Jurnal Agribisnis Indonesia
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Komoditas Unggulan dan Daya Saing Sektor Pertanian Kabupaten Tanah Datar
Full text linkThe agricultural sector has an important role in economic development. Determination of superior commodities in an area is the first step of development based on the concept of comparative and competitive advantage. This study aims to (1) analyze the leading commodities in Tanah Datar Regency (2) analyze the competitiveness of the leading commodities in Tanah Datar Regency (3) analyze the specialization and localization of superior commodities in Tanah Datar Regency. This research uses Location Quotient analysis, Dynamic Location Quotient, Shift Share Analysis, Specialization Quotient and Localization Quotient. The data used are secondary data, namely the production of the food crop sub-sector, horticulture sub-sector, and plantation sub-sector from 2016 to 2020. The results of the analysis show that (1) the percentage of agricultural sector commodities that are superior in Tanah Datar Regency is 40 percent, with the percentage of potential future superior commodities in Tanah Datar Regency is 63 percent (2) the percentage of competitive superior commodities in Tanah Datar Regency is 47 percent (3) the percentage of specialization and localization of superior commodities is 21 percent. From the results of the analysis, it is hoped that the government will direct the development of the agricultural sector with a focus on efforts to increase productivity, develop, and socialize superior agricultural commodities.Pembangunan ekonomi dapat dilakukan dengan berbasis sektor pertanian. Pembangunan suatu daerah dapat dilakukan dengan menentukan komoditas unggulan yang mampu bersaing secara komparatif dan kompetitif. Tujuan penelitian ini yaitu (1) menganalisis komoditas unggulan sektor pertanian di Kabupaten Tanah Datar (2) menganalisis daya saing komoditas unggulan di Kabupaten Tanah Datar (3) menganalisis spesialisasi dan lokalisasi komoditas unggulan di Kabupaten Tanah Datar. Penelitian menggunakan analisis Location Quotient, Dynamic Location Quotient, Shift Share Analysis, Kuosien Spesialisasi dan Kuosien Lokalisasi. Data yang digunakan merupakan data sekunder yaitu produksi subsektor tanaman pangan, subsektor hortikultura, subsektor perkebunan dari tahun 2016 sampai tahun 2020. Hasil analisis menunjukkan bahwa (1) persentase komoditas sektor pertanian unggulan di Kabupaten Tanah Datar yaitu sebesar 40,43 persen, dengan persentase potensi komoditas unggulan pada masa mendatang di Kabupaten Tanah Datar sebesar 63,16 persen (2) persentase komoditas unggulan yang memiliki daya saing di Kabupaten Tanah Datar sebesar 47,37 persen (3) persentase spesialisasi dan lokalisasi komoditas unggulan sebesar 21,05 persen. Dari hasil analisis sebaiknya pemerintah lebih memfokuskan pembangunan daerah dengan meningkatkan produktivitas, mengembangkan, dan mensosialisasikan komoditas unggulan pertanian
Pengaruh Orientasi Kewirausahaan dan Inovasi Produk Pada Kinerja Bisnis UMKM Kopi Temanggung
Full text linkPenelitian ini merupakan replikasi studi sebelumnya karena inkonsistensi temuan pengaruh orientasi kewirausahaan pada inovasi produk. Sehingga studi ini berkontribusi mengenalkan inovasi produk yang memperkuat pengaruh orientasi kewirausahaan pada kinerja bisnis. Kontadiksi hasil terjadi pada hubungan pengaruh inovasi produk dan kinerja bisnis. Studi ini bertujuan untuk: menganalisis pengaruh orientasi kewirausahaan pada inovasi produk, mengevaluasi hubungan inovasi produk dan kinerja bisnis, dan menginvestigasi pengaruh Orientasi Kewirausahaan pada Kinerja Bisnis. Responden penelitian ini adalah 104 pengusaha atau petani Kopi yang berlokasi di Temanggung. Kuesioner disebarkan secara daring dengan metode purposive sampling. Data dianalisis dengan Partial Least Sqaure Structural Equation Model (PLS-SEM), hasil pengolahan digunakan untuk pengujian konstruk dan hipotesis. Penelitian membuktikan bahwa semakin baik tingkat orientasi kewirausahaan dan inovasi produk meningkatkan level kinerja bisnis. Inovasi produk berpengaruh positif pada kinerja bisnis. Inovasi produk mampu memediasi pengaruh positif antara orientasi kewirausahaan dan kinerja bisnis.This research contributes to an advance in scientific discussion of the inconsistent findings on the effect of entrepreneurial