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Transactional Communication of Garut People in Dealing with Potential Natural Disaster
Full text linkVillages in West Java are some of the most hydrometeorology disaster-prone areas. Giri Awas in Garut is one of the villages in West Java whose area is located on the hills of mountain slopes. Some areas have undergone transfer from the forest into the plantation, which caused a higher risk of flood and landslides. This research aimed to identify how the communication is carried out by villagers to mitigate the risk of disaster. This research uses the concept of a transactional communication model with a descriptive qualitative method by collecting data through interviews and field observation. The researchers found the transactional communication model as the effort for disaster risk mitigation has been conducted by the village apparatus toward society. However, some aspects of transactional communication have not been optimally done. It has not been conducted continually, and messages related to disaster experiences in the past have not been communicated to the whole society. There are some unused potentials of the people to support the sustainability of transactional communication by utilizing local culture and other social groups. Optimizing society’s potential can support the negotiation of meaning between local government and society.
Communication Structuring in Aisyiyah’s Empowerment Activities in Isolated Tribal Communities
Full text linkSeveral parties continue to criticize the empowerment of remote tribal or indigenous communities. The empowerment program for remote indigenous communities has not yet been deemed effective for empowering indigenous communities. Using Anthony Giddens’ structuration theory, this study aims to examine how communication is structured in community empowerment activities for isolated tribes. Using a case study methodology, this study uses qualitative descriptive approach. Interviews were conducted with the Regional Leader of ‘Aisyiyah (PDA) Banggai, who empowered an isolated tribe in the interior of Tombiobong, Maleo Jaya village, South Batui sub-district, Banggai district, Central Sulawesi (Sulteng). The study indicates that social reproduction occurs through the duality of structures in Aisyiyah empowerment activities among the indigenous Loinang people. This fits with Giddens’s idea of duality, which says that structure and agent work together and affect each other
Multiple Instagram Accounts and the Illusion of Freedom
Full text linkThis article is motivated by the phenomenon of the ownership of multiple accounts on Instagram among teenagers. Previous research mentioned that a second Instagram account is used to express oneself without worrying that the identity of the users will be recognized by the public. Users feel they can upload anything on Instagram’s second accounts without following Instagram rules’ pressure of perfection. The second accounts become a sphere for users to perform their self-authenticity. The researchers inquire how teenagers use and manage their multiple Instagram accounts as a sphere for exploring themselves. Reflecting on the practice of surveillance between users through social media, including Instagram, the researchers argue that second Instagram accounts function as the sphere for pseudo-liberations for its users. Hence, the researchers also question how freedom is experienced in that sphere. The researchers use digital ethnography to get the answers to the questions. As a result, since the self is socially constructed and self-authentic, the researchers found that second accounts are not liberating their users. The constructed self-authenticity has shifted from the control of their parents and other adults; to their peers’ surveillance
Paradigm Shift: From Ownership Issues to Political Mediatization
Full text linkThe political economy approach that focuses primarily on ownership issues has reached a saturation point and, at the same time, has some limitations. It could not explain the shift that occurred in the democratization process in Indonesia regarding the use of social media in Indonesia. Therefore, this paper offers a political mediatization paradigm in the relationship between media and democracy in the 2019 Presidential Election and the democratic trend in the 1955–2019 elections. This research suggests a map of media usage and the tendency of democracy in Indonesia’s 1955 - 2019 General Election and four quadrants of media and political mediatization with two main axes. The first axis has two poles: the media that promote democracy and the media that undermine democracy, and the second axis with the poles of politicizing media and political mediatization. The first quadrant is media that promotes democracy, and there is the mediatization of politics. The second quadrant is media that promotes democracy, and political media is politicized. The third quadrant is the mediatization of politics and media that undermines democracy. The last quadrant shows the politicization of media and media that undermine democracy
“Senggol Bestie” as Media Promotion Among Muhammadiyah Universities
Full text linkThis paper aims to discuss the emergence of the phenomenon of mutual flexing carried out by Muhammadiyah universities on TikTok social media. So far, every business entity that carries out promotions for its agency tends to avoid offending other agencies and only focuses on discussing the advantages of its products, even if it has to touch other institutions. This has never been done openly. This research was conducted using a qualitative approach with phenomenological analysis. The author collected data with participant observation to find out the participants’ essential phenomena in their life experiences. In this case, the author managed the content of official social media creators of Muhammadiyah Universities who created TikTok publication content. Then based on the data obtained from the resource persons, the author draws a research conclusion. The conclusion of this study shows that flexing activities carried out by content creators of Muhammadiyah Universities have the potential to become a new form of publication style that has never existed before among universities
Mediation, Remediation, and Commercialization of Indonesian Identity in Sneakers Advertising
