Jurnal The Messenger
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Understanding Communication and Identity Strategy of Indonesian Diaspora Women as YouTuber
Full text linkNowadays the presence of internet provides virtual spaces for diaspora women who are living outside Indonesia. Living within different cultures are challenging and social media platform can be as self-actualization medium to representing identities and expressing their emotional bonding with homeland. There are only several research which have revealed on how Indonesia women diaspora from mixed family especially in maintaining YouTube platforms. The aim of this study is tried to portray how Indonesian diaspora women revealing their national identity within video YouTube content. This research method was descriptive qualitative. Data were collected from ten videos of two Indonesian diasporas YouTuber who have mixed family, living abroad, and have more than 1 (one) million subscribers. We tried to explore from some categories such as video\u27s location, moment or time background, target viewer, and on how delivering the messages within videos. Research finding showed that the video s contents indicated kind of negotiation construction for showing love and caring between homeland and recent locations, also acceptance with local identities. Elements of Indonesian are attached in their everyday life. In addition, they were still depicted as being related to domestic role and being responsible for taking care of the family
Trump s Twitter Propaganda During Covid-19
Full text linkDuring the early Covid-19 pandemic, led by controversial presidential figure Donald Trump, the US seemed to be overwhelmed by this microbial creature, proving to be one of the countries with the most Covid-19. Besides health impacts, there are many multi-effects afterward, such as economic, social, political, and so on, that must be faced after this Covid-19 outbreak. Moreover, the US will hold a presidential election in November 2020. This challenge makes Trump must focus on how to complete Covid-19 while maintaining electability as President. One of the methods adopted is by forming narration through Twitter. Donald Trump is an active Twitter user who often tweets about his stance. Therefore, this study wants to analyze Trump\u27s Twitter tweet content based on propaganda based on six propaganda classifications based on Holly Thayer\u27s Theory. The quantitative content analysis method is the systematic and replicable examination of symbols of communication. The object of research in this article is Twitter\u27s @realDonaldTrump tweet. We analyzed Donald Trump\u27s Twitter content in the period 1 March 2020-27 May 2020 with a systematic random sample method. Our result shows that Trump constructs a message to support his policy and maintain his electability.
How Covid-19 Pandemic Reshaped Cultural Environment in Italy and Ukraine: Facebook Content Analysis
Full text linkThe need to incorporate cultural aspects into business practice is long-standing. The cultural environment in Ukraine and Italy was reshaped, especially during the Covid-19 pandemic. Social networks reflected such transformation both at the personal level and in the business activities of national companies on Facebook, Twitter, Instagram, and other media. Facebook pages were analyzed as the most popular social platform in Ukraine and Italy to reveal these changes. Content analysis of countries\u27 leaders in retail, e-commerce, and service was carried out, namely EVA, Rozetka, and Nova Noshta for Ukraine; and Conad, Bottega Verde, and Italo Treno for Italy. Two-phase desk research was conducted with ten research questions for each cultural dimension encoded in a binary system. The research has shown that Ukrainian business still manifests collaborative problem solving, compliance with social standards, and the value of human life. It demonstrates a low level of power distance and uncertainty avoidance. Ukraine is gradually changing its paradigm of thinking to a more hedonic and individualistic similar to Western Europe. In contrast, Italy shows less respect for power in all its manifestations and a greater willingness to take risks than before. The country has become less goal-oriented, restrained, and masculine but more collectivistic
Nonverbal Communication Reconstruction on Facebook
Full text linkFacebook provides users comfort in communicating even though they cannot see expressions or any other nonverbal signs, which have been an essential factor in supporting face-to-face communication. Therefore, this research is necessary because the absence of nonverbal communication, especially facial expression, touching, and gesture, renders the communication process between individuals ineffective and uncomfortable, as it was when people first used email to communicate via the internet. Through the study of Computer-Mediated Communication (CMC) perspectives, nonverbal communication, Social Presence Theory and Lack of Social Context Cues theory, this paper will discuss forms of nonverbal communication in the digital era. This study is based on research conducted by researchers using the netnography method and carried out through literature studies. The research was conducted on the Muslim community Bening Society on Facebook because the communication between them is very intense, as required in netnography. The loss of nonverbal communication in interpersonal communication does not, in fact, reduce netizens comfort in communicating and interacting. The emergence of digital emoticons and nonverbals is a substitute for nonverbal communication because digital emoticon and nonverbal functions in mediated interpersonal communication are the same as nonverbal communication
Manufacturing Authenticity: The Rise of Indonesian Micro-Celebrities on Instagram
Full text linkThis paper interrogates the way in which Instagram, as one of the most famous micro-blogging participatory online media in the world, creates the production, consumption and articulation of the so-called micro-celebrity. The concept of micro-celebrity has been expanded to unearth the phenomenon of someone who has gained massive online popularity and followers based on their online-persona. Despite its burgeoning prominence, there is a lacuna of research addressing the emergence of micro-celebrities in Indonesia and the way in which Instagram facilitates such trajectories. This paper focuses on Instagram and how this platform helps to build celebrity online persona by examining what and how discourses have been embodied and reproduced by local (Indonesia) micro-celebrities. Using multimodal discourse analysis, this paper concludes that both discourses of authenticity and ordinariness are mostly prevailing in both Dian Pelangi and Arief Muhammad s Instagram accounts. Dian Pelangi and Arief Muhammad s rise to fame through online platform such as Instagram confirmed the digital myth that the Internet is the place of meritocracy where everyone can thrive without acknowledging the structural inequality toward those who lack in access or knowledge in achieving the same level of success
