ETNOSIA : Jurnal Etnografi Indonesia
Not a member yet
163 research outputs found
Sort by
Virtual ethnography of electronic word of mouth as a marketing enhancement
Full text linkElectronic Word of Mouth (e-WoM) is a form of promotion in the digital era by distributing and sharing visual content about a brand or product informally without commercial influence. This study aims to understand the enhancement of e-WoM as a promotional medium by the coffee blogger account @cafehitssurabaya. This study uses a qualitative research method with a virtual ethnographic approach. Researchers are participative and involved in e-WoM activities on @cafehitssurabaya. Data collection using virtual searches and online interviews via WhatsApp with eight informants, namely the owner of the @cafehitssurabaya account and seven active followers. The study results show that e-WoM helps disseminate visual content related to opinions, reviews, and recommendations for various coffee shops by @cafehitssurabaya so that it impacts promotions and encourages buying decisions for potential consumers. Furthermore, @cafehitssurabaya enhances e-WoM by interacting and discussing with followers as opinion seekers. This study concludes that the e-WoM process has become an effective promotional medium, forming a new culture of Instagram users to share their love for the tradition of drinking coffee and various coffees and delivering criticism and praise to different coffee shops
Working relationship between local fishermen and migrant fishermen in Palu Bay
Full text linkThis study aims to analyze: (1) Patterns of cooperation and profit sharing as a form of reciprocal relations between local fishermen and migrant fishermen, (2) The level of welfare of local fishermen as a consequence of these reciprocal relations. To answer this question, a study was held in Lere Village, Palu Bay. This research is qualitative with sampling techniques using Purposive sampling. Data collection was carried out with in-depth interviews and engaged observations and literature studies. Data analysis uses a three-step technique, namely data reduction, data categorization, conclusions. The results of this study are: (1) Patterns of cooperation and profit sharing as a form of reciprocal relations between local fishermen and migrant fishermen include: labor deployment, profit sharing rules, fish marketing with pattern rules. (2) The level of welfare of local fishermen as a consequence of mutual relations before cooperating and after cooperation includes: Ownership of more modern means of production, increased income, better home conditions, more varied ownership of household appliances, and ownership of more transportation facilities than before. The conclusion of this study is that the presence of migrant fishermen is very large for improving the welfare of local traditional fishermen in Palu ba
Kaombo: Local wisdom regarding forest conservation system among the rongi indigenous people in South Buton
Full text linkThis article describes a local wisdom regarding forest conservation system called kaombo in the Rongi indigenous people in South Buton Regency, Indonesia. This is qualitative research with an ethnographic design. Data collection was carried out through in-depth interviews, participant observation, and documentation. Data analysis was carried out in a descriptive-qualitative ways using data reduction, presentation, and verification. The results of the research show that kaombo is a cultural institution that contains instrumental values to prevent forests from threats such as human overexploitation. The kaombo forest conservation system is reflected in the local knowledge of the Rongi indigenous people about forests and agricultural land use patterns. The principles of kaombo include forest sustainability, enforcement of customary sanctions for violations, and utilization of kaomboforest resources. Kaombo allows the carrying capacity of forest areas to be maintained
Cultural Policy: Some initiatives and trends to manage cultural diversity in Indonesia
Full text linkThis article discusses the cultural policy in the state level. The discussion on cultural policy cannot be separated from the idea of the state\u27s interest in maintaining citizens\u27 trust in government programs. The strong role of the state in formulating cultural policies is often seen as the hegemony of the state over society, in the perspective of governmentality, as if the state has the power to determine what its citizens may do.
In Indonesia, cultural policies have also been tried to be implemented from time to time. However, some of our cultural policies tend to look at the macro and general aspects. Local initiatives are indeed seen, but in the end, macro ideas are taken into consideration. Besides being aimed at tourism, the development of local culture is also carried out by referring to certain standards that come from outside the community context. One of the standards that is currently popular is to identify a tradition and then trying to convince the public that the tradition has the right to be included in the category of national intangible cultural heritage.
