Journal of Visual Art and Design
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Ketidaksadaran Kolektif Akan Warna dan Bidang
Get PDFWarna dan bidang merupakan bahasa dasar yang dimiliki oleh setiap zat yang tampak di muka bumi ini. Warna dan bidang juga menjadi bahasa yang utama dalam memahami suatu karya seni rupa. Melalui jurnal ini, persepsi warna dan bidang pada manusia dipaparkan lebih lanjut. Kandinsky, seorang penteori warna, memaparkan bahwa warna tertentu memiliki kecocokan dengan bentuk tertentu. Menurutnya hal itu sudah ada dalam persepsi alam bawah sadar setiap manusia. Dia melakukan percobaan untuk membuktikannya pada beberapa orang secara acak di tempat tinggalnya. Dalam jurnal ini, penelitian yang dilakukan Kandinsky kembali dilakukan, namun objek penelitian dialihkan pada anak-anak. Hal ini dilakukan agar data yang diambil lebih dapat mewakili persepsi awal manusia. Tujuannya untuk membuktikan teori Kandinsky akan warna dan bidang dengan persepsi awal manusia. Dengan mengetahui persepsi warna dan bidang pula apresiator dapat memahami dan memandang sebuah karya seni dengan persepsi berbeda.Keywords: bawah sadar; bentuk; kolektif; persepsi; seni rupa Kandnsky; warna.Collective Subconscious of Color and FormAbstract. Color and form provide the basic language for every substance on earth. Color and form are also the main language for understanding works of art. In this research, color and form perception in humans is further investigated. Kandinsky, a color theorist, stated that certain colors match a particular shape. He said these matches exist in the perception of the subconscious of every human being. In order to prove this, he conducted an experiment on a number of random subjects in his residence. In this paper, the research that was conducted by Kandinsky was replicated, but the research object was changed to children. This change was made so that the collected data may represent the initial perception of human beings. The goal was to prove Kandinsky's theory that color and form belong to the initial perception of human beings. By knowing color and field perception, art appreciators can also understand and look at works of art in a different way.Keywords: the unconscious; form; collectively; perception; Kandinsky art; color
Rethinking Brand’s Presence: Universidade Federal Fluminense’s Website Project Focusing on the Users
Get PDFThis article presents a redesign concept project for the main websites of Universidade Federal Fluminense, associated with Usability practices like information architecture and the application of researches to assess the usability grade of a website. The process also includes qualitative exploration with users and elaboration of guidelines that will set the future steps for the online presence of a brand.Keywords: accessibility; Universidade Federal Fluminense; website
Socio-Psychological Impact of Outdoor Sculptures in Nigeria Urban Cities
Get PDFOne major element that finds expression at road intersections, parks, gardens, square and open spaces in the urban landscape are outdoor sculptures. Of great significance is the historical information they disseminate, the visual impressions they convey and the aesthetic value they add to the quality of the city. From 1960s and after the civil war, the uses of sculptures for embellishments in public places have increased tremendously in Nigeria. However, outdoor sculpture for the purpose of recreation and relaxation in our built environment has not been adequately addressed scholastically in Nigeria. This paper, therefore, focuses on the social values derivable from the use of sculpture in urban design and the losses that could accrue to the social system if not adequately managed. The values of these sculptures to the socio-psychological development of Nigerians and the beautification of the urban environment are equally emphasized. The study shows that incorporating sculptures into public places without doubt will heighten public appreciation and aesthetic perception and make Nigerian cities unique and vibrant.Keywords: Nigeria urban cities; socio-psychological impact; outdoor sculptures
Pengaruh Elemen Desain Interior Terhadap Persepsi Maskulinitas (Studi Kasus: Barber Shop)
