DIGEST MARKETING
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PENGARUH ORIENTASI PASAR TERHADAP KUALITAS LAYANAN DAN KEUNGGULAN BERSAING
No full textIn hyper competitive environment, market orientation is not only absolutely necessary for corporations but also for nonprofit organizations such as Madrasah education organization. Hence, this study aims to explain the effect of market orientation on service quality of Madrasah and competitive advantage. Data analysis used structural equation modeling (SEM) to examine the hypothesis. Unit analysis consists of 160 students and parents of Madrasah Aliyah Negeri. Based on data analysis result all goodness-of-fit criteria can be fulfilled, so it’s concluded that market orientation has significant effect on service quality and competitive advantage. But the model reveals that service quality has no significant effect on competitive advantage
ANALISIS PENGARUH PERSEPSI KEMUDAHAN, KEMANFAATAN,DANKEPERCAYAAN TERHADAP KEPUASANPENGGUNA LPSE: THE ANALYSIS OF EASE, USEFULNESS PERCEPTION AND TRUST ON LPSE USER
Get PDFThis research purpose is to identify and analyze the perception of ease, usefulness and trust on LPSE’suser satisfaction. Sample size consists of 62 firms which have been registered and verified from the year of 2013 until June 2015 in LPSE Jambi city. To analysis data, descriptive analysis and multiple linear regression are used complemently. Based on research results it is found that partially and simultaneously, ease and use-fulness perception and trust have significant effect on user satisfaction. Further re-search that related to this topic is the effect of LPSE performance on good governance at the local government.
Keywords : LPSE, perceived ease, perceived usefulness, trust, satisfaction
PENGARUH TINGKATAN PRODUK TERHADAP LOYALITAS PELANGGAN: THE EFFECT OF PRODUCT LEVEL ON CUSTOMER LOYALTY
Get PDFThe purpose study is to reveal the affect of core benefit, basic product, expected product, augmented product and potential product on the costumer loyalty both simultaneusly and partially. Study is belong to quantitative research where data collection used survey method and questionnaires is the instrument for data gathering. Samples consist of 100 unit. Analysis tool uses multiple regression analysis. The results showed that 1) core benefit, basic product, expected product, augmented product and potential product simultaneously affect costomer loyalty. Furthermore, partially those variables have significant affect too.
Keywords: Core benefit, basic product, expected product, augmented product and potential product and costumer loyalt
ANALISIS MOTIF BELANJA HEDONIS WANITA BERBUSANA HIJAB PRODUK ZOYA: THE ANALYSIS OF HEDONIC SHOPPING MOTIVATION OF ZOYA PRODUCTON HIJAB WOMEN
Get PDFThis study aim is to explain and analyze hedonic shopping motiveswhere sample consisit of 120 units.Method of analysis used descriptive statistical analysis, where average and frequencies distribution used to describe data collected. Some dimensions of hedonic shopping examined are: the adventure shopping, gratification shopping, role shopping, value shopping, social shopping and idea shopping. The results showed that the higher score is social shopping where the highest related indicator is shoppingwith family. Hence it is recomended that marketer use motive social shopping as marketing tool especially to prepare servicecape where family could come together for shopping.
Keyword :Hedonic, Motive, ZOY
PENGARUH SERVICE RECOVER TERHADAP KEPUASAN PELANGGANSPEEDY: THE EFFECT OF SERVICE RECOVERY ON SPEEDY’S CUSTOMER SATISFACTION
Get PDFThis study purpose is to explain the Service recovery on Telkom Speedy, and the influence of service recovery on customer satisfaction. Sample are students of faculty of economics and business of University of Jambi which consist of of 80 respondents that chousen with purposive techniques. The study result shows significant influance of distributive justice (0,000) and interactional justice (0,052), but it is insignificant for procedural justice (0,112) to customer satisfaction. Hence, service recovery has important role to create customer satisfaction mainly in case of service fault.