Full text linkThe utilization of Indonesian national identity in fashion products, notably shoes, inspired this research. Retail goods that exhibited an Indonesian identity offered producers a chance to draw in sneakers fans. This research aimed to discuss the mediatization of Indonesian national identity. The three Instagram accounts @exodos57, @bro.do, and @sepatucompass were selected as the study’s subjects. Young Indonesians are currently enamored of sneakers from these brands. Many young individuals also follow their Instagram accounts. The data was to be analyzed using mediation, remediation theory, and commercialization. To investigate the data, a qualitative technique using explanatory research was used. The findings demonstrated that mediation, remediation, and commercialization are three processes that engage with one another. Additionally, it is possible to interpret the utilization of national identity as a response to globalization and the quest for authenticity. The logic of commercialization might be applied to this legitimate research
Digital Campaign to Reduce Covid-19 Pandemic Risk
Full text linkHoaxes about COVID-19 on social media could be seen publicly and intentionally lead to inappropriate responses amid the pandemic. In this situation, the government’s public relations had a role in educating the public through accurate information about COVID-19 on social media. This research aimed to describe the public’s attitude towards digital campaigns to reduce the risk of COVID-19 in Central Java and the strategy behind this digital campaign. The research was designed as a descriptive study with a mixed approach method. The sampling technique used was purposive sampling. The data was collected through an online survey of 121 respondents, interviews with expert sources, and document review. Elaboration Likelihood Theory and Rhetoric Theory are used to explain the digital campaign. The results showed that most respondents (74%) rated the Governor as prioritizing the positive appeal approach through a digital campaign. The interview results revealed that the process of composing creative content in the digital campaign was carried out through discussions between the Governor and the content creator team. During a pandemic, a creatively packaged digital campaign was a strategic step to increase public participation in implementing preventive efforts
Corporate Social Responsibility Communication and Company Reputation in Pandemic Era
Full text linkCorporate Social Responsibility (CSR) is a way to build a company’s positive reputation. In the new media era and during the COVID-19 pandemic, online media has become an effective communication medium for companies to communicate CSR and build a positive reputation among stakeholders. This study examines BRI Peduli CSR communication during the COVID-19 pandemic through online media on the bri.co.id website that can increase BRI’s positive reputation. The research method used in this research is descriptive qualitative research with case study method, data collection is done by in-depth interview and literature study. The data analysis technique was carried out by triangulating sources to get accurate results regarding CSR communications during the COVID-19 pandemic. The results show that effective CSR communication between companies and communities that are beneficiaries of CSR programs will greatly determine the program’s success. The CSR program is an official communication channel so that all stakeholders get accountable and reliable information. BRI has also applied the principle of digitization to new media but has not yet reached the level of interactivity and audience-generated media. Online media can build a positive image and be reported CSR Program massively during the COVID-19 pandemic.
Using New Media and Social Media in Disaster Communication
Full text linkNew media and social media have changed the frame of communication that appears quickly, is interactive, and has no geographical boundaries. The media plays an essential role in disseminating accurate and responsible information in a disaster situation. The strategy of using communication media will reduce the impacts arising from disasters in the mitigation, preparedness, response, and recovery phases. Through a literature review, the author presents disaster communication, strategies, and using media in disasters. The research use case studies are the natural disaster of Mount Merapi and the Covid-19 pandemic to represent non-natural disasters. The results of the analysis show that sensitivity to the situation is an adequate response in a disaster. Furthermore, new media and social media tend to be sufficient as the primary source of information for the public, coordination, and fundraising. The effectiveness of media use in the Merapi disaster is the beginning of new media and social media in disaster communication in Indonesia. This media is also used in disaster management during the COVID-19 pandemic. The use of media in both case studies is considered adequate to reduce the negative impacts arising from the disaster. It is hoped this idea will contribute to disaster communication studies.
R-TIK Digital Literacy towards Indonesian MSMEs (UMKM) Digital Energy of Asia
Full text linkIn accordance with the commitment of the World Summit on the Information Society, it is stated that Small, Medium and Micro Enterprises (SMMEs) are providers of employment for the community. In Indonesia, SMMEs are known as UMKM (Small, Medium and Micro Enterprises Indonesia). The existence of ICT is considered capable of increasing economic growth as well as providing new employment field during the Covid-19 Pandemic. One way to encourage the rise of UMKM) is through the Indonesian R-TIK (Indonesia ICT Volunteers). The purpose of this research is to determine the involvement of R-TIK in the UMKM Go Online program. Whereas the theories and concepts used are the Information Society, Digital Literacy and Empowerment of UMKM. The research method used is a case study, R-TIK with UMKM in Polewali Mandar, West Sulawesi. The results indicate that digital literacy activities carried out by R-TIK together with the Department of Industry, Trade, Cooperatives, and UMKM encouraged the growth of UMKM in Polewali Mandar. The presence of QRen in the UMKM online program has push the pace of the Indonesian economy in the context of realizing Indonesia as a Digital Energy of Asia.