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Alternatif Strategi Pengembangan Agribisnis Tanaman Gambir Di Desa Toman Kecamatan Babat Toman Kabupaten Musi Banyuasin: Alternatif Strategi Pengembangan Agribisnis Tanaman Gambir
No full textGambier is the leading commodity of Musi Banyuasin Regency and the only regency in South Sumatra Province that actively cultivates and processes the gambier commodity. This study aimed to formulate alternative strategies for developing gambier agribusiness. This research was conducted in Toman Village, Babat Toman District, Musi Banyuasin Regency, South Sumatra Province. The research site was selected using a purposive sampling method. This study employed a survey approach involving eleven respondents, comprising experts, gambier farmers, and members of the general public in Toman Village. The data collected were analyzed qualitatively using a SWOT analysis framework. The results of the SWOT analysis indicate that the primary strategy for developing the gambier agribusiness falls within the first quadrant, representing the Strengths-Opportunities (SO) strategy. This strategy focuses on leveraging existing strengths to capitalize on and optimize available opportunities. The proposed actions include maximizing the application of cultivation technologies in gambier farming, expanding agro-industrial activities to enhance value-added processing, strengthening institutional support for gambier farmers, and promoting increased domestic consumption of gambier products. Through the implementation of this strategy, the main problem of gambier agribussiness in Toman Village, namely the low quality and limited inovation of gambier products, can be effectively addressed.Tanaman gambir adalah komoditas unggulan di Kabupaten Musi Banyuasin dan merupakan satu-satunya daerah di Sumatera Selatan yang aktif melakukan aktifitas usahatani dan mengolah komoditi tanaman gambir. Tujuan penelitian ini adalah merumuskan alternatif strategi pengembangan agribisnis tanaman gambir. Penelitian ini dilakukan di Desa Toman Kecamatan Babat Toman Kabupaten Musi Banyuasin Provinsi Sumatera Selatan. Data yang dihasilkan dalam penelitian ini dianalisis secara kualitatif dengan menggunakan analisis SWOT. Berdasarkan analisis SWOT, strategi utama dalam pengembangan agribisnis tanaman gambir terletak pada kuadran pertama yaitu strategi SO (strengths dan Opportunities) terdiri dari (1) memaksimalkan penggunaan teknologi budidaya pada lahan gambir petani, (2) meningkatkan usaha agroindustri dan peningkatan nilai tambah, (3) penguatan kelembagaan petani gambir, dan (4) meningkatkan konsumsi domestik. Diharapkan strategi ini dapat mengatasi permasalahan utama agribisnis tanaman gambir di Desa Toman yaitu rendahnya kualitas dan inovasi produk tanaman gambir
Analisis Perilaku Konsumen dan Pengaruh Bauran Pemasaran Terhadap Keputusan Pembelian Sayur organaik Institut Pertanian Bogor di Pasaran Modern Kota Bogor
No full textOrganic agriculture in Indonesia had significant growth in 2022, the area of organic agriculture is 261,400 Ha. One of the units of businesses that develop organic vegetables in the Bogor is a Badan Pengelola Bisnis dan Wakaf Institut Pertanian Bogor (BP Biswaf IPB). This trend in healthy lifestyle provides an opportunity for organic vegetable entrepreneurs, Although the challenges in marketing are getting tighter because of the number of competitors. Consumers are now more intelligent and more selective before making a purchase decision is influenced by knowledge, confidence, and motivation for organic products. The study aims to analyze consumer behavior and the marketing effect on the purchase of organic vegetables at the Institut Pertanian Bogor in the modern market city of Bogor. The method of study used is a survey of data collected through questionnaires distributed to 210 responders and using a scale Likert. Data analysis is carried out using multivariate structural equation modeling (SEM) to know the relationship between the psychological factor variables composed of motivation, Perception, The marketing and marketing approaches that make up the product, Price, Location, Promotion, People, physical means and process with the purchase decision. Results of research show that motivation and perception have a positive and significant influence on purchasing decisions and Products, Location, Promotion, People, and Process also has a positive and significant influence on the decision to purchase organic vegetables. There are three variables, physical means, and prices do not affect the