Jurnal Agribisnis Indonesia
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Analisis Strategi Pengembangan Usaha Koperasi Kopi Amungme Gold
Full text linkKeberhasilan Koperasi Kopi Amungme Gold sebagai pelaku usaha dapat dipegaruhi oleh model bisnis yang selama ini digunakan. Koperasi Kopi AMungme Gold menghasilkan produk Kopi Amungme Gold yang dibudidayakan secara tradisiolah oleh masyarakat Suku Amungme. Penelitian ini bertujuan untuk mengetahui model bisnis, kondisi internal dan eksternal koperasi dan menganalisis rancangan model bisnis baru untuk pengembanagn Koperasi Kopi Amungme Gold. Menggunakan metode wawancara kepada internal koperasi dan konsumen yang pernah membeli dan mengkonsusmsi kopi amungme gold. Data dianalisis menggunakan metode deskriptif model bisnis yang saat ini digunakan Koperasi Kopi Amungme Gold dipetakan menggunakan Business Model Canvas. Setiap elemen BMC diidentifikasi menggunakan SWOT untuk mengetahui kekuatan, kelemahan, peluang, dan ancaman untuk menghasilkan alternatif-alternatif strategi yang dapat digunakan Koperasi Kopi Amungme Gold. Hasil analisis SWOT menjadi acuan untuk dianalisis dengan analisis empat langkah pada blue ocean Strategy untuk menghasilkan alternatif strategi pada BMC yang baru. Hasil penelitian menunjukan perlu adanya perubahan strategi usaha pada Koperasi Kopi Amungme Gold. Sehingga direkomendasikan beberapa strategi yaitu penambahan unit bisnis baru serta pembuatan konsep kafe edukatif, pelayanan konsumen menggunakan media online, pengembangan fasilitas pergudangan, dan peningkatan pelatihan serta pendampingan kepada petani dalam kegiatan budidaya.The success of the Amungme Gold Coffee Cooperative as a business actor can be influenced by the business model that has been used so far. The Amungme Gold Coffee Cooperative produces Amungme Gold Coffee products, which the Amungme people traditionally cultivate. This study aims to determine the cooperative’s business model, internal and external conditions, and analyze the design of a new and to analyze the design of a new business model to develop the Amungme Gold Coffee Cooperative using the interview method with internal cooperatives and consumers who have bought and consumed Amungme Gold coffee. The data were analyzed using the descriptive business model method the Amungme Gold Coffee Cooperative currently uses and mapped using the Business Model Canvas. Each BMC element is identified using SWOT to determine strengths, weaknesses, opportunities and threats to produce alternative strategies that the Amungme Gold Coffee Cooperative can use. The SWOT analysis results become a reference for analysis with a four-step analysis of the blue ocean strategy to produce alternative strategies for the new BMC. The results of the study indicate that there is a need for a change in business strategy at the Amungme Gold Coffee Cooperative. So several strategies are recommended: adding new business units and creating an educational cafe concept, customer service using online media, developing warehousing facilities, and increasing training and mentoring farmers in cultivation activities
STUDI PERKEMBANGAN AGRIBISNIS KELAPA DENGAN PENDEKATAN BMC
Full text linkDistrik Muara Tami Perbatasan RI-PNG merupakan wilayah yang berada di kota Jayapura provinsi Papua. Komoditi unggulan wilayah ini adalah kelapa, studi lebih lanjut terkait perkembangan agribisnis dan turunan dari buah kelapa perlu dilakukan agar dapat dipetakan pengembangan industri yang tepat terkait komoditi ini kedepannya. Tujuan riset ini adalah untuk menggali pengembangan industri agribisnis kelapa dengan menggunakan bagan sub sistem agribisnis dari hulu sampai hilir dan disajikan dengan pendekatan BMC. Hasil penelitian menghasilkan daftar produk ikutan pohon kelapa potensial untuk dikembangkan kedepannya terutama daftar produk turunan dari buah kelapa yang terdiri dari aneka olahan daging buah, air buah, sabut, serta tempurung batok, kelapa. Saran kedepan adalah pengembangan sektor agribisnis kelapa dengan upaya diversifikasi pemanfaatan kelapa dengan pengembangan industri turunan kelapa dengan program dan kegiatan pengembangan agroindustri kelapa terpadu. Penelitian selanjutnya diharapkan lebih ditujukan untuk mengamati strategi pengembangan agribisnis kelapa pada bagian pohon kelapa yang paling potensial baik secara