orientation on product innovation. Contradictory results also occur in the relationship between the influence of product innovation and business performance. Therefore, this research contributes to promoting product innovation by empowering the effect of entrepreneurial orientation on product innovation. This study has three purposes, namely analyzing the effect of entrepreneurial orientation on product innovation, examining the relationship between product innovation and business performance, and investigating the impact of entrepreneurial orientation on business performance. The respondents of this study were 104 coffee MSMEs located in Temanggung. Data were taken using the purposive sampling method with a questionnaire and distributed online during July-August 2022. This study used Partial Least Square Structural Equation Model (PLS-SEM) to examine three hypotheses. This analysis proves that entrepreneurial orientation improves product innovation. Then, product innovation has a positive effect on business performance. Entrepreneurial orientation and product innovation concurrently increase the level of business performance level. This study backs a scientific contribution that product innovation mediates the positive relationship between entrepreneurial orientation and business performance
Efisiensi Pemasaran Beras dengan Pendekatan Structure Conduct Performance
Full text linkKabupaten Banyuasin merupakan kabupaten yang memiliki luas lahan sawah terbesar di Sumatera Selatan, namun terdapat beberapa masalah dalam pemasaran beras yaitu rendahnya harga yang diterima oleh perani, fluktuasi harga dan kurangnya informasi pasar. Tujuan penelitian yaitu untuk menganalisis efisiensi pemasaran beras di Kabupaten Banyuasin. Penentuan sampel dalam penelitian ini yaitu menggunakan Snowball Sampling. Data analisis efisiensi pemasaran beras dilakukan dengan pendekatan Structure, conduct, dan Performance (SCP). Hasil analisis menunjukkan bahwa terdapat 5 saluran pemasaran beras di Kabupaten Banyuasin. Struktur pasar yang terbentuk merupakan struktur pasar oligopoli. Kinerja pasar yaitu dengan menghitung marjin, farmer’s share, dan rasio keuntungan dan biaya pemasaran dimana masing-masing saluran memiliki nilai yang berbeda. Saluran pemasaran yang paling efisien yaitu saluran pemasaran 2 dimana memiliki marjin pemasaran yang rendah, nilai farmer’s share cukup tinggi, dan memiliki nilai rasio keuntungan dan biaya tertinggi. Petani diharapkan padi mampu memanfaatkan kelompok-kelompok petani dalam memasarkan produknya, hal ini dapat membantu petani dalam memasarkan produknya agar lebih efisien. Dalam pemasaran beras, petani juga disarankan untuk mengolah dahulu produknya menjadi beras agar keuntungan yang diterima oleh petani dapat meningkat.Banyuasin is a regency with the largest rice field area in South Sumatra. Yet, there are several problems in marketing rice, namely the low price received by farmers, price fluctuations, and lack of market information. This research aimed to analyze the efficiency of rice marketing in Banyuasin Regency. Sampling method in this research used snowball sampling. Data analysis of rice marketing efficiency used the structure, conduct, and Performance (SCP) approach. The results of the analysis showed that there were five marketing channels for rice in Banyuasin Regency. The market structure formed was an oligopsony market structure. Market performance is evaluated by calculating margins, farmer\u27s share, and the ratio of profits and marketing costs where each channel has a different value. The most efficient marketing channel is marketing channel two which has a lowest marketing margin of Rp. 2.500 with a fairly high farmer\u27s share value of 75 percent, and the highest profit and cost ratio value is 1,26. Rice farmers were expected to be able to take advantage of farmer groups in marketing their products. This can help farmers market their products more efficiently. In marketing rice, farmers are also suggested to process their products into rice. Therefore, the profits received by farmers can increase
Pendapatan Tenaga Kerja Perempuan Pada Agribisnis Sutera Alam