purchase decision. This finding provides insight for entrepreneurs in designing more effective marketing strategies to increase organic vegetable sales in the modern market.This research is expected to contribute to the development of sustainable marketing policies for organic products as well as raise public awareness of the importance of.Penelitian ini bertujuan untuk menganalisis perilaku konsumen dan pengaruh bauran pemasaran terhadap keputusan pembelian sayur organik Institut Pertanian Bogor di pasar modern Kota Bogor. Studi ini dilakukan kepada mahasiswa, karyawan dan masyarakat sekitar Kota Bogor. Metode penelitian yang digunakan adalah survei dengan pengumpulan data melalui kuesioner yang disebarkan ke 210 responden dan menggunakan skala likert. Analisis data dilakukan menggunakan multivariat Structural Equation Modelling (SEM) untuk mengetahui hubungan antara variabel faktor psikologis yang terdiri motivasi, persepsi, sikap dan bauran pemasaran yang terdiri produk, harga, lokasi, promosi, orang, sarana fisik dan proses dengan keputusan pembelian. Hasil penelitian menunjukkan bahwa motivasi dan persepsi berpengaruh positif dan signifikan terhadap keputusan pembelian dan produk, lokasi, promosi, orang, proses juga berpengaruh positif dan signifikan terhadap keputusan pembelian sayur organik. Ada tiga variabel yaitu sikap, harga dan sarana fisik tidak berpengaruh terhadap keputusan pembelian. Temuan ini memberikan wawasan bagi pelaku usaha dalam merancang strategi pemasaran yang lebih efektif untuk meningkatkan penjualan sayur organik di pasar modern. Penelitian ini diharapkan dapat berkontribusi dalam pengembangan kebijakan pemasaran yang berkelanjutan untuk produk organik serta meningkatkan kesadaran masyarakat akan pentingnya konsumsi sayur organik
Riset Pasar Produk Kecap Coconut Aminos : (Studi Kasus Coconut Aminos “Gulapa” PT. Berkat Petani Indonesia )
Full text linkConsumer awareness of a healthy lifestyle is driving an increase on demand for food products that are low in sodium, gluten-free, and made from natural ingredients. Coconut aminos with the brand "Gulapa" is one of the new products to meet the demand made by PT. Berkat Petani Indonesia. For this reason, market research is needed regarding the position of the product from the consumer's perspective. This study was aimed to analyze the market potential of coconut aminos "Gulapa", evaluate consumer preferences, and identify effective marketing strategies. The research period was 5 (five) months in 2024 in Banyumas, Purbalingga, Purwokerto, and Cilacap Regencies, Central Java Province. The descriptive analysis method was used with data collection using qualitative approach through observation and interviews, as well as secondary data analysis. Data was analyzed using worksheet as a tool to represent what was to be known and researched. The results of the worksheet analysis can be concluded that most consumers were not familiar with coconut aminos products, but have high interest in trying them. Consumer preferences for choosing healthy coconut aminos include a priority order in the form of brand reputation, taste, price, and ease of purchase access. Consumers tend to choose local products over imports. The main distribution channels preferred by consumers include supermarkets, online stores, and grocery stores. The product has great potential to compete in the market. Recommended marketing strategies include consumer education, brand image strengthening, and distribution expansion. The implications of the results of this study are the product of coconut aminos “Gulapa” has a fairly broad market opportunity, a clear marketing strategy direction, and the need for continuous market education. With the proper approachment, coconut aminos “Gulapa” could be the main choice as a substitute for traditional soy sauce in Indonesia.Penelitian ini bertujuan untuk menganalisis potensi pasar kecap coconut aminos “Gulapa”, mengevaluasi preferensi konsumen, dan mengidentifikasi strategi pemasaran yang efektif. Waktu penelitian selama 5 (lima) bulan pada tahun 2024 di wilayah Kabupaten Banyumas, Purbalingga, Purwokerto, dan Cilacap, Provinsi Jawa Tengah. Pendekatan deskriptif kualitatif digunakan dalam penelitian ini dengan data penelitian diperoleh melalui survei kepada konsumen, wawancara mendalam dengan pelaku industri, serta analisis data sekunder terkait informasi legal, spesifikasi, karakteristik dan keunggulan produk. Hasil penelitian menunjukkan bahwa sebagian besar konsumen belum mengenal produk coconut aminos, namun memiliki minat tinggi untuk