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259 research outputs found
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Down the Rabbit Hole: Interrogating Content Regulation of YouTube Kids Indonesia
Full text linkIntroduction: Given the rapid development of the digital media industry, it is essential to recognise the importance of YouTube, a widely used platform. In 2015, YouTube launched YouTube Kids, a platform designed specifically for children to provide content appropriate for young audiences.
Methods: This research uses a qualitative method by focusing on YouTube channels with children as the leading content creators, namely on @leikagarudita accounts, @AishwaNahlaOfficial, @abilfatankey, and @ArinagaFamily with the theme of family and children. This study examines how the development of YouTube channels for children can provide space and new alternatives for a variety of content for adults on the YouTube platform and the content regulations governing their use. Based on the restriction rules given by YouTube Parental Control. What are the dynamics that arise in the use of YouTube Kids?
Findings: The study revealed that content restrictions on YouTube Kids primarily target viewers under 13, based on information collection patterns on the YouTube Kids search page and Parental Access and Controls. Children are not given full access to account management at each stage, but parents or guardians have full authority over the YouTube Kids Company. The rules for using YouTube Kids are closely related to parental permission, aiming to provide content suitable for children.
Originality: Although several studies have discussed the content of YouTube channels. However, no research has focused on family channel YouTube accounts focusing on children as the leading content creators
Frontline Employees’ Motivation towards Customers’ Value Outcomes: A Context of Non-Fuel Retailing
Full text linkIntroduction: The present study aimed to explore the frontline employees in-shop motivation to influence the customers in-shop emotions. The study further proposed the conceptual foundations of the dynamic nature of value outcomes in non-fuel retail stations, where each customer perceives the interaction with frontline employee differently. Therefore, the value outcomes based on the customers’ in-shop emotions were dynamic.Methods: The study had used the content analysis to seek the outcome where the data was collected using open-ended interviews from frontline employees and customers of non-fuel retail outlets in Malaysia. The sample size was 12 using the snowball technique, including 6 frontline employees in phase 1 and 6 customers in phase 2 who had visited the same non-fuel retail outlets used in phase 1 for data collection.Findings: The results showed interesting findings where it was observed that customers get positive and negative influence emotionally through individual interaction with frontline employees. Furthermore, the positive/negative emotions helped the customers to create or destroy the value individually. These service encounters are subjective and vary from customer-customer affecting their emotions differently are therefore cannot be generalized on the large set of audience.Originality: Through the lens of S-D logic paradigm, the present study has conceptualized the dynamic nature of emotions which can lead towards value creation/value destruction or value destruction/value creation in different situations and contexts based on the individual service encounters of customers-frontline employees within non-fuel retail shops
An Analysis of Communication Strategies of Salatiga Municipality on Instagram during the Covid-19 Pandemic
Full text linkIntroduction: Covid-19 cases in Indonesia reached their peak in mid-June 2021. The peak has caused all city governments in Indonesia to provide accurate and reliable information for all the citizens in tackling the spread of the virus. Salatiga is one of the city governments that successfully handled this condition. Therefore this study will analyze the communication strategies the Salatiga City Government used to disseminate information to the public via Instagram.Methods:This study uses a qualitative analysis approach to assess the content of the text data and information related to coronavirus published on the Instagram of Salatiga Municipality, called: @humaskotasalatiga.Findings: This study found that in implementing the strategies, the Salatiga City Government used six principles of System Theory: system transformation, openness, interdependence, negative entropy, equifinality, and requisite variety. This study also recommends that the Salatiga City Government communicate information clearly and honestly, organize information management for government leaders and government officials to provide the most up-to-date information, and construct comprehensive governmental health risk communication systems.Originality: Many studies have been done on communication strategies by Salatiga Municipality. However, no study analyzes the communication strategies used by Salatiga Municipality, primarily through Instagram, during the pandemic. Therefore, this study analyzes how Salatiga Municipality the communication strategies through Instagram
Media Preneurship Study for The Dynamics Journalism in Indonesia
Full text linkIntroduction: YouTube, is one of the most popular forms of new media platforms in Indonesia. The freedom of the people who can act as creators or spectators is a special attraction for the community, moreover the availability of many choices of content has increasingly made YouTube the mainstay of the best-selling entertainment media. The rise of television journalists using social media, especially YouTube, has made an appeal for studies to be carried out to analyze the dynamics which enables them to utilize their professional competencies as a mediapreneur.Methods: This study applied a qualitative approach. The method used was the case study approach with in-depth interview and observation as the data collection techniques. The informants for the interview were the television journalist in Jakarta. There were eight television journalists who were used as informants for this study.Findings: This study found that the presence of new technology in journalistic work practices has eroded professional values. This research reveals the recognition of the erosion of professional values due to the impact of new media, coupled with the interests of entrepreneurial journalists who act as content creators for their own economic interests. Therefore, one way that is able to perpetuate existence is the strengthening and sharpness of in-depth and intact journalism.Originality: This study has become a novelty since no previous studies in Indonesia which analyze the role of journalists as professionals and also as content creators in mediaprenership efforts in the digital era.
