LENTERA
Not a member yet
54 research outputs found
Sort by
Strategi Public Relations dalam Pengembangan Brand Image Sekolah di Sekolah Dasar Islam Terpadu (SDIT) Kota Samarinda
Full text linkPublic relation is an important aspect within the process of building positive image for an organization. Selecting appropriate strategy, therefore, must be applied very carefully since it determines the success or failure of the organization in the long run. This paper, thus, aims at explaining the strategy of public relation applied by Cordova Integral Islamic Elementary School in Samarinda in building a positive brand image that suits its’ long-term objectives. Utilizing qualitative approach, this paper finds out that Cordova Integral Islamic Elementary School in Samarinda applies four strategy such as research-listening, planning-decision, communication-action, and evaluation.Keywords: Image brand, organizational strategy, and public relation
Studi Dramaturgi Presentasi Diri Da’i Migran di Kota Bengkulu
Full text linkThis paper aims at descriptively revealing the impression management regarding self-presentation of da’i migran (migrant preachers) in Bengkulu that includes: front stage and back stage within the communication process of everyday social life. This research applies qualitative approach within the tradition of dramaturgy. Data were collected through observation, interview and documentation. Findings reveal that the life of migrant preachers that occur in the front stages are very different with those that happened in the back stages. When he/she is in his/her front stages, a migrant preacher is required to act in a distinct manner to match his/her role such as exemplary role, polite in speaking, appropriate and proper in dressings, and live a humble life. In his/her back stage, a migrant preacher is free from such norms since there are no one to watch him/her. Here, a migrant preacher can live his/her take off his/her social mask and can life more authentically because without having to follow the instructions as she/he has to do in the front stage. Keywords: Da'wah activities, dramaturgy, migrant preachers and self-presentatio
Pencitraan “Aman dan Damai” pada Aksi Reuni 212
Full text linkThe mass demonstration of Aksi Reuni 212 attracted large amount of controversy among Indonesian people due news framing of media which signify some aspects and suppress other aspects of the event thus effectively making the coverage subjective. This article aims at understanding the construction of news framing on the subject of Aksi Reuni 212, especially regarding the process of securing permission to perform the mass demonstration, by online news portals Detik.com and Liputan6.com. It also aims at revealing the differences between the two news portals regarding their news framing construction. Model of framing analysis by William A. Gamson and Andre Modigliani is applied to analyze data in interpretative and qualitative manner. Findings reveal that news coverages from Detik.com were more inclined to the preparedness of the government to deal with risks pertaining to national security posed by the event. Liputan6.com, on the other hands, framed the event of Aksi Reuni 212 as a regular, instead of extraordinary, demonstration event that does not need special attention regarding security threats it might brought. Despite differences in terms of how they framed the event, both news portals framed the event positively.Keywords: Aksi Reuni 212, image, and online media
Konstruksi Toleransi pada Akun Media Sosial Jaringan Gusdurian
Full text linkThe role of tolerance is very important amid issues of division and radicalism. The spread of information on radicalism and extremism was met with resistance by many social organizations. They counter the issues of extremism and radicalism spread in society with issues of tolerance. This study aims to determine how tolerance messages are constructed on social media, especially on the Instagram account of Jaringan Gusdurian. This research employs qualitative approach with Entmant framing analysis techniques. Findings reveal that tolerance is constructed as a key to peace and unity in Indonesia. The problem of intolerance is caused by extremism. The moral values that legitimize tolerance are friendly religious Islam, solidarity transcendental insight of the Indonesian people. While the solutions offered to solve the problem of tolerance are caring for diversity and implementing the values of Pancasila in everyday life.Keywords: Framing analysis, Instagram, social media, and tolerance
Strategi Pembinaan Aktivitas Keagamaan Siswa di Madrasah Aliyah Negeri Insan Cendekia (MAN-IC) Kabupaten Paser
Full text linkAs an attempt to create a balance between intellectual and spiritual quotients among students, the ministry of religious affairs of Indonesia has initiated a flagship program of Madrasah Aliyah (MA) Unggulan applying boarding school system for all the students. This paper, thus, aims at understanding the strategy of religious coaching at state-funded MA Insan Cendekia in Paser Regency as one of the Indonesian Ministry of Religious Affairs’ pilot program. This paper utilizes qualitative approach in analyzing data acquired through in-depth interviews with teachers and administrators at the school (MAN Insan Cendekia Paser). Findings reveal that the strategy of religious coaching applied by the school is the manifestation of its motto; performance, autonomy, and Islamic piety. The motto is translated into inspirational teacher program aimed at constructing students’ autonomy through religious, organizational, and instructional programs.Keywords: coaching strategy, madrassa students, and religious coaching.