mencobanya setelah mengetahui manfaat kesehatan yang ditawarkan, seperti rendah natrium dan bebas gluten. Preferensi konsumen dalam memilih kecap sehat mencakup urutan prioritas berupa reputasi merek, rasa, harga, dan kemudahan akses pembelian. Konsumen juga menunjukkan kecenderungan memilih produk lokal dibandingkan impor, didorong oleh faktor keterjangkauan dan relevansi produk dengan kebutuhan domestik. Saluran distribusi utama yang disukai konsumen meliputi supermarket, toko online, dan toko bahan makanan. Riset ini mengungkap bahwa produk coconut aminos memiliki potensi besar untuk bersaing di pasar kecap sehat, terutama di segmen konsumen dengan gaya hidup sehat. Strategi pemasaran yang direkomendasikan meliputi edukasi konsumen, penguatan citra merek, dan perluasan distribusi melalui berbagai saluran. Dengan pendekatan yang tepat, kecap coconut aminos “Gulapa” dapat menjadi pilihan utama sebagai pengganti kecap tradisional di Indonesia
Fulfillment of ISPO Standards on Good Plantation Practices for Independent Smallholder Palm Oil Around Mining Area in Bengkalis District
No full textIndonesian Sustainable Palm Oil (ISPO) is a standard of fulfilmment of a form of certification in sustainable development in oil palm. The purpose of this research is to analyse the achievement of ISPO standard fulfilment of independent smallholder oil palm plantations around the mining area of Bengkalis District with a special discussion is the principle pf good plantation practices. The method used was gap analysis. The method sampling the area is in stages. The method of drawing samples of respondents is deliberate. The results of the analysis of the fulfilment of ISPO oil palm plantations of independent smallholder around the mining area of Bengkalis district according to 5 principles, namely: the principle of compliance with laws and regulations is categorised as low. While the principle of implementing good plantation practices reaches and the principle of implementing transparency is categorised as very low. Furthermore, the principle of environmental management, natural resources, and biodiversity is categorised as moderate. The principle of sustainable business improvement is categorised as high.Indonesian Sustainable Palm Oil (ISPO) is a standard of fulfilmment of a form of certification in sustainable development in oil palm. The purpose of this research is to analyse the achievement of ISPO standard fulfilment of independent smallholder oil palm plantations around the mining area of Bengkalis District with a special discussion is the principle pf good plantation practices. The method used was gap analysis. The method sampling the area is in stages. The method of drawing samples of respondents is deliberate. The results of the analysis of the fulfilment of ISPO oil palm plantations of independent smallholder around the mining area of Bengkalis district according to 5 principles, namely: the principle of compliance with laws and regulations is categorised as low. While the principle of implementing good plantation practices reaches and the principle of implementing transparency is categorised as very low. Furthermore, the principle of environmental management, natural resources, and biodiversity is categorised as moderate. The principle of sustainable business improvement is categorised as high. The principle with the lowest fulfilment is the principle of good plantation practices
Artikel Ilmiah Agribisnis Analisis Perbandingan Produktivitas Tanaman Durian (Durio zibethinus) antara Indonesia dan Malaysia: Studi Deskriptif Kuantitatif Berdasarkan Data Tahun 2019–2023
No full textThis study aims to analyze the comparison of durian (Durio zibethinus L.) productivity between Indonesia and Malaysia based on secondary data from 2019 to 2023. A quantitative descriptive method was applied by calculating the ratio between total production (tons) and cultivated area (hectares). The results indicate that although Indonesia has a much larger cultivation area, averaging 10.69 million hectares, its productivity remains low at around 0.11–0.16 tons/ha. In contrast, Malaysia, with an average of only 76 thousand hectares, achieved a significantly higher productivity level of 5.08–5.56 tons/ha. This difference is mainly due to the use of certified superior varieties such as Musang King, the implementation of intensive cultivation systems and modern agricultural technologies, and strong institutional support through national policies. Meanwhile, Indonesia’s durian productivity is still constrained by the use of uncertified