Jurnal Ilmiah Mahasiswa Manajemen
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MEMBANGUN BRAND LOVE DAN LOYALITAS KONSUMEN: ANALISIS PENGARUH BRAND TRUST DAN BRAND EXPERIENCE PADA PENGGEMAR KOPI JANJI JIWA
Get PDFThe food and beverage industry has continued to grow since the coronavirus pandemic. The development of coffee shops in Indonesia is increasing from year to year, and this development is aligned with the expanding consumption of coffee among the population. Indonesia's climate and geography support farmers' coffee bean production, making Indonesia the third largest Robusta coffee producer in the world. Kopi Janji Jiwa is a cafe that focuses on coffee beans sourced from Indonesian farmers. This study aims to analyze the effect of brand trust and brand experience on brand love, attitudes, loyalty, and loyalty behavior of Janji Jiwa coffee consumers. This causality research explores and ascertains causal relationships. The subjects of this research are Janji Jiwa coffee consumers in Surabaya city. The sample of this study consisted of 170 respondents who were selected using a Google Forms questionnaire. Respondent data was processed using the Structural Equation Modeling-Partial Least Squares (SEM-PLS) technique and tested using SmartPLS3 software. The results showed that brand trust has a positive and significant effect on brand love. Brand experience has a positive and significant effect on brand love. Brand love has a positive and significant effect on attitude loyalty. Brand love has a positive and significant effect on behavioral loyalty of Surabaya Janji Jiwa Coffee consumers
PENGARUH CELEBRITY ENDORSER, DAYA TARIK IKLAN, DAN KUALITAS PRODUK TERHADAP KEPUTUSAN PEMBELIAN MIE GACOAN SURABAYA DENGAN BRAND IMAGE SEBAGAI VARIABEL INTERVENING
Get PDFThe sampling technique for this study was non-probability sampling using the LISREL program. The tool used is a questionnaire. The sample in this study consisted of 187 respondents, who are Gacoan Noodle customers aged from aged 12 to 25 years, who’s domicile throughout the city of Surabaya. The results of this study indicate that celebrity endorsers have a significant effect on brand image, celebrity endorsers have a significant effect on purchasing decisions, product quality has a significant effect on purchasing decisions, brand image has a significant effect on purchasing decisions, brand image mediates the influence of product quality on purchasing decisions, advertising attractiveness does not has a significant effect on brand image, product quality has no significant effect on brand image, advertising attractiveness has no significant effect on purchasing decisions, brand image does not mediate the influence of celebrity endorsers on purchasing decisions, brand image does not mediate the effect of advertising attractiveness on purchasing decisions
PENGARUH EFFORT EXPECTANCY, PERCEIVED USEFULNESS, INFORMATION QUALITY, PERCEIVED RISK, SOCIAL INFLUENCE, DAN TRUST TERHADAP REPURCHASE INTENTION PADA APLIKASI SHOPEE
Get PDFThis study aims to examine and analyze the effect of effort expectancy, perceived usefulness, information quality, perceived risk, social influence, and trust on repurchase intention in the Shopee Food application. This study uses causal research. Purposive sampling was used as a mean of non-probability sampling technique. The sample used was 156 respondents who had experience in making online food purchase transactions through the Shopee Food application more than 1 time. The data analysis technique used is SPSS. The results of this study indicate that effort expectancy, social influence, and trust have a positive and significant effect on repurchase intention; perceived risk has a negative and significant effect on repurchase intention; and perceived usefulness and information quality have no effect on repurchase intentio
PERAN CUSTOMER ENGAGEMENT MEMEDIASI CUSTOMER INVOLVEMENT PADA TRUST DAN WORD OF MOUTH
Get PDFThis research was conducted to investigate the role of Customer Engagement as a mediator in the relationship between Customer Involvement in Trust and Word of Mouth. The type of research is causal research. A total of 150 sample respondents are consumers who are also users of Samsung's Instagram social media products. The sampling technique used purposive sampling, while the analysis technique was Linear Structural Realtionship (LISREL). The statistical test of this study proves that Trust, Word of Mouth, and Customer Engagement are significantly affected by Customer Involvement. In addition, the statistical test results show that Word of Mouth and Trust are significantly affected by Customer Engagement. Likewise, the influence of Customer Involvement with Trust and the influence of Customer Involvement with Word of Mouth, was significantly mediated by Customer Engagement
