Jurnal Agribisnis Indonesia
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Selera Penduduk Kota Terhadap Fast Food (Studi Kasus Konsumen 7sevenchicken Malang, Indonesia)
Full text linkThe current era of information technology and globalization brings many changes in people\u27s lives, including changes in life style, especially in consumption patternsso that the concept of serving food instantly emerged, that is practical and efficient in time, taste and affordable prices, namely fast food. The aims of this study are (1) knowing the characteristics of fast-food consumers in Malang, (2) knowing the main factors that are considered the most important by consumers in consuming fast food in Malang, (3) knowing consumer preferences for fast food in Malang. The sampling technique used a combination of accidental sampling and purposive sampling methods to obtain 100 respondents. The analytical method used descriptive analysis and conjoint analysis. Consumers who consume fast food dominated by male gender and the majority are students, they are in the age range of 20 to 24 years old and come from the East Java region. Most consumers have an allowance of Rp1.000.000 to Rp1.500.000 per month. Based on the conjoint analysis, it is known that the main factors that are considered the most important by consumers in making a purchase are the product factor, packaging, facilities and price factor. Consumer preferences choose prices ranging from Rp20.000 to Rp30.000. Regarding to the packaging variable, consumers prefer large packages. The facility which is preferred by consumers is co-working space facility and the product that is most favored by consumers is processed chicken products.Era teknologi informasi dan globalisasi saat ini membawa banyak perubahan dalam kehidupan masyarakat, diantaranya adalah perubahan gaya hidup terutama pada pola konsumsi yang memunculkan konsep penghidangan makanan yang praktis, efisien waktu, rasa dan harga terjangkau yaitu fast food. Tujuan dari penelitian ini yaitu (1) mengetahui karakteristik konsumen fast food di Kota Malang, (2) mengetahui faktor utama yang dianggap paling penting oleh konsumen dalam mengkonsumsi fast food di Kota Malang, (3) mengetahui selera konsumen terhadap fast food di Kota Malang. Teknik pengambilan sampel menggunakan kombinasi metode accidental sampling dan purposive sampling hingga diperoleh 100 responden. Metode analisis yang digunakan adalah analisis deskriptif dan analisis konjoin. Konsumen yang mengkonsumsi fast food didominasi oleh jenis kelamin laki-laki yang mayoritas berstatus sebagai mahasiswa, serta berada pada rentang usia 20 hingga 24 tahun, dan berasal dari wilayah Jawa Timur. Sebagian besar konsumen memiliki uang saku Rp1.000.000-Rp1.500.000 per bulan. Berdasarkan hasil analisis konjoin diketahui bahwa faktor utama yang dianggap penting oleh konsumen dalam melakukan pembelian yaitu faktor produk diikuti kemasan, fasilitas dan harga. Selera konsumen pada harga berkisar Rp20.000-Rp30.000. Sehubungan dengan variabel kemasan, konsumen banyak menyukai kemasan besar. Fasilitas yang disukai konsumen yaitu fasilitas co-working space dan produk yang paling banyak disukai konsumen yaitu produk olahan ayam
Pengelolaan Irigasi Tradisional serta Pengaruhnya Terhadap Pendapatan Petani Padi Sawah Irigasi di Sumatera Selatan
Full text linkMany analyzes of rice farming production with irrigation systems have been carried out, but research related to traditional irrigation management is still very rare. This study aims to look at the implementation of traditional irrigation management, analyze the factors of traditional irrigation management and their influence on the income of rice farmers in South Sumatra. The method in this research used a survey. This research used descriptive quantitative analysis and purposive sampling. This research used multistage sampling method or gradual sampling. The first step was determine the irrigation management condition layer (disproportionate stratified random sampling). The second stage of sampling used quota sampling method (non-probability sampling). The total sample farmer respondents in this study amounted to 120 people from four villages who run their farms using traditional irrigation located in Lahat district and Pagaralam city. The villages are Pagaruyung village, Jentian village, Lubuk Buntak village and Pelangkenidai village. Data