Esensi: Jurnal Bisnis dan Manajemen
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Determinan Profitabilitas Bank Umum Konvensional Terdaftar di Bursa Efek Indonesia
No full textThe Determinant of Profitability in Conventional Commercial Banks Listed in Indonesian Stock ExchangeA lot of prior studies examined the determinants of banks’ profitability, both in developed and developing countries. This paper aims to investigate factors affecting the profitability of 30 commercial banks listed on the Indonesia Stock Exchange (IDX) from 2012 to 2016. This study employs panel regression with annual data. The results reveal that the capital adequacy ratio, net interest margin, and gross domestic product have the positive and significant effect on return on assets. Operating expenses to operating revenues have the negative and significant impact on return on assets. The non-performing loan, loan to deposit ratio, and inflation do not affect return on assets.DOI: 10.15408/ess.v8i1.655
Religiusitas dan Pengetahuan Terhadap Sikap dan Intensi Konsumen Muslim untuk Membeli Produk Kosmetik Halal
No full textReligiousity and Knowledge to Attitude and Intention of Muslim Consumers to Buy Halal Cosmetics GoodsThis study discusses the influence of religiosity and knowledge on the attitude and intention of Muslim consumers to buy cosmetic products with halal positioning. The object of this research was a local cosmetic brand that uses halal positioning. Data was collected through a survey of 217 respondents with judgmental sampling technique. The respondents were Muslim women who have never made a purchase and use cosmetics that became the object of research. The results show that religiosity and knowledge have positive and significant effects on consumer attitude to buy a cosmetic product with halal positioning. However, the influence of religiosity on consumer attitudes is much greater than the influence of knowledge on consumer attitudes towards cosmetics with halal positioning. This study also shows that consumer attitudes have a significant positive effect on consumer intentions to buy cosmetics with halal positioningDOI: 10.15408/ess.v8i2.745
Analisis Industri Bisnis Jasa Online Ride Sharing di Indonesia
No full textAnalysis of Online Ride Sharing Business Industry in IndonesiaInnovation in transportation sector with sharing economy principal has create new service sector which is named online ride sharing service. There are a lot of online ride-sharing service players in Indonesia such as Go-Jek, Grab, and Uber. Nowadays, government also have rules on changing the condition of online ride-sharing. Therefore, industry analysis is needed to be analyze further to know the industry attractiveness of the online-ride sharing service. This study aims to analyze the level of attractiveness in online ride-sharing industry in Indonesia. This study used descriptive-explorative method on identifying Porter’s Five Forces as tools in industry analysis. Data collection is using ghost interview method to the selected driver. The conclusion is online-ride sharing industry in Indonesia is quite attractive to be developed in the future because the number of customers has not reached the maximum point, moreover the industry may offer a very diverse product differentiationDOI: 10.15408/ess.v8i1.573
The Triangle of Sensory Marketing Model: Does it Stimulate Brand Experience and Loyalty?
No full textThe purpose of this study is to examine the framework of brand experience associating with customer loyalty. Sensory marketing effectiveness is recognized in business contexts but only little research has been conducted on sensory marketing. This study contribute to filling this gap by proposing a model that explains how sensory stimulation influences loyalty. Brand experience is expected to mediate this relationship. This study applies exploratory and explanatory approaches to investigate the sensory marketing concept and examine the framework brand experience in association with customer loyalty. Data is collected using online survey. Respondents are individual who had experience in consuming product at restaurant or cafe that has been using the five senses stimulus. Conceptually, this study found interesting relationship between sensory marketing, brand experience, and customer loyalty then called as triangle sensory marketing. The findings offer an additional insight to managers on sensory marketing strategy to stimulate brand experience that can establish customer loyalty.DOI: 10.15408/ess.v8i1.6058
Electronic Word of Mouth (E-Wom) of Transportation Application Consumers in Indonesia: Which Factors That Are Matter
No full textTransportation applications are now becoming a popular means of transportation in major cities of developing countries. This is because high levels of community mobility are faced with high levels of congestion. This study was constructed to test the effect of service quality to e-WOM through consumer satisfaction by using PLS SEM-path modeling. Empirical findings indicated that all hypotheses tested are proven. Service quality had a significant positive effect directly on satisfaction and indirectly against e-WOM. Subsequently, from the service quality indicator, the most influential indicator was the driver interaction with the consumer. These findings were different from public transportation, which did not employ online application where indicator tangibles had the highest effect that create consumer perception of service quality. Discussion and managerial implications are provided.DOI: 10.15408/ess.v8i1.6708
Tingkat Suku Bunga, Kinerja Keuangan, dan Bagi Hasil Deposito Pada Perbankan Syariah
No full textThe composition deposit fund in the last three years had increased in sharia banks mainly in the form of time deposits. This study aims to analyze the Interest Rate, Financial Performance and Profit Sharing on Islamic Banking. This research used error correction model as tools of analysis. The results showed that in the short term the variables that significantly influence the profit sharing of mudharabah deposits in the sharia banks in Indonesia are BOPO and ROA, while the FDR, NPF and BI rate variables have no effect. In the long term the influential variables are BOPO, FDR, NPF and BI rate, while ROA has no effect. This result implies that profit sharing yields determined by some of the financial performance indicators, and not affected by the interest rate.DOI: 10.15408/ess.v8i2.839
Loyalitas Merek Pada Jasa Penerbangan: Suatu Studi Empiris
No full textBrand Loyalty on Airline Services: An Empirical StudyConsumer loyalty is an important element for the sustainability of a business. Therefore, an understanding of the key factors determining loyalty is important. In relation to aviation services, particularly AirAsia, several events that have occurred in AirAsia may affect consumer loyalty to the airline. Therefore, this study aims to examine the relationship between variables, especially variables affecting brand loyalty such as customer identification of the brand, service quality, perceived value, and brand trust. Data collection method in this research is non-probability sampling method. Questionnaires were distributed to 175 respondents. The results of the questionnaire obtained were studied using Structural Equation Modeling (SEM). The results show that only perceived values has no significant relationship with loyalty.DOI: 10.15408/ess.v8i1.555