Get PDFBarber shop merupakan ruang publik yang masih belum diinfiltrasi oleh wanita dan diperuntukkan bagi pria saja, maka barber shop dianggap cocok untuk menjadi representasi ruang publik khusus pria. Penelitian ini berupaya mencari tahu dampak dari elemen lingkungan interior terhadap persepsi maskulin, sehingga ruang-ruang publik khusus pria yang ada saat ini dapat secara optimal memenuhi kebutuhan persepsi maskulin. Penelitian ini menggunakan stimulus visual berupa desain tiga dimensional dari lima kondisi barber shop yang merupakan manipulasi kombinasi variabel bebas berupa warna biru (A1) dan jingga (A2), serta material concrete (B1) dan kayu (B2). Kombinasi warna dan material ini menghasilkan empat kondisi eksperimental, dan satu kondisi kontrol tanpa elemen warna maupun material experimental yang diterapkan. Eksperimen dilakukan terhadap 30 orang responden yang merupakan pelanggan barber shop untuk memberikan respon persepsi, emosi, dan sikap terhadap 5 buah stimulus visual yang menggambarkan kondisi barber shop. Data yang didapatkan dianalisa dengan metode ANOVA dan menunjukkan bahwa perbedaan respon terhadap keempat kondisi eksperimental tidak signifikan. Kondisi yang dipersepsi paling positif memiliki setidaknya satu elemen interior maskulin. Sementara kondisi yang dinilai paling mendukung emosi positif tidak menerapkan satu elemen interior maskulin pun. Sehingga menarik untuk menilai lebih jauh dampak kombinasi elemen interior ini terhadap respon responden. Kata Kunci: barber shop; desain eksperimental; emosi positif; persepsi maskulinitas; sikap positif.Influence of Interior Design Elements in Perception of Masculinity (Case Study: Barber Shop)The barber shop is one of the few public spaces that are not infiltrated by women. Therefore, the barber shop is a good representative of a male-only public space. This research was aimed at finding out the effect of interior-environment elements towards a masculine perception, so that current male-only public spaces are able to optimally fulfill the need of a masculine perception. In the experiment for this research, 5 three-dimensional conditions of a barber shop as a result of manipulation with independent variables consisting of color (blue and orange) and material (concrete and wood) were used as visual stimulus. Combinations of these colors and materials resulted in four experimental conditions and one controlled condition without any experimental colours or materials. The experiment was conducted involving 30 subjects to rate how they responded in terms of masculine perception, positive emotion and behavior toward the five visual stimuli. The experimental data were analyzed using ANOVA. The results showed that the responses to each variable were not significantly different. Although the perception response to it was not significantly different from that of the other experimental conditions, Condition 1, in which a decorative element of a big motorcycle and a visualization of football (fixed variables) were combined with a blue color (A1) and wood material (B2), was perceived as the most masculine at M = 89.13, 95% Cl.Keywords: barber shop; experimental design; masculinity perception; positive emotion; positive behaviour
Ragam Hias “Sepak Bola” pada Pakaian Batik: Antara Komodifikasi dan Estetika
Get PDFDewasa ini, perkembangan batik semakin masif dalam keberadaannya. Di satu sisi eksistensinya semakin terjaga, di sisi lain terjadi perubahan pada batik. Dua tahun terakhir, Pakaian Batik dengan ragam hias sepak bola muncul, dan menjadi komoditas lain oleh para perajin batik. Kemunculan batik cetak dengan ragam hias sepak bola ini turut memancing pro dan kontra dalam keberadaannya. Persoalan estetika dan komodifikasi muncul terkait tujuan dari perubahan ini. Terlebih mempertanyakan esensi dan eksistensi dari batik tersebut. Pada artikel ini, pakaian batik dengan ragam hias sepak bola akan ditelaah berdasarkan esensi dan perubahan. Pembahasan esensi pada batik akan ditelaah dengan estetika dan komodifikasi. Hal ini dimaksudkan untuk melihat esensi dari ragam hias sepak bola pada batik tersebut. Telaah yang didapat, bahwasanya pada batik ragam hias sepak bola lebih mengedepankan komodifikasi dibanding estetika batik itu sendiri. Telaah ini menjadi refleksi terhadap masyarakat atas batik secara khusus, dan seni secara umum.