Dakwah Di Tengah Pandemi (Studi Terhadap Respons Dai Di Media Sosial)
Full text linkThe Covid-19 (Corona Virus Disease-19) outbreak has managed to change the patterns of social life on society, including the change regarding the way Da’wa is performed; from conventional direct Da’wa to mediated Da’wa through internet. This article aims at describing responses of the Da’is (proselytizers) in social media pertaining to the spread of the Covid-19. This article applied qualitative method to analyse Da’wa contents related to Covid-19 on social media. Data were collected through observation and documentation. Findings show that there are at least three types of responses from the Da’is; cognitive, affective, and behavioural responses. Cognitive response is manifested in the form of delivering information regarding Covid-19 from the general and medical perspective such as promoting frequent hand-washing, maintaining good hygiene, obeying the government measurements, maintaining healthy level of gratitude and praying to God to be saved from the outbreak. Affective response is manifested in the form of promoting empathy, positive thinking, and avoiding panic. Behavioural response is manifested in the form of giving real-life example such as performing online congregation (pengajian online), wearing face mask, applying appropriate disinfection, and helping those heavily affected by the outbreak.Keywords: Covid-19, Dai, responses, and social media.
STRATEGI MEDIA RELATIONS PDAM SURAKARTA DALAM UPAYA MEMPERTAHANKAN CITRA PERUSAHAAN
Full text linkOne of the functions of media relation for a company is to craft good image and reputation of the company in the public’s eye. Related to such function, the aim of this research is to explain the function of the media relation of the PDAM Surakarta to maintain the good image of the company. This research apllies descriptive-qualitative technique of analysis and collects data through observations, indepth interviews, and documentations. Findings of this research are: (1) PDAM Surakarta manages both internal and external relations by using media to provide informations about the company; (2) creating media relations through press release, media visits, and press tour, and (3) expanding its’ networks by cooperating with mass media such as Solopos, RRI, RIA RM, TA TV, and Metta FM.Keywords: Company image, media relations, PDAM Surakart
Islam Khas Indonesia: Metodologi Dakwah Islam Nusantara
Full text linkAt present there is a tendency for Islam to be synonymous with Arabic culture so that being a true Muslim one must become an Arab Muslim represented in the form of, for example, veils, rather short pants, robes, and so on. Muslims should become Muslims who are truly indigenous according to the culture of Indonesia which is very rich and diverse. Basically humans cannot be separated from their culture because that is their identity from generation to generation to embrace Islam does not necessarily leave the characteristic of local culture that has been inherited by their ancestors. Islam in Indonesia was brought by Arab traders peacefully because it was able to adapt to the culture of Nusantara. Before Islam entered Indonesia, animism, dynamism, Hinduism and Buddhism colored the culture of Nusantara. Islam used that culture as a method of preaching to introduce Islam to non-Islamic communities. Islam comes with unique teachings through the concept of monotheism and egalitarianism in the context of societies that worship gods and caste systems in Hindu teachings so that non-Muslims are attracted to Islam. The Nusantara culture used by Islam as a method of da'wah includes: through building art, carving, music, dance, games, rituals, languages, the use of puppets, and so on. Walisongo is the most enthusiastic preacher in using culture as da'wah so that Islam can rapidly on the Island of Java.Keywords: Islam, Nusantara Culture and Da'wah Method
Intercultural Communication in the Implementation of Multicultural Education Performed by Islamic Religion Education Teachers of Senior High Schools
Full text linkThe occurrence of intercultural communication in multicultural education is indicated by the sense of equality in the education process, regardless of ethnicity, social class and the gender of the students. The dynamics of Islamic Religion Education, which was executed through an approach so-called ‘multicultural education’, combines traditions and learning process. Thus, the teachers were supposed to be the communicators who underline some particular factors such as readiness and empathy. The aim of this paper, therefore, is to describe the dynamics of intercultural communication in the settings of multicultural education performed by High School’s Islamic Religion Education (PAI) teachers in Makassar. This qualitative study found that teacher’s readiness was changing every time they taught another class with another academic major. A practical approach was the one preferred by the students of all kinds of academic majors, unlike the discussion and lecture approach. The other finding of this study was that teachers were more likely to show cognitive empathy rather than affective empathy.Keywords: Intercultural Communication, Multicultural Education, Islamic Religion Educatio
