1,720,980 research outputs found
STRATEGI PEMASARAN DALAM UPAYA MENINGKATKAN JUMLAH NASABAH PRODUK TABUNGAN DI BANK MUAMALAT KCP PALOPO
Full text linkABSTRAK
Defiyanti, 2022. “ Strategi Pemasaran dalam Upaya Meningkatkan Jumlah
Nasabah Produk Tabungan Di Bank Muamalat KCP Palopo”.
Skripsi Program Studi Perbankan Syariah Fakulats Ekonomi dan
Bisnis Islam Institut Agama Islam Negeri Palopo. Dibimbing
oleh M. Ikshan Purnama, S.E.Sy.,M.E.
Strategi pemasaran sesungguhnya merupakan fungsi utama dalam suatu
perusahaan karena tanpa pemasaran barang yang diproduksi tidak ada gunanya.
Untuk mendukung proses pemasaran para manager pemasaran adalah
bertanggung jawab atas pengembangan dan pengelolaan strategi pemasaran
tersebut dan bauran pemasaran merupakan panduan atau fungsi strategi jangka
waktu panjang dan jangka pendek dalam pemasaran.
Rumusan masalah dalam penelitian ini yaitu bagaimana strategi
pemasaran yang dilakukan Bank Muamalat KCP Palopo dalam upaya
meningkatkan jumlah nasabah produk tabungan; kendala-kendala apa saja yang
dihadapi Bank Muamalat KCP Palopo dalam meningkatkan jumlah nasabah
produk tabungan. Jenis penelitian ini adalah penelitian kualitatif. Informan pada
penelitian ini terdiri dari Relationship Manager, Customer Service serta nasabah
bank muamalat. Data diperoleh melalui wawancara. Selanjutnya teknik analisis
data yang digunakan adalah reduksi data, penyajian data dan penarikan
kesimpulan/verifikasi data. Hasil penelitian menunjukkan bahwa strategi yang
dijalankan bank dalam meningkatkan jumlah nasabah pada produk tabungan ke
xxvi
berbagai tempat, mempromosikan produk tabungan melalui media cetak maupun
media elektronik seperti facebook, instagram dan WhatsApp. Adapun strategi
yang dilakukan diluar strategi yang ada yaitu sebuah ide yang muncul secara
spontanitasi yang tidak terencana ketika melihat situasi yang ramai. Kendala�kendala yang dihadapi bank dalam memasarkan bank muamalat adalah masih
kurang minat masyarakat dalam menabung, masih terbatas ATM dan
bangunannya masih sedikit.
Kata Kunci: Strategi Pemasaran, Peningkatan Nasabah, Produk Tabunga
Peran Home Industry Gamis Dalam Meningkatkan Ekonomi Keluarga Di Desa Tegalgubug Lor Kecamatan Arjawinangun Kabupaten Cirebon
Full text linkDEFIYANTI MAULINA. NIM : 1808203160 “PERAN HOME INDUSTRY
GAMIS DALAM MENINGKATKAN EKONOMI KELUARGA DI DESA
TEGALGUBUG LOR KECAMATAN ARJAWINANGUN KABUPATEN
CIREBON”, 2022.
Desa Tegalgubug Lor merupakan salah satu daerah tempat pembuatan
home industry gamis yang berada di Kecamatan Arjawinangun Kabupaten
Cirebon. Industri rumahan yang dikenal dengan istilah home industry
keberadaanya sangat membantu pemerintah dalam menghadapi masalah
perekonomian Desa Tegalgubug Lor khususnya dalam mengatasi masalah
pengangguran. Karena industri rumah tangga ini merekrut para pekerja dari
daerahnya sendiri.
Penelitian ini bertujuan untuk mendeskripsikan tentang proses produksi
home industry gamis Desa Tegalgubug Lor, mengindentifikasi peningkatan daya
saing yang dilakukan oleh pengrajin home industry gamis Desa tegalgubug Lor
dan peran home industry gamis dalam meningkatkan ekonomi keluarga di Desa
tegalgubug Lor. Metode penelitian yang digunakan dalam penelitian ini adalah
metode kualitatif yang dimana pengumpulan datanya dilakukan dengan
wawancara sehingga mampu menggali lebih dalam tentang home industry
tersebut. Sampel dalam penelitian ini adalah pengusaha dan pegawai home
industry Gamis di Desa Tegalgubug Lor Kecamatan Arjawinangun Kabupaten
Cirebon sebanyak tujuh home industry gamis.