Kata kunci: batik; sepak bola; perubahan; komodifikasi; estetika.
“Football” Patterns on Batik Shirts: Between Commodification and Aesthetic
Nowadays batik is going through a massive development in its existence. On the one hand its position has become stronger, but on the other hand its character is changing. About two years ago, a batik football pattern gained popularity and was adopted as a commodity by batik artisans. The football pattern had positive and negative effects on batik. Issues of aesthetics and commodification emerged as a result of this development. Moreover, it put the essence and character of batik itself into question. In this research, the batik football pattern was investigated in relation to the essence of batik and the way it has been affected. The essence of batik was particularly analyzed from the perspective of its aesthetics and commodification, with the aim to find out how they were influenced by the football pattern. The conclusion of the research was that the batik football pattern has put more emphasis on the commodification of batik in stead of its aesthetics. This analysis shows how batik specifically and art in general are influenced by society.
Keywords: batik; football; changed; commodification; aesthetic
Visual Communication and Design’s Role Drives Branding Innovation and Social Responsibility
Get PDFIn this paper, the aim of research is to analyse the theoretical principles of traditional and newer forms of branding design, and to review the visual communicator’s roles as constructed through traditional, social and postmodernist perspectives. Where designers traditionally direct their course in the branding process to solving clients’ problems through the production of symbolic icons and images, this study will place their responsibility towards understanding society’s attitudinal and behavioural change at the forefront. This paper uses case study and qualitative inquiry methods to challenge the design fraternity to see beyond the bread-and-butter work behind conceptual design development, and to find a stronger relational understanding between their life experiences, changing consumer perceptions of the world, and businesses’ ultimate goals of profit. Research shows that as the dynamics of ethical business and social purpose continue to affect the production and consumption of goods, the visual communicator’s role is to both define and empower cultural consumption as the core brand purpose of today’s organisations - five decades since Ken Garland’s manifesto; “First Things First” was proclaimed. Lastly, it shall be argued for every designer to evaluate their social responsibility in the branding execution of marketed consumer brands beyond symbolic meaning construction.
Keywords: design; postmodern branding; social innovation; social purpose
Pengaruh Variabel Interior dan Musik Terhadap Persepsi Pengalaman Romantis Pengunjung Kafe
Get PDFSuasana interior kafe yang dapat memberikan pengalaman romantis diperlukan oleh pengunjung yang berpasangan. Pada penelitian sebelumnya, pengaruh dari variabel pendukung pengalaman romantis dijelaskan secara terpisah, untuk itu penelitian ini menguji kombinasi dari variabel warna meja, musik, dan pencahayaan terhadap persepsi pengalaman romantis. Dua puluh pasang responden dilibatkan untuk menilai kondisi dari kombinasi variabel yang paling efektif dalam mendukung suasana romantis di dalam kafe. Hasil penelitian yang didapat secara umum adalah warna merah pada meja dan jenis musik klasik lebih dapat menciptakan persepsi pengalaman romantis dibandingkan dengan warna ungu pada meja dan jenis musik jazz. Dalam mendukung stimulus atau variabel berupa warna dan musik digunakan pencahayaan dengan intensitas pencahayaan redup. Kesimpulan tersebut didasarkan pada respon persepsi yang diberikan subjek penelitian dimana variabel warna interior dengan warna merah memiliki nilai rata-rata yang lebih tinggi dibandingkan warna ungu. Hal yang sama terjadi pada pemilihan musik dimana jenis musik klasik mendapatkan nilai rata-rata yang lebih tinggi dibandingkan dengan jenis musik jazz.Kata Kunci: intensitas cahaya; jenis music; kafe; persepsi pengalaman romantis; warna meja.Influence of Interior and Music Variables in Romantic Experience Perception of Café VisitorsAbstract. The atmosphere of a café interior that gives a romantic experience is desirable for couples in