manfaat maupun nilai ekonomisnya.Muara Tami District, RI-PNG border, is an area located in the city of Jayapura, Papua Province. The leading commodity of this region is coconut, further studies related to the development of agribusiness and derivatives of coconuts need to be carried out so that appropriate industrial development related to this commodity can be mapped in the future. The purpose of this research is to explore the development of the coconut agribusiness industry using a chart of agribusiness sub-systems from upstream to downstream and presented with a BMC approach. The results of the study produced a list of potential coconut tree derivative products to be developed in the future, especially the list of derivative products from coconuts consisting of various processed fruit meat, fruit water, coir, and coconuts shells,. Future suggestions are the development of the coconut agribusiness sector with efforts to diversify the use of coconuts such as the development of coconut derivative industries with integrated coconut agroindustry development programs and activities. Further research is expected to be more aimed at observing coconut agribusiness development strategies on the most potential parts of coconut trees both in terms of benefits and economic value
Keberlanjutan Perkebunan Karet Rakyat di Provinsi Riau
Full text linkTren penurunan produksi karet yang terus terjadi di Provinsi Riau merupakan tantangan serius yang memengaruhi keberlanjutan perkebunan karet kedepan. Tujuan riset ini adalah mengembangkan indeks dan Tujuan studi ini yakni meningkatkan indeks serta mengenali faktor - faktor yang mempengaruhi keberlanjutan perkebunan karet rakyat di Provinsi Riau dari perspektif ekonomi, ekologi, dan sosial menggunakan pendekatan RAP-Rubber dengan teknik Multi Dimensional Scaling (MDS). Informasi yang dianalisis diperoleh dari dua sumber utama , yaitu informasi primer serta sekunder. Informasi primer dikumpulkan lewat interaksi langsung dengan petani karet serta pihak terikat di zona perkebunan karet. Sedangkan itu, informasi sekunder didapatkan dari institusi serupa Badan Pusat Statistik, Dinas Perkebunan, Dinas Pertanian, dan literatur yang berkaitan dengan topik riset ini. Nilai indeks keberlanjutan perkebunan karet rakyat di Provinsi Riau secara multi dimensi adalah 38,40 masuk dalam kategori kurang berkelanjutan. Rentang nilai indeks keberlanjutan pada setiap dimensi bervariasi antara 26,67–51,29. Nilai keberlanjutan terendah terdapat pada dimensi ekonomi, diikuti oleh dimensi sosial, sementara dimensi ekologi memiliki nilai keberlanjutan tertinggi. Faktor-faktor yang berpotensi mempengaruhi keberlanjutan perkebunan karet rakyat di Provinsi Riau adalah fluktuasi harga, harga ojol dan penggunaan pestisida (dimensi ekonomi); teknik pembukaan lahan, pengetahuan tanaman Legum Cover Crop, dan jumlah hari sadap (dimensi lingkungan); hubungan sosial petani tengkulak, tingkat pendidikan dan ketersediaan penyuluhan (dimensi sosial). Implikasi manajerial dari riset ini adalah sebagai dasar untuk evaluasi dan pemantauan berkelanjutan terhadap perkebunan karet, dengan mengidentifikasi indikator kunci dan mengukur keberlanjutan secara teratur.The rubber plantation sector is a strategic sector that contributes significantly to economic development. The decline in rubber production in Riau Province poses a serious challenge to the sustainability of smallholder rubber plantations. This research aims to assess the sustainability index of smallholder rubber plantations and identify the factors that influence it. Primary data was obtained from interviews, discussions, and questionnaires, while secondary data came from the Central Bureau of Statistics and the Department of Plantation, with a sample size of 120 using purposive sampling technique. The RAP Rubber method with Multi Dimensional Scaling (MDS) approach was used to determine the sustainability status. The sustainability index of smallholder rubber plantations in Riau Province is 38.40, categorized as less sustainable, with economic index value of 26.67, social index of 37.26, and ecological index of 51.29. Sensitive atribute include price fluctuations, rubber prices, pesticide use (economic); land clearing techniques, LCC plant knowledge, number of tapping days (ecological); farmer-trader social relationships, education level, and availability of extension services (social). Sustainability can be improved by the government and relevant parties addressing sensitive attributes
