Jurnal Ilmu Keluarga & Konsumen
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    KEPUASAN MASYARAKAT TERHADAP KUALITAS PELAYANAN KANTOR PERTANAHAN KABUPATEN INDRAMAYU

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    Customer satisfaction research is not only carried out by the business sector but also carried out by the government in the framework of public service. Satisfaction of the people in this study was measured by five dimensions that were reliability, responsiveness, assurance, empathy, and tangible. This study aimed to examine the level of public satisfaction to service quality of Land Agency of Indramayu District and the dimensions of the of the satisfaction that mostly influence, which will be used as the basis for determining policy. The results obtained that the level of public satisfaction to service quality as a whole was in quite satisfied. This was indicated by the value of the average society response of 2,85 (from maximum score of 4). Meanwhile, the dimensions of people\u27s satisfaction that mostly influence were empathy and tangible. The amount of dimensions of empathy and tangible contribution to the satisfaction was indicated by the value of the loading factor; each dimension had a value of0,61 and 0,41 with the positive direction. It means that increasing quality of service especially in empathy and tangible dimensions will increase the public satisfaction. Several policies from these results could be taken by the Land Agency of Indramayu District, such as creating an integrated communication system, increasing the number of employees on counters, and training for employees

    HEDONISME KONSUMEN SEBAGAI VARIABEL MEDIATOR ANTARA PEMASARAN DAN PEMBELIAN TIDAK TERENCANA

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    In a process of purchase, consumers can conduct planned purchase or unplanned purchase behavior. Unplanned purchase behavior, also known as impulsive purcahse behavior, refers to consumers’ response to marketing of product that is not extremely expensive including bakery product. Product and marketing factors, and also consumers’ characteristics are identified as determinant factors of unplanned purchase behavior. This research aimed to examine influence of marketing factors and consumer hedonism on unplanned purchase behavior of consumers of bakey outlet that was located in one of shopping center in the city of Bekasi. The sampling in this research used non-probability sampling. The number of the respondents was 192 people that became consumers of ABC bakery outlet. The analysis data used Structural Equation Modelling (SEM). Theresult showed that product and marketing indicator were significant indicators of latent variable of marketing factors (marketing mix). Moreovver, marketing factors had direct influence on consumer hedonism and unplanned purchase behavior positive significantly. Marketing factors also influenced indirectly on unplanned purchase behavior positive significantly; with consumer hedonism as mediator variable

    ANALISIS KESENJANGAN PADA PELAYANAN PENDAFTARAN TANAH PERTAMA KALI DI KANTOR PERTANAHAN KOTA BEKASI

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    In order to increase service performance of government agencies, the stakeholders have to pay attention to the satisfaction of the public it serves. This study aimed to determine the level of public satisfaction and further willbe analyzed the gap between service performances of the agency and public satisfaction to the service of Land Office of Bekasi City. This research was conducted at the Land Office of Bekasi City; held from March to June 2014. The design used in this study was a cross-sectional study. The samples were chosen by convenience sampling technique. Analysis of the gap was measured by Importance Performance Analysis (IPA). The results showed that the quality of land registration services that was provided by the Land Office of Bekasi City had not meet people\u27s satisfaction. This was indicated by the difference between the average score of the service performance (3,22) and an the average score of the expectations (3,77). This finding showed a gap of -0,55 that means the service performance of the agency still lower that public expectation for the services. Moreover, punctuality was indicator that that had high gap score between the service performance and public satisfaction. Therefore, Land Office of Bekasi should have a policy to discipline its employees to be on time in service of land registration

    FAKTOR-FAKTOR YANG MEMENGARUHI NIAT MENGGUNAKAN KECAP LOKAL

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    The purpose of this research was to analyze the determinant factors of intention of the food sellers in using the traditional soy sauces for their products. The theory of planned behavior (TPB) was used as approach to explaine the intention as the major causal for the occurrence of a certain behavior. The research was conducted in Bogor and involved the food sellers who were using the traditional soy sauces.The data collection was conducted by personal interview of 102 respondents using quesionairres. The data was processed by thedescriptive and the multiple linear regression methods.The result showed that the attitude toward behavior (Aact) and the perceived behavioral control (PBC) significantly affected the intention, while the subjective norm (SN) did not significantly affect the intention. Based on the result, the determinant factors of intention for using the traditional soy sauces were creating of profit, creating of food deliciousness, creating of welfare for local communities, accceptable price, good quality, and easiness to get

    SUMBER STRES, STRATEGI KOPING, DAN TINGKAT STRES PADA BURUH PEREMPUAN BERSTATUS MENIKAH DAN LAJANG

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    This study aimed to analyze the differences between characteristics, sources of stress, coping strategies, and stress level based on marital status (married and single) and also to analyze the influence of characteristics, sources of stress, and coping strategies on stress levels of women workers. The study was conducted in the TBG garment factory, Bogor City, West Java. The study involved 120 women workers (60 married women workers and 60 single women workers) that was selected by stratified random sampling. Data was collected by interview and was analyzed by descriptive analysis, independent samples t-test, and multiple linear regression. The results showed that age, income, sources of stress, and coping strategies of married woman worker was higher than single women worker, whereas stress level of married women worker is lower than single women worker. The increasing of income per capita and emotional focus coping can decrease stress level of women worker

    KEPUASAN SEBAGAI VARIABEL ANTARA KUALITAS PRODUK, KUALITAS PELAYANAN, DAN PERSEPSI NILAI TERHADAP LOYALITAS KONSUMEN PADA RESTORAN BARU