Full text linkPerempuan dalam agribisnis sutera alam memiliki peran yang besar dari segala aspek, salah satunya yaitu perempuan berperan dalam pendapatan keluarga. Penelitian ini bertujuan untuk mengetahui dan menganalisis pendapatan yang terima oleh tenaga kerja perempuan pada setiap kegiatan dalam usaha agribisnis sutera alam di Kabupaten Soppeng. Penelitian dilakukan pada bulan Desember 2021 hingga Januari 2022 di Kecamatan Donri-Donri dan Kecamatan Lilirilau, Kabupaten Soppeng. Metode penelitian yang digunakan yaitu deskriptif dengan pendekatan kuantitatif. Data diperoleh melalui observasi lapangan, wawancara dengan tenaga kerja perempuan pada setiap subsistem kegiatan serta dengan pembagian kuesioner. Analisis yang digunakan yaitu analisis pendapatan. Hasil penelitian yang diperoleh yaitu rata-rata pendapatan yang diperoleh oleh tenaga kerja perempuan pada setiap sub-sistem usaha agribinis sutera alam pada satu kali siklus produksi, yaitu: (1) dalam kegiatan budidaya murbei rata-rata pendapatan sebesar Rp. 430.834, (2) dalam kegiatan budidaya ulat sutera rata-rata pendapatan sebesar Rp. 283.751, (3) dalam kegiatan pemintalan rata-rata pendapatan sebesar Rp. 602.917, (4) dalam kegiatan penenunan rata-rata pendapatan sebesar Rp. 351.701, (5) serta pada kegiatan distribusi dan pemasaran sutera, rata-rata pendapatan yang diterima oleh Brand Cantika Sabbena sebesar Rp. 9.530.000. Pendapatan yang diperoleh dari setiap kegiatan memiliki sifat yang fluktuasi yang disebabkan oleh kondisi produksi pada bagian hulu dan permintaan sutera asli oleh konsumen pada bagian hilir.The contribution of women to family income can be seen from the income earned based on the outpouring of working time allocated by women workers in natural silk agribusiness. The purpose of this study is analyzing the income of women workers in each activity in the natural silk agribusiness in Soppeng Regency. The research was conducted from December 2021 to June 2022 in Donri-Donri Subdistrict and Lilirilau Subdistrict, Soppeng Regency. The method useddescriptive quantitative and the data is obtained by means of field observations, interviews and questionnaires. Analysis of the data in this study used income analysis. The results obtained the average income earned by women workers in each natural silk agribusiness sub-system in one production cycle, namely: (1) in mulberry cultivation activities the average is Rp. 430.834 in a working time span of 2 hours/day, (2) in silkworm cultivation the average amount is Rp. 274.204 in a working time span of 6,25 hours/day, (3) in spinning activities the average amount is Rp. 644.148 in a working time span of 6,38 hours/day, (4) in weaving the average amount is Rp. 336.581 in a working time span of 5,5 hours/day, (5) as well as in silk distribution and marketing activities, the average received by Cantika Sabbena Brand is Rp. 9.530.000 in a working time span of 8 hours/day. The income obtained from each activity has a fluctuating nature caused by production conditions in the upstream part and the demand for genuine silk by consumers in the downstream
Analisis Faktor – Faktor Yang Memengaruhi Harga Daging Sapi di Jawa Barat
Full text linkJawa Barat memiliki tingkat konsumsi daging sapi di atas tingkat konsumsi rata-rata nasional. Daging sapi menjadi komoditas penting bagi masyarakat dan perekonomian Jawa Barat. Namun harga daging sapi di Jawa Barat menunjukkan tidak stabil. Pada bulan Mei 2021 daging sapi menjadi penyumbang inflasi terbesar kedua di Jawa Barat. Kenaikan inflasi akan berdampak negatif terhadap para pelaku ekonomi, sehingga upaya stabilisasi harga komoditas daging sapi penting untuk dilakukan. Tujuan penelitian ini adalah menganalisis faktor-faktor apa saja yang memengaruhi harga daging sapi di Jawa Barat. Dengan berbasiskan data sekunder time series tahun 2003-2020 dan melalui metode Error Correction Model (ECM), hasil penelitian menunjukkan bahwa pada jangka panjang variabel harga daging ayam dan harga daging sapi internasional berpengaruh positif dan signifikan terhadap harga daging sapi di Jawa Barat, dan pada jangka pendek variabel populasi sapi potong berpengaruh negatif signifikan terhadap harga daging sapi di Jawa Barat. Untuk menstabilkan harga daging sapi diperlukan penambahan populasi sapi potong.West Java has a consumption level of beef above the national average consumption level. Beef is an essential commodity for the residents and the economic system of West Java Province. However, the price of beef in West Java is unstable. In May 2021, beef became the second biggest contributor to inflation in West Java. High inflation has had