Media Riset Bisnis & Manajemen (E-Journal)
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PENELITIAN TINGKAT KEPUASAN PELANGGAN SEBAGAI PREDIKTOR TERHADAP TINGKAT KESETIAAN PELANGGAN PROVIDER HANDPHONE
No full textCustomer satisfaction has been an integral partof mission and goal ofimost organizations in order to be able to face tough competition. The customer feels satisfied if the product is much better than his expectation. Based on the data taken from "Multokotomis" questionnaire consisting of alternative answers which should be chosen by respondents and use given a value of 5,4,3,2 and 1. Those are six dimension of customer satisfaction measurements in the field of services, those are, the availability of supports, the responsiveness of supports, the timelines of supports, the completeness of supports, the pleasantness of supports and the overall satisfaction. In addition to that, there are five dimension of customer loyalty measurements such as, the repeat patronages, the self stated retention, the price insentivity, the resistance of counter persuasion and the likelihood of spreading positive word of mouth. The research revealed that the degree of customers\u27 satisfaction can be used the predict to customers\u27 loyalty
PERSEPSI KARYAWAN TENTANG KOMUNIKASI DAN PRODUKTIVITAS PADA PERUSAHAAN MANUFAKTUR DAN JASA DI JAKARTA
No full textMost of the manager\u27s time confiscated for communication activity, but there are several barriers to reach it. An effective communication very determine to the success of the company, which show by increased productivity. There are several factors to get satisfied communication, i.e: Communication Climate, Media Quality, Supervisory Communication, Organizational Information, Personal Feed back, Subcoordinate Communication. In manufacture and service company, the considered factors will be differen
OPTION SEBAGAI SALAH SATU ALTERNATIF DALAM MENGHADAPI RESIKO PERUBAHAN KURS
No full textThe discussion about option is always to the point of how to decrease the risk in the decision making about finance. Especially that related with the foreign exchange. This paper is try to analyze about what is the meaning of the option, option pricing, what is the role of the option and how to decide the price and option value and also how to decrease the risk by option.
PENGARUH KARAKTERISTIK PERSONALITAS TERHADAP HUBUNGAN ANTARA KONTAK DENGAN ORANG LOKAL DAN PENYESUAIAN LINTAS BUDAYA
No full textCross cultural adjustment is becoming a great concern for multinational and international companies in running their business overseas. It concerns with the prfomance and the completion of overseas assginment of expatriates. The goals of the research are to provide a better understanding on the impactof host national contact towards cross cultural adjustment and also on how interaction process within hostnational swicth provide cross cultural adjust- ment Personal characteristics considered as a major factor play significant contribution toward the relationship between host national contact and cross cultural adjustment
MERESPON GLOBALISASI DENGAN ALIANSI STRATEGIS : SUATU KEHARUSAN
No full textAliances between organizations have become an increasingly popular method of development. Dynamic markets, coupled with the increasing costs of doing business, have resulted in a significant increase in the use of strategic alliances. Firms in many industries must develop new capabilities in many areas, ranging from tecnologically development to manufacturing process, from plant economies to marketing and distributin, and they must do so quickly. Developing such competitive capabilities with limited resources is the core of strategic alliances, which allow firms to recast their competitive strategies in response to głobalization
PENGARUH ELEMEN-ELEMEN KEPERCAYAAN PELANGGAN TERHADAP KEPERCAYAAN ORGANISASI PADA PERUSAHAAN JASA TELEKOMUNIKASI BERBASIS GSM
No full textThe unit analysis of this research is telecommunication company based on GSM, it finds that a customer that using telephone cellular based on GSM, indicated that they are changing from post paid to prepaid. So, it indicates that customer do not want to be known about their information privacy. And then the company need to build customer\u27s trust with the element of trust that consist of perceived risk, credibility, past experience of company, reputation of company and perception of dependability. The Objective of this research is to know how elements of trust give information a context of relationship marketing on telecommunication explanatory influence the organizational trust in desired to for company as company based on GSM. This research survey method and the sampling use purposive sampling method. Correlation and regression SPSS 11.5 is used to get an accurate answer. The result of research indicated that good implementation elements of trust can make organizational trust better. So with that, customer doesn\u27t mind if they have to give some information for company as implementation relationship marketing
PENGARUH KUALITAS INTERAKSI DAN LINGKUNGAN FISIK TERHADAP KEPERCAYAAN DAN LOYALITAS MELALUI PERSEPSI KEUNGGULAN KINERJA
No full textThe purpose of this study is to examine the effect of interaction quality and physical atmosphere towards loyalty mediated by perceived performance excellent and trust in a high contact service context, namely dentist service environment. Results found the supports of the mediating role of perceived perfomiance excellence and trust for interaction quality. Managerial implications and recommendations for future study are provided
Pengaruh Self-Relevant Value dan Cafe-Relevant Value Terhadap Electronic Word-Of-Mouth