were analyzed used binary logit model, wald test, and t test. The results showed that the factors that influence the management of traditional irrigation are water distribution, water distribution, irrigation pollution and the role of irrigation institutions, with the coefficient of determination obtained is 0,699 or 69,9 percent. There is a statistically significant difference between the income of sample farmers with good irrigation management conditions and sample farmers with poor irrigation management conditions. The income obtained by farmers in good irrigation management conditions is Rp12.379.972 and Rp10.009.264 for the income of rice farmers with poor irrigation management conditions.Many analyzes of rice farming production with irrigation systems have been carried out, but research related to traditional irrigation management is still very rare. This study aims to look at the implementation of traditional irrigation management, analyze the factors of traditional irrigation management and their influence on the income of rice farmers in South Sumatra. The method in this research used a survey. This research used descriptive quantitative analysis and purposive sampling. This research used multistage sampling method or gradual sampling. The first step was determine the irrigation management condition layer (disproportionate stratified random sampling). The second stage of sampling used quota sampling method (non-probability sampling). The total sample farmer respondents in this study amounted to 120 people from four villages who run their farms using traditional irrigation located in Lahat district and Pagaralam city. The villages are Pagaruyung village, Jentian village, Lubuk Buntak village and Pelangkenidai village. Data were analyzed used binary logit model, wald test, and t test. The results showed that the factors that influence the management of traditional irrigation are water distribution, water distribution, irrigation pollution and the role of irrigation institutions, with the coefficient of determination obtained is 0,699 or 69,9 percent. There is a statistically significant difference between the income of sample farmers with good irrigation management conditions and sample farmers with poor irrigation management conditions. The income obtained by farmers in good irrigation management conditions is Rp12.379.972 and Rp10.009.264 for the income of rice farmers with poor irrigation management conditions
Analisis Daya Saing Ekspor Rumput Laut Olahan Indonesia
Full text linkIndonesia adalah salah satu pengekspor utama rumput laut di pasar dunia. Rumput laut yang diperdagangkan terdiri atas produk mentah dan produk olahan. Produk rumput laut olahan berupa agar-agar dengan kode HS 130231 dan karaginan dengan kode HS 130239. Total permintaan agar-agar dunia pada tahun 2018 senilai 275.188.000.US meningkat 8,4% dari tahun sebelumnya (ITC 2019). Permintaan dan nilai yang tinggi dari produk olahan rumput laut menjadi peluang bagi Indonesia. Tujuan dari penelitian ini adalah untuk menganalisis daya saing rumput laut olahan dan menentukan kebijakan untuk meningkatkan ekspor rumput laut olahan Indonesia di pasar dunia. Data dalam penelitian ini menggunakan data sekunder. Daya saing produk olahan rumput laut Indonesia diukur menggunakan Revealed Comparative Analysis (RCA) dan Export Product Dynamic (EPD). Hasil analisis menunjukkan bahwa olahan rumput laut Indonesia berupa karaginan dan agar-agar memiliki daya saing secara komparatif di pasar dunia. Posisi daya saing di negara tujuan utama berstatus rising star memiliki daya saing yang kuat, namun meningkatnya permintaan rumput laut olahan di dunia menyebabkan Indonesia kehilangan kesempatan untuk mengoptimalkan keuntungannya. Indonesia perlu meningkatkan kuantitas ekspor rumput laut olahan berupa karaginan dan agar-agar dengan mendorong investasi dalam negeri untuk mengembangkan sektor industri pengolahan rumput laut.Indonesia is one of the main exporters of seaweed in the world market. Seaweed traded consists of raw products and processed products. Processed seaweed products are in the form of gelatin with HS code 130231 and carrageenan with HS code 130239. The high demand and value of processed seaweed products is an opportunity for Indonesia. The total world demand for agar in 2018 was 275,188,000. US, an increase of 8.4 percent from the previous year (ITC, 