Esensi: Jurnal Bisnis dan Manajemen
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Indikator Makroekonomi dan Pengaruhnya Terhadap Indeks Saham Syariah di Indonesia
No full textThis study aimed to analyze the influence of variables of money supply (M2), constumer price index (CPI), exchange rate (ER), BI Rate (BIRATE), Sertifikat Bank Indonesia Syariah (SBIS) with Shari\u27ah Indonesia Stock Index (ISSI). To see that effect will be made by the tests in stages Vector Autoregression. The data used in this research is secondary data during the period January 2012 until December 2016. The finding in long run shows that ISSI is positively significantly affected by CPI and it is negatively significantly affected by M2, ER and BIRATE. Granger-Causality test resulth shows that there are causality between CPI with BIRATE and CPI with SBIS, but there are three undirectional relationship which includes ISSI to ER, M2 to BIRATE and SBIS to BIRATE.DOI: 10.15408/ess.v8i2.721
Peningkatan Impulse Buying Mahasiswa di Semarang terhadap Produk Fashion Lokal melalui Ethnocentrisme, Brand Image dan Country of Origin (COO)
No full textImprovement of Impulse Buying Students in Semarang on Local Fashion Products Through Ethnocentrism, Brand Image, and Country of Origin (COO)Impulse buying is a very interesting phenomenon for retailers and marketers because it is the biggest market share and occupy a very important position and can increase sales. The aim of the research is to analyze whether the Country of Origin ( COC), brand image and ethnocentrism significantly affect students impulse buying of local fashion in Semarang city. Data analysis used in this research is linier regression analysis. The result shows that COO the only variables that do not significantly affect students impulse buying. Need a strategy of brand image reinforcement and promotion emphasized on the love of domestic products. Promotion of products at the local level of Semarang city needs to be improved by taking into account the values of excellence and local wisdom.DOI: 10.15408/ess.v8i1.6979
Determinan Loyalitas Pelanggan pada Operator Telepon Selular
No full textThe Determinants of Customers\u27 Loyalty in Celuler Phone ProviderFor cellular network providers to create customer satisfaction and customer loyalty is very important and become the primary business objectives. The current competition is more on improving the quality of their products and competing with each other to enhance optimal service. This study aims to identify customer loyalty determination through product quality, switching cost, price perceived, and customer satisfaction. The subjects of this study are students of several universities using Indosat IM3 Ooredoo with the number of respondents 170 by using purposive sampling technique. Methods of data analysis using descriptive analysis and inferential analysis using SEM Path Analysis technique. The results showed that 18.1% customer satisfaction variable could be explained by variable switching cost and price perceived. Those variables have a positive impact on customer loyalty. On the other hand, 60.5% customer loyalty variables can explain by price perceived and customer satisfaction variables.DOI: 10.15408/ess.v8i2.7586
Reaksi Sinyal Keuangan Terhadap Harga Saham Sektor Pertanian di Indonesia
No full textFinancial reaction signal is one of the crucial points to predict the stock’s price. This study aims to identify the financial reaction signal toward the stock’s price on the agricultural sector in Indonesia. The variables studied were Return on Equity (ROE), Debt to Equity Ratio (DER), Market Value Added (MVA) as independent variables and Stock Price as the dependent variable. Using purposive sampling, the sample of this study to be 11 companies agricultural sector is listed on IDX (2012-2016). The method of this research is the regression analysis of panel data. The result shows that ROE and DER have no significant effect on the stock price in the agricultural sector. While the results shows MVA have a significant influence on the stock price in the agricultural sector.DOI: 10.15408/ess.v8i2.759
Religiosity and Entrepreneurial Intentions in Nigeria
No full textIn assessing the influence of religiosity on entrepreneurial intention, and considering other factors such as family entrepreneurial background, personal attitude towards entrepreneurship, societal norms and perceived self-efficacy, the study employed Logistics regression model to analyze 100 cross-sectional data obtained from graduates and undergraduates of economics and business administration. The empirical result indicates that religiosity influence entrepreneurial intentions positively. Equally, the demonstrate the presence of a positive relationship between personal attitude towards entrepreneurship and societal norms, and a negative correlation between self-efficacy and entrepreneurial intentions. The intensity of religious teachings towards enhancing moral values in business and entrepreneurial intentions and the provision of loans and creation of enabling a business environment for intending entrepreneurs therefore recommended.DOI: 10.15408/ess.v8i2.733
The Impact of Total Quality Management Implementation on Small and Medium Manufacturing Companies
No full textThis study aims to analyze the influence of Total Quality Management (TQM) implementation to competitive advantage and company’s performance, especially to small and medium manufacturing company. Using Partial Least Square (PLS) tested the hypothesis of Structural Equation Modelling (SEM). There is significant influence between TQM implementation to competitive advantage. Likewise with a competitive advantage to the company\u27s performance there is significant influence. But there is no significant influence directly between TQM to the company\u27s performance. The study discusses about the implementation of TQM in small and medium manufacturing companies. In the practice, implementation of TQM in small and medium manufacturing companies are not as smooth as the large manufacturing company.DOI: 10.15408/ess.v8i1.5852
Pengaruh Iklan terhadap Minat Beli Pengguna Youtube dengan Brand Recognition sebagai Variabel Intervening
No full textThe Influence of Advertising on The Buying Interest of Youtube Users with Brand Recognition as Intervening VariableInternet media can be used to do marketing, one of which is Youtube. This study aims to explain the effect of advertising on buying interest on Youtube users using brand recognition as an intervening variable. The sample in this study amounted 180 students of Universitas Kristen Satya Wacana who saw Nike product advertising on Youtube. The analysis technique used is path analysis. The result of the research shows that advertising have a significant positive effect to brand recognition, brand recognition have significant positive effect to buying interest, and brand recognition can not function as intervening variable in relationship between advertising and buying interest.DOI: 10.15408/ess.v8i1.588
Determinan Biaya Modal: Studi Pada Perusahaan Non-Keuangan
No full textThe cost of equity capital represents the number of expenses that must incur or must be paid to obtain capital either from debt, stock preference, ordinary shares, or retained earnings to finance corporate investment. This study aimed to examine the effect of voluntary disclosure, leverage and the market value of equity on the cost of equity capital. Samples in this research were 314 companies in the non-financial sector and were selected using purposive sampling method. The measurement used for the independent variables are voluntary disclosure, leverage, and market value of equity and dependent variable used cost of equity. Measures for control variable in this research is firm size. The results showed that only voluntary disclosure variables that significantly affect the value of equity capital, while the other two variables are not significant.DOI: 10.15408/ess.v8i2.7597
Nexus Between Working Capital Management and Sectoral Performance
No full textThis study aims to examine the impact of aggressive working capital factors/policies on firms’ performance to improve the financial health. Random and Fixed Effect models estimated by taking annual data of two major sectors: automobile and food sectors from 2006 to 2016. According to the findings, aggressive investment factor/policy (AIF) has a negative impact on gross operating income (GOI) in both sectors while aggressive financing factor/policy (AFF) has an adverse effect on GOI in the food sector and positive impact on GOI in the automobile sector. The results of this study should be of great importance to investors, creditors, and financial analysts, especially after the global financial crisis and the collapses of giant organizations worldwide.DOI: 10.15408/ess.v8i1.707