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Le marketing territorial et l’attractivité des IDE région Kenitra secteur automobile
No full textThis article aims to apply to the Gharb Chrarda Ben Ihssen region the territorial marketing approach aimed at attracting foreign direct investments to the automobile sector, while recalling its theoretical foundations and their implications. The aim is to analyze the attractiveness and dynamics of FDI to the automotive sector in this region, emphasizing aspects relating to the investment climate. Thanks to an overview of the theoretical and empirical literature we will specify an econometric model, which relates incoming FDI flows with the variables (including in particular those representatives of the hypotheses put forward) from the literature. We will consider, on the one hand, foreign companies established in the Kenitra region whose field of activity is the automobile sector, on the other hand, territorial marketing as being a determining tool of the territorial policy and offer which attracts plus foreign investors, On the one hand we will start with some definition of territorial marketing as a new practice with innovative tools and techniques (ABOULAAGUIG 2015). Allowing a diagnosis of the strengths and weaknesses of the territory, in our case the region of Kenitra, in order to understand why this region is attractive for FDI, especially the automotive sector.
From these elements,a SWOT analysis will allow us to identify the strengths and weakness(ABOULAAGUIG 2015). of the Gharb chrarda ben Ihssen region for the city of Kenitra, then to define why this region in terms of territorial offer, promotional actions and choice of positioning is a destination for forgiven investors in the automotive sector. Keywords: Territorial marketing, attractiveness, FDI, PDR, automotive sector
JEL Classification : M31 , P35
Paper type: Theoretical Research Cet article vise à appliquer la démarche du marketing territorial à la région Gharb Cherarda Ben Ihssen, en se concentrant sur l'attraction des investissements directs étrangers dans le secteur automobile. Il examine l'attractivité et la dynamique des investissements directs étrangers dans la région de Kenitra, en mettant l'accent sur le climat d'investissement. À travers une revue de la littérature théorique et empirique, un modèle économétrique sera spécifié, mettant en relation les flux d'IDE entrants avec des variables issues de la littérature, notamment celles représentatives des hypothèses formulées.
L'étude considère les entreprises étrangères implantées dans la région de Kenitra, opérant dans le secteur automobile, et le marketing territorial est identifié comme un outil déterminant de la politique et de l'offre territoriale capable d'attirer davantage les investisseurs étrangers. Pour cela, l'article débutera par des définitions du marketing territorial en tant que pratique novatrice dotée d'outils et de techniques permettant d'établir un diagnostic des atouts et des faiblesses du territoire, en l'occurrence la région de Kenitra, afin de comprendre son attractivité pour les IDE, en particulier dans le secteur automobile.
En procédant à une analyse des forces et des faiblesses de la région de Gharb Cherarda Ben Ihssen, l'article cherchera à définir pourquoi cette région, en termes d'offre territoriale, d'actions promotionnelles et de choix de positionnement, constitue une destination prisée des investisseurs étrangers, notamment dans le secteur automobile.
Mots clés : Marketing territorial, attractivité, IDE, PDR, secteur automobile
Classification JEL: M31 , P35
Type de l’article : Article théorique
L’ Attractivité des IDE dans les territoires
Full text linkActuellement, l’attractivité des investissements directs étrangers (IDE) se place au centre des stratégies de développement de tous les pays, notamment des pays en développement.
L’IDE est recherché, parce que, plus que d’autres formes de flux de capitaux, il est stable et constitue un engagement à long terme envers le pays d’accueil. L’IDE est également sollicité pour sa capacité à favoriser la croissance économique, notamment à travers le développement de l’investissement domestique, la création d’emplois, l’amélioration de la balance des paiements, la participation à la création de la valeur ajoutée directe à travers la production des entreprises étrangères, et l’accroissement de la concurrence et de la compétitivité de l’économie nationale.