I try to reformulate cultural policies, in the context of Indonesia, which has diverse traditions, amid this global change, as an effort to maintain the dynamic of local traditions. It can be pursued primarily by protecting traditional (adat) communities and their cultural works. It is not a question of \u27extinction\u27 or \u27sustainability\u27 but how these traditions can develop in the community, become part of the community, and rediscover its relevance to conditions outside the rapidly growing community
Ethnography of Ulur-ulur Tulungagung Ritual and the Disconnected Memory
Full text linkThis research aims to elucidate the reason behind the decline of villagers’ enthusiasm toward the Ulur-ulur ritual. Ulur-ulur ritual is a surviving agrarian ritual that was initially an integral part of and executed by four villages, including the Village of Sawo, Ngentrong, Gedangan, and Gamping Tulungagung Regency, as a manifestation of gratitude for the water of Buret Lake sustaining local’s agricultural activity. Historically, this ritual was dying in 1965, then revitalized in 1966 by the Paguyuban Sendang Tirto Mulyo. Currently, despite being set as the annual agenda of Tulungagung Tourism and officially acknowledged as an intangible cultural heritage by the Ministry of Education and Culture of Indonesia in 2020, the villagers\u27 enthusiasm remains low. To uncover this phenomenon, this research employed an ethnographic approach. In-depth interviews and participatory research were executed to obtain data. The result showed that the ritual was constructed and operated by two memories: dhanyangan (ancestral spirit) and agricultural memories. However, the impact of the G-30-S tragedy escalated the tension in the society leading to the vandalism of the Sri-Sedono statues, which were the mnemonic device of agricultural memory. Meanwhile, the dhanyangan memory, constantly amplifying, created a clash with the more religious society’s narrative. The long vacuum period and the narrative shift make the association of ritual with the dhanyangan grow more robust, which contradicts the current social context. Furthermore, the revitalization, which was merely rooted in “defeated memory” led to the exclusion of the ritual from society.
Oral traditions of the Kerinci community: proverbs, sayings, and old rules
Full text linkProverb of a community can indicate their level of knowledge on natural resource and forest management. These expressions are an effective way to learn about traditional ecological knowledge (TEK). Differences or similarities in the knowledge systems of various ethnic groups can be found by comparing their expressions. This traditional ecological knowledge is passed down from generation to generation through oral tradition. Oral traditions are not always reliable because they depend on memory and oral transmission. However, unlike proverbs, old sayings and societal rules have more validity by their nature. Proverbs and old sayings are expressions of fundamental truths or practical perceptions based on common sense or cultural experience. The Kerinci community in Kerinci Regency, Jambi Province, is known to have these expressions, but it has not been documented. Therefore the significance of this research needs to be done. The maintenance of expressions of oral tradition is a task from generation to generation simultaneously so that the collection of expressions in the form of proverbs, proverbs, and local rules from a community group becomes essential for the development of science. This study aims to document and analyze the expressions of the people of Kerinci. The research method was carried out qualitatively with library research techniques and interviews with resource persons. The results show that there are 30 expressions of the Kerinci community consisting of proverbs and old rules. These expressions show that the people of Kerinci have the knowledge they get from nature and the ecosystem in which they live
Building mutual motivation and collaborating to overcome the water crisis
Full text linkClean water is one of Indonesia\u27s main problems, particularly at the village level. The Pansimas program, facilitated by the central government, has become the primary plan to solve the problem. The central government targets 100% complete filled to the need for clean water throughout the territories. This article deals with the dynamic of the Pamsimas program\u27s process to overcome such a problem from the grassroots level. This study was conducted at Borikamase Village, Maros Regency. Data were collected using in-depth interviews with twelve informants from various backgrounds (village head, government officials, partnership community, facilitators, non-governmental organization, public figure, religious leader, and targetted community). The study indicates that it is complicated to get clean water in Borikamase. The limitation of clean water in the village resulted in high community protection of their village\u27s water source from outsiders. Therefore, water sources are locally termed bulaeng je\u27ne (golden water), which means that clean water is considered highly valued. However, It is challenging to overcome the crisis of clean water in the village because of the lack of mutual motivation among community members. This mutual motivation consists of mutual trust, mutual understanding, mutual recognition, and commitment. Therefore, it needs to strengthen the collaboration between the government and the community being targeted to the program to solve the need for clean water
