Jurnal The Messenger
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Understanding the Meaning of Self-Identity Construction of Salatiga Community
Full text linkThe Salatiga community is unique than other communities. It lies in the identity they have. Salatiga community had always interacted with the migrants, since the Dutch colonial era. Logically, interactions with migrants will influence the identity of the Salatiga community. In fact, the identity of the Salatiga community still present to this day. Interaction with migrants actually create tolerance. Using a constructivist approach, this paper attempts to construct the identity of Salatiga community. This article using qualitative method with an ethnographic approach to communication. Based on the analysis conducted, as the first place, the construction of Salatiga community identity is the manifestation of Raden Mas Said s doctrine which emphasizes on togetherness, and accepting others. Secondly, the doctrine of Raden Mas Said become a basic for the emergence of multiculturalism understanding in the lives of the Salatiga community. Thirdly, the identity of the Salatiga community is a symbol of tolerance
Living with HIV/AIDS: Stigma and Social Discrimination
Full text linkThe diagnose HIV/AIDS in Melayu community is often experience social discrimination and stigma. This situation could lead to mental health disorders among people with HIV/AIDS. This study explores the perceived stigma and social discrimination among people with HIV/AIDS, how they adapt with the situation. Using phenomenological approach, in-depth interview was conducted with seven participants, then analyzed using Collaizi approach. The result showed that most of the participants experienced stigma and lead to received social discrimination from community members such as neighbor, colleagues, relatives, close friend, and even the health professionals. Some of them can adapt well, however, most of them felt anger, depressed, and negative coping such as lying and anti-social. It is recommended to increase social awareness of this situation especially for providing support for people with HIV/AIDS, to improve their quality of life especially their mental health status
Music and Its Familiarity Affection on Audience Decision Making
Full text linkThis article discuss a problem regarding the lack of using familiar music and its effect on audience decision making to buy advertised products or services. This study is to help the experts to maintain young audience focus while selling their products or services more effective using the familiar music in the advertisement content. The utilization method used for this study was in-depth interview, involved with ten informants which covered experts from academicians, advertising practitioners and musicians. It based on snowball sampling, because not all these experts have the knowledge on this issue. The Elaboration Likelihood Model was applied to show the process of decision making. Thematic analysis used to analyze two themes emerged from this study; Repetition of Musical Tone as Remembrance. This study may provide contribution in terms of ideas for music and advertising industry producing familiar catchy musical sound for their purpose.
The Use of Affiliate Marketing in Improving Pegipegi Sales
Full text linkThe changes in people\u27s purchasing patterns from offline to online cause companies to change the type of their business which also affects the changing of marketing strategy. One of the marketing strategies used by the OTA (Online Travel Agent) industry is affiliate marketing. This study was conducted to find out how Pegipegi affiliate marketers used the digital marketing to help market OTA products in the digital media they use to help provide sales. The method used in this study is qualitative with the case study of Pegipegi affiliate marketers. The data collection was conducted by interviewing. The results of this study indicate that the basic understanding of how to market Pegipegi products through blogs, how to market blog through Google Ads and Facebook Ads, as well as the understanding on the functions of each affiliate marketing tools play an important role in the success of a marketer of Pegipegi affiliate
Professional Gamer: The Meaning on Point Blank Online Play
Full text linkThe growth rate of online game players in Indonesia is 33% average per year on 2010 and 35% on 2013. Majority of game players are not able to control game play activities and only waste time. On the other hand there is a group of online game players who are capable of achieving and succeeding in the online gaming world especially in playing Point Blank. This research use qualitative analysis with descriptive approach to investigate the professional online game player on Team Fun Group that consist of 6 player with different ability in Point Blank. This research show that the meaning on Point Blank give a chance for the playerto become professional gamers as long asthe players able to determine their goals and dreams in playing online games. Professional game playeralso must join a solid team to clear goal in play
Group Dynamics in the Cyberspace (Case Study on Komunitas Blogger Jogja and Loenpia Dot Net )