love. In this preliminary research, a number of aspects supporting a romantic experience were investigated by combining three variables (table color, music and lighting) that influence the perception of a romantic experience. Twenty couples of respondents were involved to consider the conditions of these variables in creating a romantic atmosphere in a café. The findings generally showed that tables with a red color and classical music are better able to create the perception of a romantic experience than purple tables and jazz music. Variation of light intensity (dimming) was used to support the stimulus of the variables of color and music. The response from the research subjects revealed that the use of the color red in the interior yielded a higher average score compared to the use of the color purple. The same occurred for the music choice, in which classical music gained a higher average score compared to jazz.Keyword: café; lighting intensity; music; perception of romantic experience; table color
Issues and Problems in Malaysian Contemporary Visual Arts
Get PDFoai:ojs.pkp.sfu.ca:article/407In Malaysia, there is a question in term of intellectualism activities in the context of visual epistemology. Therefore, this paper revealed the problems that linger in the Malaysian contemporary visual art scene. In fact, Malaysian contemporary artists appear to have insufficient intellectualism values and less discourse activities. The lacks of scholars in the field of visual arts create a gap in the visual arts scene in Malaysia. The question of this study was to uncover the main problems in Malaysian visual arts that led to the problem of art intellectual development. In addition, this paper presents the awareness of the valuable contributions in the intellectual development that able to enhance the communication in the art object.Keywords: art knowledge; art object; contemporary art; interpretation; perception
Penelitian Persepsi Kemasan Produk Skin Care Wanita dengan Pendekatan Teori Semantik
Get PDFDi Indonesia, penelitian mengenai desain kemasan masih sangat minim, akibatnya pada saat mengembangkan desain kemasan, desainer menggunakan insting pribadinya untuk mendesain. Di sisi lain, industri produk perawatan kulit bertumbuh pesat, seringkali ditemukan perusahaan mengganti kemasannya secara berkala, maka penelitian internasional banyak dilakukan di desain kemasan. Oleh karena itu, penelitian skala lokal perlu dilakukan untuk meneliti persepsi konsumen pada kemasan produk dengan menggunakan pendekatan teori semantik, apakah kemasan yang ada sudah menyampaikan manfaat produk secara efektif. Metode penelitian yang digunakan adalah penyebaran kuisoner semi terstruktur menggabungkan metode kualitatif dan kuantitatif. Brand yang dipilih adalah Martha Tilaar, Sariayu, Viva, dan Citra. Hasil akhir yang ingin dicapai dari penelitian ini adalah rekomendasi desain kemasan yang menarik konsumen.Kata Kunci: desain kemasan; desain produk; persepsi; teori semantik.Research in Packaging Perception of Woman Skin Care Products with Semantic Theory ApproachIn Indonesia, little research has been done in view of packaging design recommendations. As a result, when developing packagings, designers use their own personal judgment. Meanwhile, skin care products are a fast growing industry in which we often find brands changing their packagings very frequently. Internationally, a great deal of research has been done on this subject. However, local research is needed for evaluating consumer perception of Indonesian skin-care packagings using a semantic theory approach, to find out whether existing packagings convey the products' benefits effectively. A combination of qualitative and quantitative data from semi-structured questionnaires provided experiential data reflecting the research subjects' engagement in perceiving a range of packaging samples from selected Indonesian skin-care brands. Based on this research, recommendations for future packaging design can be provided.Keywords: packaging design; product design; perception; semantic theory
Instalasi Buku dari Batu sebagai Representasi Reinkarnasi Ilmu dalam Pengkaryaan Tiga Dimensi Seni Patung Kontemporer
