Sodality: Jurnal Sosiologi Pedesaan
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Social Media as A Strategic Communication Tool in The Development and Promotion of Ecotourism (The Case of a Small and Medium Ecotourism Enterprise in Pangalengan, West Java)
Full text linkThis research explores the role of social media as a strategic communication tool in developing and promoting ecotourism enterprise. The research was conducted by studying five social media used by Ecoethno Leadcampsite, an ecoturism site located in Pengalengan, West Java runned by a Small and Medium Enterprise (SME). This study assesses how social media is used to strengthen the visibility of these destinations, facilitate engagement with tourists, and promote sustainable tourism practices. The research findings show that not all social media are used effectively, and they tend to highlight certain aspects of strategic communication, including tourism activities, resource utilization, and environmental orientation. Strategic communication aspects of travel expenses, timetables, and customer care are relatively not covered in the marketing communications messages. Insights from this research have implications for tourism stakeholders, policymakers, and society in general, demonstrating the need for a paradigm shift towards integrated use of digital technology to promote and build sustainable ecotourism
The Role of Local Champion in Achieving an Integrated Rural Tourism: A Case Study of Alamendah Tourism Village, West Java
Full text linkIntegrated rural tourism can provide welfare to the community and materialize the concept of sustainable tourism. The development carried out to achieve this requires synergy between the internal and external stakeholders. This study analyzes the role of local champions in achieving integrated rural tourism. This research uses a qualitative approach with a case study method to explore cases or phenomena that are interrelated to determine their uniqueness. The tourist village explored is Alamendah which has an ADWI (Anugerah Desa Wisata Indonesia) award 2021 from the government, the selection of this tourist village can be a guide for other tourist villages with a desire to grow. According to the findings of this study, the role of the chairman of the village, who is responsible for managing tourism in the village and acts as a local champion in establishing integrated rural tourism, is essential. Tourist villages also require leaders from their communities who can be trusted and influential in uniting their goals and mission
Rural Women Entrepreneurship based on Tourism Village through Post-Disaster Socio-Ecological Capital
Full text linkWomen have always been considered in several studies as the most vulnerable group to disaster risk and less involved in the post-disaster recovery process. This paper aims to find out and analyze the entrepreneurial activities of rural women who joined the management of Nusa Tourism Village as one of the post-disaster economic recovery efforts. The main question that will be answered in this study is how rural women are involved in entrepreneurial activities based on tourism villages after the tsunami. To answer this question, this paper uses qualitative methods with a constructivist paradigm and narrative approach. Data collection was conducted through interviews, observation, and documentation. The results showed that women of Nusa Village carried out tourism village-based entrepreneurial activities through socio-ecological capital. This socio-ecological capital consists of elements of social capital in the form of social relations, beliefs, collective norms, and collective actions. The element of ecological capital is in the form of the utilization of land, water, plants, and household waste which is packaged through various tour packages. This study concludes that socio-ecological capital is an important capital for rural women in carrying out entrepreneurial activities to recover the post-disaster economy
Social and Human Capital Development in Village-Owned Entreprises: Implications for Performance Enhacement
Full text linkThe count of Village-Owned Enterprises (VOEs) across Indonesia has consistently escalated annually. However, the optimal utilization of VOEs in labor absorption remains unrealized because of suboptimal business performance. Thus, the formulation of a performance-enhancement model for VOEs is imperative. The primary objective of this study was to identify the challenges, propose solutions, and formulate a comprehensive model to improve the performance of VOEs. Data were collected using a mixed methods approach. Data collection used a mixed methods approach through diverse channels including observation, questionnaires, Focus Group Discussions (FGDs), and documentation. The resultant data were subjected to analytical techniques, including descriptive analysis, fishbone diagrams, and Structural Equation Modelling (SEM) for rigorous evaluation. The findings highlight that human resources are the core obstacle contributing to VOE underperformance. Employees regard interpersonal skills as the foremost dimension in cultivating social capital, significantly shaping human capital development. In terms of performance, the variable with the highest agreement was innovation capability. As such, selecting Social Capital and Human Capital as the foundational pillars for the performance improvement model of VOEs in the West Bandung Regency was both fitting and well-founded
Community Attitudes towards Mangrove Management in Teluk Sulaiman Village, Berau Regency, Indonesia
Full text linkThis research aims to determine the value of community attitudes in Teluk Sulaiman in mangrove management and the factors that influence attitudes. This is a descriptive research using questionnaire and observation as data collection methods. Attitude measurement uses cognitive, affective, and conative aspects. To assess attitudes a Likert scale with SPSS processing is used. The results of the study obtained that the attitudes of the people in this village were positive with a value of 4.15, where the cognitive aspect value was 4.13, affective aspect 4.35 and conative aspect 3.96. The factor that influences attitude values is income. Meanwhile, other factors, such as age, and number of family members do not have a significant effect. Length of stay factor has a sufficient relationship with attitude value. The attitude scores seen from the gender segment do not have a significant difference, although in general the attitude scores of men are higher than women. The attitude scores of immigrants and native residents do not have a significant difference, although in general the attitude scores of immigrants are higher than those of native residents
