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Marketing communications of brand-related stereotypes and consumer responses
No full textPurpose – Drawing on the stereotype content model (SCM), this study aims to explore the types and content of different brand-related stereotypes depicted in marketing communications and their influence on consumers’ brand attitudes. It offers empirically-based insights into (a) the types of brand-related stereotypes portrayed in print advertisements of brands, (b) the deployment of warmth and competence in the communicated stereotypes, and (c) the responses of consumers in terms of brand attitudes. Design/methodology/approach – A two-phase, mixed-method research approach is used, involving (a) content analysis of published print ads, (b) multilevel modeling and (c) qualitative interviews with consumers. Findings – Firms rely heavily on brand stereotypes and, to a lesser extent, on brand buyer/user stereotypesbrand origin stereotypes are used rather sparingly by firms. The findings further show that while both brand competence and warmth positively impact consumer attitudes, both dimensions of the brand buyer stereotype have a negative effect on consumer attitudes. Practical implications – Firms can benefit from the positive influence of brand competence, brand warmth and brand origin competence on consumer attitudes. Emphasizing stereotypical dimensions of brand buyers/users is likely to be counterproductive. Originality/value – This is the first study using the SCM that simultaneously investigates brand-related stereotypes from a company (i.e. supply- side) and a consumer (i.e. demand-side) perspective. The findings offer insights into how communicated stereotypes (in terms of warmth and competence) of the brand origin, the brand itself and the buyer/user of the brand differentially influence consumer attitudes toward the focal brand
Pas čuvar ili mačak-lopov? Ispitivanje raznolikosti vijesti u slovenskom novinarskom sustavu
No full textThe study examines the dynamics of news diversity within the Slovenian journalism system, a small and structurally constrained media market facing ownership concentration, political instrumentalisation, and resource limitations. Drawing on critical approaches to news diversity and the concept of the journalism system, the study conceptualises pluralisation and homogenisation as concurrent and interdependent processes that structure, enable, and limit democratic communication. The analysis investigates whether the Slovenian journalism system sustains a watch-dog function that fosters plural public debate or gravitates toward a copycat logic marked by content uniformity. Empirically, we analysed 13,207 news items from television, radio, and online outlets using text-reuse detection, network clustering, and large language model–assisted source extraction. The findings reveal that news diversity in Slovenia is structurally conditioned, segmented, and unevenly distributed, shaped by intertwined ownership, organisational, and ideological factors. Pluralisation coexists with homogenisation, yet the symbolic power of dominant actors—political and institutional elites—remains largely intact, reproducing systemic inequalities in the journalism system. These results show that news diversity is fundamentally determined by broader political-economic relations that define who can speak and which perspectives are prominent. The study underscores the normative importance of news diversity as a cornerstone of democratic communication and calls for structural reforms to foster a more inclusive and pluralistic journalism system
Development of high voltage accumulator for Formula Student
No full textV članku je predstavljen razvoj baterijskega paketa za električni dirkalnik v okviru tekmovanja Formula Student. Opisani so glavni tehnični izzivi, ki jih postavlja pravilnik, izbira baterijskih celic, konfiguracija paketa, mehanska in električna zaščita ter termalno upravljanje. Poseben poudarek je namenjen lastno razvitemu sistemu za upravljanje baterije (BMS), njegovi arhitekturi, komunikaciji, algoritmih ter testiranju. Članek prikazuje celovit pristop k razvoju varnega, zanesljivega in učinkovitega baterijskega sistema za visokozmogljivo vozilo.This article presents the development of a battery pack for an electric race car designed for the Formula Student competition. It outlines key technical challenges posed by the rules, selection of battery cells, system configuration, mechanical and electrical protection, and thermal management. Special attention is given to a custom-developed Battery Management System (BMS), including its architecture, communication, balancing algorithms, and testing. The article demonstrates a comprehensive approach to designing a safe, reliable, and efficient battery system for a high-performance electric vehicl
Experimental investigation of interconnection topologies for vehicle-integrated PV array
