Jurnal Bisnis dan Manajemen
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Corporate Social Responsibility, Good Corporate Governance, dan Nilai Perusahaan: Kinerja Keuangan sebagai Mediator
Full text linkThis study purpose to examine the impact of Corporate Social Responsibility (CSR) and Good Corporate Governance (GCG) on Firm Value with the mediator variable is Financial Performance. The samples used were 15 companies included in The Indonesia Most Trusted Company on Investors and Analysts Assessment Survey. The analytical method used the path analysis and hypotheses testing used SEM-PLS method. The results showed that CSR and GCG do no direct impact on firm’s value, on the contrary it had a positive impact on financial performance. Another finding is that financial performance has a direct effect on firm value thereby indicated the role of fully mediation in the relationship between CSR and GCG with firm value. For companies included in the group of The Indonesia Most Trusted Companies on Investors and Analysts Assessment Survey, the expansion of CSR and GCR information further strengthens the image that has an impact on increasing firm value. This empirical evidence reinforces the argument that companies need to do CSR and GCG to drive performance improvements which in turn will affect the firm value
Peran Mediasi Customer Satisfaction dalam Customer Experience Dan Loyalitas Pelanggan
Full text linkThis study aims to examine the effect of customer experience and customer satisfaction on customer loyalty and whether customer satisfaction mediates the relationship between customer experience and customer loyalty. The data analysis method used is structural equation modeling-partial least squares (SEM-PLS). The number of respondents is 150 people. Sampling technique of this study is quota sampling method. The study shows that customer experience has a positive and significant effect on customer loyalty, customer experience has a positive and significant effect on customer satisfaction, and customer satisfaction has a positive and significant effect on customer loyalty. By conducting mediation testing, it is concluded that customer satisfaction is significant as a mediator of the relationship between customer experience and customer loyalty
MENDAPATKAN WORD OF MOUTH IN SOCIAL MEDIA DAN LOYALITAS DENGAN DIGITAL CUSTOMER EXPERIENCE
Full text linkKonsep customer experience memang bukan hal baru dalam ilmu pemasaran, namun perlu dicermati kembali bahwa dewasa ini konsep bisnis mulai berubah, masuknya berbagai macam teknologi membuat perusahaan dan pemasar memikirkan kembali bagaimana membangun customer experience dalam dunia digital. Sehingga tujuan dari penelitian ini adalah mengetahui pengaruh digital customer experience berpengaruh terhadap kepuasan, loyalitas dan word of mouth di media sosial pada konsumen dalam generasi millennials. 200 Generasi millennials dipilih untuk menjadi responden dalam penelitian ini dikarenakan kelompok generasi inilah yang akan menjadi market yang cukup besar dalam industri di masa depan. Semua responden akan diberi kuesioner yang selanjutnya akan diolah menggunakan teknik analisis SEM dengan software Smart PLS 3. Hasil analisis dalam penelitian ini didapati bahwa digital customer experience memiliki pengaruh terhadap WOM in social media baik secara langsung maupun melalui customer satisfaction, digital customer experinence memiliki pengaruh terhadap customer loyalty melalui customer satisfaction dan digital customer experience tidak memiliki pengaruh langusung terhadap customer loyalty
Engaging Purchase Decision of Customers in Marketplace Channel: A Study of Fashion Online Retail
Full text linkThe rapid development of internet technology has encouraged many buying and selling activities conducted online, one of which is through the marketplace. Many types of products that can be sold in certain markets only create increasingly fierce competition between markets and sellers who are members of it. Buy a variety of unique and creative promotions offered to attract consumers to buy. However, promotion is apparently not enough for products sold online, there are still many factors that can be determinants of consumer purchasing decisions. Of the many factors, this study aims to determine whether price, trust, e-WOM, social factors, product design, ease of purchase (practicality), and personal factors are factors that drive the purchase of fashion products in the marketplace. This study conducted a factor analysis with Partial Least Square (PLS). The population in this study are people who have been bought in markets such as Toopedia, Shopee, and Bukalapak who live in Surabaya. The sampling technique used was purposive sampling with 385 samples. Data collection in this study was carried out by collecting questionnaires on respondents. The results show the facts of the driving decision of the purchase of fashion products in the market place that can be sorted starting from the biggest influence starting from a trust, ease of shopping (practicality), product design, personal factors, e-WOM, price and finally social factors. Keywords: Purchase Decision, Price, Trust, E-Wom, Social Factors, Product Design, Ease of Purchase, Personal Factor