Get PDFPenemuan tulisan telah membawa cahaya peradaban kedalam kehidupan manusia, penemuan yang telah ada lebih dari 5000 tahun yang lampau tersebut memungkinkan pelestarian buah pikiran maupun pengalaman, dan pewarisan kebijaksanaan yang telah diperoleh kepada generasi berikutnya. Tulisan-tulisan tersebut awalnya hanya berupa lembaran atau lempengan yang terpisah, namun seiring dengan perubahan jaman dan kebutuhannya maka lempengan batu dan tanah berubah menjadi lembaran kulit, daun, maupun kayu. Media kulit, kayu, serta daun kemuadian tidak lagi dipakai dan kertas menjadi media utama. Kumpulan kertas tersebut disatukan dalam jumlah yang banyak yang kita kenal saat ini sebagai wujud buku. Sesuai kebutuhan zamannya, wujud buku secara fisik sudah mengalami beberapa kali perubahan namun secara fungsi buku tetap sebagai medium untuk dibaca dan dituliskan sesuatu. Berdasarkan fakta tersebut, kita perlu menyadari bahwa peran buku selama sejarah manusia akan tetap sama, yaitu sebagai media transfer ilmu pengetahuan, baik dengan cara penulisan ilmiah, novel, dongeng, maupun ayat-ayat kitab suci. Peranan buku terhadap perubahan sangatlah signifikan. Berapa banyak buku yang dapat mempengaruhi pemikiran orang lain. Berapa banyak orang yang dapat dipengaruhi pikirannya oleh satu buku yang berkualitas. Berapa banyak perubahan yang diawali oleh satu tulisan. Buku sebagai objek karya merupakan kumpulan sebuah tulisan perwujudan buah pikiran maupun pengalaman yang tersusun dari berbagai kalimat, terdiri atas kata-kata yang terbentuk akibat susunan huruf dan menghasilkan makna. Secara harfiah buku itu sendiri terdiri atas sampul depan, halaman-halaman isi yang dilambangkan dengan tumpukan lembaran kertas, ketebalan jilid, judul buku dan pengarang pada sampul depan dan pada ketebalan jilid. Seiring perkembangan buku secara fisik, dari awal penciptaannya hingga kini, telah banyak tulisan tentang perasaan, ide,dan pengalaman diungkapkan. Selama itu pula telah tercipta interaksi secara fisik dan psikis antara manusia sebagai apresiator dengan buku. Manusia memegang peranan penting sebuah siklus kehidupan dalam ilmu pengetahuan yang dilandasi oleh keinginan dan ide-idenya. Hasrat dan imajinasi menjadi titik penting perkembangan kebudayaan dan peradaban manusia. Karya ini merupakan upaya untuk kembali mendekatkan apresiator dengan buku namun dengan kondisi visual yang berbeda karena telah mengartefak dan membatu.Kata kunci: artefak; buku; batu; ide; pengalaman; perjalanan; tulisan.Book Installation from Stone as a Scientific Reincarnation Representation in a Contemporary Three-dimensional Art SculptureThe invention of script, more than 5000 years ago, brought enlightenment to human civilization. Script enabled the transfer of ideas, experiences and wisdom to the next generation. The book is an arrangement of writings embodying ideas and experiences, containing words that convey meanings. The book as a physical object consists of the cover and the book block, i.e. a voluminous stack of paper sheets. The book's title and the author's name are printed on the cover and on the side of book. At first, script was enscribed on rocks or pieces of clay, but as time went by and needs changed, the rocks and clay were replaced by separate sheets of leather, leaves and wood. After some time, leather, wood and leaves were no longer used and paper became the mainstream medium. During its evolution, the appearance of the book has changed, but it has always essentially remained a medium for writing and reading. Books will always play the same role in human existence, i.e. as a knowledge transfer medium, either in the form of scientific publications, novels, fairy tales or holy scriptures. Through the influence of books, civilization has changed significantly. Many books have changed people's way of thinking, many people have been influenced by a good book, and many changes have occurred because of one single writing. Through all the physical changes of the book, from the very beginning until now, things have been written about feelings, ideas, and experiences. Through all this time, also a physical and psychological interaction between humans and the book was created. Human individuals have a large influence on the life cycle of knowledge, based on their desires and ideas. Passion and imagination are important triggers of change in cultures and civilizations. This artwork is a way of creating a physical interaction with the book by giving it a different visual appearance, that is by fossilizing the book.Keywords: artifact; book; experience; idea; journey; script; stone