Analisis Keputusan Pembelian Mie Basah oleh Konsumen Muda di Kota Bogor
Full text linkThe advancement of technology and society have led to changes including food choice patterns among citizens, especially the younger generation that prefers fast food. Noodles are included in one of the fast foods that young people opt for as it has diverse varieties. The decision-making process of purchasing noodles for young consumers is influenced by several driving factors. This study aims to analyze the decision-making process among young customers in Bogor while buying noodles, analyze factors that influence the decision-making while purchasing noodles in Bogor, and formulate managerial implications for the development of Noodles SMEs. Primary data from a survey of 95 respondents were analyzed using descriptive analysis and SEM-PLS analysis. The results indicate that consumers buy noodles primarily because they are fast and convenient while considering the taste of the product. Personal experience is the most influential factor in their purchasing decisions. There are four significant factors influencing the purchasing decisions of young consumers regarding wet noodles in Bogor, including product factors, distribution, promotion, and lifestyle. The distribution factor has the highest influence on consumer purchasing decisions with the highest correlation value. The efforts noodle SMEs in order to develop their businesses include maintaining and increasing the distribution of products as this factor is the most influential factor for customers to do the purchasing.The advancement of technology and society have led to changes including food choice patterns among citizens, especially the younger generation that prefers fast food. Noodles are included in one of the fast foods that young people opt for as it has diverse varieties. The decision-making process of purchasing noodles for young consumers is influenced by several driving factors. This study aims to analyze the decision-making process among young customers in Bogor while buying noodles, analyze factors that influence the decision-making while purchasing noodles in Bogor, and formulate managerial implications for the development of Noodles UKM (Unit Kegiatan Masyarakat) in Indonesia. Primary data from a survey of 95 respondents were analyzed using descriptive analysis and SEM-PLS analysis. The results indicate that consumers buy noodles primarily because they are fast and convenient while considering the taste of the product. Personal experience is the most influential factor in their purchasing decisions. There are four significant factors influencing the purchasing decisions of young consumers regarding wet noodles in Bogor, including product factors, distribution, promotion, and lifestyle. The distribution factor has the highest influence on consumer purchasing decisions with the highest correlation value. The efforts from Indonesian Noodle UKM in order to develop their businesses include maintaining and increasing the distribution of products as this factor is the most influential factor for customers to do the purchasing
ANALISIS PENDAPATAN USAHA PENGGILINGAN PADI DI KABUPATEN PATI
Full text linkPenelitian bertujuan untuk menganalisis pendapatan dan faktor-faktor yang mempengaruhi pendapatan usaha penggilingan padi di Kabupaten Pati. Penelitian dilaksanakan pada bulan November-Desember 2023 di Kabupaten Pati. Metode dalam penelitian ini adalah metode survei. Pengambilan sampel menggunakan metode purposive random sampling dengan jumlah sebanyak 40 unit usaha penggilingan padi di Kabupaten Pati. Jenis data yang digunakan yaitu primer dan sekunder. Metode analisis data yang digunakan yaitu analisis deskriptif dan analisis kuantitatif. Analisis kuantitatif yang digunakan yaitu analisis pendapatan dan analisis regresi linear berganda. Penelitian menunjukkan bahwa usaha penggilingan padi di Kabupaten Pati memiliki karakteristik antara lain: sebagian besar pengelola berumur 26 - 65 tahun, mayoritas tidak sekolah/tidak tamat sekolah, lama usaha 3 - 41 tahun dan status kepemilikan sewa serta milik sendiri. Penerimaan yang diperoleh usaha penggilingan padi