Jurnal Bisnis dan Manajemen
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The Effect of Business Scale in Moderating the Intention to Adopt QRIS: an Approach from The Theory of Acceptance and Use of Technology (UTAUT)
Full text linkThis study aims to identify factors that influence the intention of Micro, Small and Medium Enterprises (MSMEs) in adopting QRIS (Quick Response Code Indonesian Standard) as a digital payment tool. Using the Unified Theory of Acceptance and Use of Technology (UTAUT) theoretical framework, this study examines the effect of Performance Expectancy (PE), Effort Expectancy (EE), Social Influence (SI), and Facilitating Conditions (FC) variables on the intention to adopt QRIS. In addition, this study also introduces business scale as a moderating variable to explore how differences in business size can affect the relationship between these factors and adoption intention.This study uses a survey method by collecting data from 206 respondents who are MSME actors in Indonesia. Data analysis was conducted using Partial Least Squares Structural Equation Modeling (PLS-SEM). The results show that EE, SI, and FC have a positive and significant influence on QRIS adoption intention, while PE has no significant influence. The findings also reveal that business scale has a moderating role in the effect of FC on QRIS adoption intention, suggesting that small businesses need more adequate support to adopt new technologies.This study makes a theoretical contribution by extending the UTAUT model through the addition of moderating variables of business scale, as well as providing practical implications for technology developers and policy makers to optimize technology adoption strategies in the MSME sector. The findings highlight the importance of paying attention to the specific needs and capacities of MSMEs in supporting digital transformation, as well as ensuring adequate facilities and technical support are available to encourage wider technology adoption
The Amalgamation of Ecopreneurship, Artistic Orientation and Digital Marketing in Increasing Sustainable Competitive Advantage of Creative Industries: Natural Resource-Based View Theory (NRBV) Perspective
Full text linkThis study aims to examine the effect of the artistic orientation of ecopreneurship on competitive advantage and the role of digital marketing in mediating the relationship between artistic orientation and ecopreneurship with competitive advantage. This study was designed using an explanatory research method. The population in this study were MSMEs in the craft sector in Batu City. Respondent data and information were obtained from the Department of Cooperatives, Micro Enterprises, Industry, and Trade. The number of crafts MSMEs was 120 and all of them were used as research samples. Data measurement used a 5-point Likert scale. This study used descriptive and quantitative analysis techniques with the SEM-PLS analysis method. The findings of the study indicate that artistic orientation and ecopreneurship have a major impact on increasing competitive advantage. Digital marketing plays a more dominant role as a mediator than as a moderator in the relationship between artistic orientation and ecopreneurship with competitive advantage. Artistic Orientation, ecopreneurship, and digital marketing create a synergistic effect, positioning companies for sustainable success by aligning their business practices with consumer demands for innovation and sustainability
Analysis of the Influence of Education Level and Competency on Organizational Commitment through Work Motivation in the Garment Sub-Sector in Serang Regency
Full text linkThis research was conducted on employees of garment companies in Serang Regency with the aim of knowing and analyzing the influence of education level on work motivation, competency on work motivation, level of education on organizational commitment, competency on organizational commitment, work motivation on organizational commitment, level of education on organizational commitment through work motivation and competence towards organizational commitment through work motivation. This research uses a quantitative method with a correlational design with a total population of 850 garment company employees in Serang Regency with sample determination using proportional techniques by multiplying the number of indicators by the lim scale so that the sample studied is 190 samples. The analysis method in this research uses regression analysis with the SmartPls statistical tool. The research results obtained from seven hypotheses, three hypotheses were rejected and four hypotheses were accepted. The conclusion of this research is that the level of education has a significant effect on organizational commitment and work motivation, competence has no effect on organizational commitment and work motivation, the level of education has a significant effect on organizational commitment through motivation. work and competence have no effect on organizational commitment through work motivatio