a negative impact on economic actors, so efforts to stabilize beef commodity prices is important. The purpose of this research is to analyze the factors that influence the price of beef in West Java. This research applies a time series data of 2003-2020 and the error correction model method. The results of the study showed that the long-term variable price of chicken meat and international beef prices have a positive effect on the price of beef in West Java. Meanwhile, in the short term, the beef cattle population had a negative effect and the chicken meat price had a positive effect on beef prices in West Java. The results of this study indicate that a stable beef price can be achieved by increasing the population of beef cattle, especially culled cows and ready-to-slaughter bulls. In addition, the research results also show that chicken meat is a substitute commodity for beef, so to meet the public\u27s need for animal protein, it is also important to stabilize the price of chicken meat. Stabilization of chicken meat and beef prices should be pursued to go hand in hand
Pengaruh Penguasaan Lahan Terhadap Pendapatan dan Kesejahteraan Rumah Tangga Pertanian pada Agroekosistem yang Berbeda
Full text linkNarrowing land tenure is happening in Indonesia agricultural household. This affect on decreasing agricultural household income. Attempts to increase income in the non-agricultural sector have resulted in a variety of income structures. The relationship between land tenure and household income does not always show the same direction, this is due to different agro-ecosystem conditions. This study aims to analyze: (1) the effect of land tenure and agro-ecosystem conditions on the non-agricultural income structure, (2) the effect of land tenure and non-agricultural income structure on the welfare of agricultural households. The data used is the National Farmer Panel sourced from the Indonesian Center of Agriculture Socio Economics Policy Studies (ICASEPS), Ministry of Agriculture. The analytical method used is Generalized Linear Model whics is processed using R Software. The results show that there is a negative relationship between land area and non-agricultural income structure. Meanwhile, education and agro-ecosystem conditions are positively related to non-agricultural income structure. The percentage of non-agricultural income, sequentially from the highest, is the agro-ecosystem of paddy fieds, dry land based crops and vegetables, plantation-based dry land. A positive relationship is also shown between the variables of land area, education, non-agricultural income structures and the welfare of agricultural households which were proxied using per capita expenditure. Meanwhile, an increase in household members will reduce the welfare of agricultural households.Narrowing land tenure is happening in Indonesia agricultural household. This affect on decreasing agricultural household income. Attempts to increase income in the non-agricultural sector have resulted in a variety of income structures. The relationship between land tenure and household income does not always show the same direction, this is due to different agro-ecosystem conditions. This study aims to analyze: (1) the effect of land tenure and agro-ecosystem conditions on the non-agricultural income structure, (2) the effect of land tenure and non-agricultural income structure on the welfare of agricultural households. The data used is the National Farmer Panel sourced from the Indonesian Center of Agriculture Socio Economics Policy Studies (ICASEPS), Ministry of Agriculture. The analytical method used is Generalized Linear Model whics is processed using R Software. The results show that there is a negative relationship between land area and non-agricultural income structure. Meanwhile, education and agro-ecosystem conditions are positively related to non-agricultural income structure. The percentage of non-agricultural income, sequentially from the highest, is the agro-ecosystem of paddy fields, dry land based crops and vegetables, dry land based plantation. A positive relationship is also shown between the variables of land area, education, non-agricultural income structures and the welfare of agricultural households which were proxied using per capita expenditure. Meanwhile, an increase in household members will reduce the welfare of agricultural households.
