Jurnal Komunikasi: Ikatan Sarjana Komunikasi Indonesia
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Why Does Generation Z Love Using Apple Products as Personal Branding on Their Social Media?
Get PDFYoung people, particularly members of Generation Z, are the technological generations. They are always on the cutting edge of technology. Apple is one of the technology brands with generationally positive sentiment. This generation uses Apple products not only for technical reasons but also as a form of personal branding. They frequently upload photos taken with an Apple device to their social media accounts. Consequently, this paper describes how and why they brand themselves by using Apple products in their Instagram account. Personal branding theory related to impression management theory by Littlejohn and Computer-Mediated Communication (CMC) by Tomic describe these phenomena. The study employed qualitative descriptive methods by interviewing a young apple addict. The outcome of their use of apple products as personal branding is netizens’ favorable perception of social media. They believe that using Apple products will enhance their personal brand. Their personal branding will improve their relationships, friendships, existence, education, and careers, as well as their amusement and usefulness. In order to develop their personal brand, they utilized impression management by displaying an Apple product in a photo or video mirror selfie directly within their Instagram content
Digital Speech Acts on Social Media: The Content Ethnographic of Audiences Response to the Publication of Illegal Online Loans on @Ojkindonesia's Instagram Account
Get PDFSocial media is no longer just a channel for users to socialise with each other on the Internet but also mediates the spreading of information to applications that can be utilised in the practice of legal aspects in the economy. The character of social media, which is full of information, forms a network (networking), stores data (archive), and interactivity which is an important point in the development of legal aspects in the economy related to online loans. Using virtual ethnography on the discourse of digital citizens in the comments column of the Financial Services Authority (OJK) Instagram account regarding Daftar 102 Pinjaman Online Legal Berizin OJK, this study concludes that social media is a source for users (1) to seek information; (2) spread information; and (3) functiom as a centre and gateway for information that exists throughout social media users who consciously or not have been involved as a tool of discourse among netizen in a virtual community related to legal aspects in the economy. Information contestation cannot be avoided because, in reality, on social media, any user can produce and distribute content and have a great influence on the opinions of other users
The Influence of WhatsApp Social Media on the Dissemination of Learning Information
Get PDFLearning information needs to be considered to make learning activities more effective to achieve the goals of learning. One of the frequent obstacles to the reporting of learning activities is limited communication space, which causes communication errors in disseminating learning information. WhatsApp is one of the social media platforms which can be used to learn information. The purpose of this study is to see the effect of WhatsApp on the dissemination of learning information in the Communication Studies Program of the State University of Jakarta. This research uses new media theory and information theory. The method of data collection in this research is a survey with a questionnaire. The population for this study comprised 82 students of the Jakarta State University Communication Study Program class of 2019. The number of samples was calculated using the Slovin formula with a margin of error of 10% to 45 people. The sampling technique used simple random sampling, while the data analysis used statistical analysis. The results of this study indicate that the calculated f value is 36.552 with a significance value of 0.000. Thus. it can be seen that the variable x (the social media WhatsApp) affects the variable y (the dissemination of learning information). Hence, it can be denied that WhatsApp social media affects the dissemination of learning information
Privacy Crisis on Instagram: a Factor Analysis Approach on Motivation Behind Privacy Disclosure in Adolescents
Get PDFInstagram is one of the most preferred social media platforms in Indonesia. Based on the survey, Instagram users in Indonesia are dominated by teenagers aged between 18 and 24 years. Instagram is used by teenagers as a medium to create self-image, show existence, and do self- disclosure. The disclosure of privacy by teenagers is very risky and has negative impacts, such as provocation, data manipulation, and other cybercrime. This study aims to confirm the factors that motivate teenagers to disclose personal information on Instagram. By using communication privacy management theory and quantitative methodology, this research found interesting insights. Researchers surveyed 100 Instagram users who use public mode accounts. Through a series of factor analyses it was found that out of 17 indicators of the 7 main motivational factors formulated in the initial research framework, only 15 indicators were valid because the significance value of the other 2 indicators did not meet the requirements. These 15 indicators formed 6 new motivational main factors that influence teenagers to disclose their personal information on Instagram. These factors are self-presentation, information storage, emotional support, relationship development, entertainment, and information sharing. This finding also confirmed the novelty of the research that there are some similarities and differences in the factors that motivate Instagram users and Facebook users when disclosing their personal information on both social media platforms
