DIGEST MARKETING
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THEDIFFERENTROLESOFINVOLVEMENTWITHINCORPORATE AND PRODUCT ADVERTISEMENTS
Get PDFCorporateadvertisementsareofgrowinginterestforcompanies,besidesthattheroleofinvolvementisofgrowinginterestbecausenewmediamakesithardertogetconsumersinvolvedwithamarketingmessage.Thispaperexploresaliteraturereviewoninvolvementandcorporateadvertisementasthereislittletonoresearchdoneonthistopic.Basedontheanalysisitcanbeconcludedthatadvertisinginvolvementisofhighrelevancewithincorporateadvertising,andhasalargerinfluenceonadoutcomesthanpredispositionalinvolvement.Predispositionalinvolvementonlyinfluencescorporateadvertisementoutcomeswhenmediatedbyadvertisementinvolvement.Thusformarketersdevelopingcorporateadvertisements,creatingadvertisementinvolvementisespeciallyimportant.Keywords:Roleofinvolvements,corporateadvertisements,productadvertisements,advertisinginvolvemen
ANALISISPERSEPSIKONSUMENTERHADAPPELAYANANKARAOKEINULVIZTAFAMILYOUTLETCABANGKOTAJAMBI THEANALYSISOFCONSUMERPERCEPTIONONINULVIZTAFAMILYKARAOKESERVICEOUTLETOFJAMBIOUTLET
Get PDFThepurposeofthisresearchistoexplainconsumerperceptiononKaraokeInulViztaOutletinJambi.Thevariablemeasuredisbasedon5dimensions,i.e.,Tangibels,Realibility,Responsiveness,Assurance,Emphaty.Theresultshowsthatconsumerperceptionisgood.ThehigestvalueofperceptionisEmphatyDimensionandotherwisethelowestisAssurance.Accordingtotheresearchresuts,isreccomendedthatKaraokeInulViztaOutletcontinuestododevelopephysicaldimensionsuchasfasilitiesandphysicalinsfrastructures,trust,speed,prudishness,ability.Togehthertothisimprovement,itisimportanttobedovotedonconsumersatisfationmonitoring.Keyword:perception,Karaoke,consumerperceptions,services
BAURANPEMASARANSUSUFORMULAMORINAGAPADAPT.KALBENUTRITIONALCABANGJAMBI THEMARKETINGMIXEOFMORINIAGAMILKFORMULAATPT.KALBENUTRITIONALATJAMBIBRANCH
Get PDFThemarketingprogramforabusinessisnotonlyaimingatsellingtheproductsbutalsotoprovidecustomersatisfaction.ThepurposeofthisresearchistoinvestigatemarketingmixprogramimplementationofPT.KalbeNutrituonalinJambiBranch.Methodusequalitativedescreptivetool.Theresultshowsthatthefirmshasimplementedmarketingmix,buttheimplmentationshouldbeconductedcreatively.Keywords.Product,proce,distribution,andpromotion
PERSEPSIRETAILERMODERNTERHADAPSALESPOMOTIONGIRLSARIHUSADA(StudiKasuspadaPTTigaraksaSatriaJambiDistributorSariHusada) MODERNRETAILERPERCEPTIONSONSARIHUSAD’SSALESPROMOTIONGIRL(CaseStudyatPTTigaraksaSatriaasSariHusada’sDistributorJambi)
Get PDFPrincipalandDistributorofproductsrealizethatthetrendofconsumersshoppingatmodernretailersisincreasingsignificantly.Therefore,theyhavetomanageitinordertogetmarketgrowingandovercomingcompetition.OneofthestrategiestocompeteisuseSalesPersonGirl(SPG).ThisstudypurposeistodeterminethemodernretailerperceptionsonSPG’scompetence.Thestudywasconductedon13modernretailerswhichareregularlyvisitedby7SPGofSariHusada.Theresearchmethodmainlyusedqualitativemethod.Toenrichthedata,quantitativemethodusestomeasureperceivedvalueandtodescribethepartnershipstrategyincoordinationwithSPG.Keywords:principal,modernretailers,retailmanagement,modernstoreperception
ANALISISKEPUASANKONSUMENTERHADAPAKSESORIPERAK(StudiKasusNikeishaSilver) THEANALYSISOFCONSUMERSATISFATIONONSILVERACCESSORIES(CaseonNikeishaSilver)
Get PDFAbstractConsumersatisfaction(CS)istherequirementsformarketingcampaignsuccesfull.CSmeasurementcouldbedevelopedaccordingtothespecificfirms.Inthisstudy,CSwasdetermineby:1)performance,2)feature,3)reliability,4)durability,5)aestetic,and,6)estetic.Theresearchobjectissilverhandycraft.Thesampleisthesilverhandycraftcustomerasmanyas50units.Basedontheresults,itisknownthatoverallmeanmeasureis3,9thatindicatesthatconsumersatitsfactionlevelismorethangood.Basedontheresults,itisreccomendedtoenhancetheproductcreativitytokeepconsumersatisfactionbemanagedanddeveloped.Keywords.ConsumerSatisfation,Hadycraft,NikeishaSilver