sewa di Kabupaten Pati adalah Rp20.691.424.500/tahun, dan pendapatan usaha penggilingan padi sewa sebesar Rp90.970.063/tahun. Penerimaan yang diperoleh usaha penggilingan padi milik sendiri di Kabupaten Pati adalah Rp28.885.623.800/tahun, dan pendapatan usaha penggilingan padi sewa sebesar Rp210.259.968/tahun. Faktor yang mempengaruhi pendapatan usaha penggilingan padi adalah jumlah gabah yang digiling, upah tenaga kerja tetap, dan upah tenaga kerja borongan. Faktor lain yang diuji yaitu umur mesin dan kapasitas mesin tidak berpengaruh terhadap pendapatan usaha penggilingan padi di Kabupaten Pati.The objective of this study is to analyze the income earned from rice milling businesses in the Pati Regency area. This study was conducted from November to December 2023 in Kabupaten Pati. The research method used was survey research method. Sampling applied a purposive sampling method of 40 rice milling business units spread across the Pati Regency area with predetermined criteria. The type of data used consists of primary and secondary data. Primary data were obtained through direct interviews with owners or managers of rice milling businesses using structured questionnaires, while secondary data were collected from relevant agency reports and relevant official documents. Descriptive and quantitative analysis was used to analyze the data. The quantitative analysis used in this study focuses on the calculation of business income, which includes revenue analysis, total production costs, and net income. The results showed that the total income obtained from rice milling businesses with a rental system in Pati Regency reached Rp20,691,424,500 per year per rice milling business unit, with an average net income of Rp90,970,063 per year per rice milling business unit. Meanwhile, self-owned rice milling businesses generate a total income of Rp28,885,623,800 per year per rice milling business unit, with an average net income of Rp210,259,968 per year per rice milling business unit
ANALISIS INDEKS KOMPLEMENTARITAS PERDAGANGAN PRODUK PERTANIAN PADA REGIONAL COMPREHENSIVE ECONOMIC PARTNERSHIP (RCEP)
Full text linkPenelitian ini menggunakan analisis deskriptif sederhana dan indeks komplementaritas perdagangan untuk mengkaji hubungan perdagangan pertanian Indonesia-RCEP periode 2010-2019. Bukti dari hasil komposisi perdagangan menunjukkan bahwa ekspor Indonesia untuk produk pertanian lebih beragam daripada impor RCEP. Sepanjang satu dekade, terdapat kecocokan antara pasokan ekspor Indonesia dan permintaan impor RCEP karena indeks komplementaritas perdagangan terletak antara 86,95 dan 90,09. Indeks komplementaritas perdagangan Indonesia-RCEP terus meningkat dari tahun dari tahun 2016 hingga 2019, menyiratkan bahwa profil perdagangan Indonesia dan RCEP menjadi lebih kompatibel. Negara dengan nilai TCI tertinggi dengan Indonesia adalah Singapura, sebaliknya negara dengan TCI terendah adalah Brunei Darussalam. Selama periode analisis, ekspor utama dengan nilai TCI tertinggi adalah binatang hidup (HS 01), pohon hidup dan tanaman lainnya (HS 06), dan getah nabati (HS 13). Dengan demikian, penelitian ini juga merekomendasikan agar pemerintah Indonesia lebih meningkatkan ekspor komoditas potensial dengan memberi insentif kepada pengusaha melalui keringanan pajak dalam jangka waktu tertentu, membentuk badan promosi ekspor, identifikasi peluang ekspor yang realistis di pasar RCEP untuk meningkatkan dan mendiversifikasi ekspor Indonesia melalui penggunaan yang lebih ilmiah, realistis, dan empiris. pendekatan.This research uses simple descriptive analysis and a trade complementarity index to examine the Indonesia-RCEP agricultural trade relationship for the 2010-2019 period to predict future trade conditions for Indonesia RCEP. Based on the trade balance, starting from 2016 there has been an increase in trade exports, even in the last 4 years Indonesia has continued to experience a surplus of USD 36.93 billion. Throughout the decade, there was a match between the export supply of Indonesian agricultural products and the demand for imports of RCEP agricultural products because the agricultural product trade complementarity index was located between 86.95 and 90.09. The country with the highest TCI value compared to Indonesia is Singapore, whereas the country with the lowest TCI is Brunei