Hasil yang diperoleh dari penelitian ini menyatakan bahwa home industry
gamis di desa Tegalgubug Lor Kecamatan Arjawinangun Kabupaten Cirebon
dapat meningkatkan ekonomi dan kesejahteraan keluarga serta mengurangi
tingkat pengangguran masyarakat. Sehingga home industry gamis ini dapat
berdampak positif terhadap masyarakat dan ekonomi keluarga Desa Tegalgubug
Lor.
Kata Kunci: Home Industry, Ekonomi Keluarga, Kesejahteraan Keluarga
Going Beyond Counting First Authors in Author Co-citation Analysis
Full text linkThe present study examines one of the fundamental aspects of author co-citation analysis (ACA) - the way co-citation
counts are defined. Co-citation counting provides the data on which all subsequent statistical analyses and mappings
are based, and we compare ACA results based on two different types of co-citation counting - the traditional type that
only counts the first one among a cited work's authors on the one hand and a non-traditional type that takes into
account the first 5 authors of a cited work on the other hand. Results indicate that the picture produced through this non-traditional author co-citation counting contains more coherent author groups and is therefore considerably clearer. However, this picture represents fewer specialties in the research field being studied than that produced through the traditional first-author co-citation counting when the same number of top-ranked authors is selected and analyzed. Reasons for these effects are discussed
Variations on the Author
Full text link“Variations on the Author” discusses two of Eduardo Coutinho’s recent films (Um Dia na Vida, from 2010, and Últimas Conversas, posthumously released in 2015) and their contribution to the general question of documentary authorship. The director’s filmography is characterized by a consistent yet self-effacing form of authorial self-inscription: Coutinho often features as an interviewer that rather than express opinions propels discourses; an interviewer that is good at listening. This mode of self-inscription characterizes him as an author who is not expressive but who is nonetheless markedly present on the screen. In Um Dia na Vida, however, Coutinho is completely absent form the image, while Últimas Conversas, on the contrary, includes a confessional prologue that moves the director from the margins to the center of his films. This article examines the ways in which these works stand out in the filmography of a director who offers new insights into the notion of cinematic authorship
Appropriate Similarity Measures for Author Cocitation Analysis
Full text linkWe provide a number of new insights into the methodological discussion about author cocitation analysis. We first argue that the use of the Pearson correlation for measuring the similarity between authors’ cocitation profiles is not very satisfactory. We then discuss what kind of similarity measures may be used as an alternative to the Pearson correlation. We consider three similarity measures in particular. One is the well-known cosine. The other two similarity measures have not been used before in the bibliometric literature. Finally, we show by means of an example that our findings have a high practical relevance.information science;Pearson correlation;cosine;similarity measure;author cocitation analysis
Dispelling the Myths Behind First-author Citation Counts
Full text linkWe conducted a full-scale evaluative citation analysis study of scholars in the XML research field to explore just how different from each other author rankings resulting from different citation counting methods actually are, and to demonstrate the capability of emerging data and tools on the Web in supporting more realistic citation counting methods. Our results contest some common arguments for the continued
use of first-author citation counts in the evaluation of scholars, such as high correlations between author rankings by first-author citation counts and other citation
counting methods, and high costs of using more realistic citation counting methods that are not well-supported by the ISI databases. It is argued that increasingly available digital full text research papers make it possible for citation analysis studies to go beyond what the ISI databases have directly supported and to employ more
sophisticated methods
koamabayili/VECTRON-author-checklist: VECTRON author checklist
No full textWe have done our best to complete the author checklist relating to the use of animals in the hut study. Note that the objective for the hut study was to evaluate the IRS treatment applications for residual efficacy against Anopheles mosquitoes, including the local An. coluzzii mosquito population. Cows were only used to attract mosquitoes into the huts and no tests were carried out directly on the cows. The author checklist is intended for use with studies where experiments are carried out on animals, which is why we have had such difficulty in completing this for the hut study, as many of the questions do not relate to how the cows were used
Author-wise bibliometric analysis based on entropy.
No full textAuthor-wise bibliometric analysis based on entropy.</p
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