 
Analisis Dampak Kebijakan Non-Tarif Measures Terhadap Kinerja Ekspor Udang Beku Indonesia di Pasar Tujuan Utama
Full text linkThe shrimp commodity significantly contributes to the total export value of the fisheries sub-sector in Indonesia. In 2021 Indonesia will be ranked fourth as the largest frozen shrimp exporting country in the world market. However, the value of Indonesia\u27s frozen shrimp exports still fluctuates every year. Indonesia\u27s frozen shrimp exports also face various challenges, from non-tariff measures (NTM) policies, incredibly sanitary and phytosanitary (SPS), and technical barriers to trade (TBT) imposed by importing countries. This study aims to analyze the performance of the Indonesian frozen shrimp trade in destination markets, the application of NTM policies by importing countries to Indonesian frozen shrimp exports, and the impact of NTM policies and other factors on Indonesian shrimp exports in destination markets. This study uses regression panel data models. The results of the study show that the performance of Indonesia\u27s frozen shrimp export trade has a positive trend. The United States, Japan, China, the Netherlands, and France have implemented SPS and TBT policies for Indonesian frozen shrimp. The estimation results using panel data regarding the impact of NTM policies and other factors that affect the volume of Indonesian shrimp exports show that the price of frozen shrimp in the destination country has a negative effect on the volume of Indonesian frozen shrimp exports. The exchange rate and population positively affect the export volume of Indonesian frozen shrimp. Meanwhile, the SPS policy variable of the importing country has no significant effect. The TBT variable negatively and significantly impacts the export volume of Indonesian shrimp.The shrimp commodity significantly contributes to the total export value of the fisheries sub-sector in Indonesia. In 2021, Indonesia will become the fourth largest exporter of frozen shrimp on the world market. However, the value of Indonesia\u27s frozen shrimp exports continues to fluctuate every year. Indonesia\u27s frozen shrimp exports also face various challenges from non-tariff measures (NTM) policies, incredibly sanitary and phytosanitary (SPS) and technical barriers to trade (TBT) imposed by importing countries. This study aims to analyze the performance of Indonesia\u27s frozen shrimp trade in destination markets and the impact of NTM policies and other factors on Indonesian shrimp exports in destination markets. This research uses panel data model regression. The results showed there was still rejection of fishery products including frozen shrimp from Indonesia in importing countries due to excess chemical content. But the number of rejections is less than one percent compared to the total received. This is in line with the panel data regression results for the SPS variable which is not significant and the TBT variable which has a significant and positive effect. The non-significant results indicate that exporters in Indonesia can adjust the policies imposed by the importing country relating to product certification criteria, sampling procedures, packaging requirements, distribution requirements, and labeling requirements. For this reason, the Indonesian government needs to improve regarding rejection is the need for accurate and thorough sample testing of Indonesian frozen shrimp before export, as well as increasing assistance regarding threshold limits for chemical use for shrimp cultivators at the upstream level
Keberhasilan Penyuluhan Melalui Karakteristik Penyuluh dan Petani
Full text linkPenyuluhan pertanian merupakan sistem penyampaian informasi, inovasi dengan komunikasi untuk meningkatkan pengetahuan dan keterampilan serta merubah sikap maupun perilaku petani. Keberhasilan pembangunan pertanian didukung oleh kualitas sumberdaya manusia khususnya penyuluh sebagai pelaku utama, dan petani sebagai sasaran. Sumberdaya manusia yang terdiri dari faktor ekternal maupun internal individu merupakan pengerak dan penyinergi sumberdaya lainnya untuk mencapai tujuan penyuluhan. Tujuan penelitian adalah merumuskan keberhasilan penyuluhan melalui karakteristik petani dan penyuluh dengan metode deskriptif kuantitatif menggunakan teori Speech Communication Model. Data primer dengan wawancara dan kuisioner terstruktur terhadap 65 orang penyuluh dan petani menggunakan proportionate stratified random sampling di 9 Kecamatan, Kabupaten Kubu Raya, Kalimantan Barat, sementara populasi penyuluh diambil seluruhnya, selanjutnya dianalisis dengan SEM-PLS. Hasil penelitian menunjukkan bahwa karakteristik penyuluh berpengaruh positif dilihat dari demografi, kompetensi dan input layanan, serta karakteristik petani dilihat demografi, karakteristik, dan keterjangkauan komunikasi yang berpengaruh tinggi terhadap keberhasilan penyuluhan. Karakteristik petani dan penyuluh berkorelasi positif terhadap kegiatan penyuluhan, yang artinya semakin tinggi kemampuan, kompetensi, keterampilan, dan motivasi, petani dan penyuluh maka keberhasilan penyuluhan dapat meningkat untuk mencapai tujuan penyuluhan, sehingga terwujudnya peningkatan kehidupan dan kesejahteraan petani. Upaya yang dapat dilakukan dengan melalui kegiatan pelatihan, bimbingan teknik dan sebagainya secara berkelanjutan dan sesuai kebutuhan. Selain itu dukungan pemerintah dalam penyediaan pembiayaan, sarana, prasarana, serta programAgricultural extension is a system of conveying information and innovation with communication to increase knowledge and skills and change the attitudes and behavior of farmers. The success of agricultural development is supported by the quality of human resources, especially extension agents as the main actors, and farmers as targets. Human resources that consist of individual external and internal factors are the driving force and synergist of other resources to achieve the objectives of counseling. The research aims to formulate the success of counseling through the characteristics of frmers and extension workers with a quantitative descriptive method using the Speech Communication Model