seedlings, traditional farming techniques, and inefficient post-harvest management. The study concludes that improving durian productivity in Indonesia requires the strengthening of technological innovation, certified superior variety development, and the establishment of an integrated and sustainable agribusiness system to enhance competitiveness in the international market.Penelitian ini bertujuan untuk menganalisis secara komparatif tingkat produktivitas tanaman durian ( Durio zibethinus ) di Indonesia dan Malaysia selama periode 2019–2023. Penelitian menggunakan data sekunder yang diperoleh dari Badan Pusat Statistik (BPS) Indonesia, Kementerian Pertanian Indonesia, Institut Penyelidikan dan Kemajuan Pertanian Malaysia (MARDI), Jabatan Pertanian Malaysia, serta berbagai publikasi terkait ilmiah. Metode analisis yang digunakan adalah deskriptif kuantitatif dengan fokus pada perhitungan produktivitas berdasarkan rasio antara total produksi dengan luas lahan. Hasil penelitian menunjukkan bahwa Indonesia memiliki luas lahan durian yang jauh lebih besar, berkisar 9,25–11,72 juta hektar, dengan tren produksi yang meningkat signifikan hingga 1,85 juta ton pada tahun 2023. Namun demikian, produktivitasnya relatif rendah, yakni hanya 0,11–0,16 ton per hektar. Sebaliknya, Malaysia yang memiliki luas lahan terbatas (61–87 ribu hektar) mampu mencapai produktivitas yang jauh lebih tinggi dan stabil, yaitu 5,08–5,56 ton per hektar, atau sekitar 30–50 kali lipat dibandingkan Indonesia. Perbedaan ini dipengaruhi oleh pemanfaatan bibit unggul bersertifikat, penerapan sistem budidaya intensif, serta dukungan penelitian dan kebijakan pemerintah di Malaysia, sedangkan praktik budidaya di Indonesia masih didominasi oleh penggunaan bibit asalan dan teknik tradisional dengan pemeliharaan minimal. Temuan ini menekankan pentingnya penguatan inovasi teknologi, perbaikan manajemen budidaya, serta pengembangan infrastruktur pascapanen di Indonesia untuk meningkatkan efisiensi dan daya saing durian. Penelitian juga merekomendasikan kolaborasi bilateral Indonesia dengan Malaysia dalam bidang penelitian varietas unggul, transfer teknologi budidaya, dan strategi diversifikasi pasar guna memperkuat posisi Asia Tenggara sebagai pusat produksi durian global
PERSEPSI PETANI TENTANG PENGEMBANGAN AGROWISATA BERBASIS PADI DAN FAKTOR YANG MEMPENGARUHINYA DI KECAMATAN BUNGA RAYA KABUPATEN SIAK PROVINSI RIAU
No full textRice field agro-tourism is a tourist destination that carries the concept of nature by utilizing agricultural land to provide education about the agricultural sector. The purpose of the study was to analyze the perceptions of rice paddy farmers towards the development of rice-based agro-tourism, and the factors that influence it. In this study, respondents consisted of a sample of rice paddy farmers. With a population of 2,106 rice farmers, and a sample of 92 farmers. Analysis used Likert scale and multiple regression analysis. The results of the analysis show the perception of rice paddy farmers on the development of agro-tourism based on rice paddy in Bunga Raya District, Siak Regency, it is known that all rice paddy farmers agree, developed, as long as the development continues to pay attention to the preservation of environmental functions, preservation of natural potential and preservation of socio-cultural values of the community. Variables used based on findings affect the level of development of agro-tourism based on rice paddies, variables that have a very real effect are: the benefits of rice-based agro-tourism development, the development of home industry, the existence of agricultural land, the participation of the community of rice paddy farmers and employment opportunities for the community of rice paddy farmers, levy collection. While the variable that does not have a very real effect is the income of the community of rice paddy farmers.Agrowisata padi sawah merupakan destinasi wisata yang mengusung konsep alam dengan memanfaatkan lahan pertanian untuk memberikan edukasi mengenai sektor pertanian. Tujuan penelitian mengetahui persepsi petani padi sawah terhadap pengembangan agrowisata berbasis padi, dan faktor yang mempengaruhinya. Dalam penelitian ini, responden terdiri dari sampel petani padi sawah yang diambil menggunakan rumus Slovin. Dengan populasi sebanyak 2.106 petani padi, penentuan ukuran sampel dilakukan dengan tingkat signifikansi atau margin of error sebesar 10%. Berdasarkan perhitungan menggunakan rumus Slovin, diperoleh ukuran sampel sebanyak 92 petani. Analisis yang digunakan Skala Likert dan analisis regesi