PENGARUHKELOMPOKREFERENSIDANGAYAHIDUPTERHADAPKEPUTUSANMENGGUNAKANBLACKBERRY THEEFFECTSOFLIFESTYLEANDREFERENCEGROUPONDECISIONOFUSINGBLACKBERRY
Get PDFTheresearchaimsistoexplaintheeffectofthesimultaneousandpartialoflifestyleandreferencegrouponBlackBerrypurchaseandexplainthedominantfactoreffects.Samplessizeconsistsof96units,whicchousenfromEconomicFacultyStudents.Analysisusesdescriptiveandstatisticalanalysistorevealthestatisticalpattern.Theresultsshowsthatthepercentagecontributionofindependentvariablesthereferencegroup(X1)andlifestyle(X2)onthedependentvariable(thedecisionofusingBlackBerry(Y)is41%.Hence,itisrecommendedthattheBlackBerryCorporationuisesreferencegroupsandlifestylestobeoneofthemarketingtool.Keywords:decisionofusing,referencegroupandlifestyl
ANALISISSIKAPKONSUMENTERHADAPPONSELNOKIADIKOTAJAMBI (THEANALYISOFCONSUMERATTITUDEONCELLULERPHONEINJAMBICITY
Get PDFTheresearchpurposeistoexplainandanalysistheconsumersattitudeofNokiaCellulerphoneinJambiCity.Theamountofsampleis100Nokiasuser,thatchosenwithconveniencemethod.Theconsumersattitudeusedbeliefandevaluationconcepttosomeimportantattributes.Theattributesarebrand,taste,quality,feature,priceandpromotion.ThisresearchreccomendationtothecorporationisconsideringtheattributesthatshowslessvalueontheFishbenconceptbedeveveloped.Keywords.Consumerattitude,likertscaleandproductfeatur
THE IMPLEMENTATION OF ONE STOP INTEGRATED SERVICES (PTSP) AT LOCAL GOVERNMENT LEVEL AND IT’S KEY SUCCES FACTORS
Get PDFoai:ojs.pkp.sfu.ca:article/633The establishment of PTSP (One Stop Integrated Service) that required to all the local governments in Indonesia is expected could solve the broad efficiency problems in managing business license and practice. Until 2012, the amount of PTSP both in Provincial and Regencies level is 497 units. As the matter of fact, Local government policy on the establishment of PTSP is varied, it is determined by local government policy and their internal environment. The performance of PTSP however according to independent report indicates that PTSP function is not optimal yet. The government was worried that the implementation will not fulfill the substance of PTSP service and also worried about the business climate wouldn’t be changed. This research has two purposes: 1) to explore the PTSP performance in local government perspective and 2) to identify the key success factor implementation in the level of Regencies and City in order to accelerate the implementation succeeded. In order to manage the two purposes, research was implemented by collecting data in two ways: using data through survey and integrating data by qualitative method that collected through benchmarking. Survey has conducted through 10 local governments in Province of Jambi in 2010 and it is enriched by quantitative survey especially in Jambi City. While qualitative survey that took in form of benchmarking activities was conducted over three successful local governments in implementing PTSP in National Level, they are the Regency of Sragen, Sidoarjo and Jembrana. Furthermore, deep interview was practiced with Technical Team and some key persons that involved in managing business license. The method used to analysis data mainly is qualitative method that purposed to enrich previous findings. This method is used to reveal more facts that could be used by local government to implement PTSP. The research results reveals some key success factors: 1) licenses are not fully aligned to PTSP, 2) poor of top management comittment 3) lack of innovation, 4) poor coordination, 5) lack of user enlighten and 6) designed information system is not well implemented
PARTISIPASI PEMASOK DALAM PENYELENGGARAAN E-PROCUREMENT DI KOTA JAMBI
