DIGEST MARKETING
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PENGARUH FAKTOR-FAKTOR MEMOTIVASI KONSUMEN BERBELANJA TERHADAP KEPUTUSAN KONSUMEN BERBELANJA DI PASAR MODERN KOTA JAMBI
Get PDFModern markets which consist of many forms such as super market, department store, and malls, have recently grown rapidly in Jambi. Therefore, customers have many alternatives market where they can buy things they need. The purposes of this research is to examine how customer’s motivation factors which involve such variables as products, prices, services, and location, influenced the customers’ decision to buy things they need in modern market. Specifically, this research intended to study: a) were there any influence of products, prices, services, and location of modern market on customers’ decision to buy products at modern market; b) To what extent of these motivation variables influenced the customers’ decision to buy products at modern market; c) which variables influence most the decision of customers to buy products at modern market. Survey method using questioners was used to collect the data from respondents. Respondents were students at the Faculty of Economy of the University of Jambi, where 114 students were selected as the research samples. The samples were taken from the population of students using convenience sampling method. Multiple regression method was used as the main technique to analysis the data. The results of this research indicated that customers’ motivation factors consisting products, prices, services, and location of modern market significantly influenced the decision of customers to shop at modern market in term of both simultaneous and partial point of view. Products, which involved their quality, availability, and variety, influenced most among the variables used in the study
ANALISIS KEPUASAN PASIEN RAWAT INAP BANGSAL JANTUNG DI RSUD RADEN MATTAHER JAMBI
Get PDFThe research aim is to explain and and analysis hospitalized patient satisfaction in Heart Ward and determines strategy to improve quality of service. Â Â Data processing is uses servqual gap method instruments. The results shows that generally perception measure shows positive figure though few of them shows negative figure, they are nurse descipline, schedule implementation, situation serenity. Â These attributes are expected to be the focus of management in delivery service
PENGARUH KAPABILITAS USAHA DAN KEUNGGULAN BERSAING TERHADAP ORIENTASI EKSPOR BATIK JAMBI
No full textBusiness capability and competitive advantages is important to be developed mainly to in oreder to enter export market. The purpose of this study is examined and analyzes the effect of the two variabel. Survey is used to conduct research, and the respondents are batiks firms’ manager. The result shows that there is no relationship of business capability on export orientation instead of competitive advantage