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Peran Radio Komunitas dalam Menumbuhkembangkan Civic Community
Community radio is basically unique media of communication which is viewed from how it was established, its operational management and its programs which are to build the society around it. Community radio is participatory media. It means community radio provides public sphere through horizontal communication among its members. Thus, it is seen as fertile ground for developing civic community whose members have an interest in discussing common problems in the same position that binds them together through collective association in civic values. It shows that in the beginning, the operational management followed the basic rules and the ideal principles. Unfortunately, the management of Mustika is more like daily broadcasting principles which are similar to private radios. Keywords: Community Radio, Radio Management, Participatory Medi
Eksploitasi Tubuh Perempuan di Televisi Sebagai Ironi Kepribadian Indonesia
This discussion aims to see how exploitation has happened towards women through and by the media in the 21st century, which is controlled by the capitalists, and its relationship with the 2nd sila (principle) of Pancasila. This discussion tries to analyze by observing the figure of “cewek kece” (hot chicks) as the ideal female figure in the 21st century on television. The results of the analysis proved that the exploitation of women’s bodies has happened through and by the media, especially television. It is in the form of commodification of “cewek kece”, symbolic violence, and the pressure towards women to have slim bodies. For the results of this analysis, when it is associated with the 2nd sila of Pancasila, it indicates that there is an incompatibility between the exploitation of women’s bodies and the values and teachings of Pancasila as the foundation of national identity. Keywords: cewe kece, exploitation, commodification, the 2nd sila of Pancasil
Pengembangan Model Komunikasi Pelayanan untuk Menghasilkan Kader yang Kreatif dalam Menunjang Keberhasilan Program Bina Keluarga Balita
One implementation of government policy to build family’s prosperity by increasing the quality of children is realizing The Building of Family and Children under Five Years Program or Bina Keluarga Balita (BKB). BKB activities are organized by cadres of community who volunteer to explain to the target of BKB Program. However, there is a resistance which is the cadres are lack of creativity in implementing community service model. It becomes the main factor why BKB program is not maximal.Service communication model which is used by cadres to deliver the materials is boring and makes the target group bored.Moreover, they lost their motivation to participate in BKB Program. This research applies “research and development” design. This is a research which follows the development programs. Service communication model of BKB cadres is built through systematic stages by applying Focus Group Discussion (FGD) method. In general, this research is done to determine service communication model which is used by the cadres. Furthermore, it also creates a model for the development of service communication in producing more creative cadres which are able to support the success of BKB Program. The result of this research is a service communication model that is able to make cadres more creative in supporting the success of BKB Program. Keywords: Service Communication Model, BKB Program, BKB Cadre
City Branding Kota Bandung through Bandung Tour on Bus
Bandung is one of the world's tourism city has been established on 25 September 2013 in Beijing by UNESCO. To meet one of the index in order to become a tourism city of the world, in it there is an aspect of city tour. Therefore, the Government of the Bandung city to make innovation a new city tour bus named Bandung Tour On a Bus or a usually called Bandros. The theory used in this research is city branding (Anholt 2006) and a communication strategy (Arifin in Abdullah, 2009). To uncover these issues, this research uses qualitative research types that serve to gain a deeper understanding of common, overarching performance management against the bus bandros in the developing city of Bandung city branding through document that is descriptive, and use case studies to his approach with the aim of helping the audience understand what is being researched, a new interpretation, a new perspective, a new meaning.The results of this study expressed that bus bandros a pioneer of other cities in Indonesia in making city tour bus. Bus bandros can make the public curious about this transportation with the concept of the double decker. Communication strategy undertaken by the Organizer i.e. BP2KB is using social media twitter and instagram to spread information about reservations and schedule of activities. In addition, using whatsapp to be able to communicate with the passengers bus bandros.Starting from dotted this research, some suggestions that may be put forward for the tourism promotion agency of the city of Bandung, maximize media communication and in the dissemination of information. Social media is also better if managed by people who understand in their jobs. In addition, the community that the ascending bus bandros should be able to maintain existing public facilities and carry out all its activities in accordance with existing procedures. Keyword: City Branding, City Tour Bus, Communication Strategy
PERAN FILM SEBAGAI MEDIA SOSIALISASI LINGKUNGAN