Keywords: Service Recovery, Distributive Justice, Procedural Justice, Interactional Justice, Customer Satisfaction
PENGARUH CELEBRITY ENDORSER DAN WOM TERHADAP KEPUTUSAN PEMBELIAN MOTOR YAMAHA: THE EFFECT OF CELEBRITY ENDORSER AND WOM ON PURCHASE DECISION OF YAMAHA MOTOR
Get PDFThis research aim is to examine the effect of selected purchase decision variables, i.e., celebrity endorser and WoM (Word of Mouth) on purchasing decision in Jambi city. Data analyzes used multiple linier regression, where independent variables are celebrity endorser and WoM,and dependent variable is purchase decision. Primary data is gathering by questionaries delivery. The result showed that both celebrity endorser and WoM has significant influencing on purchasing decision. Hence Yamaha Corportaion should enlarge celebirity eondorsed and WoM as marketing tool to overcome competition.
Keywords: Celebrity Endorser, WoM, and Purchase Decisio
PENGARUH CUSTOMER RELATIONSHIP MANAGEMENT DAN KUALITAS PELAYANAN TERHADAP KEPUASAN PELANGGAN: The Effect of Relationship Management and Service Quality on Customer Satisfaction
Get PDFThe purpose of this study is to determine the partial and simultaneous effect of customer relationship management and service quality on customer satisfaction, especially for the owner of matahari club card (MCC) on beauty service. The data collection is conducted by using questionnaires. Data analysis used multiple linear regression, used SPSS as statistical procedur examinatnion. The results showed that customer relationship management and service quality of partially and simultaneously have positive and significant effects on customer satisfaction in PT. Matahari Department Store Jambi City.
Keywords: Customer Relationship Management, Service Quality, and Customer Satisfactio
PENGARUH KELOMPOK REFERENSI TERHADAP KEPUTUSAN PEMBELIAN KAWASAKI NINJA 250 CC: THE EFFECT OF REFERENCE GROUP ON PURCHASE DECISION OF KAWASAKI NINJA 250 CC
Get PDFThe purpose of this study is to examine the affect of reference groups on purchasing decision of Kawasaki Ninja 250 cc in the city of Jambi. Size of sample consist of 100 unit that chousen randomly. While data analysis used multiple regression analysis. The results showed that simultaneouly normative, value expression, and informative have significant role. But, based on partiall test normative has no significant affect. Hence, reference group has important rolel as marketing role. In this case, marekting tool should make good communication and relation to all the customer to make them parta of marketing tool.
Keywords: normative influence, value expression, informative influence, and purchasing decision
PENGARUH SERVISCAPE TEHADAP LOYALITAS PELANGGAN TELKOMSEL: THE EFFECT OF SERVISCAPE ON TELKOMSEL CUSTOMER LOYALTY
Get PDFThis study aims at examining servicescape influence on customer loyalty at GrapariTelkomsel and also examining the dominant varibel influencer. Sampleconsist of 100customers that cohosen on simple random sampling rule. While data analysis uses multiple linear regression analysis. The results showed that simultaneously ambient condition, spatial layout, signs symbol/artifacts, and employees have significant effect on customer loyalty and partially, variable spatial layout and also sign symbol/artifacts do not have a significant influence, while dominant influencer is employee. Hence it is reccomended that Grapary improve their servicecave to continually improve their service thorough employee service innovation.
Keywords: ambient condition, spatial layout, signs symbol/ artifacts, employee and customer loyalt
STRATEGI PEMASARAN KOPERASI BINA USAHA AL-IHSAN: MARKETINGSTRATEGY OF BINA USAHA AL-IHSAN COOPERATIVE
Get PDFMangosteenis atropicalfruitcommoditiesoriginatingfrom the NusantaraIslands. West Javais one ofthe biggestmangosteenfruitproducer inIndonesia wheere KBUAl-Ihsan is one of thecooperativesenvolped. The problem existedwith the cooperative; 70percent ofthe mangosteen fruit quality is poor and 30has export quality. The excess of rejecting fruitis the main reason thatcooperative is in need to developsomestrategiesto marketthe fruit.The purposeof this studyis management developa reliable marketing strategyforthe KBU Al-Ihsan based oninternaland externalenvironmentalfactors,andformulatealternativemarketingstrategiesadoptedby KBU Al-Ihsan based ona scientific approach. This researchusesanalysis toolInternalFactorMatrixevalution(IFE), the matrix ExternalFactorevalution(EFE), and strenghts, Weaknesees, Opportunities,andThreats(SWOT).
Keyword: mangosteenmarketing strategies, IFEMatrix, EFEMatrix, andSWOTmatrix.