Darussalam. The history of high TCI values has been proven to be followed by increasing in exports of agricultural products in 2020 to 2022 of up to 11 percent. The main exports of agricultural products with the highest TCI values are live animals (HS 01), live trees and other plants (HS 06), and vegetable resins (HS 13). Through the results of this research, it can be recommended that efforts to increase Indonesian exports to RCEP require contributions and intervention from the Indonesian government. In particular, in the form of providing incentives so that agricultural resources that are not yet optimally used can be utilized. Apart from that, the government needs to optimize the use of FDI which is RCEP\u27s superior product to maximize the quantity, quality of production, integration of knowledge and technology
Daya Saing Ekspor Karet Alam Manufaktur Indonesia di Pasar Internasional
Full text linkPenelitian ini mengenai daya saing dalam komoditas karet alam manufaktur yang meliputi karet TSNR (Technically Specified Natural Rubber), karet RSS (Rubber Smooked Sheets), dan karet sarung tangan atau karet kompon dalam periode waktu tahun 2000-2020. Alat analisis yang digunakan dalam melakukan perbandingan eksportir utama atau negara pesaing komoditas tersebut ialah Revealed Comparative Advantage (RCA) dan untuk mengetahui seberapa besar pengaruh ekspor Indonesia terhadap komoditi karet alam manufaktur tersebut ke negara tujuan serta di dunia ialah Market Share Index (MSI). Hasil penelitian menunjukkan bahwa, nilai daya saing setiap komoditas karet alam manufaktur Indonesia memiliki daya saing kuat dengan RCA>1 pada karet TSNR, RSS, dan sarung tangan. Akan tetapi, Indonesia hanya mampu mendominasi karet TSNR jika dibandingkan dengan negara Thailand dan Malaysia serta ekspor ke negara tujuan seperti Amerika Serikat, Jepang, dan China sebagai importir terbesar karet manufaktur. Sedangkan karet RSS hanya mampu menempati peringkat ke dua dibawah Thailand dalam mendominasi pasar internasional dan ekspor ke negara tujuan seperti Amerika, Jepang, dan China. Pada karet sarung tangan Indonesia tidak mampu berdaya saing jika dibandingkan dengan negara Malaysia sebagai eksportir terbesar dan negara Thailand di pasar internasional dan negara tujuan ekspor seperti Amerika, Jepang, dan China.This research is about the competitiveness of manufactured natural rubber which includes TSNR (Technically Specified Natural Rubber) rubber, RSS (Rubber Smooked Sheets) rubber and Rubber Gloves in the 2000-2020 time period. The analytical tools used are Revealed Comparative Advantage (RCA) to determine comparative competitiveness, Market Share Index (MSI) to determine how much influence Indonesia\u27s manufactured natural rubber exports have to destination countries and the world. This study also use Spearman Rank Correlation to determine the relationship between the competitiveness of Indonesian manufacturing natural rubber with competing countries. The research results show that Indonesian manufactured natural rubber has strong competitiveness with RCA>1. However, Indonesia is only able to dominate TSNR rubber compared to Thailand and Malaysia in the largest importer countries of rubber manufacturing in the markets of the United States, Japan and China. RSS Rubber is only able to rank second below Thailand in dominating the international market and exports to destination countries. Meanwhile, Indonesian Rubber Gloves are unable to be competitive when compared to Malaysia as the largest exporter and Thailand as well as to export destination countries. Indonesia\u27s TSNR competitiveness has a medium and unidirectional relationship with Thailand, while it has a strong and unidirectional relationship with Malaysia. The competitiveness of the Indonesian RSS with Thailand and Malaysia has a weak and unidirectional relationship. Meanwhile, the competitiveness of Indonesian Rubber Gloves has a moderate and unidirectional relationship with Thailand, while it has a weak and unidirectional relationship with Malaysia
Risiko Usaha Peternakan Ayam Broiler di Kecamatan Kapuas Kabupaten Sanggau
