security and confidentiality higher than those who received the same information but immediately after use. Those who experienced an inaccurate service rated such qualities significantly lower when they learnt of its inaccuracy a month later than immediately after use. No difference in perception was found for credence qualities that are determinable through an expert and not over time. The results suggest that similarity between the known and perceived attribute qualities in terms of whether they are revealed over time or independently of time (such as through expert information) is a major influence on consumer's evaluation/perception of credence qualities. Theoretical, methodological, and managerial implications arising from this research are furnished.Business, Sauder School ofGraduat
Consumers\u27 Perception of Parallel Imported Products: A Case Study of Singaporeans\u27 Behaviour on Cosmetics and Fragrances
Get PDFPersepsi konsumen terhadap produk impor cenderung sangat beragam. Keberagarnan persepsi konsumen tersebut dipengaruhi oleh beberapa variabel, di antaranya kategori produk, tujuan membeli produk, diskon yang diharapkan konsumen, merek produk dari perusahaan penghasil produk. Selain variabel tersebut, keberagaman persepsi konsumen juga dipengaruhi perbedaan segmen konsumen, seperli unzur, gender, tingkat pendidikan, pekerjaan, don penghasilanr. Artikel ini membahas persepsi konsumen terhadap produk impor dengan mengambil studi kasus perilaku konsumen di Singapore terhadap produk impor utztuk jenis kosmetik dan parfum.
Keywords: brand: consumerdiscount: imported products: satisfactio
The power of money: a cross-cultural analysis of business-related beliefs
No full textThis study compared beliefs in money, business ethics and social responsibility, and guanxi; and Machiavellian personality among youths in two Asian economies--Hong Kong and Singapore--and two Western economies--Canada and Hawaii. It found interesting variations across economies. The factors that influence how much one believes in the power of money also varied.
EFFECTS OF ATTACHMENT ORIENTATION ON GIFT SELECTION AND RELATIONSHIP PERSPECTIVE
No full textBachelor'sBACHELOR OF BUSINESS ADMINISTRATION WITH HONOUR
POLYMORPHIC JELLIES: REMOLDING THE COMPLETENESS HEURISTIC
No full textBachelor'sBACHELOR OF BUSINESS ADMINISTRATION WITH HONOUR
Going Beyond Counting First Authors in Author Co-citation Analysis
Get PDFThe present study examines one of the fundamental aspects of author co-citation analysis (ACA) - the way co-citation
counts are defined. Co-citation counting provides the data on which all subsequent statistical analyses and mappings
are based, and we compare ACA results based on two different types of co-citation counting - the traditional type that
only counts the first one among a cited work's authors on the one hand and a non-traditional type that takes into
account the first 5 authors of a cited work on the other hand. Results indicate that the picture produced through this non-traditional author co-citation counting contains more coherent author groups and is therefore considerably clearer. However, this picture represents fewer specialties in the research field being studied than that produced through the traditional first-author co-citation counting when the same number of top-ranked authors is selected and analyzed. Reasons for these effects are discussed
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