WORK-LIFE BALANCE: A PERSPECTIVE OF MULTINATIONAL CORPORATION (MNCs) EMPLOYEE
Full text linkFor a company knowing the work life balance of their employee is a proper way to control the employee performance for company’s development. This study on Work-life balance (WLB) is aimed to help both company and employees manage their family responsibilities, create flexible-work conditions and enable them to perform better particularly in Multinational Company (MNC). This research put forward on the four dimensions of Work life balance from the employee perspective in MNC. The four dimensions include Work Interference with Personal Life (WIPL), Personal Life Interference with Work (PLIW), Personal Life Enhancement of Work (PLEW) and Work Enhancement of Personal Life (WEPL). Deep analyzing on the employee characteristic using a descriptive quantitavive method is also conducted to the measurement of the work life balance to 100 employees in PT. NK. The interesting finding is found during the study whereby in PT. NK as a MNC most of the employees are in a moderate range of WLB and been measure by the cross tabulation with the employee characteristic. The other finding indicated that work life balance is an important aspect which supposed to be notice by a company for all of the employee particularly in a multinational company
MODEL PREDIKTOR POTENSI KESULITAN KEUANGAN PERUSAHAAN RETAIL DI INDONESIA
Full text linkPenelitian ini bertujuan untuk menganalisis dan mengetahui hasil prediksi potensi kesulitan keuangan perusahaan Retail di Indonesia menggunakan model Altman, Springate, Zmijewski, dan Grover, serta untuk menganalisis dan mengetahui perbedaan prediksi dari keempat model tersebut dalam memprediksi kesulitan keuangan perusahaan Retail di Indonesia. Jenis penelitian yang digunakan di dalam penelitian ini adalah jenis penelitian kuantitatif dengan pendekatan comparative research atau penelitian perbandingan dengan metode cross sectional. Alat analisis data yang digunakan adalah SPSS 25 dengan menggunakan Uji One Way Anova. Sampel penelitian ini adalah 22 perusahaan sub sektor perdagangan ecer yang listing di Bura Efek Indonesia pada tahun 2015 – 2017. Hasil penelitian menunjukkan bahwa perbandingan hasil perhitungan keempat model prediksi kebangkrutan Altman, Springate, Zmijewski, dan Grover menunjukkan perbedaan yang tidak signifikan. Perusahaan yang dinyatakan bangkrut keseluruhan berjumlah 3 (tiga) menggunakan keempat model prediksi kebangkrutan Altman, Springate, Zmijewski, dan Grover. Hasil dari uji beda ANOVA One Way juga menunjukkan hasil perbedaan yang tidak signifikan, dikarenakan hasil nilai P Value sebesar 0,350 lebih besar dari 0,05. Dengan demikian, hasil dari penelitian ini dapat disimpulkan bahwa keempat model prediksi kebangkrutan Altman, Springate, Zmijewski, dan Grover tidak menunjukkan perbedaan yang signifikan
Faktor Internal Penentu Laju Pertumbuhan Modal Sendiri pada Perusahaan Rokok Go Public di Bursa Efek Indonesia
Full text linkThis study aims to analyze the effect of the basic earning power, debt to equity ratio, plowback ratio, and interest and tax rate on the growth rate of equiy in cigarette companies that go public on the Indonesia Stock Exchange in 2013-2018. Data analysis technique used is multiple linear regression. The results showed that the four variables had a simultaneously significant effect on the growth rate of equity, while only Basic Earning Power had no significant effect partially. Because the calculation of basic earning power uses Earning Before Interest and Tax where Earning Before Interest and Tax is the profit that has not been taxed, which in fact tax for cigarette companies is a large expense. In addition, equity growth itself is largely determined by the amount of Earning After Tax compared to Earning Before Interest and Tax. The higher the Earning After Tax, the greater the opportunity for equity growth.Â
PENGARUH BRAND IMAGE DAN E-SERVICE QUALITY TERHADAP CUSTOMER SATISFACTION BENTUK INOVASI PEMASARAN BUKALAPAK