Sailing and insight reproduction of Geo-Socio-Cultural unity of Nusantara/Indonesia Maritime: A study focus of Maritime Anthropology
Full text linkThis paper aims to explain how Indonesia was conceptualized as the Indonesian Maritime Continent. From a geo-social perspective, maritime culture can be viewed in, three major dimensions. First, Indonesia is one of the largest archipelagic countries in the world with all the geographical potential, invaluable marine, and maritime resources; second, the potential for socio-cultural, socio-demographic, socio-economic, and long maritime cultural history within the framework of the unity of the Republic of Indonesia; and third, the existence of academic core and the maritime vision of Unhas, the idea of the Indonesian Maritime Continental Development which was launched by the government in 1995/1996, and the vision of maritime national development by President Joko Widodo marked the role of academics and governments in the dynamic process of development to the phase of maritime civilization in the future.
In the context of developing maritime ethnographic studies and anthropological contributions to the development of maritime civilization in the future, ideas and academic commitment are needed to make the Indonesian Archipelagic State a large and unique area of maritime socio-cultural research development in the world and Southeast Asia in particular. Thus, interdisciplinary, transdisciplinary, comparative, and multidisciplinary research is needed to carry out broadly and intensively. For this reason, through my inauguration speech for Professor of Anthropology in Hasanuddin University, I introduced a focus of maritime anthropology studies on sailing experiences and the reproduction of Nusantara/Indonesian maritime geo-socio-cultural insights.
Through the application of the concept of experience and reproduction of maritime geo-socio-cultural insights which were developed from the concept of maritime ethos disposition theory of reproduction from A.H.J. Prins as a mode of description and analysis, I found the categories of maritime cultural insights and attitudes of Indonesian sailors. They understand most of the territorial waters of the Nusantara (archipelago) and the resources within as common property, a space for interaction between groups of sailors who are diverse in their maritime ethnicity and culture, which in turn strengthens awareness and recognition of the unity of the homeland, culture, and nation that is Bhinneka Tunggal Ika (unity in diversity)
Pojiale: Another side of the Buginese
Full text linkThis paper discusses a unique side of the Bugis that has not received attention in several literatures about the Bugis. The Buginese tends to express himself excessively and aggressively. Local people label such self-expression as pojiale, instead of using siri na pesse (one of the Bugis ethics and cultural values) as the primary reference to describe the character and behavior of the Bugis people, but rather based on the experience and reflection of the author as a Bugis person who was born and grew up in the life of the Buginese. From this experience and reflection, the author finds the pojiale as the unique character possessed by the Bugis. The gap between the ideal values of Bugis culture (Bugis ethics and siri na pesse culture) are factually practiced in the social life of the Bugis
Acculturation strategies of Chinese students in Indonesia
Full text linkThis article tries to analyze the acculturation process and acculturation strategies of Chinese students in Indonesia, particular in Yogyakarta. In recent years, the number of Chinese students studying abroad has increased rapidly, and Indonesia has also become one of the destinations. In response to the call of the “One Belt, One Road” policy, Chinese universities have established Indonesian language majors. More and more Chinese students come to Indonesia as exchange students, and at the same time are experiencing the process of acculturation. This research uses Yogyakarta as a research base and aims to propose strategies for the acculturation of Chinese students in Yogyakarta. The research uses ethnographic methods; literature reviews, participant observation, and structured interviews for data collection. The study found that in the early period, Chinese students had quite a lot of difficulty in adapting and acculturating with local people and culture. In the process of adaptation, Chinese students should improve the initiative of acculturation, cultivate new ideas and value systems, and learn to enjoy Indonesian customs