Ganjar Pranowo's Image Politics Through TikTok Content Videos
Get PDFThe internet penetration rate in Indonesia reached 77.02% in the first quarter of 2022. The internet and social media are suitable media for the process of communication and political campaigns. With the growing number of users, social media TikTok becomes a new strategic tool for politicians to drive political narratives. One of the Indonesian politicians and state officials who use TikTok social media is Ganjar Pranowo, who is currently serving his second term as Governor of Central Java (2013-2023). Ganjar Pranowo was selected for review because of his electability in the top three positions in June 2022. This article aims to: 1) find out and analyze the politics of Ganjar Pranowo's image on the TikTok account @ganjarpranowofc by exploring the meaning of the messages contained in it; and 2) interpret the political image it displays through the impression received by the audience. This article was compiled using a descriptive qualitative method with a semiotic analysis approach model from Roland Barthes on the video content of the @ganjarpranowofc TikTok account. The results found: that video content was uploaded as a strategy for shaping Ganjar Pranowo's political image. The messages in the video show Ganjar Pranowo's charm who is close to the people, does actual work, balances world life with spirituality, shows social empathy, is friendly to the issue of diversity-child-women and is responsive to up-to-date issues. The uploaded videos also show the figure of Ganjar Pranowo, who enjoys his job as a governor who serves the community. The visual strategies used include 1) biographical strategy, 2) incumbent strategy, and 3) the strategy of the Head of Kagama. TikTok account @ganjarpranowofc is also managed professionally from pre-production to post-production.
Tourism Communication in The Development of Sustainable Intelligent Tourism Village in East Lombok As A Supporting Area for Mount Rinjani Global Geopark and Mandalika
Get PDFThe development of Indonesian tourism after the Covid-19 pandemic began to rise again. Various efforts have been made by the government and tourism actors to be able to revive the tourism sector. The purpose of this study is to analyze tourism communication in the development of a Sustainable Smart Tourism Village in East Lombok as a supporting area for Mount Rinjani Global Geopark and the Mandalika Special Economic Zone. This study uses a qualitative descriptive method by conducting interviews and direct observations of Loyok Village. The data collected were analyzed using data analysis techniques from Miles & Huberman. The results of the study indicate that the development of a sustainable smart tourism village in East Lombok requires collaboration from various parties such as the government, tourism actors, communities, and researchers all at once. The Gunadarma University Matching Fund team is here to help implement five information and communication technologies (ICT) in tourist villages such as making smart homestays, making virtual reality videos, and QR Codes, making new designs for bamboo crafts, and tourist village websites. The application of this technology is also part of communication and is expected to support the development of Loyok Tourism Village in East Lombok Regency. The implementation of ICT in East Lombok Regency is also expected to serve as a pilot project in the development of smart homestays in Indonesia
The Influence of Digital Communication on TikTok Addictive Behavior on Elementary School
Get PDFThe rapidly advancing technology and the emergence of new media give a new color to communication especially internet-based digital communication. To interact without any limitations of space or time, the main characteristics of new media are their interconnectedness, their access to individual audiences as recipients and senders of messages, their interactivity, their diverse uses as an open character, and their ubiquitous nature. The daily life of human beings, ranging from children to the elderly, cannot be separated from the role of digital communication that shapes the character of addictive behavior which will be difficult to control. This study aims to examine the effect of digital communication on TikTok play addiction behaviour among the students of the Putra Kita Private Elementary School (SDS) in Menteng, Central Jakarta. This study uses a quantitative approach. This study is conducted by testing two variables between the independent variable Digital Communication X and the dependent variable Addictive Behavior Y. The population of this study were SDS Putra Kita students. The sample size of this study includes 80 respondents, who were taken using a random sampling technique. The entire population had the same opportunity to become a sample. The sample was randomly selected to be a respondent. Based on the analysis of the coefficient of determination (adjusted R2) the adjusted R2 = 0.638. This means that there is a contribution to Digital Communication in influencing addiction behavior by 63%