Full text linkThe purpose of this research is to analyze marketing innovation about the influence of brand image and e-service quality to customer satisfaction of Bukalapak. The type of this research is quantitative research. Sources of research data as primary data which collected from customer Bukalapak. Data was collected by accidental sampling method, the number of sample was 100 people. The result of this research showed coefficient of determination score was 0.739, means that customer satisfaction of Bukalapak was influenced by brand image and e-service quality as 73,9%. The side result of this research is: (1). Brand image influenced significantly to customer satisfaction of Bukalapak. (2). E-service quality influenced significantly to customer satisfaction of Bukalapak. (3). Both of brand image and e-service quality influenced significantly to customer satisfaction of Bukalapak. The indicator of brand image which had the best imfluence to customer satisfaction is uniqueness. The indicator of e-service quality which had the best imfluence to customer satisfaction is compensation. Abstrak: Tujuan dari penelitian ini adalah untuk menganalisis inovasi pemasaran dari pengaruh brand image dan e-service quality terhadap customer satisfaction Bukalapak. Jenis penelitian ini adalah kuantitatif. Sumber data penelitian ini merupakan data primer dengan mengambil sampel pelanggan Bukalapak. Pengumpulan data dilakukan menggunakan accidental sampling dengan menyebarkan kepada 100 responden pelanggan Bukalapak. Validitas dan reliabilitas dari setiap variabel di analiasis menggunakan metode analisis Regresi Berganda. Kehandalan estimasi model untuk menjelaskan variabel customer satisfaction Bukalapak adalah R2 = 0.739 artinya brand image dan e-service quality berkontribusi dalam mengestimasi customer satisfaction sebesar 73,9%.. Hasil temuan dari penelitian ini menunjukkan bahwa: (1) brand image berpengaruh secara signifikan terhadap customer satisfaction Bukalapak (2) e-service quality berpengaruh signifikan terhadap customer satisfaction Bukalapak (3) brand image dan e-service quality berpengaruh secara signifikan terhadap customer satisfaction Bukalapak. Novelti dari hasil penlitian ini bahwa custumer satisfaction di pengaruhi oleh indicator brand image yang paling pengaruh adalah dari keunikan barang yang di tawarkan yang memiliki keunggulan yang berkelanjutan dan indicator dari e-service quality terletak pada konpensasi dalam hal cepatnya penanganan apabilaterjadi masalah
PERAN KEUNGGULAN BERSAING SEBAGAI MEDIASI PENGARUH INOVASI DAN ORIENTASI PASAR TERHADAP KEPUASAN PELANGGAN
Full text linkPenelitian ini bertujuan untuk mengetahui peran keunggulan bersaing sebagai mediasi pengaruh inovasi produk dan orientasi pasar terhadap kepuasan pelanggan pada PT. Holcim Beton Surabaya. Variabel keunggulan bersaing yang diteliti meliputi kemampuan bersaing, sumber daya manusia, dan relationship marketing. Variabel inovasi sendiri meliputi inovasi produk dan inovasi proses. Variabel orientasi pasar meliputi orientasi pelanggan dan responsiveness. Sedangkan untuk variabel kepuasan pelanggan meliputi kepuasan keseluruhan dan konfirmasi harapan. Penelitian ini menggunakan PLS sebagai metode analisis data. Berdasarkan hasil pengujian, inovasi secara langsung memiliki pengaruh signifikan terhadap kepuasan pelanggan. Orientasi pasar memiliki pengaruh signifikan terhadap kepuasan pelanggan. Inovasi dan orientasi pasar secara tidak langsung berpengaruh signifikan terhadap kepuasan pelanggan melalui keunggulan bersaing. Dengan begitu keunggulan bersaing bisa dijadikan mediasi inovasi dan orientasi pasar untuk mendapatkan kepuasan pelanggan. Dengan begitu, ketika PT. Holcim Beton Surabaya melakukan inovasi serta melakukan orientasi pasar yang secara terus menerus yang mana hal tersebut belum dilakukan oleh perusahaan pesaing, maka keunggulan bersaing bisa didapatkan oleh perusahaan yang pada akhirnya akan mendapatkan kepuasan dari pelanggan. DOI : https://doi.org/10.26905/jbm.v5i2.266
PENGARUH FIRM SIZE, LEVERAGE DAN PROFITABILITAS TERHADAP KEBIJAKAN DEVIDEN
Full text linkKebijakan dividen perusahaan tergambar pada dividen payout rationya.yaitu presentase laba yang dibagikan dalam bentuk deviden tunai, artinya besar kecilnya dividend payout ratio akan mempengaruhi keputusan investasi para pemegang saham, Bila kinerja keuangan perusahaan bagus maka perusahaan tersebut akan mampu menetapkan besarnya dividend payout ratio sesuai dengan harapan pemegang saham. .Metode analisis untuk mengetahui variabel independen yang mempengaruhi secara signifikan terhadap kebijakan deviden pada perusahaan Food and Beverage di Bursa Efek Indonesia yaitu Firm Size, Leverage dan Profitabilitas adalah:Regresi Linier Berganda. Hasil penelitian menunjukkan pengaruh secara simultan Firm Size, leverage dan profitabilitas terhadap kebijakan dividen pada perusahaan Food and Beverage yang dijelaskan secara rinci sebagai berikut :Variabel Firm Size berpengaruh secara signifikan terhadap Dividend Payout Ratio (DPR). Variabel leverage berpengaruh secara signifikan terhadap Dividend Payout Ratio (DPR). Variabel profitabilitas berpengaruh secara signifikan terhadap Dividend Payout Ratio (DPR). Variabel Firm Size, leverage dan profitabilitass secara simultan berpengaruh terhadap Dividend Payout Ratio (DPR). DOI : https://doi.org/10.26905/jbm.v6i1.303