KARYA DOSEN Fakultas Ekonomi UM
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Analisis tentang Dimensi-Dimensi Gaya Belajar Konsumen
No full textConsumer's buying decision and learning are two variables that are not separate. As a learner, consumer makes knowledge construction to reach meaningful learning, i.e. consumer solves the problem and makes buying decision correctly. Consumer varies in making knowledge construction. The variation is based on consumer's learning style. This paper is reviewing the dimensions of consumer's learning style based on the available learning style models. The review is intended to provide theoretical foundation to conduct research in the future. Keywords: consumer's learning style, dimensions
Pengaruh Faktor Psikologis terhadap Keputusan Konsumen Dalam Membeli Notebook ACER (Studi pada Pengguna Fasilitas Hotspot Kafe Aquanos Kota Malang)
No full textThe purpose of this research is to find out and to analysis the effect of motivation, perception, ability and knowledge, and also consumer's attitude through purchasing decision. The object of this research is consumer who uses hotspot facility of Aquanos cafe in Malang and "Acer" a notebook brand's users. Based on the result of this research is known that motivation, perception, ability and knowledge, and also consumer's attitude influence Acer purchasing with positively and significantly through purchasing decision Acer notebook brand. The benefit of this research is used as a source of information for increasing sales volume amount through consumer's behavior.Keywords: motivation, perception, ability and knowledge, consumer's attitude and purchasing decisio
MODEL PERILAKU KONSUMEN DALAM PERSPEKTIF TEORI DAN EMPIRIS PADA JASA PARIWISATA
No full textThe consumer behavior is an act to get and consume goods and services, included it's previewing and following process. Some models of consumer behavior have been suggested by experts more oriented of goods. Consumer behavior to buy service is a little bit different than consumer behavior to buy goods. If compared with goods, consumer's evaluation of service are more subjective, because the characteristic of services are abstract and there is no grace between produce and consume period. The result of a research about consumer behavior in visiting tourism object refers that the roles of consumer's image are very dominant in impacted their behavior. In other subject, consumer behavior to buy goods is more dominant impacted by 4 component of Marketing Mix those are product, price, place and promotion. Keyword: consumer behavior, tourism service
PENGARUH ATRIBUT OBYEK WISATA ALAM, PROMOSI DAN KARAKTERISTIK INDIVIDU TERHADAP IMAGE KONSUMEN
No full textThe role of consumers is very significant for the business in gaining their purpose. The evident has proved that how the best of goods and services depend on the consumer's awareness. That's why the rational reason of producing of goods and services are the existence of consumer's needs. The business have tried to afford the huge amount of promotion in order to encourage the buying decision of consumers. The purpose of the research is to examine and analyze : (1) the influence of attribute of natural tourism object on consumer's image and the decision in visiting; (2) the influence of promotion on consumer's image and the consumer's decision in visiting; (3 the influence of individual characteristics on consumer's image and the consumer's decision in visiting; (4) the influence of consumer's image on consumer's decision in visiting; (5) the difference attribute of natural tourism object, promotion, individual characteristic, consumer's image and the consumer's decision in visiting at 4 various groups attractions of natural tourism object in East Java. The population is 220 national tourist who are visiting in weekend at 16 natural tourism object in East Java and 200 questionnairs considered to analyze. Sampling method is by multistage sampling which consisted of proporsioned purposive sampling and accidental sampling. Data analyze is applied by descriptive and inferential statistics. Descriptive analyze is done by percentage and inferential analyze is done by SEM through AMOS Software 4.01 verse and ANOVA through LSD. The analyze has indicated that (1) there is positive and significant influence between attribute of natural tourism object on consumer's image and consumer's desiocion in visiting; (2) there is not influence of promotion on consumer's image and the consumer's decision in visiting; (3) there is positive and significant influence between individual characteristics on consumer's image and the consumer's decision in visiting; (4) there is positive and significant influence between consumer's image on the consumer's decision in visiting; (5) there is significant difference of attribute of natural tourism object, promotion and the consumer's decision in visiting at 4 various groups attractions of natural tourism object in East Java. Keywords: Attribute of Natural Tourism Object, promotion, individual characteristic, consumer's image and the consumer's decision in visiting
Kontribusi Program Pengembangan Staf dan Perspektif untuk Berubah terhadap Orientasi Pengembangan Karier Tenaga Kependidikan
No full textStaff development program has important role on the educational manpower professionalism improvement. As the main responsibility to prepare and develop students' potency, schools are required to have competent educational manpower. Professionalism of educational manpower reflected upon the career development in the proficiency of field of work under the influence of individual mindset. Organizationally, the career development orientation is a determined by the availability of the rigorous staff development program. Individually, career orientation determined by the degree of modifiability (as perspective to change) of each person. This ex-post-facto survey was designed to reveal the contribution of staff development program on the individual's perspective to change among the SLTP school teachers (as the sample study). The finding revealed shows that staff development program significantly contributes to the degree of individuals perspective to change on their willingness to professionally self-improvement. Keywords: staff development program, perspective to change, career development, educational manpowe
