Almatourism - Journal of Tourism, Culture and Territorial Development
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Measuring Constantine Traders’ Knowledge about ‘2015 Event’
Get PDFIn perspective of the event "Constantine, Capital of the Arab Culture 2015", we undertook a modest research project largely inspired by the fieldwork achieved in Assisi in July 2013 and which aimed at gauging the state of mind of the population regarding their city as a tourist destination. For time constraints, we limited the research methodology to a questionnaire consisting of five questions that were distributed to 10 traders located in Constantine center and expected to be storefront for the tourists in 2015. These include hotel managers, restaurants, crafts, souvenir shops and cafes. The questionnaire revealed that Constantine civil authorities have not yet engaged the process of sensitization toward neither the population nor the traders; and this situation may lead to an unexpected effect on the coming great event. The success or failure of 2015 episode in Constantine is largely dependent on the quality of the information and the promotion that must accompany it.Dans la perspective de l’évènement « Constantine la capitale de la culture arabe, 2015 », nous nous sommes largement inspirés du travail de terrain effec-tué à Assisi en Juillet 2013 lequel consistait à mesurer l’état d’esprit de la population par rapport à leur ville comme destination touristique. Pour des contraintes temporelles, nous avons limité la méthodologie de la recherche à un questionnaire comprenant cinq questions que nous avons distribué à 10 commerçants ayant pignon sur rue susceptibles de tirer profit des visites attendues en 2015. Il s’agit notamment de gestionnaires d'hôtels, de restaurants, de l'artisanat, des magasins de souvenirs et des cafés. Il ressort de ces contacts que la ville de Constantine ne s’est pas encore engagée dans un processus de sensibilisation en direction des commerçants et de la population ; ce qui ne manquerait pas d’altérer l’impact de ce grand évènement. La réussite ou l’échec de l’épisode 2015 à Constantine est largement tributaire de la qualité de l’information et de la promotion qui doivent l’accompagner.> قسنطينة عاصمة الثقافة العربية ٢٠١ < حسب تطلعات الحدث و الهامنا الكبير من العمل الميداني الذي اجري في اسيزي في يوليو ٢٠١٣ الذي اشتمل على تقدير مدى الاستعداد الذهني للسكان بالنسبة لمدينتهم كوجهة سياحية. نظرا لضيق الوقت اختصرنا منهجية البحث في استمارة تشمل ٥ اسئلة و وزعناها على ١٠ تجار يملكون وجهة و تتوفر فيهم الشروط التي تؤهلهم الى الاستفادة من الزيارات المنتظرة في ٢٠١٥ و تشتمل بصورة خاصة مسيري الفنادق و المطاعم اصحاب الحرف اليدوية و متاجر بيع التذكارات و المقاهي؛ نتج عن هذه الدراسات ان مدينة قسنطينة لم تساهم حتى الان في التوعية تجاه التجار و السكان و لكن هذا لن يغير في الاثر الحاسم لهذا الحدث الكبير، نجاح او فشل فصل ٢٠١٥ بقسنطينة يعتمد الى حد كبير على نوعية المعلومات و الترقية التي يجب ان ترفقها
Issues of Visitor Management at Heritage Sites and Implications for Training and Curriculum Development
Get PDFThe presentation offers observations related to heritage natural and cultural site visitor management interventions. Observations include the need for the more robust planning and management frameworks and processes that permit and guide discussion among the different constituencies; making the diverse values usually contained in the tourism and conservation dynamic explicit. The presentation suggests processes that encourage, because of economic and social self-interest, essential links between heritage site management, local communities and the tourism industry. It suggests training needs for implementing these frameworks and processes.La présentation offre quelques observations liées à la gestion des visiteurs du patrimoine naturel et des sites culturels. Ces observations concernent le besoin d’une solide planification et un cadre de gestion qui permettraient et oriente-raient le débat entre les différents groupes impliqués dans le processus, en adaptant les diverses valeurs habituellement contenues dans le tourisme et la conservation dynamique explicite. La présentation suggère des processus qui, en raison de l'intérêt économique et social, encouragent les liens entre la gestion du patrimoine, les collectivités locales et l'industrie du tourisme. Elle suggère des besoins de formation pour la mise en œuvre de ces cadres et de ces processus.العرض يقدم بعض الملاحظات المتعلقة بإدارة الزائرين للمواقع الطبيعية والثقافية. هذه الملاحظات تتعلق بالحاجة إلى المزيد من التخطيط السليم والاطر الإدارية و العمليات التي من شأنها أن تسمح و توجه النقاش بين مختلف الفئات، وجعل مختلف القيم الواردة عادة في السياحة والتخزين الديناميكي واضحة و جلية. يقترح العرض تلك العمليات التي تشجع، وذلك بسبب المصالح الاقتصادية والاجتماعية، الروابط المهمة بين إدارة التراث والمجتمعات المحلية و الصناعة السياحية. العرض يقترح الاحتياجات التدريبية لتنفيذ هذه الأطر وهذه العمليات
The Impact of E-Commerce on Hotel Management: Evidences from a Sample of Tuscan Hotels
