Jurnal The Messenger
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Social Media Managers’ and Journalists’ Role in Maintaining Local Wisdom in A Mediatized Rural Area
Full text linkIntroduction: This study explores on how social media managers and journalists in Tulungagung narrating ‘Aksi 212’ (Action 212) protests. Social media managers and journalists are the actors who have an active role in producing, constructing and sharing information. The solidarity protests and the news about ‘Aksi 212’ had appeared in various media and regions in conflicting narratives. However, there was no news nor any solidarity protest occurred in Tulungagung.Methods: This study applies digital ethnography to examine five media that keep updating their posts and interview six journalists and media managers who have a large number of followers in Tulungagung.Findings: The social media managers and journalists avoid any information that may bring a potential conflict, eventhough it becomes a national issue. On the date of the ‘Aksi 212’, the @radar_tulungagung and @hits_tulungagung accounts did not share any posts. Meanwhile, the @jtv_tulungagung, @kacamata_tulungagung and @tulungagung_sparkling uploaded local news. The social media managers and journalists provide information in accordance with the local wisdom--the harmony and togetherness--as they realize the legal and social consequences.Originality: The previous mediatization studies focus on the role of the media as institutions and examine the ‘Aksi 212’ in the context of political conflict. This study examines the ‘Aksi 212’ by using the socio-constructivist approach to understand the mediatization from the perspective of the rural society, that upholds the local wisdom in their media engagement and observes the society’s practice in utilizing media
Effects of Urdu Infotainment Programs on Pakistani People: Entertainment, Cultural and Vulgarity Concerns
Full text linkIntroduction: Infotainment is the term to entertain the public as well as to inform. Infotainment programs include shows based on funny analysis; parodies and moral issue based comedy to keep amuse the spectators. This research study explored the ‘Effects of Urdu Infotainment Programs on Pakistani People.’ The basic purpose of this study was to know about the effects of Pakistani well known infotainment programs on society.Methods: Study was conducted under the light of ‘Uses and Gratification Theory’ perspectives and method of survey was adopted and well-structured self-designed questionnaire used for data collection. Population of study was Punjab Province, Pakistan and respondents were selected from six districts selected from three parts of the province that is South, Central and North Punjab of Pakistan on the basis of available and convenience including males and females. Data was collected from (N=519) respondents.Findings: Findings of the study showed positive and significant relationship among the variables. The study accomplished that infotainment programs have enormous effects in providing entertainment among public. Respondents demanded more infotainment programs to reduce their complexities.Originality: Furthermore study concluded that one of three hypothesis that is infotainment programs as source of entertainment supported and two hypothesis that is infotainment programs role in promoting culture and vulgarity not supported
Malaysian Social Media Users and Empowerment through Social Surveillance
Full text linkIntroduction: Surveillance is traditionally associated with negative authoritative monitoring to control society and often viewed as invasion of state authority that disregarded citizens’ right to privacy. However, ongoing technological advancements in networked, mobile and digital technologies facilitate social transformations in surveillance. Users of digital technology can also engage in surveillance. This research explored Malaysian social media users’ awareness and perception of social surveillance and investigated the manner of which social surveillance was utilised. Methods: Drawing upon a series of in-depth interviews conducted via Facebook messenger with a selected group of Malaysian social media users, this paper explored how Malaysians understand social media as a tool of surveillance and empowerment. Malaysians, being some of the most active users on social media platforms in the world were selected for this study. Findings: Findings suggested that surveillance did not merely subject individuals to scrutiny but also offered opportunities for empowerment because of that scrutiny. Empowerment through social surveillance brought benefits to individual users and also encourages an expansion of surveillance activities. However, most do not perceive such conduct as surveillance because the interviewees viewed institutional surveillance as actual surveillance while social surveillance as a concept was foreign to them. Originality: Surveillance studies is still an emerging field in Southeast Asia and is rarely taught as an independent subject in Malaysia. This perspective of this research considered the use of surveillance as a tool for empowerment and this is not an area that is studied much in this part of the world
Religious Moderation: An Analysis of Understanding, Internet and Social Media Exposure and Social Interaction Systems
Full text linkIntroduction: Religious moderation is launched because it concerns the order of life of the nation and state, where the internet and social media become a platform for any dynamic public discussion and change perspectives and practices in religious harmony. This study examines access to information about religious moderation through the internet and social media (WhatsApp, Instagram, Facebook, Twitter, Line) as the most widely used platforms in Indonesia and the influence of exposure to its content on understanding and the system of relational interaction among university students.Methods: Explanatory quantitative survey method with factor and regression analysis to explain the dominant factors and the magnitude of the influence of exposure to religious moderation content on students\u27 understanding and interpersonal relationships.Findings: That student quite often access information about religious moderation on social media through WhatsApp and Instagram. Issues related to national commitment, tolerance, intolerance, violence, radicalism, government attitudes, regulations and their consequences, correlate with the dogmatism factor. The findings show that it is not easy to change one\u27s religious beliefs, and this should be respected. So what remains is to find common ground and give a positive impression so that social interactions continue to run normally.Originality: The research presents a novelty in the perspective of communication science on the understanding of religious moderation and its correlation with the interpersonal interaction system in students from non-religious campuses. Where previously religious moderation was widely studied in the perspective of language, civilization, humanity, culture, education and with subjects from religious campuses, especially Islam
Communicating The Cultural Values by Vloggers in Disruption Era
Full text linkIntroduction: In the age of digital transformation, the role of vloggers in shaping and communicating cultural values has become increasingly significant. This paper explores how vloggers navigate the complexities of cultural representation in the era of disruption, characterized by rapid technological advancements, shifting social dynamics, and global interconnectedness. It emphasizes the role of vloggers as both creators and influencers, who, through their personal stories and interactions with their audiences, contribute to the evolving discourse on cultural values, particularly in relation to issues such as authenticity, diversity, and social change.
