1,721,037 research outputs found
Brand entertainment and its influence on brand equity: a comparative study between UK and Italy
No full textMarketing e Storytelling. Creare valore al vino
No full textUna disamina tecnica del contributo dello storytelling alla value creation del vin
Dallo spot allo storytelling
No full textCosa significa Storytelling e quali ne sono gli assi portant
Lo Storytelling del Sangiovese nell'era digitale
No full textIl libro riporta i contenuti della prima Winter School Sanguis Jovis,
che si è tenuta a Montalcino nell’inverno 2018. La Scuola ha
visto alternarsi in cattedra diverse persone, ciascuna portatrice
di una visione unica e originale dello storytelling. Il loro racconto,
durato tre giorni, si è composto nella mente degli allievi, con
colori e toni diversi e un tratto comune: parlare di vino.
Il volume si compone sostanzialmente di tre parti:
•la prima, più didascalica, spiega cosa sia lo Storytelling, come
vada inteso e quali ne siano i momenti tecnici fondamentali;
•la seconda raccoglie invece i contributi dei relatori, le loro
visioni e narrazioni su cosa significhi raccontare un vino;
•la terza si compone della lectio magistralis con cui il Presidente
di Sanguis Jovis, il professor Attilio Scienza, ha concluso i lavori
della Scuola
Touch point. Comunicare nell'iperconnessione
No full textIl volume raccoglie in forma organizzata i contributi dei relatori dei Marketing Talk Show della Luiss Business School. Presenta inoltre due saggi dei curatori del volume ("Touch point", di Alberto Mattiacci e "Il communication network: architettura, player, relazioni di oggi e di domani", di Federica Ceccotti).The volume brings together in an organized manner the contributions of the speakers of the Marketing Talk Show LUISS Business School. It also presents two essays by the editors of the volume ("" Touch Point "," Alberto Mattiacci and "" The communication network architecture, player, relationships today and tomorrow "," Federica Ceccotti)
Misurare la qualità del servizio dell’operatore logistico nella supply chain alimentare: risultati di un’indagine empirica
Full text linkL’obiettivo dell’articolo è analizzare quali siano le variabili di servizio su cui si fonda la soddisfazione dei clienti degli operatori logistici all’interno della catena di fornitura alimentare. A tal fine, gli autori hanno condotto una ricerca empirica in ambito business-to-business, basata su un’analisi della letteratura in tema di relazione tra industria e distribuzione, con particolare riferimento alla relazione tra industria-operatori logistici-distribuzione, evidenziando i principali contributi e gap esistenti
Big data visualisation, geographic information systems and decision making in healthcare management
No full textPurpose: The World Health Organisation estimates that 92 per cent of the world’s population does not have access to clean air. The World Bank in 2013 estimated that only air pollution (AP) was responsible for a $225bn cost in lost productivity. The purpose of this paper is to contribute to the current scholarly debate on the value of Big Data for effective healthcare management. Its focus on cardiovascular disease (CVD) in developing countries, a major cause of disability and premature death and a subject of increasing research in recent years, makes this research particularly valuable. Design/methodology/approach: In order to assess the effects of AP on CVD in developing countries, the city of Bangalore was selected as a case study. Bangalore is one of the fastest growing economies in India, representative of the rapidly growing cities in the developing world. Demographic, AP and CVD data sets covering more than 1m historic records were obtained from governmental organisations. The spatial analysis of such data sets allowed visualisation of the correlation between the demographics of the city, the levels of pollution and deaths caused by CVDs, thus informing decision making in several sectors and at different levels. Findings: Although there is increasing concern in councils and other responsible governmental agencies, resources required to monitor and address the challenges of pollution are limited due to the high costs involved. This research shows that with developments in the domains of Big Data, Internet of Things and smart cities, opportunities to monitor pollution result in high volumes of data. Existing technologies for data analytics can empower decision makers and even the public with knowledge on pollution. This paper has demonstrated a methodological approach for the collection and visual representation of Big Data sets allowing for an understanding of the spread of CVDs across the city of Bangalore, enabling different stakeholders to query the data sets and reveal specific statistics of key hotspots where action is required. Originality/value: This research has been conducted to demonstrate the value of Big Data in generating a strategic knowledge-driven decision-support system to provide focused and targeted interventions for environmental health management. This case study research is based on the use of a geographic information system for the visualisation of a Big Data set collected from Bangalore, a region in India seriously affected by pollution
Going Beyond Counting First Authors in Author Co-citation Analysis
Full text linkThe present study examines one of the fundamental aspects of author co-citation analysis (ACA) - the way co-citation
counts are defined. Co-citation counting provides the data on which all subsequent statistical analyses and mappings
are based, and we compare ACA results based on two different types of co-citation counting - the traditional type that
only counts the first one among a cited work's authors on the one hand and a non-traditional type that takes into
account the first 5 authors of a cited work on the other hand. Results indicate that the picture produced through this non-traditional author co-citation counting contains more coherent author groups and is therefore considerably clearer. However, this picture represents fewer specialties in the research field being studied than that produced through the traditional first-author co-citation counting when the same number of top-ranked authors is selected and analyzed. Reasons for these effects are discussed
Variations on the Author
Full text link“Variations on the Author” discusses two of Eduardo Coutinho’s recent films (Um Dia na Vida, from 2010, and Últimas Conversas, posthumously released in 2015) and their contribution to the general question of documentary authorship. The director’s filmography is characterized by a consistent yet self-effacing form of authorial self-inscription: Coutinho often features as an interviewer that rather than express opinions propels discourses; an interviewer that is good at listening. This mode of self-inscription characterizes him as an author who is not expressive but who is nonetheless markedly present on the screen. In Um Dia na Vida, however, Coutinho is completely absent form the image, while Últimas Conversas, on the contrary, includes a confessional prologue that moves the director from the margins to the center of his films. This article examines the ways in which these works stand out in the filmography of a director who offers new insights into the notion of cinematic authorship
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