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Communication experiences in business organizations (Business Organizations in Kosovo)
Full text linkAbstract The effectiveness of internal communication, is the key factor for the organization’s success and it gets paid special attention and in that: how these communication methods were received by employees and the effect which they had, and what the execution methods were, always by aiming and finding the adequate methods in order to transmit and comprehend the defined information, which has strategical importance for the organization. The aim of this paper is to analyze the methods of communication development between the management and employees in the organization, how defined methods of communication affect employees, as in their behavior, motivation and engagement in work. Theoretical approaches and research results in business companies, that are displayed, are going to create a clearer view of effective communication ways which have had an impact in the performance of employees, the behavior and relation between colleagues. The findings from the research are presented in the continuation of the paper.  
MEDIA ETHICS AND AI-GENERATED IMAGERY
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The impact of artificial intelligence (AI) on human society is indisputable. This paper explores AI\u27s influence on the media industry, with a particular focus on understanding the effects and implications of generative imagery and other AI integrations across various dimensions of the media landscape. A methodical literature review highlights key themes, including content creation, curation, visual media, privacy concerns, and evolving media ethics. The findings demonstrate that AI-generated imagery serves as a powerful creative tool, yet remains in constant evolution and demands a well-defined legal and ethical framework for responsible use in journalism and media. The results also emphasize the need for professional guidance, continuous skill development, and the implementation of ethical AI practices within the industry
Television and Screening of Literary Work for the Television
Full text linkThe television today has become one of the most powerful means of mass communication, it has become an everyday man’s need of our century. It directly affects human’s education, ethical and aesthetic formation. As a technical invention of the past century, television can be ranked among the most important communication means.
Advantages of the television compared to the radio and newspaper are that it affects the audience more strongly due to the fact that it is a visual-auditory communication mean. Its advantages compared to film and theater are that, unlike those two, the television goes to the audience’s homes, and as such, in today’s terms and furthermore in perspective it has a larger audience than the cinema and theater considered together.
Not everything broadcasted on the television is related to the artistic work. News, scientific and political conversations, information, have nothing in common with television arts
Gazetari i medieve lokale përballë gazetarit të medieve kombëtare dhe ndërkombëtare
Full text linkVështirësitë me të cilat përballen gazetarët e medieve lokale janë
shumë më të mëdha, në krahasim me gazetarët të cilët punojnë në
medien kombëtare apo edhe në ndërkombëtare. Ka shumë faktorë që
e rëndojnë punën dhe funksionimin e mirëfilltë të medies lokale. Në
fushë-studimin tonë, jemi dëshmitarë se të rralla janë ato mediume
televizive që i përmbahen etikës së mirëfilltë gazetareske. Duke mos
dashur të bëjmë përgjithësime, por fatkeqësisht, një numër i madh i
mediume lokale varen apo funksionojnë në mënyrë ―dkitatoriale‖, ku
pronari e dikton politikën editoriale të mediumit, apo, për të mos
thënë që ai është personi që vendos çka të editohet apo të
transmetohet, gjë që e rëndon funksionimin e mirëfilltë të mediumit.
Duke u nisur nga vetë emri media lokale, na krijohet percepcioni
se janë mediat e një regjioni të caktuar dhe funksionojnë dhe
veprojnë duke e pasqyruar realitetin e atij regjioni. Mirëpo, shumica e
mediale lokale tek ne, hapësirën kryesore editues e mbulojnë me
ngjarje të nivelit kombëtar dhe ndërkombëtar, duke i anashkaluar problemet dhe aktualitetin e atij regjioni, pra mund të thuhet se bëjnë
një zhvendosje të vëmendjes të audiencës lokale.
