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The Implementation of Mass Media Digital Platform in Indonesia
Full text linkCommunication technology in mass media has experienced rapid development. The implementation of digital platforms is carried out by mass media groups in facing competition between media in welcoming society 5.0. This study aims to find out the implementation of digital platforms is carried out by mass media groups in Indonesia through an umbrella perspective. The research method used qualitative approach applying data collection techniques of observation, interviews, and documentation. Interviews were conducted with the person in charge of the digital platform in the media groups. Observations were also taken in the digital platform in the media groups: TransMedia Group, MNC Group, Media Group, Viva Group, Kompas Group, Emtek Group, Jawa Post Group, Netmediatama group, and Mahaka Group. The results of this study show that the forms of the current mass media digital platforms used are websites, online media, applications, and social media. In the infrastructure of media organizations, digital platforms are a form of media group policy in converting technology, content convergence, and economic convergence. Digital platforms have also provided new low-cost income for the media as an industry as well as a two-way form of communication in forming and maintaining relationships with audiences
Digital Television Regulation and its Impact on Indonesia towards Society 5.0
Full text linkThe Indonesian government plans to replace all analog television broadcasts with digital television broadcasts. Through digital broadcasting, the public can enjoy television shows with better picture quality and many new services available. The government has actually made regulations relating to digital broadcasting, but the regulations seem to lack a positive response from the public and have been repeatedly sued in court. Until now, the legal basis for the implementation of digital broadcasting in Indonesia is still waiting for the inclusion of the term digitization in regulation at the legal level. The switch to digital broadcasting has left Indonesia unable to enjoy a digital dividend that can be used to provide faster and more extensive broadband internet. This information is important as a form of preparation for entering the era of society 5.0, where access to the internet has an important role to play in the development of science and technological innovation. This study used descriptive qualitative methods to give describe about the urgency of digital broadcasting regulation in Indonesia and its impact on Indonesia related to the preparation of welcoming the era of society 5.0, where technology will get closer to people's lives to solve various social problems
Yogyakarta Tourism Promotion using User-Generated-Content Feature
Full text linkThe interactivity feature on social media raises crucial aspects in the era of user generated content, where internet users act as producers and consumers of media content. Tourism as an important sector of the Special Region of Yogyakarta. This study described the dynamics of Instagram account user communication in conducting recommendations on natural tourism spots in Yogyakarta, researchers conducted an analysis based on uploaded content typology, corelated with user generated content, also described the process of data analysis using social media analytics tools obtaining data based on specific keywords or trending topics, such as hashtags usage from Instagram account with tourism photography themed, known as @explorejogja. As resulted, there are recommendation type of engagement, followed by invitation to visits tourism destination, and review-like type of engagement, all derived and formulated from @explorejogja’s followers. Instagram, as a social media based on visual sharing feature, appropriate utilized as a media to promote tourism potential, especially in Yogyakarta, given the tendency of its engagement is organic, to motivate Instagram users to visit tourism potentials, as is conducted @explorejogja for tourism potential located in the Yogyakarta region
The Fan Use of Football Club Official Media (Descriptive Study of The Use of PS Sleman Official Media)
Full text linkThis research analyzed the use of official media of the Indonesia football club used by the fans. The context of official media is the official club website and official social media account of the club. The football club needs to manage the official media (especially in the internet platform) to build interaction and relationships with its fans. An engaging interaction and relationship with fans will strengthen the fans' loyalty to the club. This research used qualitative methods, with an interview in Focus Group Discussion (FGD) format as the data collecting technique. The informants were the university student aged 18-21 years old and the fans of PS Sleman (written with PSS hereafter) football club. The number of participants was eight. FGD held in May 2017, when in that year, PSS became the only Liga 2 contestant that had a verified Twitter account. Results showed that although the informants used the PSS official media, they were unsatisfied because the PSS official media lacked interactivity, updating information, and the completeness of the information. To fulfill their expectations, informants use the unofficial media, usually the fans-driven media. For informants, the unofficial media performance was much more significant than the PSS official medi
Understanding Creative Economy Concept through Innovation Adopters Perspective
Full text linkThis research is part of Creative Economy Sub-Sector’s Mapping and Clustering in Kendal Regency. The research aims to describe stakeholder understanding (refers to Kendal Regency Government) towards the creative economy concept using diffusion of innovation theory. The diffusion of innovation is used because Kendal Regency Government is still not familiar with the concept of the creative economy. This qualitative descriptive research used interviews, observation, FGD, and literature study as the method to gather data. Results showed that from 229 SME labeled with the creative economy by Youth, Sports, and Tourism Department, Kendal Regency only 66 of them that met Creative Economy Agency (Badan Ekonomi Kreatif- BEKRAF) criteria. This means that the officials' understanding of the concept of the creative economy is not yet comprehensive. The creative economy is essential to shape the image of the regency (city branding). On the other hand, Kendal Regency had a program to improve the image of the city as a form of smart branding. Smart Branding was a derivation of the Smart City Kendal master plan in 2018-2028. The lack of relevant data in the Kendal District Government showed that the desire to improve the image of the city had not been worked out effectively
