Almatourism - Journal of Tourism, Culture and Territorial Development
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Museums? Evidence from two Countries
Get PDFThis paper provides evidence on Young Adults’ motivations for visiting and not visiting museums. Using purposive sampling, self-administered questionnaires were distributed to respondents in Kedah, Malaysia and Eskisehir, Turkey. Both Kedah and Eskisehir share one similarity – they both have many museums. The findings revealed that in both study contexts, young people tended to visit museums for practical reasons such as to help them prepare homework or a project. They also visit for intrinsic reasons such as to satisfy their curiosity. Both samples also illustrate Davies (2001) contention that awareness is an important precursor to potential visits. On the other hand, both samples are different in reasons for not visiting. While young people in Eskisehir cite emotional reasons for deciding not to visit, young people in Kedah offered more practical ones such as lack of time and interest, or more interested in other activities. The study findings are useful for understanding reasons behind the generally low museum visits among youth. Several managerial implications of the study were also proposed.Kertaskerja ini membentangkan dapatan kajian mengenai motivasi golongan dalam muda dalam mengunjungi muzium. Kaedah persampelan tujuan digunakan di kedua-dua populasi golongan muda di Kedah, Malaysia dan Eskisehir, Turkey, yang mana keduanya mempunyai banyak muzium tempatan. Dapatan kajian menunjukkan bahawa dalam kedua-dua konteks, golongan muda akan mengunjungi muzium untuk tujuan praktikal seperti membuat kerjaruma atau tugasan. Mereka juga berunjung untuk tujuan intrinsik seperti untuk mempelajari sesuatu yang baru. Kedua-dua sampel juga mengilustrasi cadangan Davies (2001) bahawa kesedaran mengenai muzium adalah sebab utama pengunjungan. Bagaimanapun, kedua sampel mempunyai sebab berlainan untuk tidak mengunjungi. Dapatan kajian ini penting demi memahami mengapa golongan muda jarang suka mengunjungi muzium. Beberapa implikasi kajian turut dicadangkan
A Quality Assessment of Tourist Information: the Case of Nautical Tourism at Shiretoko Peninsula
Get PDFThe success of tourism promotion in a destination partially depends on the extent to which it successfully links varied products catering to a heterogeneous group of visitors in a multi-client system. In contemporary destination marketing, communication between the service providers at the destination and the (prospective) tourists has become increasingly important as a result of the rise in informal communication channels and social media. This paper focuses on the effect of using different information sources when booking a cruise tour in Shiretoko Peninsula (a natural World Heritage Site) by employing a multi-group structural model. Our findings revealed that a mismatch between the expectation created by the visitors based on the information about the site and the satisfaction they experience when visiting the place can be a strong factor of dissatisfaction, with negative implications on the possible recommendations and loyalty. Additionally, it was possible to conclude that information available on the internet and via guidebooks seems to negatively affect satisfaction on certain elements and routes, while local information from tourist offices, hotels and local shops was found less problematic.The success of tourism promotion in a destination partially depends on the extent to which it successfully links varied products catering to a heterogeneous group of visitors in a multi-client system. In contemporary destination marketing, communication between the service providers at the destination and the (prospective) tourists has become increasingly important as a result of the rise in informal communication channels and social media. This paper focuses on the effect of using different information sources when booking a cruise tour in Shiretoko Peninsula (a natural World Heritage Site) by employing a multi-group structural model. Our findings revealed that a mismatch between the expectation created by the visitors based on the information about the site and the satisfaction they experience when visiting the place can be a strong factor of dissatisfaction, with negative implications on the possible recommendations and loyalty. Additionally, it was possible to conclude that information available on the internet and via guidebooks seems to negatively affect satisfaction on certain elements and routes, while local information from tourist offices, hotels and local shops was found less problematic
La Destinazione Sardegna tra Maturità di Prodotto e Scenario Competitivo Internazionale
Get PDFThe paper proposes the analyses of medium-long term dynamics experienced by the accommodation system of Sardinia in the light of growing maturity signals for regional tourist product. Potentials referring to a progressive diversification of incoming markets have been assessed in the light of domestic and international outgoing flows, as well as of megatrends crossing international tourism market. Results underline an only apparent inconsistency with respect to the positive evolution of macroeconomic variables relating to regional hospitality sector.L’articolo propone una rilettura delle dinamiche di medio-lungo periodo sperimentate del sistema ricettivo della Sardegna alla luce del crescente grado di maturità della destinazione. Il potenziale associato a una progressiva diversificazione dei bacini di utenza viene valutato alla luce dell’evoluzione dei movimenti outgoing nazionali e internazionali, nonché delle tensioni che attraversano il mercato turistico internazionale, evidenziando una solo apparente contraddittorietà rispetto all’evoluzione positiva delle variabili macroeconomiche riferibili al settore turistico-ricettivo regionale