The Sajogyo Development Paradigm and its Relevance for the Development of Coastal Areas in Indonesia
Full text linkProf. Sajogyo is one of the founders of rural sociology in Indonesia. He concerned himself very intensely with the problems of rural communities, especially rural poverty. In observing the current phenomenon of coastal communities, which are still highly characterized by poverty and social conflict, retracing Prof. Sajogyo’s conception on rural development becomes very important and pertinent. This article was written using a literature review method by exploring the thoughts of Prof. Sajogyo from his writings and from several other relevant writers. The aim of this study is to trace the Sajogyo development paradigm which is relevant to the development of coastal areas in Indonesia. This study shows that “The Sajogyo development paradigm” can be summarized to “equal and civilized welfare”. This means, in terms of content, for Prof. Sajogyo, development means increasing welfare or prosperity (growth dimension), especially for the lower class, the weak, and of course, the poor (equality dimension). Meanwhile, from the aspect of process, various efforts to improve welfare must be carried out in a civilized manner, namely by upholding dialogue, participation, capability, sovereignty, independence, and dignity of the poor and the weak. Thus, the Sajogyo development paradigm is conflict-sensitive and guarantees human security
Social Changes in the Development of Beef Cattle in Oil Palm Plantation Areas: Case of Jayakarta Village, Central Bengkulu Regency
Full text linkThe development of beef cattle production requires social interaction in the context of space and time. The development of beef cattle areas cannot be separated from the dynamics of social change that occur at the microlevel in the rural areas, making it interesting to study. This research aims to analyze the factors that played a role in the development of the beef cattle population in Jayakarta Village, Talang Empat Subdistrict, Central Bengkulu Regency, between 1972 and 2022. Data was collected through in-depth interviews involving key informants using the snowball method and then analyzed using an interactive method with a social change theory approach to aspects of structural and cultural change in rural communities. The research results show that the development of beef cattle is caused by the gradual production and reproduction of various cattle-rearing systems. The development of the beef cattle population is encouraged through the Government Livestock Program and the massive expansion of oil palm plantations, especially by private plantations that provide a source of cattle feed in plantation areas. Structural changes led to the formation of a semi-intensive rearing system starting in 2010 and an extensive rearing system that started in 2013, causing a change in the culture of rural community beef cattle rearing system, which was initially only intensive
Rangko Village Ecotourism: A Qualitative Review of Potentials and Challenges
Full text linkThe burgeoning ecotourism industry, aiming for sustainability and minimal environmental impact, has prompted many regions to reevaluate their tourism practices.. This study delves deep into Goa Rangko, a promising destination within Manggarai Barat, Indonesia, by implementing an ecotourism potential framework combined with SWOT analysis. This paper identifies the intrinsic strengths of Goa Rangko, such as its untouched natural beauty, indigenous culture, and governmental initiatives fostering eco-friendliness. It concurrently uncovers weaknesses in the tourism sector, including waste management concerns and the aftermath of the COVID-19 pandemic. The exploration reveals multiple opportunities for sustainable growth, emphasizing unique product promotion, embracing technological advances, and fostering collaborations while accounting for impending threats, such as environmental degradation and competitive destinations. By integrating the ecotourism potential framework with SWOT analysis, this study provides a comprehensive roadmap for Goa Rangko’s tourism sector, highlighting avenues for optimizing tourist experiences and environmental stewardship
Designing a Safe and Friendly Environment for Women and Children in Rural Community
Full text linkThe need to build a safe and friendly environment has developed to respond to the increasing number of vulnerable issues which have been faced by children and women. Nevertheless, strategies to build a safe and friendly environment in rural areas are rarely discussed. This study outlined the macro perspective which considers structural and cultural change as a strategy to design a positive environment for women and children in the village. This perspective is adopted due to the fact that the places where women and children live, either in city or rural areas could become the factors causing women and children to live in a vulnerable environment. This design consists of two aspects which are the building of an institutional network and program recommendations. The implementation of an institutional network requires three principles or strategies which are participation, integration between women and children development programs, and involve various parties or community organizations including village government, professionals, scholars, as well as formal dan informal groups which are formed by rural community members, as facilitators and volunteers in the development programs. All these principles should be adopted to undertake program recommendations to meet the rights of children in health, education, legal advice, security, and peace