PENGARUH GREEN ADVERTISING, DAN GREEN BRAND IMAGE TERHADAP GREEN AWARENESS DAN GREEN PURCHASE INTENTION PADA PRODUK RUNA BEAUTY DI INDONESIA
Get PDFAt this time, many issues in global society about environmentally issue. The issue is like global warming, illegal logging, environmental pollution and many more. Reason of that environmental damage is mostly come from industrial sector. Therefore many companies use green advertising and green brand image strategy. The purpose of this research is to find impact of green advertising and green brand image to green aware- ness and green purchase intention on Runa Beauty product in Indonesia. This re- search is causal research with using non probability sampling technique, using ques- tioner to collect data from Runa Beauty consumer in Indonesia. Analysist tools that used in this research is SmartPLS 3 with 150 total respondent. Outcome of this re- search is showed that green advertising and green awareness have a positives and significant relation with green awareness and green purchase intention. Besides that, green brand image and green advertising have a positives and significant have posi- tives and significant relation with green purchase intention too. There is different result that has not positives and significant relation with green purchase intention
MODEL HUBUNGAN DUKUNGAN ORGANISASIONAL, KEPUASAN KERJA, DAN ORGANIZATIONAL CITIZENSHIP BEHAVIOR PADA KARYAWAN ADMINISTRASI DI SURABAYA
Get PDFOrganizational citizenship behavior (OCB) is one of the important work behaviors that need to be developed by the company, and its antecedent factors must be identified. This study examines the impact of organizational support and job satisfaction on OCB and the mediating role of job satisfaction on the relationship between organizational support and OCB. The research sample was 105 employees of the administration of private companies in Surabaya. Data collection was carried out using an online survey method. The test was conducted using multiple linear regression analysis on SPSS 23 software. The findings of this study indicate that organizational support and job satisfaction affect OCB. Furthermore, job satisfaction mediates the relationship between organizational support and OCB. This finding implies the need for companies to increase organizational support and job satisfaction in order to drive OCB in the workplac
PENGARUH COMPANY IMAGE DAN SERVICE QUALITY TERHADAP BRAND LOYALTY MELALUI CUSTOMER SATISFACTION PADA JASA PENGIRIMAN J&T EXPRESS DI KOTA SURABAYA
Get PDFAlong with the times and the passage of time, now there are many businesses from various business fields that are developing, both in the fields of entertainment, culinary, transportation services and others, ranging from small-scale to large-scale businesses. Modernization is one of the factors that cause change. The current phenomenon, people have a desire to be able to meet their needs better and faster. One of them is the need for faster and more secure delivery and receipt of goods and documents. Companies that want to be superior to other companies and want customers to come back to buy products or services, of course, must have a good corporate image and provide the best quality service as well. The J&T Express company is one of the first shipping service companies to be included in the unicorn in Indonesia. In order for the business to be successful and able to face competition, the J&T Express delivery service company must also build a corporate image and provide quality service that satisfies its customers, so that in the end customers become loyal to the company. The purpose of this study was to determine whether company image and service quality affect customer satisfaction and brand loyalty. In this study, the population used were customers of J&T Express delivery services in the city of Surabaya, with a sample size of 200 respondents. Sampling used a purposive sampling technique, with the criteria that the respondents were at least 17 years old and had used the J&T Express delivery service at least 2 times in the last month. The data analysis technique used Structural Equation Modeling (SEM) with the LISREL program. The results showed that company image and customer satisfaction directly had a significant effect on brand loyalty. company image has no direct effect on customer satisfaction, and does not affect brand loyalty through customer satisfaction. Service quality directly has a significant effect on customer satisfaction, and has a significant effect on brand loyalty mediated by customer satisfaction, but does not directly affect brand loyalty.
