Jurnal The Messenger
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Religious Populism in Mainstream Media between Indonesia and India
Full text linkIntroduction: The mainstream media used political and media logic on religious populism to reinforce ideological changes in contemporary society. This study investigated how media mediatize the 212 rally (aksi 212) and the 2017 Jakarta Governorial Election as religious populism cases. This study also compared how media in Indonesia and India delivered the content based on the majority identity.Methods: This study applied a qualitative approach. Detik.com, Metro TV, and Republika Daily were selected based on their delivery content platform and media ownership. The qualitative content analysis was applied to explore the concepts of political and media logic. Then, the results of Islamic populism in Indonesia were compared with Hindu populism in India.Findings: This study found that the three media mediatized aksi 212 and the 2017 Jakarta Governorial Election as religious populism by using direct interaction. Detik.com was applying media logic while Metro TV and Republika Daily performed political logic. In comparing religious populism between Indonesia and India, the finding confirmed that populism came from a major identity. The finding showed that economic motivation could be escalated in parallel with religious identity. Originality: This study become a novelty since no previous studies investigate the different delivery content platforms and the media ownership including comparing the mediatization process between two countries. Previous studies focused on the media concentration based on media ownership, platform, media landscape, and media policy without a mediatization process and religious populism. The previous studies of the mediatization of religious populism were conducted in a single case
The Existence of Radio Republik Indonesia Banda Aceh in Educating Disaster Risk Reduction Efforts
Full text linkRadio is one of the media still used by the public either for having entertainment or gaining information. Amid the rapid growth of television and internet, radio is still exhibiting its existence. Radio s involvement on the efforts of educating Disaster Risk Reduction (DRR) to the public is crucial because it can be accessed conveniently in variety circumstances. This study focused on examining how the existence of Radio RepublikIndonesia (RRI) Banda Aceh in educating DRR efforts for the public. It discussed about how the people obtain the DRR education through some radio programs concerning to DRR. RRI Banda Aceh was chosen because it is the only one government owned radio in Banda Aceh that is responsible on educating the public through the broadcasting contents. This study was conducted by using a qualitative method. The data were collected by means of interviewing the leaders of RRI Banda Aceh and observing the recording of the radio broadcasted contents related to the DRR. This study, eventually, found that the existence of RRI Banda Aceh in educating DRR efforts was manifested in three different ways such as broadcasting disaster news, talk-shows, and public service announcements. Those three ways had their own advantages and disadvantages
The Identity Construction of Young Gay on Instagram
Full text linkIn Indonesia in the last five years, homosexuals still experience discrimination. This condition causes the gay to create new identities that are constructed. Instagram is a medium that is currently widely used by gay in social interactions. This media is used by gays to construct their identity. This study aims to find out how they construct their identity through instragram social media, and what their identity is different in the real world and cyberspace in Bandung. This research method is qualitative with a phenomenological study approach. The informants in this study were gay groups in Bandung City, expecially gay young. Sampling technique used to purposive sampling with deep interview, observation and documentation. The results of this study say that one\u27s experience of being gay is driven by internal environmental factors, namely the treatment of discrimination from family members, colleague and friends. The popular features of Instagram used by informants on Instagram are posting photo, video, and comment by share story to post. Gays construct their identity through online and offline media. Researchers found that there were two stages (front stage and back stage) played by gays when interacting with others
The Impact of Chatbots on the Relationship between Integrated Marketing Communication and Online Purchasing Behavior in The Frontier Market
Full text linkArtificial Intelligence (AI), applied in many fields, is the core of the fourth technological revolution. In business, AI is used for customer relationship management as applied in the autoresponder systems, i.e., chatbot. Chatbots were an essential tool in the marketing relationship as many companies applied this function to their website; hence, this study analyzed the influence of chatbots on the enterprise\u27s integrated marketing communication (IMC) activities, resulting in impulse purchase behavior and repurchase intention behavior. The mixed research method was used, particularly the in-depth interview and the survey with 886 online consumers, who shop from the online websites with chatbots system in Vietnam as Tiki, Lazada, Sendo, excetera. The research results showed that the perceived usefulness and ease of use of chatbots have positively affected the attitude of online consumers to the IMC activities of businesses. Simultaneously, IMC leads to impulse buying as well as the repurchase intention behavior of customers. The study proposed some managerial implications for an online business to enhance the chatbot functions to consumer behaviors in the website.