2019). This research aimed to analyze the competitiveness of processed seaweed and determine policies to increase Indonesian processed seaweed exports in the world market. The data in this study used secondary data. The competitiveness of processed Indonesian seaweed products is measured using Revealed Comparative Analysis (RCA) and Export Product Dynamic (EPD). The results of the analysis showed that processed Indonesian seaweed in the form of carrageenan and agar has comparative competitiveness in the world market. The position of competitiveness in the main destination countries with rising star status has strong competitiveness, but the increasing demand for processed seaweed in the world has caused Indonesia to lose the opportunity to optimize its profits. Indonesia needs to increase the quantity of processed seaweed exports in the form of carrageenan and agar by encouraging domestic investment to develop the seaweed processing industry sector
Bisnis Model Kanvas Pada PT. Pabrik Gula Candi Baru Sidoarjo Jawa Timur
No full textBlue Ocean Strategy pada PT. Pabrik Gula Candi Baru Sidoarjo, Jawa Timur bertujuan untuk tercapainya tingkat efesiensi, menciptakan ruang pasar yang baru, menciptakan dan menangkap peluang baru, meningkatkan pertukaran nilai dan biaya, dan memadukan seluruh kegiatan bisnis sehingga mampu memenangkan kompetisi untuk mendapatkan pangsa pasar lebih besar dengan menekan biaya atau Low Cost. Metode yang digunakan adalah analisis lingkungan bisnis, business model canvas dan kerangka kerja empat Langkah blue ocean strategy. Hasil formulasi Blue Ocean Strategy pada PT. Pabrik Gula Candi Baru Sidoarjo Jawa Timur terdapat dua alternatif perluasan segmen pelanggan (Customer Segments) dalam menciptakan ruang pasar baru yaitu perusahaan industri makanan dan minuman dan perusahaan kertas. Penambahan segmen pelanggan yang mengakibatkan terjadinya perubahan terhadap komponen business model canvas lainnya.This study aimed to formulate a nine-component business model canvas at PT. Candi Baru Sugar Factory Sidoarjo, East Java to achieve a level of efficiency by creating new market space by integrating all business activities to win the competition to get a bigger market share by reducing costs. The research method used business environment analysis, business model canvas analysis with nine components, and a four-step blue ocean strategy framework. The results of the business model canvas formulation at PT. Candi Baru Sugar Factory, Sidoarjo, East Java, offers two alternatives for expanding customer segments (Customer Segments) to create new market space. The new customer segments are food and beverage industry company and a paper industry company. The addition of a customer segment resulted in changes to other components of the business model canvas consisting of key partners (Key Partners) where the ministry of trade regulates HET (Highest Retail Price) and supervises the distribution of national sugar and imported sugar to consumers which have a significant effect on national sugar prices. and partner farmers as suppliers of raw materials aimed at smooth production activities in expanding customer segments so that it has an impact on increasing production capacity (milling machines), improving product quality, main resources, cost structure, and increasing income streams
Pengaruh Kemitraan Terhadap Risiko Produksi Usaha Ternak Ayam Broiler di Kabupaten Serang Provinsi Banten
Full text linkKabupaten Serang merupakan salah satu daerah penghasil ayam broiler di Provinsi Banten. Produksi ayam broiler di Kabupaten Serang menghadapi risiko produksi dan mortalitas ayam yang tinggi. Tujuan dari penelitian ini yaitu menganalisis pengaruh faktor-faktor produksi terhadap risiko produksi ayam broiler pada peternak mitra dan peternak mandiri di Kabupaten Serang. Penelitian ini dilaksanakan di Kabupaten Serang, Provinsi Banten. Penentuan daerah penelitian menggunakan metode purposive sampling dan pengambilan sampel dilakukan dengan metode sensus dan snowballing untuk mengumpulkan 64 peternak ayam broiler. Jumlah sampel terbagi menjadi 32 peternak mitra dan 32 peternak mandiri. Model Just and Pope digunakan untuk menganalisis risiko produksi. Hasil analisis menunjukkan bahwa faktor produksi yang bersifat meningkatkan risiko produksi pada usahaternak ayam broiler adalah vaksin, tenaga kerja, obat-obatan, sekam, dummy mitra, dan