Jurnal Ilmu Keluarga & Konsumen
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MODAL SOSIAL, STRATEGI KOPING EKONOMI, DAN KESEJAHTERAAN OBJEKTIF KELUARGA DENGAN PEREMPUAN SEBAGAI KEPALA KELUARGA
Get PDFNumber of female-headed families tended to increase in Indonesia. The new family structures with maternal functions simultaneously as head of the family led to various adjustments, especially to maintain the family welfare. This research was aimed to analyze social capital, economic coping strategy, and objective well-being of female-headed families. This research held in Bogor District and used cross sectional design. This research involved 53 female-headed families who have been became single-parent since last two years. The families were chosen by snowball sampling and the data was obtained by interview using questionnaire. The result showed that more than half of female-headed families had income over the poverty line. Analysis of logistic regressiondiscovered female-headed’s age had significant chance to have positive influence on family objective well-being. Family objective well-being was influenced by social capital variable particularly in dimension of trust and social network. This research estimated that decreasing of cutting back expenses strategy will give higher chance to identify family to be more prosperous objectively
GAYA PENGASUHAN OTORITER DAN PERILAKU BULLYING DI SEKOLAH MENURUNKAN SELF-ESTEEM ANAK USIA SEKOLAH
Get PDFThis research was conducted to examine parenting style, bullying in school, and self-esteem of school-aged children; differences of these variables based on children sex; correlation among variables; and influence of family charactristics, children characteeristics, parenting style, and bullying in schools on self-esteem of schoolaged children. Particpants of this research were 100 students grade 4 and 5 of three public elementary schools; these schools were located in Ciracas Sub District, East Jakarta. Data were collected by self-report of participants. Data analysis used independent sample t-test, correlation test, and multiple regression analysis. The result showed that parenting styles had significant correlation with children sex. The boys tend to be raised with authoritarian parenting style; but the girls tend to be raised with authoritative parenting style. Based on the highest proportion, boys tend to bully others in school but girls tend to be victim of bullying. Authoritarian and victim of verbal bullying positive significantly influenced on decreasing of self-esteem. The result indicated that parents who conduct authoritarian style can cause decreasing self-esteem in school-aged children. The children who became victim of bullying in school also can decrease their self-esteem
TIPOLOGI KELUARGA PADA KELUARGA MISKIN DAN TIDAK MISKIN
No full textFamily typology is a concept that describes the behavior of family in facing stressful conditions. Family typology consists of 4 dimensions such as regenerative families, resilient families, rhythmic families, and ritualistic families. This research was to analyze the differences of family typology between poor and non-poor family. Families in this study consisted of 30 poor families and 30 non-poor families which were selected by stratified random sampling. Dimensions of family typology was measured by eight family typology indicator, that are family hardiness, family coherence, family bonding, family flexibility, family times and routines, the valuing family times and routines, family tradition, and family celebration. The results showed that resilient family typologies in poor families different significantly from non-poor families, where non-poor families have higher percentage for the typology of resilient family.
ANALISIS KEPUASAN KONSUMEN TERHADAP BRAND SWITCHING BEHAVIOR MINUMAN TEH DALAM KEMASAN
Get PDFThe objective of the study is to analyze the customer switching behavior of the ready to drink (RTD) tea. Switching behavior is a form of customer loyalty that reflects on proportion of purchase in certain period of time. This study aims to analyze the influence of marketing mix dimension on customer satisfaction and switching behavior. Data was collected by survey method and personal interview using questionnaire. The sample was selected by quota sampling method (n=154, 40 percent from Jakarta, 20 percent from Bogor, 20 percent from Tangerang, and 20 percent from Bekasi). The variables of this research were marketing mix dimension, consisted of five aspects are product’s quality, price, availability, products’ communication, and brand reputation. The marketing mix dimensions were analyzed by descriptive analysis methods and Structural Equation Model (SEM) to examine its associate with satisfaction and switching behavior. The result showed that products’ quality and brand reputation significantly associated with customer satisfaction. Switching behavior of ready to drink (RTD) tea conducted by consumer when there was no availibility of the desired brands
NILAI DAN TIPE KONSUMEN RUMAH TANGGA DAN KAITANNYA DENGAN PERILAKU PEMBELIAN PRODUK MAKANAN KEMASAN
Get PDFCharacteristics of consumers play an important role in determining the purchasing decision process, including the value and type of consumers. The purpose of this study was to analyze the effects of values and type of households on purchasing behavior of packaged foods in rural and urban areas of Bogor. This research used cross sectional design and involved 80 households who consumed packaged food; selected by random sampling at chosen study site. The result of the study revealed that households in urban area had better value of consumer than in rural area (p<0,01). Most of consumer both in urban and rural areas categorized as type of active consumer. The purchasing behavior in urban households was found higher than urban ones. Moreover, the research found a significant correlation among value of consumer, type of consumer, and purchasing behavior of packaged foods. Age of consumer, length of wife’s education, family size, and family income influenced significantly on purchasing behavior of packaged foods in rural and urban areas