Full text linkSalah satu subsektor pertanian yang potensial untuk dikembangkan adalah subsektor peternakan. Sektor peternakan memiliki potensi yang besar dengan adanya peningkatan konsumsi daging ayam setiap tahunnya namun memiliki masalah yang komplek baik dari faktor dalam maupun luar sehingga menimbulkan risiko dan ketidakpastian. Karena itu perlunya penelitian lebih lanjut untuk mengidentifikasi sumber-sumber risiko dan menganalisis besar risiko produksi dan harga terhadap usaha peternakan ayam broiler bermitra maupun tidak bermitra. Metode yang digunakan dalam penelitian ini adalah metode observasi dan wawancara langsung kepada pemilik usaha serta melakukan pengumpulan data dalam bentuk kuisoner dengan pendekatan penelitian kombinasi. Hasil dari penelitian yang dilakukan di Kecamatan Kapuas Kabupaten Sanggau menunjukkan risiko-risiko yang dihadapi peternak yaitu risiko sosial berupa tindakan menuntut dan pencurian, risiko fisik berupa kebakaran yang disebabkan oleh keteledoran, risiko produksi yang berasal dari faktor kualitas DOC, cuaca, penyakit, SDM, predator, kondisi kandang, pakan dan minum, fluktuasi harga jual, tingginya harga input. Tingginya risiko peternakan ayam broiler juga terlihat dari nilai koefesien variasi ≥ 0,5 yang menunjukkan bahwa usaha peternakan ayam broiler menghadapi peluang merugi pada setiap periode.One of the agricultural subsectors that has the potential to be developed is the livestock subsector. The livestock sector has great potential with the increase in chicken meat consumption every year but has complex problems from both internal and external factors, giving rise to risks and uncertainty. Therefore, there is a need for further research aimed at identifying sources of risk, analyzing the magnitude of production and price risks in partnered and non-partnered broiler chicken farming businesses so that risk management can be identified that can be applied to control risks in broiler chicken businesses in Sanggau Regency. The method used in this research is the method of observation and direct interviews with business owners and collecting data in the form of questionnaires with a combined research approach, namely a method that combines quantitative methods and qualitative methods in research so that more comprehensive, valid, reliable and objective data is obtained. The results of research conducted in Kapuas District, Sanggau Regency show that the risks faced by farmers are social risks in the form of lawsuits and theft, physical risks in the form of fires caused by negligence, production risks originating from DOC quality factors, weather, disease, human resources, predators, cage conditions, food and drink, fluctuations in selling prices, high input prices. The high risk of broiler chicken farming can also be seen from the coefficient of variation value ≥ 0.5, which indicates that the broiler chicken farming business faces the possibility of making a loss in each period
Daya Saing dan Determinan Ekspor Kopi Indonesia Di Jepang
Full text linkIndonesian coffee export has reached various countries, and one of its destinations is Japan. Moreover, Indonesia and Japan have begun to normalize their bilateral trade through the Indonesia-Japan Economic Partnership Agreement (IJEPA). However, the average Indonesian coffee export to Japan shows a downturn which is expected due to low competitiveness and utilization of IJEPA. This research aims to examine the competitiveness and its effect towards Indonesian coffee export to Japan in the long and short term and employs multiple linear regression using the Error Correction Mechanism (ECM) approach. The research result shows that Indonesian coffee has a medium comparative advantage in the Japanese market with downturn growth during the 2001–2022 period. The regression results suggest that the economic distance significantly affects Indonesian coffee exports in the short term. Furthermore, the other factors that affect Indonesian coffee exports in the long term are Japan’s real GDP, Japan’s inflation rate, and IJEPA implementation.Indonesian coffee export has reached various countries, one of its destinations is Japan with export share around 8,58%. Moreover, Indonesia and Japan have taken an effort to normalize their bilateral trade through Indonesia-Japan Economic Partnership Agreement (IJEPA). However, the average of Indonesian coffee export to Japan shows a downturn around 3,81% per years which expected due to non-tarif barriers and low utilization of IJEPA. This research aims to examine the competitiveness