dummy musim, sedangkan faktor yang bersifat menurunkan risiko produksi pada usahaternak ayam broiler adalah pakan, pemanas, dan vitamin. Peternak perlu berhati-hati dalam memberikan vitamin, obat-obatan, dan vaksin agar sesuai dengan dosis yang dibutuhkan serta mengontrol penggunaan tenaga kerja untuk meminimumkan risiko produksi.Serang Regency is one of the broiler producing regions in Banten Province. Broiler’s production in Serang Regency faces a high risk of chicken production and mortality. Production risk also has an impact on the breeder’s income and decisions to breed broilers. This research aimed to analyze the risk of the broiler breeder’s production and analyze the effect of partnerships on the risk of broiler breeding in Serang Regency. This research was conducted in Serang Regency, Banten Province. The selection of respondents was done by purposive sampling to collect 64 broiler breeders. The number of samples is divided into 32 partnered breeders and 32 independent breeders. The Just and Pope model is used to analyze production risk. The results of the analysis showed that the production risks faced by partnered breeders are higher than independent breeders. Besides that, partnerships do not have a significant influence to reduce the risk of production of broiler breeding. The results of the analysis showed that the factors of production that are increasing production risk in broiler are vaccines, labor, medicines, husks, dummy partners, and dummy seasons. Factors that are reducing production risk in the business of broiler are feed, heat, and vitamins
Strategi Pengembangan Usaha Padi Organik (Studi Kasus : Gapoktan Sumber Makmur, Kabupaten Oku Timur Sumatera Selatan)
Full text linkPadi organik memiliki peluang yang baik untuk dikembangkan karena konsumen akan memperoleh manfaat kesehatan sedangkan produsen memperoleh keuntungan yang lebih baik karena harga jual yang lebih tinggi. Tujuan dari penelitian adalah untuk menyusun strategi pengembangan dalam usaha padi organik pada Gapoktan Sumber Makmur yang merupakan sentra produksi padi organik di Sumatera Selatan. Pada penelitian ini mengidentifikasi faktor internal dan eksternal, merumusan alternatif strategi menggunakan SWOT kemudian dilanjutkan dengan penyusunan hierarki menggunakan AHP. Berdasarkan hasil analisis lingkungan menunjukkan bahwa gapoktan memiliki sembilan kekuatan, lima kelemahan, lima peluang dan tiga ancaman, dimana produk telat bersertifikat organik merupakan subfaktor terpenting dari kekuatan; luas lahan semakin berkurang sebagai kelemahan; pasar terbuka luas sebagai peluang; sedangkan adanya serangan OPT (wereng) sebagai ancaman. Strategi prioritas yang dapat dilakukan dalam pengembangan usaha padi organik berdasarkan hasil analisis AHP yaitu menjalin kerjasama dengan lembaga lain untuk memperluas jangkauan pemasaran.Organic rice has a good opportunity to be developed because consumers will get health benefits, while producers get better profits because of the higher selling price. The purpose of this research was to develop a development strategy in the organic rice business at Sumber Makmur Gapoktan which is the center for organic rice production in South Sumatra. This study identified internal and external factors, formulated alternative strategies using SWOT, then continued with hierarchical arrangement using AHP. The results of the internal and external analysis showed that gapoktan has nine strengths, five weaknesses, five opportunities and five threats. Products that have been organic certified become the most important subfactor of strength; land area is decreasing as the most important subfactor of weakness; wide open market as the most important subfactor of opportunity; while the presence of pest attacks (wereng) as the most important subfactor of threat. The priority strategy that can be implemented in the development of an organic rice business is based on the results of AHP analysis, namely collaborating with other institutions to expand marketing network
Analisis Kelayakan Usaha Udang Vaname (Litopenaeus Vannamei) Keramba Jaring Apung Laut di Kepulauan Seribu