PENGARUH MOTIVASI KERJA DAN KOMITMEN ORGANISASIONAL TERHADAP ORGANIZATIONAL CITIZENSHIP BEHAVIOUR (OCB) DENGAN KEPUASAN KERJA SEBAGAI VARIABEL INTERVENING PADA KARYAWAN BANK BUMN DI SURABAYA TIMUR
Get PDFThe purpose of this study was to determine the effect of work motivation and organizational commitment on job satisfaction and organizational citizenship behavior. This research was conducted on employees of state-owned banks in East Surabaya. The number of samples taken as many as 100 employees, using a non-probability sampling technique with purposive sampling. Data was collected through a questionnaire. The analysis technique used is the Structural Equation Model based on Partial Least Square. Based on the results of the analysis found that work motivation and organizational commitment have a significant effect on job satisfaction. Organizational commitment and job satisfaction have a significant effect on organizational citizenship behavior. However, work motivation on organizational citizenship behavior has no significant effect.
PENGARUH INSTAGRAM SEBAGAI SOCIAL MEDIA ADVERTISING DAN CUSTOMER EXPERIENCE TERHADAP PURCHASE INTENTION DENGAN CUSTOMER TRUST SEBAGAI INTERVENING VARIABLE PADA PRODUK SKINCARE INNISFREE DI KOTA SURABAYA
Get PDFThe study aims to analyse the impact of instagram as social media advertising and customer experience purchase with customer trust as a remarkable intering variables of skincare innisfree products in the surabaya city. Today, with more and more technology now emerging, it is easy to make ends meet. The Internet is, in a sense, information that reaches all over the world and on the Internet are also featured some advertisements. The number of samples used in this study was 179 respondents using an impressive. sampling technique. The characteristics of the respondents in the study are those who have seen innisfree ads on social media such as instagram, those of teen women with age of 17-35, and those of surabaya. The data used in the study is by using primary data that is by making the distribution of questionnaires. The data analysis technique used in this study is for modeling modeling with smartpls3 software. Research shows that customer experience has no significant impact on customer trust, customer experience has significant impact on purchase intention, customer trust have no significant impact on purchase intention, social media advertising significant impact on customer trust, social media advertising significant impact on purchase intention, social media advertising towards customer trust on purchase intention have no significant impact and customer experience towards customer trust on purchase intention have no significant impact
MODEL HUBUNGAN ANTARA SELF-EFFICACY, KINERJA WORK FROM HOME, DAN KEPUASAN KERJA PADA KARYAWAN SWASTA DI SUMBA
Get PDFABSTRACTThis study aims to identify the relationship between self-efficacy, work from home performance, and job satisfaction. Respondents in this study were 110 private employees who working from home in Sumba. Data was collected by means of a questionnaire that was distributed online. Furthermore, the data were analysed using regression analysis with the SPSS program. The results of this study indicate that self-efficacy has a positive effect on work from home performance and job satisfaction. Furthermore, work from home performance has a positive effect on employee job satisfaction. ABSTRAKPenelitian ini bertujuan untuk mengidentifikasi hubungan antara self-efficacy, kinerja work from home, dan kepuasan kerja. Responden dalam penelitian ini adalah 110 karyawan swasta yang working from home di Sumba. Pengumpulan data dilakukan dengan kuesioner yang disebarkan secara online. Selanjutnya data dianalisis menggunakan analisis regresi dengan program SPSS. Hasil penelitian ini menunjukkan bahwa self-efficacy berpengaruh positif terhadap kinerja work from home dan kepuasan kerja. Selanjutnya, kinerja work from home berpengaruh positif terhadap kepuasan kerja karyawan