Hubungan Kausal antara Dukungan Organisasional dengan Komitmen dan Perilaku Positif Guru-Guru Ekonomi SMA
No full textPerceived organizational support refers to belief of organization members concerning the support provided by organization related to performing activities conducted by workers. In organizational context, that support is considered as an essential variable to be furnished by decision makers to build either affective or continuance commitment of subordinates. Furthermore, this will motivate them to generate their positive behaviors. This survey research was conducted at high school economics teachers at three cities in East Java (Surabaya, Malang, and Jember). Sample that consist of 128 respondents were drawn from its population by using simple random sampling technique. Structural equation modeling was employed to figure out causal relationships among variables investigated. Significantly, research findings revealed that perceived organizational support impinged directly on organizational commitment, and indirectly on organizational citizenship behavior, and finally organizational commitment directly affected organizational citizenship behavior. Keywords: perceived organizational support, organizational commitment, organizational citizenship behavior, high school economics teachers, and causal relationships
Kualitas Layanan: Produk Pemikiran Manajemen pada Era Modern
No full textIn the context of management thought history, service quality was a part of operation management, in which operation management was a management thought product in modern era inspired by scientific management and based on quantitative approach. There were two models of service quality that widely adopted by various service firms, namely SERVQUAL dan SERVPERF. However, the models were debatable, therefore it become the future research agenda. Keywords: scientific management, operation management, service quality, SERVQUAL, SERVPER
Uji Konstruksi: Perilaku Keorganisasian Guru-Guru Ekonomi SMA
No full textPada konteks organisasi persekolahan, pengujian konstruk perilaku keorganisasian guru-guru ekonomi SMA ini mengadaptasi hasil pengembangan yang dilakukan oleh Somech dan Drach-Zahavy (2000). Adaptasi dilakukan pada butir-butir instrumen untuk masing-masing manifes pembentuk konstruk. Penelitian dilakukan untuk menguji keterandalan konstruk melalui dua tahap pengujian, yaitu pengujian keterandalan butir-butir instrumen pada setiap manifes, serta pengujian konsistensi konstruk yang dilihat dari reliabilitas komposit. Populasi penelitian meliputi guru-guru ekonomi SMA negeri dan swasta disamakan di kota Surabaya, Malang, dan Jember, dengan sampel yang diambil berdasarkan teknik samping acak sederhana. Melalui penggunaan teknik analisis faktor konfirmatori, hasil penelitian membuktikan bahwa konstruk perilaku keorganisasian tersebut memiliki tingkat keterandalan yang memadai. Kata-kata kunci: Perilaku Keorganisasian, Konstruk, Guru Ekonomi SM
Produktivitas Pengkuran dan Penilaian
No full textProductivity is related to the use of production factors efficiency, such as consumption of raw materials, manpower, energy, etc. Well productivity of a company reflects its efficiency. Generally, productivity can be measured by the ratio of output and input. Productivity level of a company can be viewed from partial and total. Partially, level of productivity is measured from each element of organization including utilization of production factors. Kaplan and Atkinson provide an illustration in measuring partial productivity by using return on investment, labor yield, material yield, and equipment yield. The advantage of partial measurement of productivity is easy to do and understand by each section of organization, and its disadvantage is not able to provide whole view of organization productivity, unless it is assessed through total approach of productivity measurement. According to Hansen and Mowen, two kinds of total productivity measurement involve the use of profile productivity measurement and profit-linked productivity measurement. The first describes total productivity of a company, though a difficulty will appear if there is a trade-off problem, in which the company has to choose one of those. This problem can be solved by using profit-linked productivity measurement. The second illustrates that productivity can be seen from increasing of profit obtained by company. If there is an upturn of earnings, it means that there is an improvement of productivity, otherwise the company loss its productivity. Hansen and Mowen also pointed out that productivity can be measured through activity and process. Essentially, productivity of activity reveals efficiency level achieved from activity of production in yielding output, while productivity of process shows that production is accomplished effectively and efficiently. Counting to look at efficiency level of both measurements is same with profit-linked approach. The only different is the use of input measurement. Input used in profit-linked productivity is production factors, while activities, improvement efforts, and innovation are input used in either measuring of activity-based productivity or process-based productivity. Productivity measurement is accomplished to compare between output and input. Ratio of productivity is essential for companies, at least to predict its efficiency, quality, and performance.Keywords: partial productivity measurement, total productivity measurement, and activity and process productivity measurement
Marketing Mix Strategi dalam Meningkatkan Volume Penjualan
No full textOne of the strategies marketing is marketing stralegy mix.Marketing mix is a combination of fourvariables or activities i.e. the core of corporate marketing systems;attribute product; price structures; promotion activities, and distribution system. The market condition a focus area of this tools and marketing manager must attempt to increase sales volume by knowing the market niche. The sense ofmarketers is the key to implemmt the marketing mix strategy to enchance the salesvulume target. Keyword: marketing mix, product, price, promotion, distribution knowing themerket need is the key toimplement managers strateg