Movies in international relations can not be separated from the imaging of a country to realize the access to information can influence people, groups and other countries in instilling the ideology and interests. As the theme of the film in general is holding on to the genre standard, the Asian Development Bank as a lending institution to fund the development of lagging countries and developing countries start and courage in carrying the theme of environment and sustainability, especially the availability of clean water.Keywords: Movie, Theme, Environment, Water
MEMBACA RELASI MEDIA-PEMERINTAH PADA ERA OTONOMI DAERAH
Ketika rezim Orde Baru dengan sistem pemerintah otoriter, bentuk dominan sebagai model relasi antara media dan masyarakat (baca = kekuasaan). Dalam rezim desentralisasi dan industrialisasi media, maka bentuk dominan digantikan oleh bentuk pluralistik. Hubungan media dan kekuasaan berorientasi pada pencapaian kepentingan politik, sosial, budaya, ekonomi dan kelompok yang bersaing. Ini berarti bahwa hubungan dua lembaga tersebut sangat dinamis. Suatu saat, media mendominasi, pada saat yang lain, kekuasaan bisa jadi lebih dominan. Kesetaraan bisa terjadi ketika keduanya menemukan kesamaan kepentingan. Situasi demikian memerlukan pisau bedah “baru” yang mampu membongkar dan mengkonstruksi bagaimana hubungan media dan kekuasaan. Artikel ini menawarkan teori homologi atau struktur homologi untuk membaca bagaimana relasi keduanya. Karena artikel ini bersifat kajian awal, penulis tidak menyimpulkan bagaimana struktur relasi media dan kekuasaan saat ini. Dengan kajian ini, penulis berharap akan mendapat respon dari pembaca untuk menyempurnakan artikel ini. When the New Order regime (in Indonesia) with authoritarian government system, the dominant form as a model of relations between the media and society (read = power). In a decentralized regime and industrialization of media, then the dominant form was replaced by a form of pluralistic. Media relations and power oriented on achieving the interests of political, social, cultural, economic and competitive group. This means that the relationship of the two institutions is so dynamic. At one point, the media dominates, while at the other, the power could be more dominant. Equality can happen when the two find common ground of interest. Such a situation requires a scalpel "new" capable of dismantling and constructing how to media relations and power. This article offers a theory of homology or homology structure to read how relationships are both. Due to the nature of the initial review of this article, the author did not conclude how media relations and power structure at this time. With this study, the authors hope will get the response from readers to improve this article.
Undang-Undang Keterbukaan Informasi Publik dan Penyelenggaraan Pemerintahan
The freedom of communication which has spread in the society become stronger in support from Transparation of Information Act. But it also doesn’t mean that, the government alignments to the people in such short term can be much better than it was used to. Because, the regulation itself has been trying to create the people of information aside all of the excep¬tions of public information. But if the rule’s not supported by any technical terms that satisfying, it is feared that it can’t be fully used as a tool that can wipe out corruption or even give the society a better service than before. Key words: transparation of information, corruption, public servic
Melek Media: Strategi Pencegahan Pengaruh Buruk Media Televisi pada Anak-anak
Television gives significant impact to the audience especially children. Some theories of mass communication show how strong the relationship between television and the audience is. In Indonesia, there are some cases about imitating violent of television programs which are caused by the publication of mass media. In order to decrease the bad influence from television, mediation by the parents is essential so that children do not get bad influence by the use of media literacy. Keywords: mediation, television, childre
Gelombang Ekonomi Ke Empat, Gelombang Ide dan Gagasan
This paper attempts to analyze the development of creative economy in Indonesia. The main substance of this paper is based on the development of democracy that provides fresh air for the creativity. The key of creativity itself is the idea that is treated well. It especially happens in democratic countries. In the context of democracy, the idea can develop fast and get high appreciation. Idea is a new force which is capable to develop the world economy. For a long time, people had been thinking that product was the main capital of the economy. Creative industries will thrive with the assurance of a healthy and proper democracy. Keywords: Idea, Creative Industrie
Pelaksanaan Pull Marketing Jokowi Ahok dalam Pemenangan Pemilukada DKI Jakarta 2012
The victory of Jokowi-Ahok in 2012 Jakarta Governor Election was the result of integrated political marketing activity with prominent pull marketing factor. Jokowi-Ahok utilized optimally the power of media which is very effective in providing information for the people of Jakarta. This study aims to observe how far pull marketing was used with other elements. In political marketing, there are nine elements which become the important parts. One of these nine important elements is pull marketing, which has a significant role for Jokowi-Ahok. Based on the analysis of the data, it shows that pull marketing strategy was the strategy which was mainly used. The use of media in Jakarta Governor Election was an important instrument in succession of regional leaders, in addition to the mass mobilization supported by political parties and sympathizers. Based on result of data processing, it shows that pull marketing strategy worked quite effectively. The combination of media, figures, and campaign methods was then mixed into strategic moves that made Jokowi-Ahok surpass all their competitors. Keywords: Pull Marketing, Media, Governor Electio