Get PDFPresenting the results of a survey conducted in 2013 on a sample of 17 Tuscan hotels, this article analyses the impact of e-commerce on hotel management. It focuses on turnover, profitability and organization. The collected information suggests that the share of OTA related sales has become undoubtedly significant to the point to influence commercial policy and investment choices. The level of commissions applied by the new travel intermediaries is excessive according to hotels, which try to react by adopting directly controlled online booking systems. While profitability decreases, turnover and employment seem to be growing.Presentando una indagine condotta nel secondo semestre 2013 su un campione di 17 hotel aderenti a EBIT Toscana, questo articolo analizza l’impatto dell’e-commerce sulla gestione alberghiera, soffermandosi in particolare sugli aspetti che riguardano l’andamento del fatturato, la redditività e l’organizzazione. Le informazioni raccolte suggeriscono che la quota delle vendite intermediate dalle OTA è diventata indubbiamente significativa e tale da influenzare la politica commerciale e le scelte di investimento. Il livello delle commissioni applicate dai nuovi intermediari di viaggi è ritenuto eccessivo dagli alberghi del campione, che reagiscono adottando propri sistemi di prenotazione online. Mentre la redditività pare contrarsi, fatturato e dipendenti risultano invece in crescita
Barriere e Facilitatori nella Maturità dei Processi per la Promozione sul Web delle Destinazioni Turistiche Italiane
Get PDFDespite the growing importance of Information and Communication Technologies (ICTs) in the tourism domain, the opportunities offered by the web to promote tourist destinations seem to be not yet fully exploited by destination marketing organizations. This study seeks to extend the eTourism Communication Maturity Model (eTcoMM), which is based on stage models of online communication in tourism. The model focuses on identifying processes involved in tourism web marketing activities, from awareness by tourism boards to implementation. The study aims to contribute to the definition of maturity in online promotion by Italian tourism boards, identifying and discussing factors that aid and limit the transition, from awareness to implementation of strategic web marketing.Nonostante la crescente importanza delle Information and Communication Technologies (ICTs) nel mondo del turismo, le opportunità offerte dal web per la promozione del territorio sembrano non essere ancora adeguatamente sfruttate da parte degli enti turistici. Il contesto teorico di questo studio è dato dal modello eTcoMM – eTourism Communication Maturity Model (Marchiori et al, 2012), basato sugli stages models applicati in ambito di comunicazione online e dedicato all’identificazione dei processi di evoluzione dalla consapevolezza all’implementazione di attività di web marketing da parte di enti turistici. Lo studio qui presentato sulle destinazioni turistiche italiane, si propone di estendere tale modello, contribuendo alla definizione della maturità nella promozione online del territorio degli enti turistici italiani, individuando in particolare quali siano gli elementi che possono limitare il passaggio dalla consapevolezza all’implementazione strategica delle attività di web marketing e quelli che, al contrario, ne spingono con successo il passaggio evolutivo
Assessment of the Tourism Function in Region Development
Get PDFThis article represents methodical approaches to estimation of tourism value and function in Russian regions development and contains some results of the carried-out assessment. The reasons about tourism mission for different types of territory exploitation and level of social and economic development, the idea of methods of tourist development of regions space are the core lines of the assessment framework. Selection of model regions due to their development types formed information basis for assessment. We determined specific Indicators and algorithm of an assessment to each model region. Results of the carried-out assessment allow rethinking the category of tourist and recreational potential of the territory from the standpoint of prospects and principles of a sustainable development. The technique of such impact assessment of tourism on regional development opens opportunity for public authorities to adopt correct strategic decisions according to the principles of Smart Development.This article represents methodical approaches to estimation of tourism value and function in Russian regions development and contains some results of the carried-out assessment. The reasons about tourism mission for different types of territory exploitation and level of social and economic development, the idea of methods of tourist development of regions space are the core lines of the assessment framework. Selection of model regions due to their development types formed information basis for assessment. We determined specific Indicators and algorithm of an assessment to each model region. Results of the carried-out assessment allow rethinking the category of tourist and recreational potential of the territory from the standpoint of prospects and principles of a sustainable development. The technique of such impact assessment of tourism on regional development opens opportunity for public authorities to adopt correct strategic decisions according to the principles of Smart Development
