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    Analisis Strategi Pemasaran dalam Peningkatan Volume Penjualan Produk pada CV. Karya Apik Group

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    ABSTRAK Strategi pemasaran merupakan hal yang sangat penting dan memiliki hubungan erat pada keberlangsungan  suatu usaha atau bisnis. Penelitian ini bertujuan untuk mengetahui pengaruh strategi pemasaran yang diterapkan memiliki pengaruh terhadap peningkatan volume penjualan produk. Penelitian ini merupakan penelitian kualitatif deskriptif dengan melakukan kajian pada perusahaan. Obyek penelitian ini adalah CV. Karya Apik Group dengan responden owner, karyawan, dan konsumen CV. Karya Apik group. Teknik pengumpulan data mengunakan observasi, wawancara pribadi dengan owner CV. Karya Apik Group Grup Jombang, karyawan, dan konsumen CV. Karya Apik Group. Hasil penenlitian ini menunjukkan bahwa strategi pemasaran 4p yang terdiri dari Product (produk), Price (harga), Promotion (promosi), dan Place (tempat/distribusi) memiliki pengaruh terhadap peningkatan volume penjualan produk pada CV. Karya Apik Group Jombang.  Keywords: Produk, Harga, Promosi, Distribusi, Volume Penjuala

    ANALISIS PENGGUNAAN MAKNA DENOTATIF DAN MAKNA KONOTATIF PADA SYAIR IMAM SYAFI'I

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    This study aims to describe the denitative and connotative meanings of the Shafi'i priest poems. This type of reseaech is qualitive reseaech. The object of this research is the poetry weirren by Imam Shafi'i. The technique of collecting data in this study uses library techniques,and note taking. Data analysis for this study used the matching method. The results of this study are the first, in many poems weitten by Shafi Imam there are words that contain denotative meanings. Denotative meaning that is often used for everyday and easy to understand. Second, in the poem written by Shafi'i the priest also finds words that contain connotative meaning. The connotative meaning is divided into several, namely 1) high connotation, because of the words that contain high taste value; 2) friendly connotation, worth saying or disclosed to the speaker, 3) dangerous connotation, words that are often forbidden to be said in certain situations, 4) inappropriate connotations, words that should not be spoken and have a value of inappropriate taste; 5) connotations are not pleasant, words that are not pleasant to hear by the ear; 6) rough connotations, words that have a value of rough taste to be said, 7) hard connotation like words that have hyperbole meaning; 8) connotation that goes down, words that have meaning down from previous meanings; 9) connotation that go up, words that have meaning up from the previous meaning

    PENGEMBANGAN MEDIA PEMBELAJARAN SCRAPBOOK UNTUK MENINGKATKAN PEMEROLEHAN MUFRODAT SISWA KELAS IV MI SUNAN BONANG MOJOKERTO

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    The background of this research is the weakness of learning Arabic in fourth grade children at MI Sunan Bonang and the lack of teachers in learning media. The application of this Scrapbook media is expected to be able to become a learning medium to improve mufrodat memorization. In this study, researchers used the R&D (Research and Development) methodology, which is a research method used to produce certain products, and to test the effectiveness of these products. To produce certain products, research that is needs analysis is used and to test the effectiveness of these products. Data collection is done by observation, interviews, tests and documentation. Data analysis is done by giving meaning to the data that has been collected. And from that meaning it can be concluded that the results of the application of Scrapbook media can show developments in Arabic learning, the improvement is very good. Thus the Scrapbook media greatly affects the mufrodat memorization ability of fourth grade students at MI Sunan Bonang

    Ekspresi Warna Ecoprint Daun Jati (Tectona grandis) Pada Katun Primissima dengan Mordan Tawas, Tunjung dan Kapur