Self-Disclosure and Communication Security in Tinder Relationships: An Online Dating Study
Full text linkIntroduction: The culture of dating has changed a lot, and young people today are more interested in finding romantic partners through online dating sites. This study aims to describe interpersonal relationships that are formed through an online dating application called Tinder.
Methods: This study used a qualitative design with a phenomenological approach. Three users of the online dating application Tinder, namely two men and one woman, were selected purposively as research informants. Data collection was carried out virtually using interview techniques and observation of informant conversations on the dating application. Meanwhile, in-depth interview data were only obtained from research informants who actively used the application. To reduce research bias, the researcher conducted further data exploration by extending the research time and recording and collecting verbal and nonverbal data virtually. The data obtained were analyzed using NVivo12 software.
Findings: These findings suggest that communication security in daring relationships is a concern for Tinder users. Furthermore, the study found that self-disclosure does not always guarantee privacy security in online interpersonal relationships. This study proves that the theory of self-disclosure contradicts the assumption of self-disclosure and privacy.
Originality: The novelty of this study is that it brings together the concept of communication security with social media studies. Many studies place the concept of self-disclosure in relation to interpersonal communication and are studied using a quantitative approach. Meanwhile, this study places self-disclosure within the framework of communication security studies with mixed methods
Media and ICT use during Covid-19 work from Home Arrangement
Full text linkIntroduction: The Covid-19 pandemic caused educational institutions to temporarily suspend face-to-face classes. This led university lecturers to immediately shift to work from home mode in teaching students and collaborating with colleagues which made them adjust their work routine into online mode. Since this phenomenon entailed unique experiences based on the context of lecturer and students, this study aims to know the role of media and information communication technologies on the work from home experiences of a university lecturer during the Covid-19 pandemic.
Methods: A case study of a university lecturer was conducted through a written interview. Questions that solicit information on feelings about working from home, descriptions of the tasks needed to do in a usual day of a lecturer working online, and challenges encountered in teaching during the pandemic. Codes, categories and themes were generated in the data analysis.
Findings: Results reveal that home was perceived as a comfort zone for the university lecturer during the time of pandemic. The use of social media, email, and video conferencing platforms were based on three aspects: (1) the intention for communication; (2) the importance of materials involved, and (3) the assessment of fitness to work context.