I Got My Eyes on You: Examination of Sports Celebrity Endorsement Effect on Viewer s Visual Attention
Full text linkCelebrity endorsement is a widely used method to gather customer visual attention to the advertised product. Viewers\u27 visual attention to the products is clinical for advertisers. This is why advertisers keep their eyes on consumers to know where they\u27re looking. The study was aimed to explore the visual attention of young sports consumers by gender with the help of an eye-tracking system. An experiment was conducted with twenty-eight university students by using Tobii Pro Glasses-2 eye tracker. Fixation durations, counts, and areas were measured to assess the effects of sports celebrity endorsement on visual attention. In major findings, although in the ad where a female sports celebrity was featured, men and women respondents were fixed in similar areas, the men respondents put the maximum focus on the female athlete herself, while the women respondents focus maximum on the product. The present study found that the visual attention of the young sports consumers visual attention to the printed advertisements with sports contents varied by gender. Young consumers can have different connections and associations with celebrities than older consumers. The study gives important information to understand the young sports consumers visual attention to the printed advertisements which use sport celebrity endorsements
Phygitally Yours: Examination of Virtual Reality Experiences in Digital Sports and Recreational Games
Full text linkThe demand for, and investment in digital virtual reality (VR) games, both by companies and consumers, are increasing day by day. Accordingly, understanding the experiences created by VR within the scope of phygital marketing is important in terms of contributing to virtual experiential marketing, marketing communication, recreation and similar fields. The concept of phygital, expresses the integral wholeness of the digital and physical. And Phygitally Yours refers to individuals who can live in their own phygital worlds in today\u27s technologies. The aim of this study was to examine the experiences created by digital games involving sports and recreational content within the scope of phygital marketing. Eight individuals who did not have any prior VR experience played digital games with sports (Grand Turismo Sport) and recreational (VR Worlds) content using VR glasses. Subsequently, in-depth interviews were conducted. The data were analysed using the content analysis method, and thematic codes and concepts were revealed and interpreted. As a result of the research, it was determined that the participants\u27 first VR experience of digital games involved the dimensions of sense, interaction, pleasure and flow, with the following codes emerging: perfect holistic effect, showroom feeling, understandable, competition, magic, gorgeous, dilemma, and place independent behaviour
The Meaning of Millennial Generation Text: Reception Analysis of #KidsJamanNow
Full text linkThe term Kids Jaman Now (Children Today) appears on various social media sites through content that represents the activities of young people in the current era. There are more than 1.6 million pieces of content on Instagram and more than 270 thousand pieces of content on YouTube which use the hashtag Kids Jaman Now . Through these contents, young people are perceived as a narcissistic, individualistic generation with a setback in moral values. This study uses reception analysis by conducting in depth interviews on a number of millennial generation informants who consume Kids Jaman Now contents to find out how they interpret the content. This study aims to show that young people who use social media are not consumers who receive messages passively; they have critical power towards the content they consume as digital natives who have better literacy than previous generations. The millennial generation has three different acceptances of this phenomenon. The first considers the content of Kids Jaman Now to represent a narcissistic, individualistic, and deteriorating moral values generation. The second considers Kids Jaman Now content as creativity for young people who entertain others and master digital communication technology
Does Gender Differences Exist in Online Newspaper Consumption among Pakistani Youth?
Full text linkIt is no doubt that the popularity of ICTs in developing countries has increased the use of internet-related social networking sites along with news information consumption, production, and news distribution. As such, there has been a huge shift in the trend of news consumption from conventional media to an online newspaper. It has also been tocied that male and female youth are equally inclined to use internet for different reasons. Thus, in recent times scholars have started inspecting online newspaper consumption-related behavior, with an emphasis on young boys and girls in a way this group is one that can last longer. However, very few studies have paid attention to gender differences in motivating factors for online newspaper consumption in Pakistan. To address this gap, by using a cross-sectional design, a survey was conducted on university students from three public universities of Pakistan because university students are tech-savvy and mostly internet users. These three universities are representative of rural and urban population. Questionnaires were used to collect data which was analyzed using Partial Least Squares-Multi Group Analysis. Hypothesized results discovered that in terms of online newspaper consumption, there was no gender differences found in online newspaper consumption among Pakistani youth
Inaccuracy within Online Journalism in Indonesia
Full text linkMany scholars have conducted studies on the accuracy of the news media, such as newspaper, television, and magazine, but not online media. In fact, online media is a significant news media in the moment, especially in Indonesia. Online press companies are even the largest press companies in Indonesia compared to newspapers, radio, and television. Therefore, this study is conducted to measure the inaccuracies that occur in news in online news media. Researchers examined 63 online journalistic media that have been administratively and factually verified by the Dewan Pers (Press Council). It uses a content analysis method by coding the headlines in Indonesian online journalistic media. This study finds online mass media categories based on the theme segmentation, namely: 1) general, 2) economics, technology, and business, 3) sports, 4) politics, law, and crime, 5) lifestyle and entertainment, and 6) regional. The results of this study indicate that the inaccuracy of news in Indonesian online media is high. Media with economics, technology, and business most often make grammatical errors. This study also finds that speed does not only has an impact on grammatical inaccuracies, but also on unbalanced news reporting, where the imbalance in Indonesian online media news itself is very high
Common Language of New Era in Sport Clubs: Emojis
Full text linkDefined as an easy and automated way of expressing emotions in the digital age, emojis are emerging as a new language in the social media world and sports clubs also. For sports clubs, it is of vital importance to communicate and establish effective relations with fans or followers. Hence, almost all professional sports clubs use social media and shape their social media accounts to interact with fans/followers and effectively maintain marketing communication efforts. The aim of this study was to determine the content of emoji usage in tweets of Turkish sports clubs (Besiktas JK, Fenerbahce SK, Galatasaray SK, Istanbul BaÅŸakÅŸehir FK, Trabzonspor SK). Since Twitter is one of the most heavily used social media networks of sports clubs, so in this study was preferred. Content analysis method was used to examine emojis used by sports clubs. The study found that sports clubs use emojis that create positive and neutral connotations. Emojis used are heavily determined to be visuals depicting the colors and symbols of sports clubs. The study is the first to examine sports clubs\u27 emojis used. Hence, the study included important results for the management of communication and marketing strategies of sports clubs on social media