Get PDFPurpose –The aim of this research is to ascertain the existence of self-relevant value and cafe-relevant value to electonic word-of-mouth.Design/Methodology/Approach: The primary data in this study obtained from distributing questionnaires using purposive sampling techniques. The data used are 210 respondents with criteria at least 17 years and until more than 45 years and have bought coffee shop such as Starbucks Coffee, Excelso, Coffee Bean and Maxx Coffee. Dependent variable in this research is electonic word-of-mouth, while the independent variables are self-relevant value (reflected appraisal of self, conspicuous value, self and image congruency) and cafe-relevant value (cafe quality and price fainess).The Quantitative methodology was used in this study. Data quality has passed reliability and validityFindings:The results showed a positive influence between reflected appraisal of self, self image congruency and cafe quality of cafes toward the electric keyword from word of mouth, while on the conspicuous value and price fairness of does not affect the electronic word-of-mouth. There are several managerial implications that can influence consumers to deliver eWOM by taking more attention to self-relevant value and cafe-relevant value. Abstrak Tujuan –Tujuan dari penelitian ini adalah untuk menentukan adanya nilai yang relevan dengan diri sendiri dan nilai yang relevan dengan kafe untuk kata-kata pilihan elektronik.Desain / Metodologi / Pendekatan: Penelitian ini menggunakan sumber data primer yang diperoleh secara langsung dengan mendistribusikan kuesioner menggunakan teknik purposive sampling. Data yang digunakan adalah 210 responden dengan kriteria minimal 17 tahun dan hingga lebih dari 45 tahun dan telah membeli kedai kopi seperti Starbucks Coffee, Excelso, Coffee Bean dan Maxx Coffee. Variabel dependen dalam penelitian ini adalah electonic word-of-mouth, sedangkan variabel independennya adalah nilai self-relevan (mencerminkan penilaian diri, nilai mencolok, kongruensi diri dan citra) dan nilai relevan-kafe (kualitas kafe dan harga tidak mahal). Metodologi kuantitatif digunakan dalam penelitian ini. Kualitas data telah melampaui keandalan dan validitasTemuan: Hasil penelitian menunjukkan pengaruh positif antara penilaian tercermin diri, kongruensi citra diri dan kualitas kafe kafe terhadap kata kunci listrik dari mulut ke mulut, sedangkan pada nilai yang mencolok dan keadilan harga tidak mempengaruhi kata elektronik dari mulut ke mulut. . Ada beberapa implikasi manajerial yang dapat mempengaruhi konsumen untuk memberikan eWOM dengan lebih memperhatikan nilai yang relevan dengan diri sendiri dan nilai yang relevan dengan kafe
Pengaruh Moderasi Kepribadian (Big Five Personality) Terhadap Hubungan Akuisisi Informasi dan Perilaku Perdagangan Saham Pada Investor Muda di Indonesia
No full textAbstrakTujuan - Penelitian ini bertujuan untuk menganalisis dampak frekuensi akuisisi informasi pada frekuensi perdagangan saham yang dimoderasikan oleh Kepribadian (Big Five Personality).Desain/Metodologi/Pendekatan - Data diperoleh langsung melalui penyebaran kuesioner kepada 304 responden yaitu investor muda (berusia 21 sampai 30 tahun) di Indonesia. Rancangan penelitian yang digunakan dalam penelitian ini adalah Pengujian Hipotesis. Metode analisis yang digunkanan dalam penelitian ini Ordinal Logistic Regresion dengan menggunakan program SPSS.Hasil Penelitian - Hasil dari penelitian ini adalah terdapat hubungan pada akuisisi informasi dan perilaku perdagangan saham, Investor yang tergolong Openness & Neuroticism akan memperlemah hubungan kedua variabel tersebut, sedangkan Conscientiousness, Extraversion dan Agreeableness akan memperkuat hubungan kedua variabel tersebut.Abstract Purpose –This paper was to investigate the impact of the frequency of information acquisition on the frequency of stock tradingDesign/Methodology/Approach – Data obtained directly by distributing questionnaires to 304 respondents is young investors (aged 21 to 30 years) in Indonesia. The research design used in this study is hypothesis testing. The analytical method used in this research is Ordinal Logistic Regresion using SPSS program.Findings - The results of this study were that there is a positive relationship between information acquisition and trading behavior. Investors belonging to Openness & Neuroticism will weaken the relationship of both variables, while Conscientiousness, Extraversion and Agreeableness will strengthen the relationship of both variables.
Pengaruh Eko-Efisiensi Terhadap Nilai Perusahaan yang Dimoderasi Dengan Profitabilitas dan Leverage Pada Perusahaan Manufaktur yang Terdaftar di Bursa Efek Indonesia
Get PDFAbstrakTujuan - Studi ini membahas pengaruh eko-efisiensi pada nilai perusahaan dengan profitabilitas dan leverage sebagai moderasi perusahaan dalam industri manufaktur yang terdaftar di Bursa Efek Indonesia.Desain/Metodologi/Pendekatan: Sampel yang digunakan adalah 81 perusahaan yang bergerak di industri manufaktur yang terdaftar di Bursa Efek Indonesia (BEI) selama lima tahun dari 2012 hingga 2016. Variabel dependen dalam penelitian ini adalah nilai fim (harga pasar), variabel independen dalam penelitian ini. adalah eko-efisiensi, variabel pemoderasi dalam penelitian ini adalah profitabilitas dan leverage, dan variabel kontrol adalah nilai buku dan pendapatan per saham. Metode penelitian yang digunakan adalah regresi linier bergandaTemuan - Hasil menunjukkan bahwa ada pengaruh positif antara eko-efisiensi dan nilai perusahaan (harga pasar)AbstractPurpose –This study discusses the effects of eco-efficiency on firm value by profitability and leverage as moderating of companies in manufacturing industries listed on the Indonesia Stock Exchange.Design/Methodology/Approach: The samples used were 81 companies that are engaged in the manufacturing industry listed on the Indonesia Stock Exchange (IDX) for five years from 2012 to 2016. Dependent variable in this study is the fim value (market price), the independent variabel in this study is eco-efficiency, the moderating variabel in this study are profitability and leverage, and the control variale are book value and earning per share. The research method used is multiple linear regression.Finding –The results show that there is a positive effect between eco-efficienci and firm value (market price)