Full text linkTingginya permintaan udang vaname mendorong pemerintah untuk meningkatkan produksi sehingga dapat bersaing di pasar dunia, tetapi adanya keterbatasan kapasitas pada tambak sehingga dilakukan budidaya udang vaname keramba jaring apung laut. Pendekatan ini memerlukan penilaian kelayakan, baik pada aspek ekonomi, ekologi, maupun sosial. Oleh karena itu, tujuan dari penelitian ini yaitu untuk mengkaji kelayakan tersebut. Lokasi penelitian ditetapkan secara purposive di Kepulauan Seribu. Pengambilan data primer dilakukan dengan metode survei dengan teknik wawancara dibantu dengan pertanyaan terstruktur. Pengumpulan data sekunder dilakukan ke instansi seperti Pusat Kajian Sumberdaya Pesisir dan Lautan. Analisis yang digunakan adalah analisis finansial dan analisis Rapid Appraisal of Fisheries (RAPFISH). Hasil penelitian menunjukkan pada aspek finansial menunjukkan kriteria B/C rasio masih berada B/C < 1, sehingga tidak layak untuk dijalankan. Pada aspek ekologi dan sosial berdasarkan analisis RAPFISH memiliki kategori cukup berkelanjutan sehingga perlu adanya peningkatan terhadap atribut-atribut yang sensitif. Apabila dibandingkan dengan altenatif usaha lainnya dapat dilihat bahwa opportunity cost yang hilang saat memilih usaha udang vaname yaitu sebesar Rp84.740.000/th. Aspek ekologi dengan aspek sosial dengan nilai indeks keberlanjutan pada kategori cukup berkelanjutan maka dapat dikategorikan layak untuk pengembangan usaha udang vaname keramba jaring apung laut.The high demand for vannamei shrimp encourages the government to increase production so that it can compete in the world market, but there is limited capacity in the ponds so that floating net cages of vaname shrimp are cultivated. This new approach requires a feasibility assessment, both economically and socio-ecologically, therefore the aims of this study was to assess it. The research location was determined purposively in the Thousand Islands. Primary data was collected by survey method with interview techniques assisted by structured questions. Secondary data collection is carried out to agencies such as the Center for Coastal and Ocean Resources Studies. The analyzes used are financial analysis and Rapid Appraisal of Fisheries (RAPFISH) analysis. The results show that in the financial aspect, the criteria for B / C ratio are still B / C <1, so it was not feasible. In the ecological and social aspects, based on the RAPFISH analysis, it has a fairly sustainable category so that there is a need for an increase in sensitive attributes. When compared with other business alternatives, it can be seen that the opportunity cost lost when choosing a vannamei shrimp business is Rp84.740.000/th. Ecological aspects with social aspects with a sustainability index value in the fairly sustainable category can be categorized as feasible for the development floating cages vannamei shrimp business
Strategi Pengembangan Bisnis Bawang Goreng UD. Hj. Mbok Sri di Kota Palu Sulawesi Tengah
Full text linkDomestic shallot production generally has met domestic needs. Agricultural development aims to increase the production and income of farmers, especially in Central Sulawesi. One of the mainstay commodities that are expected to increase farmers\u27 income is the local Palu shallot commodity. The purpose of this research is mapping the current business model of UD. Hj. Mbok Sri, analyzing the internal and external conditions of the business and formulating a design for improving its business model. The methods that used in this research are the Business Model Canvas (BMC), SWOT and Blue Ocean Strategy (BOS). This research was conducted by mapping the latest business models based on the 9 elements that exist in BMC, then it will be followed by a SWOT analysis on each BMC element and determining the strategy to overcome the problems that was existing at UD. Hj. Mbok Sri. Then it will be combined for improving the new business model from UD. Hj. Mbok Sri by using Blue Ocean Strategy’s perspective. The results showed that the alternative strategies that could be pursued in the development of UD. Hj. Mbok Sri can be focussed on customer segments elements, value propositions, channels, customer relationships and key partnerships, namely by optimizing the use of social networks, adding new customer segments and increasing the value proposition. These will have effects on better established customer and partnership relationships. Key activities will run smoothly and the main resources will also be more adequate, so that the flow of income will increase and the cost structure can be managed properly.Secara umum di Indonesia produksi petani dalam negeri