theory. Primary data was obtained using interviews and structured questionnaires for 65 extension workers and farmers using proportionate stratified random sampling in 9 sub-districts, Kubu Raya Regency, West Kalimantan, while the entire extension population was taken, then analyzed using SEM-PLS. The results showed that the characteristics of extension agents had a positive effect in terms of demography, competence, and service input, as well as farmer’s characteristics in terms of demography, characteristics, and communication affordability which had a high effect on the success of extension. Characteristics of farmers and extension workers have a positive correlation with extension activities, which means that the higher ability, competence, skills, and motivation of farmers and extension workers, the success of extension can increase to achieve the goals of extension, realize an increase in the lives and welfare of farmers. Efforts can be made through training activities, technical guidance, and so on as needed. In addition, government support in the provision of financing, facilities, infrastructure, and supporting activity programs in efforts to increase competence and service input in the success of extension
STRATEGI PENGEMBANGAN BANK PAKAN SAPI DENGAN PENDEKATAN MODEL BISNIS KANVAS
Full text linkFeed affects the reproductive cycle of cows,which has an impact on efforts to increase the population. The purpose of this research is to describe and improve the business model using the Business Model Canvas (BMC) approach and SWOT analysis to produce a new business model prototype for the Sepakat feed bank group. The procedure for collecting data in this study was in-depth interviews and focus group discussion (FGD). The results of this research show that the main elements that must be improved in the initial mapping of the business model in the agreed feed bank group are value propositions, channels, key activities, key resources, key partners, and revenue streams. The SWOT analysis illustrates that the strengths are well-mapped customers, abundant raw materials. The weaknesses are in the low quality of human resources in terms of maintenance of feed processing equipment, limited land, and the lack of superior forage varieties, processed feed production is not continuous, product distribution channels are not varied, and business capital restrictions. Opportunities that can be exploited are the development of new processed feed products, utilization of information technology and government support. The threats faced are dependence on one processed product and a climate dominated by a dry season. Improvement strategies carried out include creating new products (value proposition) using feed formulations based on availability, nutritional content, and prices of feed raw materials, utilizing various facilities for sales channels (channels) such as social media and BUMDes, establishing separate business units to manage feed banks (key activities), establishing superior foraging nurseries by utilizing land belonging to the Bima district government (key resources), establishing cooperative partnerships with financial institutions (key partners) and ensuring feed processing machines continue to function and operate to produce feed as a source of main income (revenue stream).The purpose of this study was to describe and improve the business model of Sepakat feed bank group, Tanggat Village, Monta District, Bima Regency. Data collection procedures through in-depth interviews and focus group discussion. Data analysis using business model canvas approach and SWOT analysis to produce a business model prototype. The results of this study show elements that must be improved in the initial mapping of the business model are value proposition, channel, key activities, key resources, key partner and revenue stream. The SWOT analysis illustrates that the strengths possessed are well-mapped customers and abundant raw materials. The weaknesses are low quality of human resources to maintenance feed process equipment, limited land, lack of superior forage varieties, product distribution channels are not varied and limited business capital. Opportunities that can be exploited are the development of new feed product, utilization of information technology and government support. The threats they face are dependence on one feed product and the climate. Improvement strategies carried out include creating new products (value proposition), utilizing various facilities for selling product such as social media and BUMDes (channels), establishing separate business units to manage feed banks (key activities), making superior forage by utilizing Bima Regency government land (key resources), cooperate with financial institutions (key partners) and add variety of feed product as main source of income (revenue stream).
 
Keragaan Kelembagaan Pasar Lelang dalam Pemasaran Produk Pertanian
Full text linkAuction is one of the pricing mechanisms that has been widely applied in various fields. The auction market which was widely applied to non-agricultural goods has now developed in agriculture such as the chili auction market in Panjatan District, Kulon Progo Regency. The purpose of this study is to describe the institutional profile of the chili auction and the process of implementing the chili auction managed by farmers in Panjatan District, Kulon Progo Regency. Descriptive analysis used to analyze the institutional profile of the chili auction market and the auction process. The results showed that the institutional auction market in the District of Panjatan is an institution that is managed jointly by chili farmers in the District of Panjatan with the terms that have been mutually agreed upon. The auction mechanism is carried out in three stages, namely pre-auction activities, auction activities and post-auction activities. Determination of auction prices using the mechanism of the first price auction. This auction mechanism will minimize collusion between traders, and force traders to compete for chili supply from farmers in Panjatan District with the highest price offer that can be given