Promoting Tourism Education in MENA Countries: Geopolitical Implications
Get PDFTourism development across the Middle East and North Africa is mostly based on low cost and mass beach leisure. This kind of tourism development generated, already in 1980s, a rapid conversion of the whole of the Mediterranean coast into a pleasure “periphery of Europe”. Despite this trend, a different scenario emerged already in the 1990s with the increasing of interests in the development of territorial resources and cultural heritage sites for tourism. This new development has been relevant in the process of Euro-Mediterranean Partnership, particularly for the social and cultural basket that includes the higher education policy of the European Union. But the current European malaise and the developments in the post-Arab Spring countries could transform Euro-Mediterranean relations. In order to open new windows of opportunity, a reshaping of the Erasmus Mundus program can be crucial.Le développement du tourisme à travers le Moyen-Orient et Afrique du Nord est principalement basé sur le faible coût et les loisirs de masse sur plage. Ce type de développement touristique a généré, déjà dans les années 1980, une conver-sion rapide de l'ensemble de la côte méditerranéenne en un loisir à la " périphé-rie de l'Europe ". Malgré cette tendance, un scénario différent est apparu déjà dans les années 1990 avec l'augmentation des intérêts dans le développement des ressources territoriales et des sites du patrimoine culturel pour le tourisme. Ce nouveau développement a été pertinent dans le processus de partenariat eu-ro-méditerranéen, en particulier pour le volet social et culturel qui comprend la politique de l'enseignement supérieur de l'Union européenne. Mais le malaise européen actuel et les développements dans les pays du post-printemps arabes pourraient transformer les relations euro-méditerranéennes. Afin d'ouvrir de nouvelles fenêtres d'opportunité, une refonte du programme Erasmus Mundus peut être crucialeتستند التنمية السياحية في منطقة الشرق الأوسط وشمال أفريقيا غالبا على انخفاض التكلفة و الترفيه الشاطئي . ظهر هذا النوع من التنمية السياحية في 1980 مما ادى الى التحويل السريع لساحل البحر الأبيض المتوسط إلى متعة "محيط أوروبا". على الرغم من هذه النزعة برزت افكار مختلفة في 1990 تنص على تزايد المصالح في تنمية الموارد الإقليمية ومواقع التراث الثقافي للسياحة. وكان هذا التطور الجديد متعلق بعملية الشراكة الأوروبية المتوسطية, وخاصة لسلة الاجتماعية والثقافية التي تتضمن سياسة التعليم العالي في الاتحاد الأوروبي. لكن قلق التطورات الاوروبية الحالية لبلدان الربيع العربي يمكن ان يؤثر على العلاقات الأوروبية المتوسطية. فمن أجل فتح نوافذ جديدة من الفرص، يمكن لإعادة تشكيل برنامج إيراسموس موندوس ان تكون حاسمة
The 5th Scientific Workshop of the Italian Society of Tourism Sciences, Rimini, November 29-30, 2013
Get PDFCosts and benefits of touristic events: an application to Venice Carnival
Get PDFIn this paper, we review the costs and benefits for local authorities of holding the Venice Carnival. After reviewing the recent history of this event and the role of local authorities in revitalizing it, we analyze the various costs they incur for its organization. We subsequently compute the additional expenditures of tourists and daily trippers and investigate the distribution of this extra income into various beneficiaries. The overall benefit-costs balance proves strongly positive.In questo articolo, si esaminano i costi e I benefici per le autorità locale dell’organizzazione del carnevale di Venezia. Dopo aver rivisto la storia recente di questo evento e il ruolo giocato dalle autorità locali nella sua rivitalizzazione, si analizzano i vari costi sostenuti per la sua organizzazione. Successivamente si computano le spese addizionali dei turisti ed escursionisti e si analizza la distribuzione di questo ricavo fra vari beneficiari. Nel complesso il bilancio benefici-costi appare fortemente positivo
Strategic Choice and Relational Dynamic Capabilities in a Brazilian Hotel Chain
Get PDFThe aim of this paper was to propose integration between two concepts: strategic choice and relational dynamic capability. For this purpose, the context of hotel business sector was chosen, due to its intensity and a need for formal and informal relationships. The research was divided in two stages: a survey, with a sample of 117 hotels in the State of Paraná and a case study. According to the findings, strategic typology determines a set of choices and behaviors resulting in different relationships. The aim of this paper was to propose integration between two concepts: strategic choice and relational dynamic capability. For this purpose, the context of hotel business sector was chosen, due to its intensity and a need for formal and informal relationships. The research was divided in two stages: a survey, with a sample of 117 hotels in the State of Paraná and a case study. According to the findings, strategic typology determines a set of choices and behaviors resulting in different relationships