Il s’agit aussi de l’apport de nouvelles méthodes et des techniques managériales, via les contacts directs et indirects entre les filiales étrangères et les firmes locales, qui pourraient faciliter le transfert de connaissances et de normes technologiques à l’économie d’accueil. Conscient de l’importance des IDE en matière de croissance économique, le Maroc n’a pas ménagé ses efforts, durant ces deux dernières décennies, pour assurer l’instauration d’un environnement favorable à l’investissement, à travers la mise en place de politiques de promotion et d’attraction des IDE.
Ainsi, la politique d’attractivité des IDE engagée par le Maroc, en particulier à partir des années quatre-vingt-dix, s’inscrit dans une logique de diversification des sources de financement de l’économie nationale, et ce pour l’amélioration de la croissance économique et le développement des secteurs prometteurs en termes de transfert de savoir-faire et de technologie, notamment dans le cas du secteur des industries manufacturières
Territorial marketing applied to the Kenitra region for the attractiveness of FDI in the automotive sector
Full text linkThis article aims to apply to the Gharb Chrarda Ben Ihssen region the territorial marketing approach aimed at attracting foreign direct investments to the automobile sector, while recalling its theoretical foundations and their implications. The aim is to analyze the attractiveness and dynamics of FDI to the automotive sector in this region, emphasizing aspects relating to the investment climate. Thanks to an overview of the theoretical and empirical literature we will specify an econometric model, which relates incoming FDI flows with the variables (including in particular those representative of the hypotheses put forward) from the literature. we will consider on the one hand, foreign companies established in the Kenitra region whose field of activity is the automobile sector on the other hand, territorial marketing as being a determining tool of the territorial policy and offer which attracts plus foreign investors, On the one hand we will start with some definition of territorial marketing as a new practice with innovative tools and techniques allowing a diagnosis of the strengths and weaknesses of the territory, in our case the region of Kenitra , in order to understand why this region is attractive for FDI, especially the automotive sector.
From thes alements, a SWOT analysis will allow us to identify the strengths and weakness of the Gharb chrarda ben Ihssen region for the city of kenitra, then to define why this region in terms of territorial offer, promotional actions and choice of positioning is a destination for forgien investir in the automotive secto
Le marketing territorial et l’attractivité des IDE région Kenitra secteur automobile
Full text linkThis article aims to apply to the Gharb Chrarda Ben Ihssen region the territorial marketing approach aimed at attracting foreign direct investments to the automobile sector, while recalling its theoretical foundations and their implications. The aim is to analyze the attractiveness and dynamics of FDI to the automotive sector in this region, emphasizing aspects relating to the investment climate. Thanks to an overview of the theoretical and empirical literature we will specify an econometric model, which relates incoming FDI flows with the variables (including in particular those representatives of the hypotheses put forward) from the literature. We will consider, on the one hand, foreign companies established in the Kenitra region whose field of activity is the automobile sector, on the other hand, territorial marketing as being a determining tool of the territorial policy and offer which attracts plus foreign investors, On the one hand we will start with some definition of territorial marketing as a new practice with innovative tools and techniques (ABOULAAGUIG 2015). Allowing a diagnosis of the strengths and weaknesses of the territory, in our case the region of Kenitra, in order to understand why this region is attractive for FDI, especially the automotive sector.
From these elements,a SWOT analysis will allow us to identify the strengths and weakness(ABOULAAGUIG 2015). of the Gharb chrarda ben Ihssen region for the city of Kenitra, then to define why this region in terms of territorial offer, promotional actions and choice of positioning is a destination for forgiven investors in the automotive sector. Keywords: Territorial marketing, attractiveness, FDI, PDR, automotive sector
JEL Classification : M31 , P35
Paper type: Theoretical Research Cet article vise à appliquer la démarche du marketing territorial à la région Gharb Cherarda Ben Ihssen, en se concentrant sur l'attraction des investissements directs étrangers dans le secteur automobile. Il examine l'attractivité et la dynamique des investissements directs étrangers dans la région de Kenitra, en mettant l'accent sur le climat d'investissement. À travers une revue de la littérature théorique et empirique, un modèle économétrique sera spécifié, mettant en relation les flux d'IDE entrants avec des variables issues de la littérature, notamment celles représentatives des hypothèses formulées.
