75,206 research outputs found
Markkinointistrategia Jm Brand Oy : case: PUTTON
No full textTämän opinnäytetyön tarkoituksena on saada selville, kuinka toimeksiantajan uuden tuotteen saa kuluttajille markkinointistrategian avulla. Opinnäytetyössä luodaan markkinointistrategia verkkokyselyn ja testikäyttäjien perusteella JM Brand Oy:n käyttöön. Tavoitteena on saada yritykselle mahdollisimman paljon tietoa eri markkinoinnin muodoista ja miten niitä voi hyödyntää tuotteen markkinoinnissa. Toimeksiantajan tuote on vielä kehitysvaiheessa, jolloin on tärkeää selvittää herättääkö tuote asiakkaissa mielenkiintoa ja minkälaiset markkinointikanavat tavoittavat uudet potentiaaliset asiakkaat.
Opinnäytetyön teoreettisessa viitekehyksessä käydään läpi markkinoinnin eri muodot sekä tutkimukseen liittyviä myyntikanavia, jotka pohjautuvat faktoihin sekä kirjallisuuteen. Teoreettinen osuus antaa tietoa toimeksiantajalle eri toimintatavoista ja kanavista, joita yritys voi hyödyntää tulevaisuudessa.
Tutkimusosuus tässä opinnäytetyössä tehdään kvantitatiivisena sekä kvalitatiivisena tutkimuksena. Kvantitatiivinen tutkimus tehdään internetkyselylomakkeella, joka lähetetään Laurean opiskelijoille sekä henkilökunnalle ja kvalitatiivinen osuus haastattelemalla tuotetestausryhmää. Nämä kaksi tutkimustapaa antavat paljon tietoa siitä, kuinka kaksi eri ryhmää reagoivat tuotteeseen. Ensimmäinen ryhmä ainoastaan tietää tuotteen ja pystyy kertomaan heidän ensireaktionsa tuotteesta ja toinen ryhmä antaa mielipiteitä siitä mikä toimii ja mikä ei toimi. Kun tuote on uusi, on tärkeää tietää, mitä mieltä potentiaaliset asiakkaat ovat tuotteesta. Tutkimuksien perusteella markkinointistrategia etsii parhaita mahdollisia ratkaisuja toimeksiantajalle tulevaisuudelle.
Johtopäätöksinä todettiin markkinoinnin kohdentuvan 18-25 vuotiaille miehille ja naisille sosiaalisen median kautta. Myyntikeinona kivijalkamyymälä tavoittaa tämän kohderyhmän parhaiten. Tämän opinnäytetyön pohjalta luodaan toimeksiantajalle markkinointistrategia, joka tarkastelee tuotteen kohderyhmän, miten kohderyhmälle markkinoidaan ja mitkä ovat tärkeimmät myyntikanavat.Marketing strategy JM Brand Oy : case: PUTTON
The purpose of this thesis was to obtain information about how the client can launch their product to customers via a marketing strategy. In this thesis the marketing strategy was based on the results of an online survey and test users experiences for the use of JM Brand Oy. The objective was to provide information about different forms of marketing and how to utilize them in product marketing. The client’s product is still in test phase therefore it is very important for them to know if the product raises any interest among potential customers and which marketing channels are the best for potential customers.
The theoretical part of the thesis includes information on different forms of marketing and sales channels based on facts and literature. The theoretical section provides information for the client which can be used in the future.
The empirical part of this thesis is a mix of quantitative and qualitative research. The quantitative part was based on the results of the internet survey sent to Laurea students and staff and the qualitative part was made by interviewing a selected group. These methods provided a lot of information about how two different groups react to the product. The first group had only basic knowledge of product and provided information about first impressions. The second group informed on how the product worked and what could be improved. As the product is new it is important to know what the potential customers think about the product. Based on these studies this thesis sought to find the best possible solutions for JM Brand Oy in the form of marketing strategy.
