Jurnal The Messenger
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BAHASA TUBUH PEREMPUAN DALAM IKLAN KOSMETIKA DI TELEVISI ( SEBUAH ANALISIS WACANA)
Get PDFIn the era of liberalization that characterized the television media with comodification various impressions to attract viewers, in many ways carried on various kinds of impressions displayed. No exception impressions cosmetic ads which in practice is clearly a lot of exploiting women\u27s body language to attract the audience that they ultimately want to use the products offered. Cosmetics with herbs ad exploits women\u27s bodies are often ignored ethics, especially related to KPI P3SPS and cultural and religious views of society and the rights of adolescents and women. The impact is certainly there was a negative. For that research using discourse analysis techniques to examine the use of body language in women\u27s cosmetics advertisements on television to be attractive for the study. The goal is clear to see how the exploitation of women\u27s body language in advertisements on television cosmetics. Through discourse analysis method of recording by cosmetics ads on television, and then analyzed by discourse analysis, it can be concluded that, of cosmetics advertisements on television were likely to utilize and exploit the perfect female body , in order to reach an audience sympathetic to using products that offered them. Unfortunately, the exploitation of women\u27s body language in the cosmetics ads, less attention to ethical and religious views of the majority of Muslims in Indonesia, so the ad tend ignore the interests of general public and particularly children, adolescents, and women themselves
Strategi Cyber Public Relations dalam Pembentukan Citra Institusi Pendidikan Tinggi Swasta
Get PDFAs a strategy public relations, cyber public relations gives the new meaning for public relations practioners, especially in buliding positive image of private university (PTS). Trough cyber public relations, communcation between PTS and it public, can be bridge quickly and easy. Moreover, cyber public relations strategy provides dynamic and personal interaction, so that public posses their personal intepretation about the PTS
MEMAHAMI POLA KOMUNIKASI KELOMPOK ANTAR ANGGOTA KOMUNITAS PUNK DI KOTA SEMARANG
Get PDFCommunications between members of the community in Semarang City Punk and How to use the Punk communication media in the city of Semarang by its members, in order to maintain harmony among communities. The population in this study were community members who live in areas Punk Genuk in the city of Semarang. While as many as 5 samples taken by the informant in-depth interview technique (depth-interview). The pattern of communication is known that a person\u27s personality represents a real community members. the Punk community to gain acceptance from other members, an individual is forced to follow the pattern of communication other community members, so that communication patterns can be understood by everyone or is universal. And by using various social networking Punk community members can communicate with their comrades from other communities to get out of town, in order to maintain the relationship, strengthen kinship and closeness even though they do not have long to mee
Framing Pemberitaan Citra Politik Capres 2014 di Harian Solopos
Get PDFThe article tries to find out the construction of the image formation in the daily Solopos 2014 candidates. Basic theoretically in this paper uses descriptive analysis method with a form of text analysis models Zhongdang Pan and Gerald M. Kosicki through four units of analysis, syntax, script, thematic, and Rhetorical. Framing analysis is used to see how the image formation through the political news in the Daily Solopos 2014 candidates. Through this analysis can be found that the construction of a shadow image (mirror image) performed on the outlook for both candidates figure formed by the track record of each kandindat. Joko Widodo figure in the frame with the figure of the fight for the people and work for the people, while the figure Prabowo has a bad track record as it is considered to participate in the abduction tragedy in which 98 activists at that time as a military Prabowo
Analisis Kebijakan Redaksional Harian Republika pada Pemberitaan Religio-Politik Masa Kampanye Presiden Tahun 2009
Get PDFPresidential Election in 2009 has gives us some negative phenomenon. The Hijab Campaign, Boediono Wife s Religion, and other religio-politics issues were annoyingly interpolating the better campaigns. In one hand this is a bad phenomenon, but on the other hand this phenomenon also gives us some interesting questions about political tolerance in Indonesia. Mass media as the fourth estate surely can t get away from their responsibility. Uniquely many of big mass media in Indonesia have affiliations with certain religions. The example is Republika with their Muslim affiliations. This phenomenon become interesting to study, moreover Indonesia is one of the biggest democratic countries in the world that surely need political tolerance to strengthen their democratic system. It s become interesting to inquire the editorial policy in Republika in their news on religio-politic in presidential campaign. It s also become interesting to understand the Islamic model that Republika adopted that maybe affected their editorial policy. Last, it s become interesting to find out Republika s political tolerance, especially in the presidential campaign. All of this inquiry could be found using the gatekeeping analysis from Pamela Shoemaker that map out factors that could affect media content from five levels. Those levels are individual, organizational, communication routine, extra-media, and social system.This research is use post-positivistic paradigm. The theories used here is gatekeeping from Pamela Shoemaker, political tolerance, and moderate Islamic concepts. After analyze using the gatekeeping Analysis, this research found that Republika s policy for the religio-politics issues have vision of moderat Islamic model that generally careful but will be serious and sensasional if when dealing with syariah policy issues. Last, Republika have a limited political tolerance policy that have tendency to be exclusive and difficult to accommodate the aspiration of non-Muslim peoples. The final conclusion for this research is that Republika have an editorial policy that creates public space for Indonesian Muslim that has vision of Islamic moderate and limited political tolerance