L'étude considère les entreprises étrangères implantées dans la région de Kenitra, opérant dans le secteur automobile, et le marketing territorial est identifié comme un outil déterminant de la politique et de l'offre territoriale capable d'attirer davantage les investisseurs étrangers. Pour cela, l'article débutera par des définitions du marketing territorial en tant que pratique novatrice dotée d'outils et de techniques permettant d'établir un diagnostic des atouts et des faiblesses du territoire, en l'occurrence la région de Kenitra, afin de comprendre son attractivité pour les IDE, en particulier dans le secteur automobile.
En procédant à une analyse des forces et des faiblesses de la région de Gharb Cherarda Ben Ihssen, l'article cherchera à définir pourquoi cette région, en termes d'offre territoriale, d'actions promotionnelles et de choix de positionnement, constitue une destination prisée des investisseurs étrangers, notamment dans le secteur automobile.
Mots clés : Marketing territorial, attractivité, IDE, PDR, secteur automobile
Classification JEL: M31 , P35
Type de l’article : Article théorique
Going Beyond Counting First Authors in Author Co-citation Analysis
Full text linkThe present study examines one of the fundamental aspects of author co-citation analysis (ACA) - the way co-citation
counts are defined. Co-citation counting provides the data on which all subsequent statistical analyses and mappings
are based, and we compare ACA results based on two different types of co-citation counting - the traditional type that
only counts the first one among a cited work's authors on the one hand and a non-traditional type that takes into
account the first 5 authors of a cited work on the other hand. Results indicate that the picture produced through this non-traditional author co-citation counting contains more coherent author groups and is therefore considerably clearer. However, this picture represents fewer specialties in the research field being studied than that produced through the traditional first-author co-citation counting when the same number of top-ranked authors is selected and analyzed. Reasons for these effects are discussed
Variations on the Author
Full text link“Variations on the Author” discusses two of Eduardo Coutinho’s recent films (Um Dia na Vida, from 2010, and Últimas Conversas, posthumously released in 2015) and their contribution to the general question of documentary authorship. The director’s filmography is characterized by a consistent yet self-effacing form of authorial self-inscription: Coutinho often features as an interviewer that rather than express opinions propels discourses; an interviewer that is good at listening. This mode of self-inscription characterizes him as an author who is not expressive but who is nonetheless markedly present on the screen. In Um Dia na Vida, however, Coutinho is completely absent form the image, while Últimas Conversas, on the contrary, includes a confessional prologue that moves the director from the margins to the center of his films. This article examines the ways in which these works stand out in the filmography of a director who offers new insights into the notion of cinematic authorship
Appropriate Similarity Measures for Author Cocitation Analysis
Full text linkWe provide a number of new insights into the methodological discussion about author cocitation analysis. We first argue that the use of the Pearson correlation for measuring the similarity between authors’ cocitation profiles is not very satisfactory. We then discuss what kind of similarity measures may be used as an alternative to the Pearson correlation. We consider three similarity measures in particular. One is the well-known cosine. The other two similarity measures have not been used before in the bibliometric literature. Finally, we show by means of an example that our findings have a high practical relevance.information science;Pearson correlation;cosine;similarity measure;author cocitation analysis
Dispelling the Myths Behind First-author Citation Counts
Full text linkWe conducted a full-scale evaluative citation analysis study of scholars in the XML research field to explore just how different from each other author rankings resulting from different citation counting methods actually are, and to demonstrate the capability of emerging data and tools on the Web in supporting more realistic citation counting methods. Our results contest some common arguments for the continued
use of first-author citation counts in the evaluation of scholars, such as high correlations between author rankings by first-author citation counts and other citation
counting methods, and high costs of using more realistic citation counting methods that are not well-supported by the ISI databases. It is argued that increasingly available digital full text research papers make it possible for citation analysis studies to go beyond what the ISI databases have directly supported and to employ more
sophisticated methods
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