berganda. Persepsi dari petani padi sawah terhadap pengembangan agrowisata berbasis padi sawah yanga ada di Kecamatan Bunga Raya Kabupaten Siak diketahui seluruh petani padi sawah menyatakan setuju, dikembangkan, asalkan pengembangan tetap memperhatikan kelestarian fungsi lingkungan, kelestarian potensi alam dan kelestarian nilai-nilai sosial budaya masyarakat. Adapun hasil analisis regresi terhadap variabel yang digunakan diduga mempengaruhi tingkat pengembangan agrowisata berbasis padi sawah, variabel yang berpengaruh sangat nyata adalah: manfaat pengembangan agrowisata berbasis padi, pengembangan industri rumah tanga, keberadaan lahan pertanian, peran serta masyarakat petani padi sawah dan lapangan pekerjaan bagai masyarakat petani padi sawah, pemungutan retribusi. Sedangkan variable yang tidak berpengaruh sangat nyata adalah pendapatan masyarakat petani padi sawah
Farmers' knowledge of The Implementation of GAP and Cattle-Palm Oil Integration toward Sustainable Agriculture
No full textThe cultivation of oil palm has significantly increased in the Bangka Belitung Islands Province over the past decade, as farmers seek to improve their socioeconomic status. However, the agricultural practices of independent farmers often deviate from the desired standards. Implementing Good Agricultural Practices (GAP) in oil palm cultivation is crucial to optimizing farmers' efforts. This research evaluates farmers' understanding of GAP and the sustainable integration of cattle-palm oil cultivation. The study was conducted in Tiang Tara Village, using face-to-face interviews with independent farmers who own oil palm plantations. The findings revealed a significant lack of understanding among farmers regarding GAP and cattle-palm oil integration. Farmers continued to rely on traditional methods and the wisdom of experienced practitioners. At first, many were reluctant to adopt cattle-palm oil integration due to various constraints, including land scarcity, limited access to livestock grants, and insufficient knowledge of livestock management. The study recommends facilitating technology transfer from experienced farmers to their independent counterparts, increasing the dissemination of GAP knowledge by agricultural extension officers, and providing livestock grants along with intensive training and mentoring. These measures aim to promote sustainable integration of cattle-palm oil cultivation, enhancing both productivity and sustainability for independent farmers
ANALISIS PENGEMBANGAN EKOWISATA MANGROVE DI KUALA LANGSA
No full textThis study aims to assess the feasibility potential of mangrove ecotourism in Kuala Langsa. The feasibility of mangrove ecotourism in this area is generally intended to enhance public awareness regarding tourism development, increase knowledge about tourism potential, and improve the living standards of the local community. This research employs a qualitative survey-based approach. The results indicate that, based on the 4A concept (Attraction, Amenity, Accessibility, and Ancillary), only the accessibility aspect is currently available in the Kuala Langsa mangrove ecotourism site. Meanwhile, the attraction, amenity, and ancillary components are not yet present. Furthermore, the feasibility assessment results show that the highest score was found in the Accessibility variable, followed by the Attraction and Facilities (Amenity) variables, while the lowest was in the Accommodation variable. Overall, the area is considered feasible for further ecotourism development.Penelitian ini bertujuan untuk mengetahui potensi pengembangan ekowisata mangrove Kuala Langsa. Adapun pengembangan ekowisata mangrove di Kuala Langsa ini secara umum bertujuan untuk meningkatkan pengetahuan masyarakat mengenai perkembangan wisata, meningkatkan pengetahuan tentang potensi wisata serta meningkatkan taraf kehidupan masyarakat di daerah setempat. Penelitian ini menggunakan pendekatan survey berbasis kualitatif. Hasil penelitian ini menunjukkan bahwasanya konsep dari 4A (Attraction, Amenity, Accecibility dan Ancilliary) hanya fasilitas (Accecibility) yang terdapat pada ekowisata mangrove Kuala Langsa ini, sementara untuk Attraction, Amenity dan Ancilliary belum terdapat di mangrove Kuala Langsa ini. Kemudian berdasarkan hasil penilaian kelayakan potensi ekowisata pada kawasan Objek ekowisata mangrove di Kuala Langsa diketahui bahwa nilai tertinggi yaitu pada variabel Aksesibilitas, variabel Daya Tarik, variabel Sarana dan Prasarana, dan paling rendah yaitu variabel Akomodasi dan Kawasan tersebut layak untuk dikembangkan.