Methods: The study utilized a constructivism paradigm with a phenomenological approach to popular vloggers in Indonesia. Data collection techniques: in-depth interviews, observation, literature studies, and triangulation of data sources. The validity of the qualitative research data was determined through credibility, transferability, dependability, and confirmability.
Findings: Communicating the cultural values play a crucial role in intercultural communication, as they are deeply connected to personal beliefs and ways of living. Understanding and acknowledging these personal values are essential for successful communication, especially when individuals come from different cultural backgrounds. Failure to recognize and respect these differences in values can lead to significant challenges in communication and understanding.
Originality: The study highlights the emerging role of vloggers as cultural architects, rather than merely content creators, they are not passive communicators but an active agent of social change. Many vloggers use their platforms to advocate for social justice, equality, demonstrating how vloggers contribute to societal shifts and cultural reimagination
Impact of Digital Marketing in Purchase Decision and Buying Behaviour of Gen Z
Full text linkIntroduction: Along with the technological development and radical growth of internet of things, digital marketing also risen as a vital tool in promoting products and services. Understanding the attitude and consumer buying behavior online also rapidly growing in the e-business limelight however, in the Philippine context there were few literatures about Gen Z online buying behavior. The purpose of the study is to determine the impact of digital marketing on the online purchase decision and buying behavior of Filipino Gen Z consumers.
Methods: A survey research method was utilized to collect data from randomly selected 378 Gen Z online shoppers from Polytechnic University of the Philippines. A Pearson-r correlation was used to determine if there was a significant relationship between the variables.
Findings: The results revealed that there were significant relationships between digital marketing and consumer purchase decisions. Consumer Purchase Decision was also affected by social, personal, and psychological factors. The result also revealed that time spent in social media sites does not influence the buying behavior of Gen Z in Pre-purchase, Purchase, and Post-purchase stages.
Originality: The study becomes novel since there were very few studies about digital marketing in developing countries. Furthermore, there are no previous studies examining Filipino Gen Z’s Online Buying Behavior in Purchase Decision Process in Pre-Purchase, Purchase, and Post-purchase stages. This study makes an important contribution to behavioral research in developing countries
Customer Relations in the Transportation Industry during Pandemic (Netnography Study on Instagram @kai121)
Full text linkIntroduction: On restrictions during the pandemic, significantly reducing passenger numbers. PT KAI adapted by introducing innovations like Genose testing, online ticketing, and vaccination services to ensure safety and compliance. This paper examines PT KAI’s customer relations via Instagram (@kai121) during the pandemic. It focuses on using digital public relations and the SMART Relationship Management Process Model to maintain engagement and satisfaction. These efforts highlight KAI’s adaptability in meeting customer needs.
Methods: This research employs Virtual Ethnography to observe interactions on 427 KAI posts made between March 2020 and October 2021. The data is then analyzed using Customer Relationship Management theory, incorporating the stages of Scan, Map, Act, Roll Out, Track, and Stew.
Findings: The study found that during the pandemic, KAI’s Instagram content focused on various topics: corporate events (13.81%), national transportation policies (15.45%), health protocols (11.07%), train service promotions (38.38%), railway education (13.38%), and giveaway content (7.96%). The content prominently highlighted KAI services such as Rail Express, schedule updates, rapid/antigen testing, and KAI Access. Posts related to transportation policies and health protocols received significant engagement, with transportation policy updates garnering the most comments as followers sought the latest travel information. KAI effectively utilized digital public relations through Instagram to engage with customers.
