Jurnal The Messenger
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259 research outputs found
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Redefining Immediacy for Email Satisfactory Communication: South-East Nigerian Lecturers Perspectives
Full text linkNotwithstanding the empirical evidence that Nigerian academic staff utilized email as one of asynchronous virtual communications, recent studies pointed that low productivities were still witnessed by them due to email inability of giving them timely responses as viable means of communication. Therefore, this study was necessitated for redefining immediacy effects towards reaching email satisfactory communication among South-East Nigerian academic staff. Qualitative investigative study via case study was conducted towards soliciting their views on how to redefine immediacy for email satisfactory communication. The major findings of the study demonstrated that effective internet availability and affordable subscriptions, homophilous patterns of communications, content structure strategy, enhancing regularly email checking awareness, and power supply availability were the immediate remedies for achieving email satisfactory communication. The study eventually recommended that these factors should be taken into considerations by them towards attaining email satisfactory communication and in other asynchronous virtual communication mediums
Twitter Discourse on the Pre-Presidential Election Campaign in Nigeria
Full text linkCitizens political participation and engagement on various social media handles have made it necessary for scholars to investigate and understand the potentials inherent in the political engagement and discourse of individual citizens. Hence, the study examined Twitter discourse on the 2019 pre-presidential election campaign in Nigeria. Purposive sampling technique with thematic textual research method was used to thematically analyse tweets based on the research questions. Findings from the study showed that the kind of engagement made or done by Nigerians regarding the 2019 pre-presidential election campaigns was based on the topic, with most topics being met with sarcasm. The sarcasm found in the tweets pointed to the way Nigerians react in a situation that they have no way of rectifying. Also, findings from the study showed that celebrity tweet gets more engagement compared to tweets made by unpopular tweeps. Conclusively, the study found that the level of discourse on Twitter regarding Nigeria s 2019 pre-presidential elections was very rich and participatory this implies that Nigerians have a high propensity to relate on social media as their rate of responses as well as their frequency of responses remained high throughout the election campaign period which to a large extent predicts real-life events
Consuming Representations of Korean TV Dramas among Indonesian Muslim Youth
Full text linkThis article dealt with Korean TV dramas consumption among Muslim youth in Pekanbaru. It aimed to undestand their interpretations on the television dramas. The values of being a Muslim was constantly under scrutiny by the image representation in Korean TV Dramas. As transnational cultural products, they were considered as reducing Islamic values for Muslim youth. Using ethnographic study, forty two informants were selected based on a purposive sampling technique in which they loved on consuming Korean TV dramas. This article found that Muslim youth were active audiences consuming and interpreting Korean TV dramas. This can be seen from two characteristics. The first is that Muslim youth consumption of Korean TV dramas was not dominantly done through television medium, but through their lapptop. As a result, their position as an active audiences or viewers was obvious. This was because the dramas to be watched were not interrupted by some advertisements. The audiences could also actively watch them without depending on the schedule decided by television stations. The second is that young Muslims watching Korean TV dramas did not accept some representations contradictory with their Islamic identity. However, some of Korean TV dramas were accepted due to their proximity with Islamic values
Cycle Relations: A proposed-CSR Model to Increase University s Intake
Full text linkMost higher education institutions in Central Java, especially in Salatiga have done some Corporate Social Responsibility (CSR) programs to achieve their goal which is increasing their intake yearly. This is a descriptive qualitative research which tries to investigate the implementation of CSR model proposed named Cycle Relations in one academic year. Interview and literature study are used to gain the data, and then analyzed qualitatively. 7 higher education institutions in Salatiga-Central Java and also 19 high schools which are spread in 7 cities in Central Java are used in this study. The reason why these institutions were involved was that this study was a continuation from a previous study. This result shows that indeed the CSR program the insitutions carried out impact towards their intake either directly or indirectly. The study indicates that those higher educations have done their Listen and Respond to create their sustainable CSR program
Personal Branding Cino Fajrin through Instagram
Full text linkInstagram is one of the social media that can help an account owner build personal branding, including in the context of this research, namely Cino Fajrin as one of the local celebgram with a very strong Semarangan character, and become one that stands out among other celebgrams in this city. The owner of the @cinofajrin account itself is a celebgram with 115.000 followers. The method used in this research is a case study. For the results of the study found that the formation of personal branding on Instagram as a form of specialization, leadership, personality, distinguishing, becoming visible, unity, determination, and good name. Cino Fajrin looks consistent in building personal branding on his Instagram account, allowing him to increase his \u27personal\u27 value and selling power. His success in managing branding on his Instagram account, has also led him to the opportunity to work with various event organizers, brands and companies.The development of technology nowadays