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    The availability of abundant natural materials in Indonesia strongly supports the development of textile products, one of which is natural coloring which can be obtained from natural materials such as teak leaves. Teak leaves contain natural anthocyanin pigments that can be used as environmentally friendly textile dyes. Transfer of pigment to the fabric can be done using the ecoprint technique, which requires a mordant for the color binding process to prevent it from being easily separated from the fabric. The purpose of the research to determine the color expression of teak leaf ecoprints with mordant alum, tunjung and calcium dioxide on primissima cotton fabric and to determine the effect of variations in boiling time during mordanting on the color expression of teak leaf ecoprints. The research was carried out experimentally using the ecoprint steam technique to transfer colors and motifs into the fabric. This study used three types of mordant substances, there are: alum, tunjung and calcium dioxide with each concentration of 50g/l with variations in boiling time for mordanting: 20 minutes, 40 minutes and 60 minutes and three replications in each treatment. The ecoprint technique applied is steaming for 80 minutes. The results showed that the color expression produced by the alum mordant was dominated by yellow, the color produced from the tunjung mordant was dominated by black and the dye produced by quicklime was dominated by brown. The natural motif of teak leaves can be printed well on primissima cotton. The variation of boiling time during mordanting in this study did not produce differences in color expression because there was no variation in the concentration of the mordant substance

    Pengenalan Media Pembelajaran Quizizz Bagi Guru SDN 1 Sentul Jombang

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    The online learning system in the COVID-19 pandemic has the weakness of limited ability to realize equitable distribution of learning facilities in Indonesia. Therefore, community service activities in the form of introducing the Quizizz learning media were carried out with SDN 1 Sentul teachers and local religious content teachers in Tembelang District. This community service activity is carried out from October to November 2021 which is located at SDN 1 Sentul, Sentul Village, Tembelang District, Jombang Regency. The stages in this activity are observation; material design; and the introduction of Quizizz learning media. The results of the activities showed that (1) Quizizz learning media attracted students' interest in learning; (2) Quizizz learning media is a variation of learning media; (3) Quiziz learning media can make it easier for teachers to convey material and input values. The obstacle in this activity is the internet network which is less stable

    Pendampingan Gerakan Literasi Pada Taman Bacaan Masyarakat (TBM) Griyo Moco Kecamatan Watukumpul

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    The low literacy or reading interest of children in the Watukumpul sub-district, precisely in the village of Majalangu, is caused by children who are more likely to choose to play and gather together to play online games. Technological sophistication is one of the factors for the lack of literacy in children in Watukumpul District and the lack of motivation in children which causes low literacy. The existence of this service is expected to provide understanding and knowledge to children and can improve literacy skills. The method used is direct assistance with an educational approach. From this assistance, the children in Majalangu Village, Watukumpul Subdistrict have the motivation to improve literacy, besides that the children are also enthusiastic because of their high curiosity

    Pelatihan Media Pembelajaran guna Meningkatkan Kompetensi Mengajar Guru di SMP Negeri 3 Kutorejo

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    The development of science and technology in the world of education requires every individual to innovate. A teacher is a profession that requires particular skills in teaching students in schools. Developing skills in teaching is a must for teachers to get results that contribute to improving the quality of education. This service aims to provide understanding in the form of learning media training for teachers at SMP Negeri 3 Kutorejo. The implementation of community service activities regarding learning media training got satisfactory results because as many as 87% of teachers felt the benefits of increasing knowledge in teaching with learning media

    Edukasi dan Pelatihan Pengolahan Jahe menjadi Minuman Jahe Instan sebagai Penghangat Tubuh pada Remaja di Desa Sidomulyo