Get PDFThis research aims is to explain supplier participation on e-procurement practice in Jambi City. Conceptualy e-procurement called as LPSE, where also identically with SPSE terminology. According to theoritical point of view, the implementation of e-procurement is more efficeient than conventional auction. The success of e-procurement implementation however is mainly determined by supplier participation. Survey is conducted to the supliers in the city of Jambi where the respondents is small business that followed e-procurement practice. Research resulst shows that e-procurement practice is not optimally followed by the suppliers. There was an indication that supplier incompetence in technology caused the supplier less participate. It is worried to be the problems for LPSE not funtioned optimally on the economy in the future. Base on the primary data processing,  it is found that the supplers participation model is Y = -0,027 – 0,011X1 + 0,223X2 + 2,289X3 + 0,958X4 + 2,404X5 where the value for independent variable is  X1 (0,991), X2 (0,824), X3 (0,026), X4 (0,342), dan X5 (0,019) respectively. The statistical results also found that the value of R (coefficient determination) is 34 percent where the Pvalue is 0.000 percent. Hence it is known that model can explain the variation of supplier participation as  much as  34 persent, where varibles that affects significant partially are X3 and X5 (supplier perception on LPSE reliability and supplier network). Research conclusion here is the supplier participation in e-procurument practice could be explained by the five variabels, they are: perception on the fairness, complain responsiveness, timely respon internal supplier efficiencies, and suppliers networking. Furthermore, in order to maximize the roole of LPSE to increase the efficiencies and smalholder competitiveness, the role of local government is needed. Efficiency could be establised caused by some activities, mainly the suplier process activities. If the activities connect the supplier each other they are not only learn, but increase the efficiency. Local government that has autority to diversify LPSE service, actually could monitor service attribute that needed by the supplier. Service that offering by the local government should implement innovation to make all service attribute to be meaningful for the supplier. The higher the importance of supplier to the service attribute, the more they participate on e-procurement
STRATEGI PEMASARAN PRODUK DIGITAL PRINTING PADA CV. FNB DIGITAL JAMBI
Get PDFCV. Digital FNB is one of the companies that involved in Digital Printing business. Based on survey in the middle of 2011-2012, there are 31 digital printing businesses in the city of Jambi. In order to examine the marketing stratey implemented, descriptive study has been conducted, uses interview, observation, and documentation as instruments. The strategy that observed in this study consist of marketing strategy including market segmentation, targeting, product strategy, pricing strategy, promotional strategy, and place/ location strategy, or more precisely the marketing mix. These strategies are examined through descriptive study. Briefly the result shows that CV.FNB Digital practiced the strategy as follows. Market segmentation is based on the demographic and geographic. The target market is company’s public and institutions, education, and events. Product strategy is practiced by the observed firms through product policy by determine the quality, product classification, product development with the addition of new products, determinant of the quality of the machine, and product design. Pricing strategy used basic pricing, competitor orientation, discounts, and market demand. Promotion strategy used advertising banner and brosur, public relation seminar/ event, personal selling, direct marketing internet/facebook, and Word of Mouth (WoM). Place strategy used direct distribution and determining the strategic location in the city centre