Shared Living and Sustainability: Emerging Trends in the Tourism Industry
Get PDFAn emerging concept in accommodations in the travel industry called Shared Living is blurring the lines between hospitality and residential living and is moving the industry towards greater ecological and social sustainability. Changing trends brought about by the sustainability challenge, climate change, technological advancements and increasing affluence and cultural awareness are disrupting the tourism industry. Meeting clients’ needs for Leisure and Relaxation is not enough. Increasingly sustainability-conscious travelers expect their fundamental needs of Participation, Creation and Identity to be fulfilled as well. Today’s travelers want to do more than eat, sleep and sightsee – they want to interact with the local communities they are visiting. But traditional accommodations offer little opportunity for travelers to engage with fellow travelers or local communities. Emerging trends in accommodations are increasingly connecting travelers to the people, organizations and projects that are changing lives and transforming communities. By understanding and adapting to the trends, the tourism industry can both contribute towards ecological social sustainability and reap the business benefits presented by the sustainability challenge of our time
Teaching Methodology in Tourism Studies
Get PDFFor a long period of time, tourism studies have been amalgamated with management and economics. Then, with the development of tourism as the second most important industry in the world, syllabus designers felt the need of elaborating special contents for tourism students independently from economy. As curriculum designing requires a great variety of pedagogical matters to be taken into account for the sake of facilitating the process of learning in tourism classroom, it has been thought to innovate and experiment some approaches and strategies that are likely to enhance the learning process. Identifying the potentially appropriate approach to teaching tourism would be useless if not completed with methods and techniques of teaching. In other words, the syllabus designer should think of adapting some classroom activities and strategies to reflect the philosophy of the selected approach. In this context, our presentation seeks to investigate if there is a common consent on a specific approach to teaching tourism and to identify the best classroom and field activities that may lead to better learning.Pendant longtemps, les études de tourisme ont été confondues avec les études de gestion et d'économie. Puis, avec le développement du tourisme comme la deuxième plus importante industrie au monde, les concepteurs des programmes d'enseignement ont ressenti le besoin d'élaborer des contenus spéciaux pour les étudiants en tourisme, indépendamment de l'économie. Etant donné que l’élaboration des programmes d’enseignement nécessite la prise en compte d’une multitude d’aspects pédagogiques dans le souci de faciliter le processus d'apprentissage, il a été pensé innover et expérimenter des approches et des stratégies susceptibles d'améliorer le processus d'apprentissage. L’identification de l'approche potentiellement efficace à l'enseignement du tourisme serait inutile si elle n'est pas complétée par des méthodes et techniques d'enseignement appropriées. En d'autres termes, le concepteur du programme doit prévoir l'adaptation des activités et des stratégies pédagogiques afin de refléter la philosophie de l'approche choisie. Dans ce contexte, notre présentation vise à élucider s'il existe un commun accord sur une approche spécifique à l'enseignement du tourisme et d'identifier les meilleures activités en classe et sur le terrain qui pourraient conduire à un meilleur apprentissage.كانت الدراسات حول السياحة، لفترة طويلة من الزمن، مدرجة ضمن دراسات علوم التسيير و الاقتصاد. ولكن، ومع تطور السياحة وتحولها إلى ثاني أهم صناعة في العالم، استشعر مصممو المناهج ضرورة تطوير محتويات دراسية خاصة بطلبة السياحة بصفة مستقلة عن علم الاقتصاد. و بما أن تصميم المناهج الدراسية يتطلب الأخذ في الحسبان عدة مسائل بيداغوجية من أجل تسهيل عملية التعلم في أقسام دراسات السياحة، فقد تم التفكير في تجديد واختبار بعض المقاربات والاستراتيجيات التي من شأنها أن تطور مسار التعلم. إن تحديد المقاربة المنهجية المناسبة لتدريس السياحة ستكون عديمة الفائدة إذا لم تكمَّل بأساليب وتقنيات التدريس. بعبارة أخرى، يجب أن يفكر مصممو المنهاج الدراسي في تكييف الأنشطة الصفية والاستراتيجيات المناسبة التي تعكس فلسفة المنهج المحدد. من هذا المنطلق، يسعى هذا العرض لفحص ما إذا كان هناك اتفاق مشترك على منهج محدد لتدريس السياحة والتعرف على أفضل الأنشطة الدراسية و الميدانية التي قد تؤدي إلى التعلم بشكل أفض