The Influence of Social Capital and Marketing Capability on Marketing Performance Through Innovation as a Mediating Factor : Study Of Batik Tulis Kebon Indah MSMEs In Bayat Klaten
Full text linkThis study explores the significance of Micro, Small, and Medium Enterprises (MSMEs), particularly within the batik industry, in Indonesia's economic landscape. The research focuses on the impact of social capital and marketing capability on marketing performance, with innovation serving as a mediating factor. The study concentrates on the Kebon Indah Batik Tulis MSMEs in Bayat, Klaten, employing the Resources Based View (RBV) theoretical framework. A quantitative methodological approach was implemented, utilizing questionnaires with a five-point Likert scale to gather data from 100 respondents. The data analysis was conducted using Structural Equation Modeling (SEM) through Smart-PLS version 4.1.0.4. Findings indicate that social capital and marketing capability exert positive and significant influences on both innovation and marketing performance. Moreover, innovation is demonstrated to mediate the relationship between social capital and marketing capability with marketing performance. These results offer valuable insights for MSME stakeholders in identifying crucial factors affecting marketing performance. Future research recommendations include employing qualitative methods to gain deeper insights into the variables and their interaction patterns. Additionally, investigating Batik Tulis MSMEs with diverse characteristics is suggested to enhance the generalizability of the findings
Thriving in Uncertainty: How Entrepreneurial Orientation, Online Marketing, and Product Innovation Drive Rural MSME Performance in VUCA Times
Full text linkIn an era increasingly characterized by volatility, uncertainty, complexity, and ambiguity (VUCA)—driven by factors such as geopolitical conflicts, economic instability, and global disruptions—Micro, Small, and Medium Enterprises (MSMEs) must adopt adaptive strategies to ensure survival and growth. This study investigates the role of Entrepreneurial Orientation (EO) in enhancing MSME performance under VUCA conditions, with a focus on the mediating roles of Marketing Capabilities, Social Media Marketing, and Product Innovation. Drawing from empirical data, the study confirms that EO significantly influences MSME performance both directly and indirectly. The survey was conducted on MSMEs in East Priangan, West Java, using the purposive sampling method, and the data was analyzed using structural equation modeling. EO is shown to enhance product innovation and marketing capabilities, which in turn positively affect the adoption of social media marketing and overall business performance. Additionally, both product innovation and social media marketing are found to contribute independently to performance outcomes. These findings contribute to entrepreneurship and strategic management literature by presenting an integrated model that explains how MSMEs can leverage entrepreneurial behavior and digital strategies to navigate uncertainty. Practically, the study highlights the importance of developing marketing and innovation capabilities as a pathway to MSME resilience and competitiveness in today's complex environment
The Effect of Expectations Disconfirmation and Employee Expertise on Revisit Intention and Recommendation through Tourists’ Satisfaction: EDT Lens
Full text linkThis study aims to analyse the effect of customer expectations (disconfirmation) and employee expertise on revisit interest and the tendency to recommend through customer satisfaction as an intervening variable. This study uses a quantitative research design with an explanatory research approach. Data were collected through questionnaires distributed to tourists. Data analysis using Structural Equation Modeling (SEM) with WarpPLS.The results showed that: Customer expectation (disconfirmation) and employee expertise have a positive effect on customer satisfaction. As well as customer satisfaction has a positive effect on return visit interest and the tendency to recommend. This study make a significant contribution to the understanding of the relationship between customer expectations (disconfirmation), employee expertise, customer satisfaction, return visit interest, and propensity to recommend. The results of this study can also help the tourism industry to develop appropriate strategies and programmes to improve customer expectations (disconfirmation), employee expertise, and customer satisfaction
Impact of Self-Efficacy, Management Skills, and Family Support on Entrepreneurial Intent Among Women Entrepreneurs in East Java, Indonesia
Full text linkThis study examined the direct and indirect effects of self-efficacy, management skills, and family support on the entrepreneurial intent of women entrepreneurs in East Java, Indonesia. Employing a quantitative approach with a sample of 145 women entrepreneurs, structural equation modeling (SEM) with partial least squares (PLS) was utilized to analyze the data. The findings revealed that all three variables had a significant positive direct effect on entrepreneurial intent. Additionally, self-efficacy acted as a mediator in the relationship between management skills, family support, and entrepreneurial intent. These results highlight the crucial role of self-efficacy in fostering entrepreneurial intentions among women entrepreneurs and suggest that interventions aimed at enhancing self-efficacy, management skills, and family support can effectively promote women's entrepreneurshi