The Analysis of Urban Adolescents’ Reception of Pornography on Social Media
Get PDFThere are many pornographic sites on social media nowadays. In 2018, The Indonesian Child Protection Commission found that 91.58% of 6,000 adolescents had been exposed to pornography. Adolescents are those in the age group that is very vulnerable to the effects of pornography. This study aims to identify and examine urban adolescents’ reception of pornography on social media. The selection of urban adolescents as research objects was because they have easier access to social media than other age groups. The sample of this research was taken from adolescents in DKI Jakarta and Surabaya considering that these two cities are among the six cities with the highest number of adolescents in Indonesia. This study uses the reception theory presented by Stuart Hall who suggests that audiences can play an active role in decoding messages. In addition, this study employs a constructivist paradigm with a qualitative approach. The method used was the reception analysis which focuses on production, text, and audience in a framework that can be utilized to analyze the relationship of each element. The informants in this study were adolescents in DKI Jakarta and Surabaya who were aged between 15 and 19 years. Informants' preference was conducted purposively by considering variations based on social and cultural context backgrounds. The results showed that all the informants had watched pornography on social media, either intentionally or not. In addition, four out of ten informants are in an Oppositional Position for rejecting messages conveyed in pornographic broadcasts on social media. Meanwhile, six other adolescents are in a Negotiated Position, where they disagree with pornography on social media but can accept the meaning of pornography because it satisfies their curiosity
Accessibility Concerns on COVID-19 Information Websites for Persons with Disability
Get PDFPersons with disabilities are a vulnerable group when obtaining reliable information, particularly during the current Pandemic of COVID-19. This group needs accurate and dependable information related to the effort of prevention, treatment, and other information on the Pandemic. Each 34 provincial government of Indonesia has their own dedicated COVID-19 information websites providing such information to the public. This study attempt to find accessibility issues that would impact a person with disabilities on all 34 COVID-19 websites managed by each respective provincial government. This study uses aXe (https://www.deque.com), an online tool that measures the total accessibility issues, types of issues, and impacts on people with disabilities on a website. Most COVID-19 websites managed by the provincial government have shown many issues, indicating failure to comply with the web content accessibility guidelines. The biggest issue is insufficient color contrasts in elements and images and the absence of illustrative text, which are very important for a person with visual impairment. We also find that level of accessibility is not correlated with the number of visitors
Mapping The Digital Movement in The Hashtags #2024AniesPresiden, #GanjarPresiden and #PrabowoPresiden
Get PDFHashtag mobilization has currently become one of the ways to mobilize opinion. As the 2024 presidential election draws nearer, hashtags which are considered effective to mobilize support for presidential candidates in 2024 have emerged and have been widely discussed on Twitter, using different hashtags, namely #2024AniesPresiden, #GanjarPresiden, and #PrabowoPresiden. This research uses Theory of Digital Movement of Opinion, a type of digital activism characterized by spontaneous and disorganized reactions from social media users on Twitter. This research aims to map those three hashtags: can different hashtags produce different mobilizations? The research method is descriptive and quantitative with social network analysis conducted by taking data from the three hashtags in the period from April 29, 2022 to May 12, 2022. This study found 235 accounts talking about #2024AniesPresiden, 22 accounts talking about #GanjarPresiden, and eight accounts talking about #PrabowoPresiden, where data was processed using NodeXL software. The base and its mappings are related to the diameter, density, and centrality (betweenness, closeness, and degree). The @SMILEINDO24 in the hashtag #2024AniesPresiden, the @ganjar_center in the hashtag #GanjarPresiden, and the @djagger17 in the hashtag #PrabowoPresiden are also found as the central or most influential actors in disseminating information and serving as a liaison. In contrast, the @AniesIndonesia in the hashtag #2024AniesPresiden, the @ganjar_center in the hashtag #GanjarPresiden, and the @prabowo in the hashtag #PrabowoPresiden are the critical actors in the formation of communication networks and information flow. The findings of this study have implications on dominant actors that can be used or exploited by policymakers so that these actors can influence public opinion and mobilize opinion movements