The results show that marketing should focus on men and woman aged 18-25 through social media and the best way to sell the product is through physical stores. The marketing strategy for the client was made based on this thesis which examined the target group for the product, how to market to the target group and find the most important sales channels
New Dwarfing Apple Rootstocks 'JM 1', 'JM 7' and 'JM 8'
No full textAn apple rootstock improvement program at the Morioka Branch, Horticulture Research Station, now reorganized as the Apple Research Center, NIFTS, was started in 1972. Main objectives of the program were: to develop excellent rootstocks that are able to control tree size favorably; to resist diseases and pests such as crown rot (Phytophthora cactorum. P cambivora), wooly apple aphid (Eriosoma lanigerum); to tolerate water-logged soils; and to propagate easily by hardwood cuttings. A controlled cross of Malus prunifolia 'Seishi' x 'M.9' was made during 1972 -1975. Over the next 11 years initial screening of the seedlings continued at Morioka and three clones together with other seven clones were selected in 1984 with the desirable characteristics for putative vigor estimated by bark/wood ratio of root and propagative ability. Beginning in 1985, these rootstock selections were subjected to field trials executed by 12 experiment stations located in apple growing districts in Japan. Based on orchard performance and observation of disease and pest resistance, 'JM 1','JM 7'and 'JM 8' were released in 1996, and registered as No.7443,7444,7445 respectively, under the Plant Variety Protection and Seed Act of Japan to keep plant breeder's right on September 21,1999. Three JM rootstocks were resistant to crown rot disease and wooly apple aphid. 'JM 7' and 'JM 8' were also resistant against CLSV, but 'JM 1' was susceptible. 'JM 1'and'JM 7' were less susceptible to fire blight than' M.26' Over 90% of cuttings in 'JM 7', over 80% in 'JM 1', over 70% in 'JM 8' rooted by using hardwood cuttings in the nursery, while 0 - 8% in 'M.9EMLA' and 'M.26EMLA'. Average shoot diameters were 6.6 to 7.0 mm and length of shoots were 77 to 101 cm. Rooting abilities of these JM rootstocks are much better than 'M.9EMLA' and 'M.26EMLA.' Observations of 'Fuji' trees over 15 seasons in the orchard at Morioka proved that 'JM 1', 'JM 7' and 'JM 8' produced trees smaller than 'M.9EMLA'. Trees on 'JM 7'and'JM 8' tend toward typical overgrowth of the rootstocks. Three JM rootstocks produced very low number of suckers and very low amount of burrknots compared to 'M.9EMLA' and 'M.26EMLA'. Trees of 'Fuji' on JM rootstocks had similar precocity to 'M.9EMLA.' Cumulative yield efficiency of 'Fuji' was highest in 'JM 7', and it was higher in 'JM 1' and 'JM 8' than that of 'M.9EMLA' or 'M.26EMLA'. Fruit weight, red color development, soluble solids content, titratable acidity, and flesh firmness of 'Fuji' were measured. Large differences were not found in these traits except for soluble solids content and flesh firmness among the fruits. Average soluble solids and flesh firmness were higher in JM rootstocks than 'M.9EMLA' and 'M.26EMLA' every year. Our results suggest that resistance to several diseases and pests are better, and the trees are more productive on these JM rootstocks than they are on 'M.9EMLA' or 'M.26EMLA'. We regard these new rootstock varieties as worthy replacements for 'M.9' and 'M.26' in Japan.departmental bulletin pape
On Jm-Hadamard matrices
No full textAbstractIn this paper, we use the Sylvester's approach to construct another Hadamard matrix, namely a Jm-Hadamard matrix, from a given one. Consequently, we can generate other 2m-1 Hadamard matrices from the constructed Jm-Hadamard matrix. Finally, we also discuss the Kronecker product of an Hadamard matrix and a Jm-Hadamard matrix
New Semi- and Extremely Dwarfing Apple Rootstocks, ' JM 2' and ' JM 5'
