Media Riset Bisnis & Manajemen (E-Journal)
Not a member yet
245 research outputs found
Sort by
PENGARUH LOYALITAS MEREK, RUMOR, DAN COUNTRY OF ORIGIN TERHADAP KEPERCAYAAN MEREK
No full textIn this globalization era, the brand competition can not be avoided from the marketers to be able to keep their products loved by consumers. Therefore, the marketers have to create strategy to make the consumers trust in their brand product so they could compete in the marketplace because brand trust is so important. There must be positive value from a brand so that consumers will always be loyal to consume it because brand loyalty is so influential to brand trust. "Oreo" is a snack product in Indonesia which comes from USA, a country that is famous for its high quality food products. However, once heard negative rumor in public about Oreo and it had a very bad effect to the company because the decrease of public\u27s brand trust to this product. The purpose of this research is to identify how the brand loyalty, rumor, and country of origin influence the brand trust. The writer obtained the samples from two hundreds respondents from Salatiga and Semarang by accidental sampling tecnique. The results of this research showed that the brand loyalty, rumor, and country of origin have significant effect to the brand trust of "Oreo". This result supports the writer\u27s hypothesis which is proposed this research.Keywords : Brand loyalty, Rumor, Country of origin, Brand trus
FAKTOR-FAKTOR YANG BERPENGARUH TERHADAP DAYA INOVASI MASYARAKAT INDONESIA
No full textThe purpose of this paper is to report the result of a study aimed at the factors effect on innovation in Indonesia. Indonesia has many resources occupied by more than 300 etnics dispersed in 17,508 islands. It consists of a mixed population of Muslims, Hindus, Buddhist, Christians, and animists, which has created many kinds of cultural. These may have effect to their innovation. Data were collected from electronical and automotive industries situated in Jabotabek. These cities is a centre of activities of manufacturing industries that may reflect the industries throughout Indonesia. These industries is also deemed as full of innovation which might be effected by indonesian cultural. Factor analysis were used to determine the factors effect to the innovation. 150 quesionnaires were dispersed to managers of the firms and 127 of them were returned. The result of the study reveals that religion\u27s values, cultural values, and education effect to the innovation. But, these factors indicate weak effect to Indonesian innovation. This is because of relaxed working, by pass, lack of leader figure, less national identity, perfunctorily, poor competitive power, and education manner are the factors efect to the innovation weaknesses. The study based on the data collected within automotive and electronical industries might be less representative to reveal the factors of Indonesian innovation. Additionally, the data collected might be small in number to make a general conclussion, while heteroginity of Indonesian cultural may also be handicap to the research conducted. This study has contributed to the efforts of revealing the ability of Indonesian innovation and its developement.Keywords : Innovation, Religion, Cultural, Education, Factor analysi
ANALISIS KINERJA DOSEN PADA PROGRAM STUDI TERAKREDITASI PERGURUAN TINGGI SWASTA DI SULAWESI SELATAN
No full textThe aims of the study were to discover the effect of (1) ability on working motivation and lecturer\u27s performance directly and indirectly, (2) compensation on satisfaction, motivation and lecturer\u27s performances directly and indirectly, (3) facilities on satisfaction, motivation and lecturer\u27s performances directly and indirectly, (4) working environment on satisfaction, motivation and lecturer\u27s performances directly and indirectly, (5) leadership on satisfaction, motivation and lecturer\u27s performances directly and indirectly, (6) satisfaction on motivation and lecturer\u27s performances directly and indirectly, (7) motivation on lecturer\u27s performances at accredited field of study at private institution in South Sulawesi. The used data are primary data which was collected from 218 respondents. The analysis steps consist of first, confirmed factor analysis to investigate apropriate measurement and second step was the use Structure Equation Modelleing (SEM) to varify the model. The results of the study indicate that : (1) Ability, compensation, working environment, and leadership simultaneously have a positive and significant effect on lecturer\u27s performances. (2) Compensation is the effected most dominantly to variable satisfaction. (3) Satisfaction is the effected most dominantly to motivation. (4) Motivation is the effected most dominantly to lecturer\u27s performances at accredited field of study at private institution in South Sulawesi.Keywords: Ability, Compensation, Facilities, Working environment, Leadership, Satisfaction, Motivation, Lecturer\u27s performanc
