NYME Repository of Dissertations
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BUSINESS USE OF SOCIAL MEDIA IN HUNGARY: OPPORTUNITIES ACROSS GENERATIONS, REGIONS AND PLATFORMS IN THE CATERING INDUSTRY
No full textService has always been an industry that was considered as a special one, unlike others. The
characteristics can highly vary and along with the definition, they constantly change and evolve.
Hospitality and catering have undergone serious transformation over the course of the latest
years, especially due to the COVID-19 pandemic. Inevitably, consumers also had to adapt to
these alterations. Consumer behavioural patterns have always highly depended on the age
cohort of the person who is being analysed. Even though habits can be different on a personal
level, according to various researches it has been proven that individuals can be categorised:
generalisation based on generations is a commonly used method.
There is a huge potential even for the smallest player in the hospitality and catering service
industries in Hungary regarding running successful social media marketing campaigns – only
if they are able to understand the preferences and consumption habits of these generations.
Social media is here to stay, which means that the stake in the success of a business is still
growing. Small businesses and owners are not required to be experts in the field of social media
marketing. However, they have to understand the instruments of the different networks and
application, and, of course, the different strategies that allow them to reach both their existing
and new, potential customers in order to build higher awareness and increase the purchase rate
of the different generations.
Even though all three dimensions of credibility (attractiveness, trustworthiness, expertise) of
brand ambassadors and influencers are considered important, however, a person with a higher
expertise and experience with a product category are viewed the most credible by the researched
generations – especially when there is only a small or no “fit” between the person and the brand
or product. Ultimately, the dissertation introduces a “value-added” component for generally
any type of business in the Hungarian SME sector: based on the findings, the practices of
various establishments and companies could be tailored to suit the expectations of the different
generations in order to increase the effectiveness of their social media campaigns
The Importance of Value Communication in Selling Processes of the Medical Device Market in Austria
No full textFával, faanyaggal kapcsolatos népi hagyományok, szokások és azok környezeti attitűdbefolyásoló hatása Győr-Moson Sopron megyében tanuló diákok körében
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Kocsánytalan tölgy és fehér akác állományok befolyása a talaj aggregátumdinamikájára és szervesanyag-megkötésére
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BUDAPEST FILMTURIZMUSÁNAK VERSENYKÉPESSÉGI ELEMZÉSE: ATTRAKCIÓK ÉS LEHETŐSÉGEK VIZSGÁLATA
No full textApplication of satellite image series in the Hungarian forest disturbance monitoring
No full textApplication of satellite image time series in the Hungarian forest disturbance monitoring
In my PhD thesis, a novel approach was created to utilize high-resolution Sentinel-2 satellite imagery of the European Space Agency and Google Earth Engine cloud computing. The processing, analysing, and visualization of vegetation and water index (NDVI, NDVI change standardized NDVI, etc.) maps and charts derived from satellite images took place online, in the cloud, to ensure the detection of forest disturbances in the three Hungarian study sites (Nagyerdő of Debrecen, Farkas-erdő of Sárvár, and Central Bükk) for the period 2017 – 2020. My results indicated that the combined dataset of satellite imagery and ground-based reports provided suitable input for forest damage monitoring conducted with GEE. The applied method successfully identified different types of forest damage on Z NDVI maps in the surveyed period with 78 % Total Accurac