No full textPhotovoltaic (PV) systems are increasingly popular because of decreasing prices and increasing efficiencies, enabling applications such as vehicle integrated photovoltaics (VIPVs) and building integrated photovoltaics (BIPVs). The performance of VIPVs is strongly affected by dynamic partial shading conditions due to vehicle movement in urban environments surrounded by buildings and trees. It is therefore important to develop technical solutions to optimize the performance of VIPVs by finding optimal electrical connections among cells to mitigate the shading effects and increase the power output. Building on previously published simulation analyses of Series-Parallel (SP), Total-Cross-Tied (TCT), Bridge Link (BL) and Honeycomb (HC) interconnection topologies, this paper presents a mathematical model and experimental comparative analysis using a PV array of 30 solar cells. The experiments are conducted using a flasher Spire Sun Simulator 5100 SLP emulating uniform solar irradiance under STC in addition to seven different partial shading scenarios. Experimental results show that the TCT interconnection outperforms the other interconnection schemes, delivering up to 21%, 8%, and 14% higher power output than SP, BL, and HC, respectively, under different shading scenarios. These results agree well with the simulation outcomes
Regime complexity and international (non-)cooperation
No full textČlanek analizira, pod katerimi pogoji režimska prekrivanja spodbudijo ali omejijo cilje mednarodnega sodelovanja ter kako režimska kompleksnost vpliva na strategije, v okviru katerih akterji naslavljajo problematiko upravljanja migracij za zagotavljanje dostopa do pravic posameznikom, ki so morali zapustiti svojo državo. Članek na podlagi analize elementov režimske kompleksnosti oblikuje analitični okvir za preučevanje vpliva režimske kompleksnosti na sodelovanje na preseku režimov mednarodnega varstva človekovih pravic in varstva beguncev. Analiza v članku razkrije, da se zaradi režimske kompleksnosti na proučevanem preseku odpirajo priložnosti za sodelovanje, ki jih akterji izkoriščajo, da se izognejo manj ustreznim mednarodnopravnim načelom, institucijam in mehanizmom.The article analyses the conditions in which regime overlap stimulates or constrains the goals of international cooperation, and how regime complexity influences the strategies via which actors address the governance of migration in order to ensure access to rights for individuals forced to flee their country. Based on analysis of the elements of regime complexity, the article develops an analytical framework for studying the impact of regime complexity on cooperation at the overlap of the international human rights regime and refugee protection regime. The analysis reveals that regime complexity at this overlap creates opportunities for cooperation that actors exploit to evade less favourable international legal principles, institutions, and mechanisms
Dosimetric assessment of deep learning based organ-at-risk segmentation
No full textBackground and purpose To extend the previously reported geometric analysis of HaN-Seg: The Head and Neck Organ-at-Risk CT and MR Segmentation Challenge by integrating a dosimetric evaluation, thereby offering a comprehensive assessment of challenge results with practical insights into their clinical applicability. Materials and methods Participating teams of the HaN-Seg challenge were tasked to auto-segment 30 organs-at-risk (OARs) in the head and neck region using paired contrast-enhanced computed tomography and T1-weighted magnetic resonance images. The teams were ranked according to their geometric performance, measured by the Dice similarity coefficient (DSC) and 95th-percentile Hausdorff distance (HD95). Here, we extend this evaluation with a forward dosimetric analysis, also known as dosimetric impact approximation, including the verification of OAR dosimetric restriction compliance, assessment of OAR priority ratings, evaluation of segmentation performance relative to tumor proximity, and correlation analysis between geometric and dosimetric metrics. Results All six teams from the previous geometric analysis were assessed for dosimetric performance on the original 14 test cases. Dosimetric analysis revealed minor performance differences among teams, with the best- and worst-performing teams achieving dosimetric compliance in 70.7% and 67.7% of OAR auto-segmentations, respectively. Most teams successfully met priority 1 dosimetric restrictions including the spinal cord, brainstem, optic chiasm, and optic nerves in 11 out of 14 test cases. The lowest compliance rates were observed for the oral cavity and submandibular glands. Correlation analysis revealed no clear relationship between geometric and dosimetric metrics. Conclusion The high dosimetric compliance highlights the practical utility of deep learning OAR auto-segmentation methods. Lower compliance for the oral cavity and submandibular glands most probably stems from their proximity to tumors and the corresponding steep dose gradients, where certain dosimetric constraints are inherently challenging to meet in clinical practice, or from the limitations of the forward dosimetric analysis. These findings underpin the critical need for both geometric and dosimetric evaluations of OAR auto-segmentation tools to ensure robust validation. Such a comprehensive assessment will be essential as commercial deep learning tools become increasingly integrated into the radiotherapy planning workflow