No full textJM 2' is a semidwarfing and 'JM 5' is an extremely dwarfing apple rootstock released in 1997 by the National Institute of Fruit Tree Science (NIFTS), Ministry of Agriculture, Forestry and Fisheries. 'JM 2'and 'JM 5' originated from a controlled cross of Malus prunifolia 'Seishi' x 'M.9' made during 1972 - 1975 to obtain new dwarfing rootstock clones that are easy to propagate by hardwood cutting. Over the next 11 years, seedling screening continued at Morioka, and these two clones together with other eight clones were selected in 1984 with the desirable characteristics for putative vigor estimated by the bark/ wood ratio of roots and their propagative ability. Beginning in 1985, these rootstock selections were entered into the regional trial conducted at 12 research sites in apple growing districts in Japan, as selection number Apple Rootstock Morioka No.2 and 5. Based on orchard performance and observations of disease and pest resistance, rootstock varieties were ultimately selected and released as 'JM 2' and 'JM 5' in 1997 and registered as No.8223 and 8224 under the Plant Variety Protection and Seed Act of Japan on July 31, 2000. The rooting abilities of these two JM rootstocks were much better than two other varieties, 'M.9EMLA' and 'M.26EMLA'. Over 90% of 'JM 2' cuttings and over 80% of 'JM 5' cuttings were rooted by using hardwood cutting in the nursery, whereas for 'M.9EMLA' and 'M.26EMLA' fewer than 7% of the cuttings were rooted in this manner. Average shoot lengths of 'JM 2' and 'JM 5' were 82 and 73 cm with shoot diameters of 6.4 and 6.1 mm respectively. 'JM 2' and 'JM 5' were resistant to crown rot (Phytophthora cactorum, P. cambivora). 'JM 2' was susceptible to wooly apple aphid (Eriosoma lanigerum) but 'JM 5' was resistant. On the other hand, 'JM 2' was resistant against Apple chlorotic leaf spot virus (ACLSV), but 'JM 5' was susceptible. 'JM 2' was less susceptible to fire blight (Erwinia amylovora) than 'M.26'. Observations of 'Fuji' trees on 'JM 2' and 'JM 5' over 14 seasons in the orchard at Morioka proved that 'JM 2' was a semidwarfing rootstock, whereas 'JM 5' was an extremely dwarfing rootstock. 'Fuji' trees on 'JM 2' and 'JM 5' tended toward overgrowth of the rootstock. The number of suckers in 'JM 2' was similar to 'M.9EMLA' and very low in 'JM 5'. The two JM rootstocks produced very low amount of burrknots compared to 'M.9EMLA' and 'M.26EMLA'. The cumulative yield efficiency of 'Fuji' was lower on 'JM 2', but was higher on 'JM 5' than that of 'M.9EMLA'. Fruit weight, red color development, soluble solids content, titratable acidity, and flesh firmness of 'Fuji' were measured. Large differences were not found in these traits except for lower fruit weight in 'JM 2' In 'JM 5', soluble solids content and flesh firmness were higher than those of 'M.9EMLA' and 'M.26EMLA' . Our results suggest that these two new rootstock varieties are worthy replacements for Marubakaido [Malus prunifolia (Willd.) Borkh.] or 'M.27' in Japan.departmental bulletin pape
Managing Cryptosporidiosis: An Update
No full textGay, JM. (1997). Managing Cryptosporidiosis: An Update. Retrieved from the University Digital Conservancy, https://hdl.handle.net/11299/118837
The SSC of the Generalised Jahangir’s Graph Jm,k and its Algebraic Characterizations
No full textIn this article, we present important combinatorial and algebraicproperties of spanning simplicial complex (SSC) of the generalised Jahangir’sgraph Jm,k. We describe the relation to find f−vectors associatedto Δs(Jm,k) and determine the Hilbert series for the SR-ring KΔs(Jm,k).In the end, we present the associated primes of the facet ideal IF(Δs(Jm,k))and the Cohen-Macaulay characterization of the SR-ring of Δs(Jm,k).AMS (MOS) Subject Classification Codes: Primary 13-P10, Secondary 13-F20, 13-C14, 13-H10.Corresponding Author: Agha KashifKey Words: Simplicial Complexes, f-vectors, Spanning Trees, Face Ring, Hilbert Series, CohenMacaulay
To <i>JM</i> on Its 75th Anniversary
No full text This article discusses how Journal of Marketing ( JM) has influenced marketing science and practice by publishing articles on substantive topics relevant to customers, managers, organizations, markets, and society. The journal's 75th anniversary coincides with the 50th anniversary of the Marketing Science Institute (MSI). Frequently, JM and MSI have collaborated to address important substantive marketing issues identified in MSI's Research Priorities. The author highlights seminal articles on brand equity; business-to-business marketing (including sales force management); connecting marketing information, metrics, and strategy; consumer behavior; innovation, new product development. and product management; marketing orientation and capabilities; and market research, methodology and services. She also draws attention to articles that have won the Sheth Foundation/ JM Award and the H. Paul Root Award. The article describes how JM‘s knowledge dissemination is amplified by powerful social network effects. Ideas in JM articles diffuse through the business community, influencing the mind-set of managers worldwide. </jats:p
Uterine transplantation: a promising surrogate to surrogacy?
