1,722,328 research outputs found
Semiotic Analysis Of Burger King Rebranding Introduction Video
Full text linkMelalui platform media sosial seperti You Tube pemirsa dapat memilih informasi yang paling relevan dan favorit. Mereka mengontrol aliran informasi mereka sendiri sesuai keinginan mereka. Fenomena ini mendorong pengiklan untuk mencari cara yang lebih menarik dengan menggunakan logo, tema visual merek dan tipografi sebagai bagian dari teknik strategi pemasaran melalui periklanan. Hal ini terlihat pada video pengenalan rebranding Burger King. Penelitian ini bertujuan untuk menganalisis unsur semiotika tipografi dalam video ini dan mengetahui makna dari komponen-komponen tersebut.Kata Kunci: Analisis Semiotik, Rebranding Burger King, Video Pengenala
Going Beyond Counting First Authors in Author Co-citation Analysis
Full text linkThe present study examines one of the fundamental aspects of author co-citation analysis (ACA) - the way co-citation
counts are defined. Co-citation counting provides the data on which all subsequent statistical analyses and mappings
are based, and we compare ACA results based on two different types of co-citation counting - the traditional type that
only counts the first one among a cited work's authors on the one hand and a non-traditional type that takes into
account the first 5 authors of a cited work on the other hand. Results indicate that the picture produced through this non-traditional author co-citation counting contains more coherent author groups and is therefore considerably clearer. However, this picture represents fewer specialties in the research field being studied than that produced through the traditional first-author co-citation counting when the same number of top-ranked authors is selected and analyzed. Reasons for these effects are discussed
Variations on the Author
Full text link“Variations on the Author” discusses two of Eduardo Coutinho’s recent films (Um Dia na Vida, from 2010, and Últimas Conversas, posthumously released in 2015) and their contribution to the general question of documentary authorship. The director’s filmography is characterized by a consistent yet self-effacing form of authorial self-inscription: Coutinho often features as an interviewer that rather than express opinions propels discourses; an interviewer that is good at listening. This mode of self-inscription characterizes him as an author who is not expressive but who is nonetheless markedly present on the screen. In Um Dia na Vida, however, Coutinho is completely absent form the image, while Últimas Conversas, on the contrary, includes a confessional prologue that moves the director from the margins to the center of his films. This article examines the ways in which these works stand out in the filmography of a director who offers new insights into the notion of cinematic authorship
Technology, employee ownership, and the organization of work
No full textUniversity of Minnesota Ph.D. dissertation. August 2025. Major: Business Administration. Advisor: Avner Ben-Ner. 1 computer file (PDF); vii, 164 pages.This dissertation examines the relationship between technology, employee ownership, and the organization of work. It consists of two chapters. The first examines the effects of robot adoption on employment and skills in U.S. manufacturing plants. Using a difference-in-differences method, I find an increase in job postings and employment in plants that adopt robots compared to non-adopters matched by industry and labor market. Requirements for design, maintenance and other technical skills increase for those who work with robots. Non-adopters lose employment reflecting negative spillover effect from adopters. These findings suggest increased competitiveness of robot adopters that raise output not only in the robotized stage of production but have positive spillover effects in the rest of the plant and in other plants within the same firm. Industry-level employment effects are negligible due to counterbalancing gains and losses. Plant, firm, and industry level analyses suggest that productivity and human-robot complementarity effects dominate displacement, with job losses limited to outcompeted non-adopters. The second chapter explores how broad-based employee stock ownership plans (ESOPs) affect employee satisfaction. Examining workers’ reviews of their employers on Glassdoor, I compare employee satisfaction between firms where workers own company shares through an employee stock ownership plan (ESOP) and conventional firms where they do not. Focusing on establishments in U.S. manufacturing, I find employees report greater satisfaction in employee-owned firms overall and with specific job attributes such as culture and work-life balance. The satisfaction premium associated with an ESOP is greater when the ESOP is collectively bargained or employees own a larger stake of firm equity. Employee satisfaction thus differs by ownership arrangement. These studies, therefore, offer insights into how technology and employee ownership can influence the organization of work and employee well-being.Adrianto, Adrianto. (2025). Technology, employee ownership, and the organization of work. Retrieved from the University Digital Conservancy, https://hdl.handle.net/11299/278749
Appropriate Similarity Measures for Author Cocitation Analysis
Full text linkWe provide a number of new insights into the methodological discussion about author cocitation analysis. We first argue that the use of the Pearson correlation for measuring the similarity between authors’ cocitation profiles is not very satisfactory. We then discuss what kind of similarity measures may be used as an alternative to the Pearson correlation. We consider three similarity measures in particular. One is the well-known cosine. The other two similarity measures have not been used before in the bibliometric literature. Finally, we show by means of an example that our findings have a high practical relevance.information science;Pearson correlation;cosine;similarity measure;author cocitation analysis
Dispelling the Myths Behind First-author Citation Counts
Full text linkWe conducted a full-scale evaluative citation analysis study of scholars in the XML research field to explore just how different from each other author rankings resulting from different citation counting methods actually are, and to demonstrate the capability of emerging data and tools on the Web in supporting more realistic citation counting methods. Our results contest some common arguments for the continued
use of first-author citation counts in the evaluation of scholars, such as high correlations between author rankings by first-author citation counts and other citation
counting methods, and high costs of using more realistic citation counting methods that are not well-supported by the ISI databases. It is argued that increasingly available digital full text research papers make it possible for citation analysis studies to go beyond what the ISI databases have directly supported and to employ more
sophisticated methods
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