Od samoupravljanja do postsocializma
No full textThe article explores post-socialist political and economic transformations in Slovenia through textile workers’ experiences. Drawing on long-term ethnographic research, a gap is revealed between dominant macroeconomic narratives and everyday experiences of being dispossessed. It is argued that self-management constituted a political economy rooted in collective labour, long-term sacrifice, and shared investment in socially owned property. Postsocialist restructuring dismantled the institutions and the material world people had built together. Deindustrialisation thereby functioned as structural violence, erasing class conflict from public discourse, and concealing the historical, social and affective dimensions of dispossession.Članek raziskuje postsocialistične politične in ekonomske preobrazbe v Sloveniji skozi izkušnje tekstilnih delavk in delavcev. Na podlagi dolgoletnega etnografskega raziskovanja razkriva razkorak med prevladujočimi makroekonomskimi naracijami in vsakdanjimi izkušnjami razlaščanja. Poudarja, da je bilo samoupravljanje oblika politične ekonomije, utemeljene na kolektivnem delu, dolgoročnem odrekanju in skupnih vlaganjih v družbeno lastnino. Postsocialistična prestrukturiranja so razgradile institucije in materialni svet, ki so ga ljudje gradili skupaj. Deindustrializacijo gre zato obravnavati kot strukturno nasilje, ki je izbrisalo razredni konflikt iz javnega diskurza ter prikrilo zgodovinske, družbene in afektivne razsežnosti razlastitve
Pomen šolskega glasila kot obšolske dejavnosti pri razvoju prečnih veščin in zmožnosti
No full textThe paper discusses the school magazine as an important extracurricular activity. We first define the characteristics of school magazines, pointing to aims, content focus, types of texts and the organisation of editorial boards. The fact that school magazines present an important platform for young people to formulate their opinions, challenge societal norms and values, pursue their artistic aspirations, and acquire knowledge, skills and competences, as well as form group identity, is emphasised. The objective of the research was to identify how the theoretical underpinnings of the school magazine as a clash of genres are reflected in the selected corpus of 103 issues of the school magazine Izvir, which has been in circulation since 1967. Particular interest is focused on the content, the types of texts, the presence of the zeitgeist and the edition notice. The research is in the form of a case study, applying thematic network analysis. The results show that the researched corpus covers diverse content, relating mainly to curricular and extracurricular activities, embraced in informative and interpretative journalistic texts, entertaining features and a literary section. The extent of politically oriented content engaging with issues that mark the period 1979–1985 is exceptional. The edition notice shows a significant improvement from the first issues, which lacked much of the required data, to the present perfected issues. Lastly, the magazines mirror the zeitgeist, transitioning from socialist and communist ideology to democracy. All in all, school magazines are an important educational pillar, adding to the formation of young people’s minds, but also encouraging teachers to question their roles, didactic methods and approaches. They also play a role in the formation of the school’s recognition in the local community.Članek obravnava šolsko glasilo kot pomembno obšolsko dejavnost. Najprej opredelimo značilnosti šolskega glasila. Pogledamo cilje, ki jim šolska glasila sledijo, vsebino, besedilne vrste, ki se jih ustvarjalci glasil poslužujejo, in delovanje uredništev šolskih glasil. Poudarimo, da so šolska glasila pomembna platforma, ki mladim omogoča, da izrazijo svoje mnenje, so kritični do družbenih norm in vrednot, zasledujejo svoje umetniške ambicije, pridobivajo številno znanje, veščine in zmožnosti ter prek njih tudi izražajo pripadnost šoli. Z raziskavo smo želeli ugotoviti, kako se značilnosti šolskega glasila kot hibridnega medija sporočanja odražajo v izbranem korpusu 103 številk šolskega glasila Izvir, ki izhaja od leta 1967. Posebno pozornost smo namenili vsebinam, besedilnim vrstam, prisotnosti duha časa in kolofonu. V raziskavi je bila uporabljena študija primera, pri čemer smo se poslužili analize tematskih mrež. Izsledki so pokazali, da preučevani korpus pokriva raznolike vsebine, ki se nanašajo predvsem na šolske in obšolske dejavnosti, zajete v informativna in interpretativna publicistična besedila, zabavne vsebine in v literarno ustvarjanje. Presenetljiv je obseg politično angažiranega pisanja, ki je v preučevanem korpusu svoj vrhunec dosegel med letoma 1979 in 1985. Analiza kolofona kaže, da je glasilo napredovalo od prvih številk, ki niso vsebovale vseh potrebnih podatkov, do današnjih dovršenih izdaj. Navsezadnje glasila odražajo duh časa, ki sega od socialistične in komunistične ideologije do demokracije. Šolska glasila so torej pomembna vzgojna in izobraževalna dejavnost, ki prispeva k oblikovanju mladih, omogoča preizpraševanje učiteljeve vloge in upora-be sodobnih didaktičnih pristopov ter prispeva k prepoznavnosti šole v lokalni skupnosti