No full textUterine transplantation: a promising surrogate to surrogacy?
Grynberg M1, Ayoubi JM, Bulletti C, Frydman R, Fanchin R.
Author information
Abstract
Infertility due to the inability of the uterus to carry a pregnancy ranks among the most unresolved issues in reproductive medicine. It affects millions of women worldwide who have congenital or acquired uterine affections, often requiring hysterectomy, and potentially represents a considerable fraction of the general infertile population. Patients suffering from severe uterine infertility are currently compelled to go through gestational surrogacy or adoption; both approaches, unfortunately, deprive them of the maternal experience of pregnancy and birth. Uterine transplantation represents an outstanding, yet complex, perspective to alleviating definitive uterine infertility. In the past decades, a number of scientific experiments conducted both in animals and women, focusing on uterine transplantation, have led to promising results. Collectively, these findings undoubtedly constitute a sound basis to clinically apply uterine transplantation in the near future. This paper is, however, an overview not only of the extent and limitations of accumulated scientific knowledge on uterine transplantation, but also its ethical implications, in an effort to define the actual place of such an approach among the therapeutic arsenal for alleviating infertility.
© 2011 New York Academy of Sciences
JM-20, a Benzodiazepine-Dihydropyridine Hybrid Molecule, Inhibits the Formation of Alpha-Synuclein-Aggregated Species
No full text\ua9 2022, The Author(s), under exclusive licence to Springer Science+Business Media, LLC, part of Springer Nature.Studies showed that JM-20, a benzodiazepine-dihydropyridine hybrid molecule, protects against rotenone and 6-hydroxydopamine neurotoxicity. However, its protective effects against cytotoxicity induced by endogenous neurotoxins involved in Parkinson’s disease (PD) pathogenesis have never been investigated. In this study, we evaluated the ability of JM-20 to inhibit alpha-synuclein (aSyn) aggregation. We also evaluated the interactions of JM-20 with aSyn by molecular docking and molecular dynamics and assessed the protective effect of JM-20 against aminochrome cytotoxicity. We demonstrated that JM-20 induced the formation of heterogeneous amyloid fibrils, which were innocuous to primary cultures of mesencephalic cells. Moreover, JM-20 reduced the average size of aSyn positive inclusions in H4 cells transfected with SynT wild-type and synphilin-1-V5, but not in HEK cells transfected with synphilin-1-GFP. In silico studies showed the interaction between JM-20 and the aSyn-binding site. Additionally, we showed that JM-20 protects SH-SY5Y cells against aminochrome cytotoxicity. These results reinforce the potential of JM-20 as a neuroprotective compound for PD and suggest aSyn as a molecular target for JM-20
Translation and interpretation: Translation redundancy reconsidered
No full textInterpretation is an integral part of the process of translating. This article raises the question of whether interpretation fo a literary work by a translator should be guided by extratextual factors or not. The discussion is illustrated with examples taken from David Hawkes' translation of a Chinese classic, A Dream of Red Mansions. As the work of a scholar-translator, Hawkes' version is richly supplemented with disclosures concerning the characters and explanations of the cultural environment embodied in the novel. In many cases, however, this translation procedure is redundant and explanatory, enlightening the readers but at the same time robbing them of the pleasure of literary interpretation and cultural exploration. By means of this illustration of translation redundancy, the author points out that there is difference between a scholar who helps the interpretation fo a work and a translator who presents a work close to its original version. It is particularly important to pay attention tot his difference in literary translations in a cross-cultural situation involving two enormously different cultures.Language & LinguisticsA&HCI0ARTICLE1,SI115-12
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