Communication Strategy for Breastfeeding Mothers in Stunting Prevention in Banyumas
Full text linkStunting could have a major bad impact on the quality of Indonesia’s human resources in the future, and startlingly in the North Purwokerto Sub-district, Banyumas Regency, it reached 261 cases in 2019. This study aimed to analyze the communication strategy carried out by the Kasih Jeruk Purut Program on breastfeeding mothers as an effort to prevent stunting in that sub-district. This study used qualitative research methods, and data were drawn by observation, in-depth interviews, and review of documentation. The results showed that this phenomenon was caused by a lack of support from the family, minimum cross-sectoral integrity cooperation, and limited understanding of breastfeeding mothers regarding the concept of breastfeeding management. There was also identified that some of the cadres did not fully understand the concept of effective communication
News Framing on Malay Deli Culture in medan.tribunnews.com Online Media
Full text linkThis article aims to analyze how the frame of online media coverage in Medan on Malay Culture. The identity of Ethnic Malay Culture in Medan can be found in several buildings that become icons of Medan city such as Maimon Palace and Masjid Raya Al Mahsun located in the center of Medan City. In addition to having various icons related to Malay, Medan is also a city with native Malay people. Along with the stream of globalization, Malay Culture is increasingly widely recognized by the community or public through the mass media, mainly online media in Medan. This research was conducted through a qualitative approach with a constructivist paradigm through Entman framing model analysis method. The results of this article are that the online media in Medan in this case www.medan.tribunnews.com gives a wide space in spreading Malay Culture in Medan. Three findings are related to the reporting themes, government and community involvement in the preservation and attractiveness of Malay Culture depicted in the news is a hope that the Malay culture will be maintained and sustainable in the community of the city of Medan despite the stream of globalization
The Effectiveness of Bhumi Merapi Agrotourism Promotion through Instagram
Full text linkAgrotourism is an activity that integrates the agricultural system and the tourism system so that it forms an attractive tourist attraction. In its development, an agrotourism needs to get support in the form of promotion to inform the public about agrotourism, to increase the number of visitors, to increase agricultural education to visitors and the income for agro-tourism managers. This research was conducted at Yogyakarta Bhumi Merapi Agrotourism and its aim is to identify the effectiveness of promotional medium for Bhumi Merapi Agrotourism by Instagram and the influencing factors. The method used was descriptive method with a quantitative approach. Sampling was done by systematic random sampling with a total of 61 respondents. The analysis used was the proportion test and multiple linear regression test. The results showed that effectiveness of promotion of Bhumi Merapi Agrotourism by Instagram was 95.08%. It means that in general visitors rate Bhumi Merapi Agrotourism as an effective media for promotion. The effectiveness of Instagram is significantly influenced by the perception of visitors and the attractiveness of photos or videos which are uploaded on the official Instagram account of Bhumi Merapi Agrotourism
The Implementation of Permenpan-RB No 29/2011 in Crisis Management of Government Public Relations
No full textThis study aims to evaluate whether Public Relations practitioners have implemented the principles of the Regulation of the Minister of Administrative Reform and Bureaucratic Reform (Permenpan-RB) No. 29 of 2011 concerning The Guidelines for Crisis Management within government agencies. A crisis is an unexpected event that threatens public expectations, has the potential to produce negative things, affects the performance and reputation of an institution. In the era of democracy, the threat of a greater crisis occurs because the public has a critical character, is free to give opinions, and is free to access information from various channels, including the internet. Crisis must be managed well because a crisis is possible for every institution and it has a negative or positive impact on the institution. PR is communication management and crisis develops due to communication factors so that PR is a crisis manager. By conducting in-depth interviews with 23 government public relations practitioners, this study found that Permenpan-RB No. 29 of 2011 had not been fully applied. This study confirms that the structural position of public relations plays an important role in public relations activities. This research reinforces the literature review on crises that government public relations practitioners tend to devise ways to prevent crises after the cause of the crisis is known and public relations practitioners are not yet proactive in crisis prevention planning. This research contributes to the study and practice of government public relations as a socialization that public relations rules in Indonesia have adopted the ideal principle of public relations based on academic literature
Deliberative Democracy and the New Social Movement: A Case from the Bojonegoro Media
Full text linkThe post-reform social movement is an interesting topic study. The nature of the movement which was not merely ideological vis a vis with the repressive style of the new order, this movement continued to look for unique formulations related to the negation of subject-objects. In that context the role of the media becomes an interesting element to examine. The existence and position of the media becomes a necessity in a social movement. Non-governmental organizations (NGOs) have used the media in such a way as to achieve its’ goals. Apart from a fluctuating level of success, the process of integrating the movement of substances with the medium that mediates the achievement of goals becomes an interesting object of study. This article intends to elaborate on how far the meaning and dynamics of new media, focusing on two websites of social movements in Bojonegoro in achieving NGO objectives. Using narrative text analysis, this paper attempts to parse in simple terms the two pages of the website according to the information system settings and models created by the government of Bojonegoro Regency, East Java. In his analysis, this study uses Habermas's view of the deliberatif discourse of the dam model as a theoretical framework