Originality: This study is novel as it is the first in Indonesia to analyze KAI’s customer relations through digital public relations during the pandemic
Marketing Communication Strategy in Tourism Development based on Local Wisdom of Jayapura City Communities
Full text linkIntroduction: Based on a two-way communication model, effective communication between stakeholders can foster citizen participation in tourism management. Jayapura City\u27s coastal tourism potential must be professionally managed, as evidenced by limited facilities and ineffective promotional strategies. The study aims to examine the community\u27s social, economic, and cultural characteristics and devise an effective marketing communication strategy for developing coastal tourism in Jayapura City.Methods: A qualitative approach utilizing a causal descriptive survey method, also called mixed methods. With Lisrell, the research was analyzed using multiple linear regression and the Structural Equation Model (SEM) model.Findings: The effectiveness of marketing communication in the development of beach tourism in Jayapura City is relatively low in the role of tourism managers and the use of media in tourism promotion. Coastal tourism managers are still dominated by the elderly who are not updated with digital technology. The potential of culture and local wisdom has not been optimized in tourism management. There has been no synergy between interested parties such as government, customary, and community in the application of tourism marketing communication.Originality: Many studies have been conducted on tourism marketing communication strategies, but only a few have studied them from the perspective of tourism development which involves participation and local wisdom of the people in Papua. This study shows that marketing communication strategies are part of the solution, and research on local wisdom and community culture can provide alternative tourism development to improve the welfare of local communities.Introduction: Based on a two-way communication model, effective communication between stakeholders can foster citizen participation in tourism management. Jayapura City\u27s coastal tourism potential must be professionally managed, as evidenced by limited facilities and ineffective promotional strategies. The study aims to examine the community\u27s social, economic, and cultural characteristics and devise an effective marketing communication strategy for developing coastal tourism in Jayapura City.Methods: A qualitative approach utilizing a causal descriptive survey method, also called mixed methods. With Lisrell, the research was analyzed using multiple linear regression and the Structural Equation Model (SEM) model.Findings: The effectiveness of marketing communication in the development of beach tourism in Jayapura City is relatively low in the role of tourism managers and the use of media in tourism promotion. Coastal tourism managers are still dominated by the elderly who are not updated with digital technology. The potential of culture and local wisdom has not been optimized in tourism management. There has been no synergy between interested parties such as government, customary, and community in the application of tourism marketing communication.Originality: Many studies have been conducted on tourism marketing communication strategies, but only a few have studied them from the perspective of tourism development which involves participation and local wisdom of the people in Papua. This study shows that marketing communication strategies are part of the solution, and research on local wisdom and community culture can provide alternative tourism development to improve the welfare of local communities
Strengthening the Ethics of the Deontology of Local Media Journalists in the Disruption Era
Full text linkIntroduction: This study aims to describe the important role of organizational culture in strengthening the deontology ethics of local media journalists. Deontological ethics states that the will to do good must arise from within a person\u27s individual. Organizational culture is one of the means used to instill, strengthen and internalize these values. Technological disruptions that have an impact on changes in media consumption, the closure of print media, the development of online media have changed the dynamics of journalistic practice in Indonesia. The important role of ethics comes to the fore in maintaining the quality of local media journalistic practices.
Methods: This research was conducted with a phenomenological approach. The data were obtained from interviews with local media journalists in Central Java. Informants in this study are journalists who have worked for more than 20 years in local media, members of journalist organizations and actively provide journalistic ethics training.
Findings: Ethics are still considered important by journalists. Therefore, it is necessary to strengthen ethics considering that not all journalists have adequate knowledge and understanding of ethics. The culture of media organizations and professional organizations plays an important role in strengthening the deontology ethics of local media journalists.
Originality: This research provides a novelty on how to strengthen the deontological ethics of local media journalists through strengthening organizational culture. This research provides it in terms of building journalist ethics as individuals and the media as a press company that sells news ideology
Freedom of Expression in Regulatory Pressure: Case Study on the Electronic Information and Transaction Law
Full text linkIntroduction: This article examined how internet regulations in Indonesia, specifically the Electronic Information and Transactions (EIT) Law, impacted freedom of expression in the digital space from 2008 to 2021.
Methods: Qualitative research was conducted, employing a case study approach, utilizing literature studies and analyzing articles related to the EIT Law and freedom of expression violations.
Findings: The study identified 371 instances where the EIT Law was used to prosecute individuals, often those exposing criminal activity online, highlighting a concerning trend of criminalizing victims. Articles 27, 28, and 29 were particularly problematic due to their ambiguity, creating opportunities to suppress online discourse. This analysis revealed a concerning pattern of the EIT Law being used to restrict digital freedom of expression and public participation, aligning with Althusser\u27s (1970) concept of a repressive state apparatus. The research identified the government, entrepreneurs, and the police as the primary actors utilizing the EIT Law, often to the detriment of civil society members, reflecting the concept of hegemony. This study recommends further research into the EIT Law\u27s impact on digital freedom of expression, focusing on the legislative process, the experiences of those affected by the law, and comparative analyses with other countries. Investigating the evolving landscape of digital rights about state control and corporate.
Originality: This manuscript addressed a significant gap in existing literature by providing an in-depth analysis of the practical implications of Indonesia\u27s Information and Electronic Transactions (ITE) Law on digital freedom of expression