Full text linkContext of this study derived from communication studies, emphasizes on the perspective of a cultural shift as a result of the cyberspace phenomenon as an impact of the current-computing technology, and the changing patterns of information transmission and communication. Researchers conducted indepth interviews, towards the members of a bloggers community, such as \u27Komunitas Blogger Jogja\u27 (bloggerjogja.org), and \u27Loenpia Dot Net\u27 (loenpia.net/blog) which is a bloggers community based in Semarang.This research use qualitative analysis with descriptive approach.As results, group dynamics that are developed by each community, corresponds with the community character and nature, to maintain the self-existence. Member of bloggers community maintain the existence of his/her bloggers community, conducted by interacting on a regular basis amongst community members, as well as build awareness for the netizens by upload various information on his/her personal blog, linked with community web page
Understanding Multiculturalism in a Family on Whatsapp Group in the Disruption Era
Full text linkThe SW6 family spread in several locations creates multiculturalism on WhatsApp social media groups. This study tries to describe the meaning of multiculturalism family on the WhatsApp group for the family members. This study is qualitative type using virtual ethnographic approach to describe the reality. The results of the study reveal that the experience of communication experienced is referred to as an archipelago insight experience. Cultural intelligence is assessed from the personal activeness of family members and information shared. When talking about something outside of its cultural values, there are some of the family members who choose to be silent, there are some who choose to ask questions to understand, but there are some who directly express their feelings. Communication culture can also be seen from the personal activeness of each members, there is a silent reader, some respond when needed, some are positioned as followers and some are dominant.The family group SW6 used Whatsapp as a social media to bond more within the members. Members of this family were spreadly located in some areas of the country with different backgrounds of culture. This alone created Multiculturalisme in the social media group.This research described the communication experience, the meaning of this family through the members of the group and also their culture inteligence. Method used was an ethnography virtual approach. Result showed that the communication experienced by the members was a national insight experience. The family meaning constructed was a Pancasila Family. The culture intelligence could be seen through their activeness and the information that was spread in the group. In discussing values and norms, some chose to be silent, some chose to ask, and some chose to be critical. Some were silent readers, some commented, some were followers and some dominated.Keywords: Multiculturalisme, Social Media, Family Communication and cultural intelligence
The Segmentation of Local Television Audiences in Central Java in the Digital Era
Full text linkThis theme of this article is the audiences segmentation by local television in Central Java. This study is motivated by the large amount of number of local television stations that have sprung up, as the digital era progresses. This study uses qualitative descriptive approach with the sample of five television stations, namely Banyumas TV, Semarang TV, TVKU Semarang, Simpang5 TV Pati, and also Ratih TV Kebumen. The target of the audiences segmentation demographically is the people aged 30 years and above, except TVKU Semarang, namely teenagers and students aged 15-25 years. The development in the digital era is now an opportunity to maintain the existence of local television by doing convergence of digital media. The concept of Think Global Act Local is the opposite in the local television industry to become Think Local Act Global , for the broadcasting world if they still want to exist in the digital media
Sanitation Behavior and Risk of Stunting: Understanding the Discourse of a Public Service Announcement
Full text linkDistrict Health Office of North Lombok Regency is developed a Public Service Announcement (PSA) to dealing with high stunting prevalence, by inform people about poor sanitation behavior and stunting. Using SaniFOAM framework, this study aimed to critically analyzed the sanitation behavior, its setting, narratives, images, conversations conveyed by the PSA and their intertextuality with socio-cultural background of the rural society, to see if it s an effective communication media in advocating public to stop open defecation. Fairclough s Critical Discourse Analysis used to identify what sanitation behavior to change; social norms including potential sanctions or enforcement leading to behavior change; required knowledge, and sources of social support to adopting healthier behavior; and to realize the individual and community attitudes, and values as drivers for the change. The result indicated handwashing was not reminded; believing in shaman allowed them to spread knowledge and motivate improved attitudes toward environmental health
Determinants of Attitudes Towards Web Advertising: An Evidence from Malaysia
Full text linkThe purpose of this study is to examine the factors which influence of the consumer s Attitudes Towards Web Advertisement (ATWA). Drawing conceptual framework from Elaboration Likelihood Model (ELM), the influence of the six independent variables have been analyzed in this study, including informativeness, entertainment, credibility, economic value, interactivity, and materialism. The data has been obtained from 384 Honda users by using online questionnaires. Results of multiple regression analysis have revealed that all six factors influenced the attitude towards Honda web advertising. However, it has been revealed that the informativeness is a most important predictor of the ATWA. This study has shown that Elaboration Likelihood Model is interrelated with the determinants of consumer\u27s attitudes towards Honda web advertisement and offered managerial implication