has resulted in the development of community communication patterns, marked by the emergence of new media in the midst of society. This research looks at how a person builds Personal Branding through Instagram. Instagram is a social media that can help a person or account holder build Personal Branding. This platform brings up the phenomenon of "celebrity" (Instagram celebrities) called influencer that brings a person\u27s unique skills, personality, and character to then be able to wrap it into an identity that has more power than others. Whether we realize it or not, this character builds a personal branding that is different from one another. The purpose of this research is to find out how to build a personal branding that the owner of the Instagram @cinofajrin account wants to create, how the process, form, and reasons for choosing Instagram in building personal branding and the results that have been obtained after building personal branding. This study uses qualitative research methods with a descriptive study approach. The data collection techniques in this study are observation, interviews, and literature studies
A Communications Strategy of the Malaysian Research Universities to add Value
Full text linkThis paper s purpose is to understand what criteria constitutes narratives in the vision and mission statements on the corporate website of the Malaysian research universities based on storytelling elements. By looking at the vision and mission statements, through qualitative content analysis to discover what type of storytelling use in the local research university and to examine if it helps to add value and effectively use as corporate strategy practice to better position itself among the top 100 world-class university . The results of this study, provide a preliminary findings of higher education institutions practice of their narratives in order to gain a competitive advantage within education industry. The paper also be valuable and provide an insight on how universities in Malaysia to communicate their narratives and corporate strategy in order to gain a competitive advantage and position to be the world-class university
The Role of Visual Merchandise in Changing the Purchase Decision of Shoppers within Retail Stores in Jordan
Full text linkAttracting new customers means to take novel measures by stores. Nowadays, stores are designed in order to guarantee a fast purchase decision by customers. The current study seeks to understand the role of visual merchandise on decision of purchasers to buy a certain item. The variables taken into considerations are color, landscaping, texture, communication and D ©cor. Sample of study consisted of 1000 individuals from commercial complexes and malls in Jordan. Through the quantitative approach depending on self-administered questionnaire, results of study indicated that color and landscaping are the most influential factors that may influence the purchase decision of individuals, followed by texture, communications, and d ©cor. The study therefore recommends that store managers should pay more attention to the details of the stores in a way that matches the taste of people who attend these stores
Symbolic Interaction of The Deaf Students in Public School
Full text linkThis study aims to know how symbolic interaction process happens to the deaf students who study in SD Maranatha 01 public school. Communication built by the deaf students to the teachers and other students who have good hearing will influence the changing of meaning and behavior. That\u27s why the author is interested to analyze the symbolic interaction of the deaf students in public school, how the role of the teachers and other students in dealing with the deaf students to take their action and to adapt themselves in public school. The research method used in this study is descriptive qualitative conducted using observation, and interview techniques. The foundation used in this study is the theory of Symbolic Interactionism of George Herbert Mead. The conclusion of this research is; the behavior and symbolic formation happening to the deaf students of SD Maranatha 01 are influenced by the social process
The Role of Anonymity in the Flaming Activity on YouTube in Malaysia
Full text linkThe term flaming refers to offensive language such as swearing, insults and hating comments. Anonymity renders an environment that encourages irresponsible acts by people to display offensive behaviors. The aim of this study is to examine the role of anonymity in the flaming activity in Malaysia. The Uses and gratification Theory was proposed in order to explain flaming and its relation to anonymity. In-depth interview was conducted with 10 flamers of YouTube and the data was analyzed thematically. The results concludes that most of the flamers kept their identity anonymous due privacy concerns and for the freedom of speech. The rest of the flamers used their real name as a form of publicity, identity defining and to boost their self-confidence. This study contributes practically in the enrichment of the data on flaming for the concerning parties such as Malaysian Communications and Multimedia Commission, and Cyber Security Malaysia
Understanding the Communication Strategy of Women\u27s Rights Protection in the Digital Era through Website
Full text linkThe National Commission on Violence Against Women in Indonesia through their website, release that there are three women who become victims of sexual violence every two hours. Kalyanamitra was chosen as the subject of the study because there are not many NGO s committed in protecting women\u27s rights in Indonesia that have survived for more than 33 years. This study aims to explain how the communication strategy has been done in this organization through their official website. The important of doing this study is that can inspire other NGO s to optimize the use of online media. The theories used in this study are Media Rich Theory (MRT). This study use interpretative paradigm with the type of research is qualitative descriptive. Data were collected by using content analysis from website https://www.kalyanamitra.or.id/#. As the result, Kalyanamitra has done effective communication strategy by using techniques such as canalizing, informative, persuasive, and also educative