KAJIAN EFISIENSI PERBANKAN SYARIAH DI INDONESIA (PENDEKATAN DATA ENVELOPMENT ANALYSIS)
No full textThe history of Islamic banks in Indonesia is started by establishment of Bank Muamalat Indonesia (BMI) as the first Islamic commercial bank in Indonesia that has been operated in Indonesia in 1992. Until December 2007, there are 31 banks: 3 Islamic commercial banks and 28 Islamic unit banks. Islamic commercial bank operates fiilly sharia system, while Islamic unit bank operates windows system. During 2003-2007, Islamic banks have been grown significantly include asset, deposit and financing. Each grows 53%, 56% and 55% per year. Islamic banks must improve thier efficiency in order to give profit to stakeholders, and survive againts conventional banks or other financial institutions. Nevertheles, until today the efficiency of Islamic banks in Indonesia is not known. This study to identify: the efficiency of Islamic banks in Indonesia (overall), the efficiency of individual Islamic bank, the difference efficiency of Islamic commercial bank and Islamic unit bank, and the most influence factor to the efficiency of Islamic banks in Indonesia. This study focused on the head office of Islamic banks. The study uses data quarterly from fist quarter 2003 until fouth quarter 2007, includes nine banks: three Islamic commercial banks and six Islamic banking units. This study uses non-pametric DEA model. The results of this study show the efficiency of Islamic banks in Indonesia is average 0.883, and the most efficient Islamic banks is bank 1 (from Islamic commercial bank). Furthermore, the result of study indicates that Islamic commercial bank (BUS) is more efficient than Islamic unit bank (UUS). Besides that, financing is the most influence factor to the efficiency of Islamic banks in Indonesia. As the basic implication of this study are: (i) stakeholders especially government and monetary authority must improve the efficiency of Islamic banks and support and establish more Islamic commercial bank; (ii) stakeholders must support and establish more Islamic commercial bank, includes spint off Islamic unit bank to be Islamic commercial bank; and (iii) Islamic banks must give more financing to improve their efficiency.Keywords: Efficiency, Islamic commercial bank, Islamic unit bank, DE
PEOPLE ROLE IN SER VICE DELIVERY : PERAN DOSEN DAN MAHASISWA DALAM PROSES PEMBELAJARAN DI KELAS
No full textEducational literatures suggest that there is mounting pressure from customers of higher education to close the gap between their expectation of institutional performance and the actual performance. Therefore, it is imperative that higher educations actively monitor the quality of their service. The overall course evaluation is one of the most significant trends in current higher eduction quality. This research concerns with the impact of instructor\u27 role and student role on the overall course evaluation. A questionnaire was developed with item measures that captures the constructs in the conceptual model. A survey of higher education student was undertaken. The data are analysed with multiple regression. The result showed that the instructor and student play a role in explaining student perceptions of the overall course evaluation.Keywords : The role of instructor, The role of student, The overall course evaluation, Higher education qualit
FAKTOR-FAKTOR AGENCY THEORY YANG MEMPENGARUHI HUTANG
No full textThe study\u27s purpose is to acknowledge the factors that influence the company\u27s total debt ratio. The samples are family business and non-family business which listed in Indonesian Stock Exchange (BEI) for the period of 2001 up to 2007. Independent variables in this study included percentage of insider shareholding, number of shareholders, family business with control variables are firm size, firm age, growth, asset structure, profitability, and industry classification. Meanwhile, dependent variable is total debt ratio.With using purposive sampling, the total of sample in this study is 16 of companies. Data analysis model are classic assumption test, ordinary least square regression and t-test. Based on t-test, the result of number of shareholders, family business, firm size, asset structure, firm age and industry dassification (hotel and travel services, credit agencies other than bank, food and beverages, adhesive) affect to total debt ratio.Keywords : Debt ratio, Agency theory, Capital structur
KONFIGURASI HUBUNGAN ANTARA SISTEM PRODUKSI, STRATEGI BISNIS, LINGKUNGAN KOMPETITIF DAN BUDAYA ORGANISASI PADA PERUSAHAAN MANUFAKTUR