Media dalam Perspektif Masyarakat Tontonan Jokowi Spectacle
Get PDFIn this era, celebrities are shaped and disseminated by the media. Media generates celebrities. When someone become the most popular person in the news then he/she would instantly become a celebrity. One of the figures that always make an interesting spectacle is Jokowi. As a presidential candidate of PDI Perjuangan, Jokowi have all aspects to be an interesting spectacle because of his construction of self-image that is different from the self-image of other president in Indonesia. As a media darling, Jokowi makes a Jokowi Spectacle. It becomes much more interesting when Jokowi Spectacle is compared with its successor, Obama Spectacle
PERIKLANAN DALAM MEDIA BARU (Advertising In The New Media )
Get PDFAdvertising is currently getting a huge challenge. the number of ads , it is realized or not, effects on saturation of advertising. New era media presents new communications media to the community. This condition should be recognized by anyone working in the advertising, because the development of advertising is in line with a new media movement, so the expectansy of the intended market segment will be achieved better.Today, the challenge of a new style of advertising has been answered by the professions related to a new advertising which is driven by the appearance and the popularity of the new social media. One of the new profession known by and used in advertising is a Buzzer. The principle work of Buzzer is similar to WOM (Word Of Mouth). However, it should also be remembered that the selection of buzzer is also important, so that the purpose of advertising can be achieved
Analisis Wacana Kritis Teks Berita Kasus Terbongkarnya Perlakuan Istimewa terhadap Terpidana Suap Arthalyta Suryani pada Media Online
Get PDFEvery choice of meaning is ideologically motivated. Ideology is most effective when its working is least visible. Interpreting ideology in a text can be seen from the choice of vocabulary and its grammatical construction. To analyze it we need to interpret not just the text but also the relationship between text, and its social condition. According to Fairclough, they can be grouped in three steps, those are description, interpretation and explanation. The stage of description is concerned with formal properties of the text, the interpretation is concerned with the relationship between text and its interactions, the explanation is concerned with the relationship between interpretation and social context. This research aims to analysis the coverage about the revealed case of preferential treatment of Arthalyta Suryani, a convicted bribe, at Pondok Bambu detention written by two online media these are detikNews.com and kompas.com by analyzing their appraisal system and their intertextuality. From the data analysis, ideology of the two media about this case can be seen. The data is taken from the news posted on January the tenth to twelfth 2010. The methods used to analyze the data are referential method, substitusional method and abductive inference method. Referential method is to analyze appraisal system and discursivity intertextuality of the text. In order to make the analysis of appraisal system valid, the substitusional method is needed. Then abductive inference method is needed to analyze manifest intertextuality of the text. From the analysis of the data, it can be concluded that every media has its own way to state its ideology. The ideology has closed relation with target market that is the reader. DetikNews.com is strightforward and short news, with incisive vocabulary choices, they are related to news item genre that detikNews.com has, but this media is lack of intertextuality. It makes the news superficial. On the other way, kompas.com has a deep coverage and strong intertextuality, it is suitable for someone who wants comprehensive information
Sosok Etnis-Etnis Minoritas dalam Iklan (Figure of Minority Ethnic in Advertising)
Get PDFDifferentiation between minorities and majorities will always be there in the middle of ethnic plurality in Indonesia, and the advertising was succesfully represented it within a spectacle s package in the form of culture s parody, in which figure of minority ethnics are used as an advertising s object to strengthen the colonial [obsession] that leads to the race dichotomy between black and white. Behind the images displayed by advertising, there are hidden minority myths that reveals the life of and the treatment received by minority ethnics in this country. The myths are ultimately based on ideologies of class, race, and language. Figure of minority ethnics, in advertising s package, describes the disorder of Indonesian s human diversity that caused by colonialism and those who inherited the Western civilization
Film dan Perempuan: Kegagalan Film Gone Girl dalam Membentuk Sosok Perempuan Baru di Industri Film Hollywood
Get PDFGone Girl is a film produced in 2014 and is an adaptation of a best-selling novel by Gillian Flynn. Gone Girl can be divided into three parts. The interesting point in this movie is the gender focus of Gillian Flynn s way in depicting Amy. According to her, this is an attempt to show that woman can have a criminal mind as a man. However, the depiction of woman in patriarch charasteristic is still can be found in the movie. This research is to find out how the movie Gone Girl failed to create a new woman character.This study uses the postmodernism theory to explain. Result of this study indicates that the figure of Amy Dunne is described as a heroine with typical utopia and as a villain Amy can not be separated from the feminines roles of patriarch. Among others: weak, emotional human being, depending and using her body as a weapon