Kata Kunci: Pengembangan, Ekowisata, Mangrov
Kajian Strategi Pengembangan Rantai Nilai Agribisnis Kelapa Meningkatkan Nilai Tambah dan Kemandirian Pangan di Bireuen
No full textThis study discusses the potential and strategies for coconut agribusiness development in Bireuen Regency, supported by agroclimatological conditions, land use, and traditional cultivation traditions. There are four main sub-districts that are production centers with abundant coconut populations: Peusangan, Juli, Jeumpa, and Simpang Mamplam. The results show that coconut agribusiness development involves aspects of production, processing, marketing, infrastructure, human resources, technology and innovation, and policy. Through AHP analysis, the production aspect has the highest weight (27.4%), while the human resources aspect has the lowest weight (1.78%). The main actors involved are farmers (weight 0.503), followed by the processing industry (0.201), collecting agents (0.195), and government institutions (0.101). The prioritized strategic objectives are increasing added value (0.453), increasing farmer income (0.364), and food independence (0.183). The results of this study have very important implications for policy making in coconut agribusiness practices in Bireuen Regency, this is indicated by the research findings that human resources have a low weight so that increasing the capacity of farmer skills needs to be done through workshops on diversification of derivative products to innovate to meet market needs. The main roles in the coconut value chain are farmers and processing industries, a strategy is needed in developing the coconut value chain in a sustainable manner so that it can increase added value and farmer welfare in supporting food independence in Bireuen Regency.Penelitian ini membahas potensi dan strategi pengembangan agribisnis kelapa di Kabupaten Bireuen yang didukung oleh kondisi agroklimat, lahan, serta tradisi budidaya turun-temurun. Empat kecamatan utama yaitu Peusangan, Juli, Jeumpa, dan Simpang Mamplam menjadi sentra produksi dengan populasi kelapa yang melimpah. Hasil penelitian menunjukkan bahwa pengembangan agribisnis kelapa melibatkan aspek produksi, pengolahan, pemasaran, infrastruktur, sumber daya manusia, teknologi dan inovasi, serta kebijakan. Melalui analisis AHP, aspek produksi memiliki bobot tertinggi (27,4%), sedangkan aspek sumber daya manusia memiliki bobot terendah (1,78%). Aktor utama yang berperan adalah petani (bobot 0,503), diikuti industri pengolah (0,201), agen pengumpul (0,195), dan lembaga pemerintah (0,101). Tujuan strategis yang diprioritaskan adalah peningkatan nilai tambah (0,453), peningkatan pendapatan petani (0,364), dan kemandirian pangan (0,183). Hasil penelitian juga menunjukkan bahwa masyarakat telah mengembangkan berbagai produk turunan kelapa seperti minyak kelapa, pliek ue, kopra, cocofiber, cocopeat, arang tempurung, dan santan yang mampu meningkatkan pendapatan dan daya saing lokal. Penguatan rantai nilai melalui kolaborasi petani, industri, kelembagaan, serta penerapan teknologi modern menjadi strategi utama dalam mewujudkan kemandirian pangan dan pemerataan ekonomi daerah
ANALISIS KOMPONEN UTAMA PEMBENTUK SIKAP PETANI TERHADAP PENGEMBANGAN AGROINDUSTRI SAGU RAKYAT DI PROVINSI RIAU
No full textThe development of agroindustry is positively impacting the income of sago farmers. Despite the significant contribution, existing sago agroindustry experiences suboptimal due to some obstacles such as farmers' attitudes. Therefore, this research aimed to determine farmers' attitudes towards the development of sago agroindustry using several indicators. The experiment was carried out in different locations with the largest sago production, namely Tebing Tinggi Timur and Tebing Tinggi Barat Districts, Kepulauan Meranti Regency, Riau Province. The sample size comprised 100 people and the quantitative using the factor analysis method, namely Principal Component Analysis (PCA). The results of the study concluded that the development of sago agroindustry was formed from the attitude of farmers consisting of family support and gender which were included in the decision-making category group with a cumulative total variance value of 36.42%. The reference group category of 52.38% consisted of motivation, trust, and raw materials. The institutional group with the largest cumulative total variance value of 65.34% consisted of market conditions, partnerships, social and technological changes.Pengembangan agroindustri merupakan upaya yang memberikan dampak postif terhadap pendapatan petani sagu. Namun banyak terdapat kendala yang dihadapi dalam pengembangan tersebut, sehingga pengembangan agroindustri sagu yang ada belum optimal. Salah satu diantara kendala tersebut adalah sikap petani terhadap pengembangan industri sagu. Tujuan dari penelitian ini adalah untuk mengetahui sikap petani melalui indikator pembentuk sikap tersebut. Lokasi penelitian di Kecamatan Tebing Tinggi Timur dan Kecamatan Tebing Tinggi Barat Kabupaten Kepulauan Meranti, Provinsi Riau. Pemilihan lokasi dilakukan secara purposive dengan alasan kedua kecamatan ini merupakan kawasan sagu terluas di Kabupaten Kepulauan Meranti. Sampel yang digunakan dalam penelitian berjumlah 100 orang. Jenis penelitian ini adalah penelitian kuantitatif dengan menggunakan metode analisis faktor, yaitu Analisis Komponen Utama atau Principal Component Analysis (PCA). Hasil penelitian disimpulkan bahwa komponen utama pembentuk sikap petani adalah komponen pengambilan keputusan, komponen referensi dan komponen kelembagaan