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    Pengaruh pancaroba kali ini sangat berdampak pada sebagian besar masyarakat. Sebagaimana yang terjadi pada masyarakat Desa Sidomulyo. Cuaca di Desa Sidomulyo sering berubah seperti panas dan tiba-tiba turun hujan. Oleh karena itu, menjaga tubuh agar tetap optimal sangat penting terutama pada era Covid-19, meskipun sekarang sudah berangsur turun angka posistif Covid-19. Salah satu cara menjaga tubuh dengan sehat ialah dengan mengonsumsi tanaman herbal di lingkungan sekitar. Tanaman herbal sendiri sangat bermanfaat bagi kesehatan tubuh. Masih banyak warga yang belum bisa memanfaatkan tanaman herbal dengan tepat. Indonesia merupakan salah satu negara penghasil jahe (Zingiber Officinale Rosc) terbesar di dunia. Berdasarkan penjabaran tersebut, kegiatan pengabdian pada masyarakat ini akan dilaksanakan pelatihan pembuatan jahe instan. Kegiatan ini bertujuan guna untuk meningkatkan pengetahuan sains masyarakat Desa Sidomulyo, dan mendukung remaja untuk lebih meningkatkan kreativitasnya pada pengolahan jahe. Metode pendekatan untuk pelaksanaan kegiatan pengabdian pada kegiatan ini adalah menggunakan metode Service Learning (SE) melalui bentuk sosialisasi dan pelatihan sampai dapat menghasilkan bubuk jahe instan. Berdasarkan kegiatan pengabdian masyarakat pada bidang kesehatan dengan mengadakan edukasi dan pelatihan pengolahan pembuatan jahe instan memberikan dampak yang baik bagi sektor sosial dimana hasil presentase yang diperoleh pada saat pengisian angket dalam kegiatan tersebut sebesar 81,35%. Jika dilihat dari pemetaan skor angket, maka nilai tersebut tergolong sangat baik. Para remaja Desa Sidomulyo merasa puas dalam kegiatan tersebut karena mereka juga terlibat aktif dan saling bertukar pikiran

    Pelatihan Pembuatan Alat Penabur Pupuk Jagung Sederhana untuk Gabungan Kelompok Tani Desa Mojokrapak

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    The training on making a simple corn fertilizer sowing tool is the Association of Farmers Group (GAPOKTAN) in Mojokrapak village, Tembelang district. Based on the situation analysis, problems emerged, including: Many farmers are elderly and prone to illness, there are still many farmers who fertilize corn manually without using tools and there is a need for tool innovation to help farmers make their work more effective in agriculture. farmers' knowledge and understanding of new innovations, utilizing simple tools without the need for large costs to assist the process of fertilizing corn plants. The methods used are socialization, training, and face-to-face assistance and the results Growing knowledge and insight into the target group, namely Gapoktan in Mojokrapak Village, especially elderly farmers and growing knowledge and insight about new innovation tools by using simple materials at affordable cost

    Edukasi dan Pelatihan Pembuatan Yoghurt Buah sebagai Peluang Usaha Berbasis Komoditi Lokal kepada Warga Desa Banjarsari, Jombang

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    Desa Banjarsari merupalam desa yang berada di Kecamatan Bandarkedungmulyo Kabupaten Jombang dengan hasil pertanian buah semangka dan melon sebagai komoditi utama. Pemanfaatan dan pengolahan buah semangka dan melon masih terbatas. Untuk itu, kegiatan edukasi dan pelatihan pembuatan yoghurt buah perlu dilakukan sebagai upaya untuk meningkatkan peluangg usaha warga Desa Banjarsari berbasis komoditi lokal. Kegiatan ini merupakan kerjasama antara dosen dan mahasiswa Fakultas Pertanian, Universitas KH. A. Wahab Hasbullah Jombang dengan warga Desa Banjarsari. Metode yang dilakukan pada kegiatan ini adalah tahap edukasi dan sosialisasi produk yoghurt buah, proses pembuatan yoghurt buah, proses pengemasan dan uji organoleptik dan yoghurt buah yang dihasilkan. Kegiatan pelatihan dilakukan pada Tanggal 13-15 November 2022 di Laboratorium Terpadu, Universitas KH.A, Wahab Hasbullah Jombang. Diharapkan melalui kegiatan ini, warga Desa Banjarsari memiliki kemampuan baru dalam memanfaatkan buah semangka dan melon sebagai komoditi lokal untuk diolah menjadi yoghurt buah yang kaya akan manfaat dan mampu menjadikan produk ini sebagai peluang bisnis yang menjanjikan

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