No full textThis research discusses about the relationship between production system, business strategy, competitive environment and organization culture at manufacturing industry. The relationship is developed by using a method standar of cluster analysis based on four types of production system, six types of business strategy, four types of competitive environment and four types of organization culture.To do this research, fifty companies were surveyed through face to face interviews to get data about production system type, business strategy type, competitive environment type and organization culture type. Four kinds of relationship between production system, business strategy, competitive environment and organization culture were observed.Keywords : Production system, Business strategy, Competitive environment, Organization cultur
DAMPAK OFFICE CHANNELLING TERHADAP KENAIKAN THIRD PARTY DEPOSITS DAN RETURN ON ASSETS UNIT USAHA SYARI\u27AH
No full textThe objectives of the research is to study and to analyze empirically the influence of office channelling on third party deposits and return on assets in Indonesian sharia business unit. Third party deposits and return on assets are used as indicators of sharia business unit performance after opening new branchs through office channelling program. The research uses korelasional method.The number of sharia business units taken as samples in the research cover about 10 sharia business unit in Indonesia which already publicate theirs own financial statements separated from their conventional banks financial statements. The data were analyzed using Ordinary Least Square Method.The result show that, firstly, office channelling statistically significant influence third party deposits, but secondly, office channelling statistically insignificant influence return on assets. This unpredicted result shows that the increase of third party deposits through office channelling program not automatically could increase return on assets. We found that the sharia business unit couldn\u27t yet opfimally response the increase of third party deposits. The increasing of third party deposits were not followed yet by the good atocafions of fund.Keywords : Office channelling, Third party deposits, Return on assets, Sharia business unit, Performanc
STUDI TENTANG ENTREPRENEURAL SELF EFFICACY DAN PROACTIVE PERSONALITY, SERTA PENGARUHNYA TERHADAP ENTREPRENEURAL INTENTION
No full textThe purpose of this study was to know the grade level of entrepreneural intention among Paramadina\u27s student, and to investigate the affecting role of Entrepreneurial Self Efficacy and Proactive Personality to Entrepreneural Intention, The subject of the study is the Paramadina Student who has taken entrepereneurship subject. The author used proportional cluster sampling and analyze done by decscriptive statistics and multiple regression analysis.The results showed that entrepreneurial intention among students is moderately high and all of variable of this research were significantly affecting to Entrepreneural Intention. The results strenghthen the previous research, that has proven both practical and theoretical implication. The theoretical implication showed that needed to investigate the proactive personality variable within other research subject and consider to use of moderate variable which can multiply the effect of proactive personalty toward entrepreneurial intention. The practical implication was suggested by applying the learning process toward developing entrepreneur self efficacy.Keywords : Entrepreneural intention, Entrepreneur& self efficacy, Proactive personalit
EFEKTIVITAS PENERAPAN SISTEM AKADEMIK TERKOMPUTERISASI : STUDI DENGAN PENDEKATAN TECHNOLOGY ACCEPTANCE MODEL
No full textCompetitiveness among universities demands them to give good qualities in education service and physical facilities. One way to achieve the demand is by technology information adoption through online facility service, which is implementation of Sistem Akademik Terkomputedsasi (SAT). This system is adopted in order to facifltate students\u27 academic and administration process and give convenience for student to access information through internet facility.The purposes of the study were to analyze factors that influenced students\u27 attention in using SAT technology and their influence toward degree of SAT adoption. This study was conducted using Technology Acceptance Model (TAM) which is adjusted with the object of the study, namely student self access terminal (SSAT), Self Access Terminal (SSAT) is an academic system computerization where presently used by one private university in Bandung. This system called as Sistem Akademik Terkomputerisasi (SAT).Data collection were collected using questionnaire which given to 320 active college students of one private university in Bandung from different faculties as the respondents. The respondents were chosen using proportionate random sampling. Data can be used in this study were 270 respondents with responds rate 84,4%.All the hypotheses in this study were analyzed using Hierarchical Regressions Analysis. The result shown that almost the hypotheses were supported, excluding the third hypothesis, which shown that risk perception has positive significant influence toward perception of using SAT technology.Keywords : Sistem Akademik Terkomputerisasi (SAT), Technology Acceptance Model (TAM