Nëse e bëjmë një analizë se si është sot gazetari lokal përballë
gazetarit të medieve kombëtare dhe ndërkombëtare, atëherë mund
të themi se kemi gazetarë të cilëve u mungon formimi profesion për
profesionin të cilin e ushtrojnë, por, edhe pse në raste më të rralla, kur
kemi ndonjë gazetar që ka formimin universitar për profesionin e
gazetarit, ai duhet të punojnë në bazë të direktivave të pronarit të
medias. Këtë më së miri e ilustron gazetari i TV Besa të Prizrenit, i
cili ditë më parë iu qas një padrejtësie që u zhvillua në Drejtorin e
Arsimit të Prizrenit, porse padroni e shtyri të tërhiqet, sepse mund të
kishte komplikime në vazhdimin e marrjes së reklamave nga Komuna
e Prizrenit
The speech on national televisions in Kosova
Full text linkThe art of speaking on screen has attracted and continues to attract viewers, especially the young. The qualities of the speakers on the screen, similar to the qualities of an actor or a singer, are two folded: innate quality and acquired quality based on systematic work in theoretical preparation and formation of practical skills. First and most important quality is the speaker’s voice. It should be full, warm and clear (with no hoarseness), a melodic voice so to attract the attention of viewers. Native language plays another special role; it should be perfectly known by the speaker. All are aware that the language used in the electronic media, especially in television, is a spoken language used by persons with various educational backgrounds thus undergoing changes during its usage, and of course the language is not to be blamed for. But, being conscious of the role that the media plays today, the incorrect usage of words and sentences affects knowledge gaining and citizens’ conscious development simply because the word or expression said, is considered to be correct only because it was said on television. There is a great number of examples where the usage of words and different dialects while avoiding standard language is present, and this research will try to reflect such phenomenon. In order to reach this goal of the paper, we need to investigate the news broadcasts on three national television channels
Televizioni dhe ekranizimi i veprës letrare për televizion
Full text linkelevizioni sot është bërë një nga mjetet më të fuqishme të komunikimit masiv, është bërë një nevojë e përditshme e njeriut të shekullit tonë. Ai ndikon në mënyrë direkte në edukimin, formimin etik dhe estetik të njeriut. Si zbulim teknik i shekullit të kaluar mund të renditet ndër më të rëndësishmit. Avantazhet e televizionit në krahasim me radion dhe gazetën janë se ai ndikon tek shikuesit më fuqishëm për vetë faktin se është një mjet komunikues vizivo−auditiv. Avantazhet e tij në krahasim me filmin dhe teatrin janë se ai në ndryshim nga to i shkon shikuesit në shtëpi dhe si i tillë në kushtet e sotme dhe akoma më tepër në perspektivë, ka një numër shikuesish shumë më tepër se sa kinemaja dhe teatri të marra së bashku.
Në televizion jo çdo gjë që transmetohet ka lidhje me veprën artistike. Lajmet, bisedat shkencore e politike, informacionet, nuk kanë asgjë të përbashkët me artin televiziv
Going Beyond Counting First Authors in Author Co-citation Analysis
Full text linkThe present study examines one of the fundamental aspects of author co-citation analysis (ACA) - the way co-citation
counts are defined. Co-citation counting provides the data on which all subsequent statistical analyses and mappings
are based, and we compare ACA results based on two different types of co-citation counting - the traditional type that
only counts the first one among a cited work's authors on the one hand and a non-traditional type that takes into
account the first 5 authors of a cited work on the other hand. Results indicate that the picture produced through this non-traditional author co-citation counting contains more coherent author groups and is therefore considerably clearer. However, this picture represents fewer specialties in the research field being studied than that produced through the traditional first-author co-citation counting when the same number of top-ranked authors is selected and analyzed. Reasons for these effects are discussed
Variations on the Author
Full text link“Variations on the Author” discusses two of Eduardo Coutinho’s recent films (Um Dia na Vida, from 2010, and Últimas Conversas, posthumously released in 2015) and their contribution to the general question of documentary authorship. The director’s filmography is characterized by a consistent yet self-effacing form of authorial self-inscription: Coutinho often features as an interviewer that rather than express opinions propels discourses; an interviewer that is good at listening. This mode of self-inscription characterizes him as an author who is not expressive but who is nonetheless markedly present on the screen. In Um Dia na Vida, however, Coutinho is completely absent form the image, while Últimas Conversas, on the contrary, includes a confessional prologue that moves the director from the margins to the center of his films. This article examines the ways in which these works stand out in the filmography of a director who offers new insights into the notion of cinematic authorship
Appropriate Similarity Measures for Author Cocitation Analysis
Full text linkWe provide a number of new insights into the methodological discussion about author cocitation analysis. We first argue that the use of the Pearson correlation for measuring the similarity between authors’ cocitation profiles is not very satisfactory. We then discuss what kind of similarity measures may be used as an alternative to the Pearson correlation. We consider three similarity measures in particular. One is the well-known cosine. The other two similarity measures have not been used before in the bibliometric literature. Finally, we show by means of an example that our findings have a high practical relevance.information science;Pearson correlation;cosine;similarity measure;author cocitation analysis
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