Originality: This project provides understanding of lived experiences of a university lecturer during the Covid-19 pandemic and how technology plays a role in teaching and learning based on the context of their uses. The piece can be used as a scaffolding of future studies that intends to look at emerging relationships between humans and technology
Perpetuation of Stigmatization of Minority Groups through Convergence of Content on Streaming and Social Media
Full text linkIntroduction: This study aims to show the misrepresentation of minority groups, specifically widowed women (hereinafter referred to as janda) in the era of convergence of media content (television as well as streaming and social media) in Indonesia. Media as the fourth pillar of democracy are supposed to inform and represent everything in a balanced and fair manner, instead of favoring the interests of the majority. The question we attempt to answer is: how the misrepresentation of janda on converged media content (FTVs) in a patriarchal society?Methods: This study applied feminist perspective in media convergence as well as the narrative analysis of Chatman.Findings: In general, the results of the study show that the convergence has not been in favor of janda, indicating that internet technology does not only strengthen the gender-biased values of media industry person in massively distributing FTVs (via streaming and social media) that threaten minorities, but also ignores the opposing feedback from netizens. As a result, the minority groups are increasingly muted. Reproduction of labelling of janda is a strategy of media owners to obtain maximum profits.Originality: We noted many studies on janda conducted from various scientific perspectives. However, studies that observe the depiction of janda in the media convergence in the perspective of communication studies are scarce. This study provides a discussion on the representation of janda in the vortex of capitalism in media convergence as the major novelty in this line of study
Visualization on Twitter Activism Networks and Opinion Leaders: The Case of #FreeWestPapua
Full text linkIntroduction: This study tries to visualize the Twitter activism networks and their opinion leader with the case of #FreeWestPapua activism. This study is important to find out who the opinion leaders and their networks are. This study also provides an overview of how the opinion leader frames opinions about #FreeWestPapua activism on Twitter.Methods: This research used Social Media Network Analysis (SMNA). The SMNA method is the application of the Social Network Analysis (SNA) method to examine conversations on social media. Data collection and data processing are collected and visualised with Netlytic.Findings: The results showed that there are 13 opinion leaders and all of the opinion leaders are from outside Papua. This study concluded that there is alienation in separatist activism in the case of #FreeWestPapua on Twitter. The most influential opinion leader in the separatist activism on Twitter is @VeronicaKoman who has the biggest values and is also active to frame public opinion. #FreeWestpapua activism framed Indonesia as a colonial in diagnostic framing and #FreeWestPapua as a solution in prognostic framing. To attract support from the international community, opinion leaders in #FreeWestPapua activism took advantage of the various #BlackLivesMatter issue and other international moments such as Korindo news by BBC.com.Originality: Although a lot of research on the Free Papua Movement has been done, there has never been a study explains about who opinion leaders and their networks and also how they are framed public opinion about #FreeWestPapua activism on social media
The Creation of Dynamic Visual Objects as a Factor for Optimizing Advertisements in E-Commerce
Full text linkIntroduction: The Covid-19 pandemic has boosted the development of online retail and has created an urgent need to transform digital marketing tools. The purpose of the study is to find ways to optimize advertising in Google and Facebook, which are the superior digital advertising platforms as their top digital advertising platforms in terms of both usage and performance.Methods: An experiment conducted as part of the study showed that the use of the dynamic optimization tool allows you to enrich existing feed data with additional 1st and 3rd party data and automatically compile visuals with additional information obtained from the feed and additional graphical overlays. The proposed method was tested on Facebook and Google with an analysis of click through rate, conversion rate and conversion cost indicators.Findings: The research results showed that the use of the dynamic optimization tool improves the effectiveness of online advertising, all the studied indicators has improved on both platforms. The results obtained complement to the few literature sources devoted to creating enriched feeds on various internet companies, so the work is of significant interest for marketers and business owners who work in the field of e-commerce. Originality: It has been established that in order to increase the conversion rates of ad campaigns and improve the quality of communication with the audience, a deeper study of the behavioral characteristics of visitors of internet resources, as well as high-quality visual content of the ads, are required.
The Impact of Social Media Strategies of Non-Profit Organizations on Covid-19 Donation Intention in Indonesia
Full text linkIntroduction: When a disaster strikes, non-profit organizations working in the field of donations will be beneficial, as their role is to raise funds and direct them toward disaster recovery. A large number of internet and social media users in Indonesia provides opportunities for non-profit organizations to use social media strategies in fundraising promotions. Therefore, this study examined the relationship between non-profit organization strategies on social media such as interactivity and disclosure, as well as transaction safety in influencing the intention to donate in the Covid-19 case in Indonesia. The non-profit organization in this study was a non-profit organization that raised funds through social media for Covid-19 assistance. Social media in this study was not specific to one platform, but to Instagram and Facebook users who know the non-profit organization.Methods: The study was conducted on Indonesians who have social media accounts and know about the social media of non-profit organizations that were raising funds for Covid-19.Findings: The study found that interactivity, disclosure, and transaction safety influenced the intention to donate through trust mediation. However, these factors have no direct impact on donation intention. Therefore, trust is an important factor in implementing social media strategies for non-profit organizations because it is the full mediator in this case.Originality: This study was novel in that it examined the effect of social media strategy on intention to donate, taking into account the perception of payment safety, specifically for the promotion of Covid-19 fundraising through social media by non-profit organizations in Indonesia