The Influence of Green Marketing Strategy on Purchase Decisions Mediated by Purchase Interest (Case Study of Electric Cars at Prestige MotorCars Indonesia)
Full text linkThe rapid advancement of environmentally sustainable technologies is evident in the global transition towards electric energy, particularly in the transportation sector, as numerous nations endeavor to reduce dependence on fossil fuels. This study investigates the multifaceted relationships between green marketing, consumer purchasing decisions, and purchasing intention in the context of electric vehicles. Specifically, it examines the direct influence of green marketing on consumer purchasing decisions and purchasing intention. Subsequently, the impact of purchasing intention on purchasing decisions, and the mediating role of purchasing intention in the relationship between green marketing and purchasing decisions. The research employs quantitative approach, utilizing a sample of 180 upper-middle-class electric car consumers from Prestige MotorCars Indonesia. Data analysis was conducted using SPSS 25. The findings showed statistically significant positive effects across all examined relationships: green marketing directly influences purchasing decisions, green marketing positively affects purchasing intention, purchasing intention significantly impacts purchasing decisions, and purchasing intention mediates the relationship between green marketing and purchasing decisions among electric car customers at Prestige MotorCars Indonesia. These results contribute to the understanding of consumer behavior in the evolving electric vehicle market and highlight the importance of green marketing strategies in influencing consumer decision-making processes
The Effects of Spiritual Leadership and Transformational Leadership on Happiness at Work in the Digital 4.0 Era
Full text linkAppropriate leadership will greatly affect happiness at Work, which will later affect the expected performance. This study used quantitative methods and measuring instruments using questionnaires distributed to respondents. The population in this study totaled 108 civil servants at the Regional Secretariat of the Karimun Regency Government. Meanwhile, in determining the number of samples in this study, the Slovin method was used to obtain a sample size of 85 employees who were used as respondents. The analysis test tool in this study was Smart-PLS software version 3.0 and IBM SPSS software version 26.0. They were supported using VOSviewer software to map the variables considered in this study. The results of this study indicate that Spiritual Leadership obtained insignificant negative results for Happiness at Work, while Transformational Leadership obtained significant positive results for Happiness at Work. As for Relevant Predictive, a value of 0.520 is obtained where this value is above zero, meaning that the observation value is good. As for the Fit Model, an NFI value of 0.669 was obtained, where this value was above zero, meaning that the model in this study was good
Entrepreneurial Behaviour in Choosing Capital Alternatives in MSMEs and Investment Trends in Indonesia
Full text linkThis study explores entrepreneurial behaviors that influence the decisions of SME owners in choosing financing alternatives and investment trends in Indonesia. Through qualitative study involving in-depth interview with SME owner and analysis of investment trends in Indonesia, the aim is to provide insights into the factors influencing the selection of financing sources and investment tendencies among SMEs. The findings reveal that entrepreneurial behaviors such as risk tolerance, financial knowledge, long-term vision, and adaptability significantly influence the decisions of SME owners in selecting funding sources. Additionally, investment trends in Indonesia also play a crucial role, with SMEs tending to choose financing alternatives that align with their business growth needs. This research contributes significantly to understanding how entrepreneurial behaviors interact with external factors such as investment trends in the context of SMEs in Indonesia. The practical implication highlighting importance of a better understanding of the dynamics of financing decisions among SMEs and how governments and relevant institutions can support SME growth through a better understanding of financial needs and preferences to a small—medium sized business owners. The condition where workers shift from agriculture to industry often occurs with the advent of industrialization. Problems arise when agricultural land is suddenly turned into industrial land, as is often the case in many developing countries