The Influence of Social Media on Millennial Generation about Travel Decision-Making
Full text linkThe presence of the millennial generation in the world of tourism has different characteristics from the previous generation. They are not interested in commercial advertising but prefer a User-Generated Content (UGC) approach and influence in their social environment. The purpose of this research is to determine the influence of social and UGC on Instagram on millennial generation travel decision-making. Instagram was chosen because 67% of travelers use Instagram for travel inspiration before booking a trip and after a trip is booked, and continue to use it for future trips. The sample of this study was 384 millennial respondents in the Greater Jakarta area because it had the demographic bonus and the most productive age. The results show that UGC on Instagram is highly trusted as a media for millennial tourism decision-making because it is authentic and reliable. This research also succeeded in answering the phenomenon which states that the millennial generation can change the tourism industry. This finding is useful for destination managers and the government in their efforts to increase the promotion of tourist destinations to the millennial generation with the Instagram user-generated content approach
Information Disruption in Online Journalism in the Era of the Industrial Revolution 5.0
Full text linkThis study examines the barriers to online journalism in the 5.0 industry era in facing market competition. This research was conducted on suaramerdeka.com as a large newspaper company in Central Java that can still survive in the midst of global competition in the mass media competition. Critical perspective with Fairclough\u27s Critical Discourse Analysis design used in this study. The novelty of this research is specifically to answer the challenges of online journalism in the era of the industrial revolution 5.0 in terms of human resources. The findings of this study are related to the routine of news production in the suaramerdeka.com media, the speed of news updates, the accuracy and balance of the news. The human resources of news seekers and editing teams are not yet fully prepared to face the challenges of the new era. The results of this study shows that 1) the news production dependent on HR factor, company factor and managing editor; 2) the news delivery planning dependent on the market need, the news content of the printed Suara Merdeka aims at fulfilling the needs of the people of Central Java, suaramerdeka.com seeks to meet the needs of the people of Central Java around the world
Corporate Communication through the Campaign of Consuming Jamu
Full text linkThis research is motivated by the phenomenon of increasing consumption of empon-empon products by the community since the emergence of the Covid-19 pandemic in Indonesia. Empon-empon is ones of jamu (traditional herbal drink) which the ingredients is consisting of ginger, turmeric and other spices. The community believes that empon-empon is able to prevent from Covid-19. This contributes to build simultaneous awareness of the community and ultimately creates a lifestyle of consuming jamu. This situation is used by jamu corporate (Jamu Iboe) to conduct campaigns to drink jamu to increase sales of their products. This study aims to determine the campaign strategy for drinking jamu, how the community responds to the campaign, and what jamu products are most in demand. Qualitative descriptive is the method used in this research by conducting in-depth interviews. This research concludes that jamu corporates carry out their corporate communication program strategies through social media by inviting people to drink jamu and unite to prevent and fight Covid-19. The public response to jamu is very high, compared to before the pandemic. The most popular herbs are ginger, white turmeric, temulawak and sambiloto
Political Leaders Communication: A Twitter Sentiment Analysis during Covid-19 Pandemic
Full text linkThe pandemic made it critical for political leaders to intensify measures in fight against Covid-19 and one such measure was building trust among public through communication. With exponential growth in reach of social media, while state political leaders have progressively used internet for election campaigns, limited studies have explored as to how leaders use this medium to communicate during crisis, what kind of information do they share and what are common issues addressed. This paper, using qualitative research design, analyses Indian political leaders communication on Twitter. Sentiment Analysis was carried to identify and extract subjective information in leaders communication using 29 Indian political leaders, where in 12.128 tweets were extracted. Subjectivity scores depicted more than half of leaders had shared fact-based information, and Polarity scores indicated that almost 90% of leaders shared positive or neutral information thus leading to an inference that leaders share more of facts based and positive or neutral information rather than statements in form of opinions
Effects of Communication and Characteristics in Pekka Groups on the Economic Empowerment of Members
Full text linkThe study was conducted in Batang Regency, Central Java. Still high levels of family poverty in this area, especially the condition of the family head women and tend to have non-permanent work, make the authors interested in doing this in-property research. Research methods using quantitative mixed methods are strengthened by qualitative analysis. The sampling technique uses stratified random sampling, using the Slovin formula to determine the magnitude of the number of respondents. The study population numbered 535, with a total sample of research were 229 female heads of households. The results showed that indicators of group roles and companion roles had a very large contribution in encouraging the characteristics of women\u27s household heads to be more empowered. Through a companion role, making a family of female heads more actively communicating. Through the development of public speaking, establishing a critical culture in the group, thus growing self-confidence, forming a empowered, independent, and potential self. Important research is conducted to see the extent to which the women\u27s head program has walked the trunk, creating many tough women. Research novelty was obtained based on a combination of group communication attributed to economic empowerment