sudah memenuhi kebutuhan akan bawang merah. Pembangunan pertanian bertujuan untuk meningkatkan produksi dan pendapatan petani khususnya di Sulawesi Tengah. Salah satu komoditas andalan yang diharapkan dapat meningkatkan pendapatan petani adalah komoditas bawang merah lokal Palu. Tujuan dari penelitian ini adalah untuk memetakan model bisnis terkini dari UD. HJ. MBOK SRI, menganalisis kondisi internal dan eksternal usaha serta merumuskan rancangan perbaikan model bisnisnya. Metode yang digunakan adalah Business Model Canvas (BMC), SWOT dan Blue Ocean Strategy (BOS). Penelitian ini dilakukan dengan pemetaan model bisnis terkini berdasarkan 9 elemen yang ada pada BMC kemudian akan dilanjutkan dengan analisis SWOT pada setiap elemen BMC dan menentukan strategi dari isu strategis yang diangkat untuk mengatasi masalah yang ada pada UD. HJ. MBOK SRI. Selanjutnya akan dikombinasikan kedalam model bisnis perbaikan UD. HJ. MBOK SRI yang baru dengan menggunakan perspektif Blue ocean Strategy (BOS). Hasil penelitian menunjukkan bahwa alternatif strategi yang dapat diupayakan dalam pengembangan UD. HJ. MBOK SRI dapat difokuskan kepada elemen customer segment, value preposition, channels, customer relationship dan Key Partnerships yaitu dengan mengoptimalkan penggunaan jejaring sosial dapat menambah segmen pelanggan yang baru serta dengan meningkatkan proposisi nilai akan berpengaruh terhadap hubungan pelanggan yang semakin baik, hubungan kemitraan juga akan terjalin dengan baik, serta aktivitas kunci akan berjalan lancar, dan sumberdaya utama juga akan semakin memadai, sehingga arus pendapatan semakin meningkat dan struktur biaya bisa dikelola dengan baik
Dukungan Selebriti Terhadap Produk Hortikultura Online pada Era Digital di PT. Tani Hub Indonesia
Full text linkMengembangkan usaha di era digital ini berkaitan dengan perubahan perilaku dan pola belanja masyarakat yang biasanya berbelanja secara offline menjadi online. Dengan perkembangan digital, konsumen mampu melakukan kegiatan belanja di e-commerce yang bisa diakses dimana saja dan kapan saja. Kegiatan pemasaran pun kian berkembang, salah satunya adalah strategi pemasaran Celebrity Endorsement yang saat ini sedang banyak dilakukan pengusaha. Dengan mengandalkan popularitas selebriti, produk yang dijual dapat menjangkau konsumen di luar kota maupun luar negri. Celebrity Endorsement ini biasa diterapkan pada produk kecantikan atau fashion, tetapi salah satu e-commerce agribisnis yang menjual produk hortikultura menggunakan strategi ini, yaitu Tani Hub. Tujuan dari penelitian ini adalah peneliti ingin mengetahui bagaimana selebriti dapat mempengaruhi keinginan membeli konsumen terhadap produk hortikultura yang dijual secara online oleh e-commerce agribisnis Tani Hub, kemudian faktor apa yang paling mempengaruhinya serta bagaimana peran selebriti ini terhadap media sosial Tani Hub. Metode penelitian ini kuantitatif dilakukan dengan menggunakan teknik analisis data PLS-SEM. Responden penelitian sebanyak 100 yang berasal dari followers Instagram Tani Hub. Teknik penentuan responden menggunakan teknik non probability sampling. Hasil penelitian menunjukkan hanya satu variabel yang berpengaruh secara signifikan yaitu Attractiveness yang menjadi faktor yang paling berpengaruh. Variabel sisanya yaitu Truthwthiness, Expertise dan Celebrity Match-Up tidak berpengaruh signifikan. Peran terbesar selebriti adalah dengan meningkatkan followers pada media sosial Tani Hub.Developing a business in this digital era is related to changes in people\u27s behavior and shopping patterns, which usually shop offline become online. Digital developments make it easier for consumers to do shopping activities on e-commerce that can be accessed anywhere and anytime. Marketing activities are also growing, one of which is the celebrity endorsement marketing strategy which is currently being carried out by many entrepreneurs. By relying on the popularity of celebrities, the products sold can reach consumers outside the city and abroad. This celebrity endorsement is usually applied to beauty or fashion products, but one of the agribusiness e-commerce that sells horticultural products that used this strategy, namely Tani Hub. The purpose of this study is to analyze how celebrities can influence consumer\u27s buying intentions for horticultural products sold online by Tani Hub\u27s agribusiness e-commerce, then what