Jurnal Ilmiah Mahasiswa Manajemen
Not a member yet
174 research outputs found
Sort by
PENGARUH ADVERTISING ATTITUDE TERHADAP SHOPPING LOYALTY MELALUI IMPULSE BUYING PADA CARREFOUR GOLDEN CITY MALL MAYJEN SUNGKONO SURABAYA
Get PDFModern retail industry in Indonesia now is starting to grow and this growth is expected to continue to experience significant growth. This study aims to examine the effect of Advertising Attitude through Impulse Buying toward Shopping Loyalty at Carrefour Golden City Mall Mayjen Sungkono Surabaya. The study design uses a causal study of 120 respondents with a take sample technique is non-probability sampling (non-probability sampling). Meanwhile, the analysis technique used is structural equation modeling (SEM) with LISREL program. Respondents were drawn from all customers who come and shopping at Carrefour Golden City Mall Mayjen Sungkono Surabaya. The results showed that: Advertising Attitude have effect to Impulse Buying and Shopping Loyalty, Impulse Buying have effect to Shopping Loyalty, and Advertising Attitude have effect to Shopping Loyalty through Impulse Buyin
PENETRASI PASAR PADA PRAKTIK B2C UNTUK RITEL
Get PDFOnline transaction has some of use for consumer or retailer, but on the other side also has some of obstacles. Therefore, that obstacles must have the right solution and can do penetration to develop online transaction.
For handle some of that obstacles, there has some efforts that could be do is give a support to government in terms of regulations setting for consumer interests are protected. For resources, retailer is feasible to enhance the ability of retailers resource, and also for network and infrastructure is need a support from government as well as businessman so the network can be more stable. For can do penetration, that retailers must do is give a lesson to business partners about online transaction operation, give a lesson to consumer about online transaction, and promote about onlne retailer’s we
ANALISIS PENGARUH CSR DIMENTIONS TERHADAP ATTITUDINAL LOYALTY AND BEHAVIORAL LOYALTY YANG DIMEDIASI PRICE FAIRNESS PADA KONSUMEN CARREFOUR SURABAYA
Get PDFThe purpose of this research is identify the impact of CSR dimension (environment, community, employee, and product) towards price fairness and the impact of price fairness towards attitudinal loyalty and behavioral loyalty. Reserach design is causal wth 139 samples. Data analysis technique by Structural Equation Model (SEM) with lisrel program.
The result of this research showing that environment and community proved have impact towards price fairness, but employee and product not proved the impact towards price fairness. Price fairness have impact towards attitudinal loyalty and behavioral loyalty
PENGARUH BUDAYA ORGANISASIONAL DAN KEPUASAN KERJA TERHADAP KOMITMEN ORGANISASIONAL DI KALANGAN TENAGA CLEANING SERVICE PT ISS INDONESIA
Get PDFoai:ojs.jurnal.wima.ac.id:article/66organizational commitment in the labor Cleaning Cervices PT. ISS Indonesia. The data were collectedby distributing questiounaires to the respondens. the questiounaires distributed to 105 respondents, but only 100 questiounaires that can be analyzed forther. The technique of analysis used was multiple regressions.
The result of the research shows that : (1) organizational culture has positive effect on organizational commitment; (2) the job satisfaction also has positive effect on organizational commitment