PERUMUSAN STRATEGI PEMASARAN FRY COUNTER DENGAN PENDEKATAN MODEL AIDA
Get PDFThis research examined factors which are mentioned in various literatures that have influence on AIDA models to buy fry counter which are attention, interest, and desire. The model also influenced by perceived attributes, personal characteristics, and external factors. Furthermore, the analysis result become a basic for formulating the marketing strategy of fry counter as an innovative product. Analysis was carried out using Structural Equation Modeling. The data for this study were collected from 152 respondents who were fish farmers located in Sukabumi Regency, West Java Province. This research found that external and internal factors influenced positively perceived attributes faktors. The external and perceived attributes factors also influenced positively attention factor. The external factor had negative influence but internal and attention factors had positive influence on consumer’s interest. Perceived attributes and interest factors influenced positively desire factor. Managerial implications is elaborated in the discussion
FAKTOR-FAKTOR YANG MEMENGARUHI KEPUTUSAN KONSUMEN DALAM PEMBELIAN PRODUK SUSU BUBUK PERTUMBUHAN
Get PDFThe objectives of this study were to examine the factors of product atribute that affecting consumers in purchase decision making of growth formula for their toddlers. The study was conducted in Jakarta during December 2013 until Februari 2014 and involved 140 respondents of growth formula consumers. Data were analyzed by using logistic regression test. The results indicated that the main factors that influenced the consumers in purchase decision making of growth formula for their toddlers were compositional and nutritional value, suitability of milk that consume by their toddler, and product safety. Marketing strategy which can do by producer is educating consumer about the important composition and nutritional value contained in growth formula, reformulating ingredient contained in growth formula so that resulting a positive effect for a toddler who consume it, following requirement and licensing Ministry of Health and The National Agency of Drugs and Food Control (BPOM) to ensure that products which are available in market are the safe products
PERAN GENDER, KONTRIBUSI EKONOMI PEREMPUAN, DAN KESEJAHTERAAN KELUARGA PETANI HORTIKULTURA
No full textThis research was to analyze the role of gender, women\u27s economic contribution, and family welfare of horticulture families in Sindangjaya village, Cianjur District, West Java Province. This research involved 30 families that chosen purposively and collecting data was held by interview. Gender roles consist of gender roles in domestic, public, and farm financial management activities. Economic contribution was measured by the proportion of women income in family income. Objective well-being was measured by poverty line of BPS and subjective well-being was measured by wife’s satisfaction. Data was analyzed by descriptively and Pearson correlation test. The results showed that gender roles in domestic and public activities in moderate category and gender roles in farm financial management in high category. Average of women\u27s economic contribution in family income was 11,3 percent. Mostly family were nonpoor families base on BPS indicator and also had subjective well-being in moderate category. Women\u27s economic contribution was correlated significantly with objective and subjective well-being
PENGARUH NILAI TERHADAP SIKAP DAN PERILAKU PENGURANGAN KONSUMSI BERAS PADA IBU RUMAH TANGGA DI WILAYAH PERDESAAN DAN PERKOTAAN
No full textThis study aimed to analyze the values, attitudes, and behavior on rice consumption reduction in rural and urban areas. The research was conducted in the Cikarawang Village and Sempur Village, Bogor. The total samples were 109 housewives who were proportional randomly selected. Data was collected through self-report techniques and analyzed by descriptive and inferential statistics (different test, correlation test, and regression test). The results showed that there were significant differences between values, attitudes (cognitive aspects, affective aspects, and conative aspects), and behavior of rice consumption reduction on consumers who live in rural and urban areas. The correlation test also showed that the values, attitudes, and behaviors of rice consumption reduction were correlated significant . Values and also the attitude of consumers influenced significantly on the behavior of rice consumption reduction
PERSEPSI RISIKO DAN NIAT PENGGUNAAN ALAT KONTRASEPSI
Get PDFOne of efforts to reduce the birth rate can be conducted by using contraceptive. This study aimed to analyze the relationship among information access, knowledge, perceived risk, and the intention to use contraceptive. Theparticipant of this study were 60 women at reproductive age (15-49 years) who never used contraceptive and selected by purposive sampling method. Data was collected through interview by a questionnaire. The results indicated that the education level and the age of husband and wife had a correlation significantly with the knowledge level of contraceptive use. In addition, the knowledge level about contraceptive use also related to the number source and the trusted source of information. The results also revealed that there was not variablecorrelated with perceived risk. Perceived risk of between hormonal and nonhormonal contraceptives had significant difference on functional, physical, financial, social, time, and opportunity cost dimention but not at perceived risk in several. Meanwhile, intention to use had positive correlation with husband of wife’s education level