and determinants of Indonesian coffee export to Japan on long and short term and employs multiple linear regression using Error Correction Mechanism (ECM) approach. The research result shows that Indonesian coffee has medium comparative advantage in Japan market with downturn growth during 2001-2022 period. Furthermore, world coffee price and Indonesian coffee competitiveness in Japan become the significantly positive factors that affect Indonesian coffee export on long and short term. The other factors that affect Indonesian coffee export on long term are Indonesia real GDP, Japan real GDP, and dummy IJEPA agreement. Therefore, the quality improvement of Indonesian coffee with single origin and environmentally responsible characteristics is urgent to boost competitiveness and reduce the effect of world coffee price changes
Faktor yang Mempengaruhi Aliran Perdagangan Produk antar Negara ASEAN
Full text linkPerdagangan internasional menjadi indikator penting bagi suatu negara untuk meningkatkan pertumbuhan ekonomi dan sebagai instrumen penggerak ekonomi melalui Produk Domestik Bruto. Pertumbuhan ekonomi suatu negara dapat didorong melalui kerjasama antar negara dalam perdagangan internasional berupa integrasi ekonomi. Integrasi ekonomi ASEAN merupakan upaya untuk menyatukan dan memperdalam hubungan ekonomi antara negara-negara anggota ASEAN. Tujuan dari penelitian ini akan menjawab dari pertanyaan yang muncul, yaitu untuk menganalisis faktor yang mempengaruhi aliran perdagangan produk antar negara ASEAN. Data yang digunakan dalam penelitian ini terdiri dari data ekspor dan impor perdagangan antara negara ASEAN, GDP masing-masing Negara ASEAN, GDP per kapita negara ASEAN, Populasi masing-masing Negara ASEAN, Nilai tukar, dan Jarak Ekonomi. Dalam penelitian ini, untuk menganalisis faktor-faktor yang mempengaruhi aliran perdagangan produk antar negara ASEAN dilihat dari beberapa variabel, yaitu GDP masing-masing negara ASEAN, GDP Perkapita masing-masing negara ASEAN, Populasi masing-masing negara ASEAN, Nilai tukar, dan Jarak Ekonomi. Data yang digunakan merupakan data panel dengan time series tahunan periode 10 tahun terakhir yakni tahun 2012 hingga 2022. Negara ASEAN yang diteliti adalah 10 negara ASEAN yakni Indonesia, Thailand, Malaysia, Philipina, Singapura, Brunei Darussalam, Laos, Kamboja, Vietnam, dan Myanmar. Hasil penelitian menunjukkan bahwa variabel GDP perkapita Negara Asal dan Negara Mitra intra ASEAN, populasi negara asal dan negara mitra intra ASEAN berpengaruh positif dan signifikan terhadap aliran perdagangan produk antar anggota Negara ASEAN. Adapun untuk variabel GDP Negara Asal, GDP Negara Mitra, Nilai tukar, dan Jarak ekonomi tidak memiliki pengaruh yang signifikan terhadap aliran perdagangan negara antar anggota ASEAN.
Kata Kunci: aliran perdagangan, ASEAN, gravity modelInternational Trade is an important indicator for a country to increase economic growth and as an instrument to drive the economy through Gross Domestic Product. A country\u27s economic growth can be encouraged through cooperation between countries in international trade in the form of economic integration. ASEAN economic integration is an effort to unite and deepen economic relations between ASEAN member countries. This research aims to answer questions that arise, namely to analyze the factors that influence the flow of product trade between ASEAN countries. The data used in this research consists of export and import trade data between ASEAN countries, the GDP of each ASEAN country, GDP per capita of ASEAN countries, the population of each ASEAN country, exchange rates, and economic distance. This research analyzes the factors that influence the flow of product trade between ASEAN countries. The data used is panel data with annual time series for the last 10 years, namely 2012 to 2022. The research results show that the GDP per capita variables of the country of origin and intra-ASEAN partner countries, the population of the country of origin and intra-ASEAN partner countries have a positive and significant effect on the flow of product trade between ASEAN member countries. Meanwhile, the variables GDP of the origin country, GDP of the partner country, exchange rate, and economic distance do not have a significant influence on the flow of trade between ASEAN member countries