factors influence it the most and how the role of celebrities is on Tani Hub\u27s social media. This research method used a quantitative research with secondary data analysis approach. The analysis was carried out using the PLS-SEM data analysis technique. The research respondents were 100 who came from Tani Hub\u27s social media followers, Instagram. The respondent\u27s determination technique used convenience sampling technique. The results showed that only one variable had a significant effect, namely attractiveness, which was the most influential factor. The remaining variables, namely truthwthiness, expertise and celebrity match-up have no significant effect. The biggest role of celebrities is to increase followers on Tani Hub\u27s social media
Daya Saing Bawang Putih di Indonesia
Full text linkPermintaan bawang putih di Indonesia cenderung meningkat, tetapi kurang dari lima persen dari permintaan tersebut dipenuhi oleh produksi nasional. Penelitian ini bertujuan untuk menganalisis daya saing bawang putih Indonesia dan mengidentifikasi faktor penentunya. Data yang digunakan adalah data usahatani bawang putih yang diperoleh dari Sensus Pertanian 2013-Badan Pusat Statistik (BPS), yang terdiri dari 121 sampel petani di Provinsi Nusa Tenggara Barat dan 98 petani di Provinsi Jawa Tengah. Metode Policy Analisis Matrix (PAM) digunakan untuk mengukur keunggulan komparatif dan kompetitif yang dikelompokkan sesuai dengan tingkat efisiensi teknis produksi yang diperkirakan oleh metode Data Envelopment Analysis (DEA). Hasil penelitian ini menunjukkan bahwa bawang putih Indonesia yang memiliki keunggulan komparatif dan keunggulan kompetitif hanya sebesar 55 persen dari total sampel dari usahatani bawang putih. Hasil penelitian ini juga menunjukkan bahwa keunggulan komparatif dan keunggulan kompetitif bawang putih secara signifikan ditentukan oleh efisiensi teknis produksi. Analisis lebih lanjut menunjukkan bahwa daya saing bawang putih Indonesia peka terhadap perubahan produktivitas dan harga output. Daya saing tertinggi dicapai melalui perubahan signifikan pada produktivitas bawang putih lokal. Kebijakan pemerintah terkait harga input dan harga output menyebabkan petani membayar harga input yang lebih rendah dan menerima harga output yang lebih tinggi dari harga sosialnya. Dari penelitian ini dapat disimpulkan bahwa secara umum bawang putih Indonesia tidak kompetitif untuk di produksi di dalam negeri. Bawang putih dapat di produksi secara domestik sebagai produk substitusi impor jika di produksi dalam produktivitas tinggi dan usahatani yang efisien secara teknis. Saran dari penelitian ini adalah untuk mengembangkan usahatani bawang putih disertai dengan perbaikan dalam efisiensi teknis produksi.Demand for garlic in Indonesia tends to increase, but only a little (< 5 percent) of it was met by national production. This study aims to analyze the competitiveness of Indonesian garlic and identify its determinants. Data used on garlic farming was obtained from the Agricultural Census 2013-Central Bureau of Statistics (BPS), consisting of 121 sample farmers in West Nusa Tenggara province and 98 farmers in Central Java province. The Policy Analysis Matrix (PAM) method was used to measure comparative and competitive advantages which were grouped according to the technical efficiency of production. Efficiency is estimated by the Data Envelopment Analysis (DEA) method. The results showed that garlic has a comparative and competitive advantage in only 55 percent of the total sample. The comparative and competitive advantages of garlic were significantly determined by the technical efficiency of production. Further analysis showed that the competitiveness of Indonesian garlic was sensitive to changes in productivity and output prices. Productivity is the most decisive factor in the competitiveness of Indonesian garlic. Government policies related to input prices and output prices caused farmers to pay lower input prices and accepted output prices higher than their social prices. From this study can be concluded that in general Indonesian garlic was not competitive being produced domestically. Garlic can be produced domestically as an import substitution if it is produced with high productivity and efficiency. It is recommended to improve the technical efficiency of production by utilizing the potential land and technology production optimally