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    In consumer behavior study, customer satisfaction and loyalty are important aspects that determine the sustainability of the business. Especially in new business that has a considerable number of competitors. Therefore, a product quality and services quality that can increase positive value of consumer are needed. This study aimed to analyze the effect of product quality, service quality, and perceived value that was mediated by satisfaction to customer loyalty in the new restaurant. The study involved 140 consumers at least once make a purchase in Durian Soup XYZ Restaurant that was located at Bogor. Perceived value was measured by the Likert scale. Data were collected by questionnaires and analyzed by Structural Equation Modeling (SEM). The resultsshowed that the quality of the product and the perceived value had significant positive relationship with consumer satisfaction. In addition, customer satisfaction also had a significant positive relationship with customer loyalty. This finding suggests for new restaurant to maintain product quality and to build positive value among consumer so will increase consumer satisfaction that will lead into consumer loyalty

    KUALITAS PERKAWINAN DAN LINGKUNGAN PENGASUHAN PADA KELUARGA DENGAN SUAMI ISTRI BEKERJA

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    Increase of women’s labor force participation in public sector causes double burden for women to divide their time between work and family. Imbalance between work and family potentially reduce marital quality and parenting environment quality. This study aimed to analyze the influence of family and wife’s job characteristic and marital quality on parenting environment quality in dual earner families. The sample in this study were working wive that had children aged 0-6 years old and taken by stratified nonproportional random sampling; involved 120 wive of dual earner families. The data was collected by interviewing the wife using a questionnaire. The results showed that the attainment of marital quality reached 75,7; it’s mean that marital quality of the family was in good enough category. Organizing the environment (83,9) and academic stimulation (86,6) were the components with the highest attainment in parenting environment quality. Parenting environment quality had positive correlation with marital quality, wife’s education, family income per capita; but had negative correlation with family size. Regression analysis showed that parenting environment quality influenced by family and wife’s job characteristic and marital quality (R2=0,425)

    KARAKTERISTIK KELUARGA, KESIAPAN MENIKAH ISTRI, DAN PERKEMBANGAN ANAK USIA 3-5 TAHUN

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    Marital readiness was considered as an important indicator for successful marriage and also could enhance child development, espeially for early phase of family and early childhood. However, the study about marital readiness and child development were still limited. The study was a retrospective and cross sectional design of 120 families whose children aged 3-5 years old. Samples were selected by stratified nonproportional simple random sampling in two areas in Ratu Jaya and Bojong Pondok Terong, Cipayung Sub district, Depok. Theresults showed that attainment of wife’s marital readiness was in middle category which was below 65; it means that the family did not have good marital readiness. Two of marital readiness dimension were intellectual and financial readiness which was still below 50 or in low category. Maternal length of education was correlated positively significant with marital readiness, while marital readiness was correlated positively significant with child development. The results of regression showed the child development was influenced positively by sex of children, age of children, and marital readiness (intellectual and individual readiness). Meanwhile, the child development was influenced negatively by length of marriage

    PENGARUH PERAN GENDER DAN PEMELIHARAAN LINGKUNGAN MIKRO TERHADAP KESEJAHTERAAN SUBJEKTIF KELUARGA PETANI DATARAN TINGGI

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    The study aimed to analyze the effect of gender roles and micro environment maintenance on subjective well-being of farmer families in Sindangjaya Village, Cipanas Sub-District, Cianjur District, West Java Province. Samples as much as 100 farmer families were selected purposively. Data was collected by interview and observation the home environment. The data collected include family characteristics, characteristics of the home environment, family problems (economic, home environment, and agriculture), micro environment maintenance (hygiene and health, pesticide management, children protection, and homeyard management), the division of gender roles (public, domestic, and social community), and family well-being (physical, economic, social, psychological, homeyard conditions, and garden conditions). Multiple linear regression analysis showed that family income (β=0,222, p<0,05), family problems (β=-0,294, p<0,01), and micro environment maintenance (β=0,250, p<0,01) significantly affects the subjective family well-being. Increasing the family income and better of micro environment maintenance can increase the family subjective well-being. Increasing the family problem will reduce the family subjective well-being. Meanwhile, gender roles no significantly effect on subjective family wellbeing

    ALOKASI PENGELUARAN DAN TINGKAT KESEJAHTERAAN KELUARGA PADA KELUARGA NELAYAN BAGAN

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    This research aimed to analyze family expenditure allocation and welfare of bagan fishermen. Research conducted in Sarang Tiung Village, Pulau Laut Utara Subdistrict, Kotabaru. This research involved 50 families who have a bagan consisting of 50 husbands and 50 wives selected by simple random sampling method. Data was collected by interview with wife and husband using questionnaire. Variables measured include of characteristics the family, expenditure allocation, and family welfare of bagan fishermen. Data was analyzed using descriptive, correlation test, independent sample t-test, and multiple linier regression test. The result showed a greater proportion of food expenditure (61,06%) than nonfood expenditures (38,94%). Most of bagan fisherman families are classified as nonpoor by objective welfare indicator. Husband well-being is higher than wife, especially in physical-economy dimension. There are significant difference between subjective well-being husband and wife with p<0,001. Subjective well-being the husband influenced by family size, health, and communication spending. Subjective well-being the wife influenced by amount of bagan, communication, and social activities spending

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