Communicology: Jurnal Ilmu Komunikasi
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Hubungan Media Sosial Melalui Konser Musik #dirumahaja Terhadap Pembentukan Citra Narasi TV
Full text linkABSTRACT
Since WHO declared the case of corona or covid-19 as a global pandemic, many activities outside the home have been postponed or carried out remotely. Indonesia enforces a Work From Home or WFH policy to minimize the spread of the virus. This has had an impact on Indonesian musicians as well, resulting in them being unable to take the stage off air during this global pandemic to avoid the spread of this virus. Najwa Shihab, co-founder of Narasi TV, held a charity concert entitled "Music Concert #dirumahaja" on March 25-28 2020 and managed to collect donations of Rp. 9 billion rupiah. This research uses qualitative research methods with data collection techniques through interviews and documentation. The interview in this study used the type of informal conversation interview by Producer Assistant Narasi TV with the aim of getting more open and clearer information so that the information obtained was in accordance with the research needs. The theory for the function of media in the formation of public opinion used in this study is the theory of Alexis S. Tan (in Nurudin, 2013: 65), while for image theory uses Frank Jefkins in (Jefkins, 2004: 20-23). The documentation used in this study was obtained through capture from social media accounts twitter, facebook and Instagram on the official Narasi TV account.
Keyword : Image; Media Social; Music
ABSTRAK
Semenjak WHO menetapkan kasus corona atau covid-19 sebagai pandemic global banyak ativitas diluar rumah yang ditunda atau dilakukan dengan jarak jauh. Indonesia memberlakukan kebijakan Work From Home atau WFH untuk meminimalisir penyebaran virus tersebut. Hal tersebut berdampak pula pada musisi tanah air sehingga mengakibatkan mereka tidak dapat melangsungkan panggung off air selama pandemic global ini demi menghindari penyebaran virus ini. Najwa Shihab selaku co-founder Narasi TV menyelenggarakan konser amal bertajuk “Konser Musik #dirumahaja” pada 25-28 maret 2020 lalu dan berhasil mengumpulkan donasi sebesar Rp 9 milyar rupiah. Penelitian ini menggunakan metode penelitian kualitatif dengan teknik pengumpulan data melalui wawancara dan dokumentasi. Wawancara dalam penelitian ini menggunakan jenis wawancara percakapan informal oleh Producer Assistant Narasi TV dengan tujuan untuk mendapatkan informasi yang lebih terbuka dan lebih jelas sehingga informasi yang didapatkan sesuai dengan kebutuhan penelitian. Teori untuk fungsi media dalam pembentukan opini publik yang digunakan dalam penelitian ini adalah teori dari Alexis S. Tan (dalam Nurudin, 2013: 65), sedangkan untuk teori citra menggunakan Frank Jefkins dalam (Jefkins, 2004: 20-23). Dokumentasi yang digunakan dalam penelitian ini didapatkan melalui capture dari akun media social twitter, facebook dan instagram akun resmi Narasi TV.
Kata Kunci : Citra; Media Sosial; Musi
Komodifikasi Politik dan Ekonomi Media Studi Kasus Kehadiran Jokowi di Pernikahan Atta dan Aurel
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The number of television channels entering Indonesia has grown very rapidly. More television stations, too, are increasing the production of television shows. Infotainment is one of the television shows which is an alternative to programs. Television belongs to the culture of the capitalist industry which is basically just for profit. The main purpose of this article or paper is to conceptualize the commodification of politics and the economy of the media related to the issue of President Jokowi's attendance at Atta and Aurel's wedding. This study uses a critical paradigm with a qualitative methodology. The researcher uses the paradigm in addition to being critical to what is meant by observation, it also aims to reveal, find out, and at the same time criticize how the interaction between structure and agency in industrial television is and why it happens. The market is the main target in the work of Indonesian media. In the context of media management, the media uses a market approach in their performance. The market approach is based on the dynamics of demand and supply needs. In the case of Atta-Aurel, this law of supply is evident.
Keywords: Commodification; Critical; Media; Political; Youtuber
ABSTRAK
Jumlah channel televisi yang masuk ke Indonesia telah berkembang sangat pesat. Lebih banyak stasiun televisi, juga meningkatkan produksi acara televisi. Infotainment adalah salah satu tayangan televisi yang merupakan alternatif dari program - program. Televisi adalah milik budaya industri kapitalis yang pada dasarnya hanya mencari keuntungan. Tujuan utama dari artikel atau paper ini adalah untuk mengkonseptualisasikan komodifikasi politik serta ekonomi media yang berhubungan dengan masalah kehadiran Presiden Jokowi ke pernikahan Youtuber terkenal di Indonesia yaitu Atta Halilintar dan Aurel Hermansyah. Penelitian ini menggunakan paradigma kritis dengan metodologi kualitatif. Peneliti menggunakan paradigma untuk selain kritis yang dimaksudkan observasi, juga bertujuan untuk mengungkap, mencari tahu, dan sekaligus mengkritisi bagaimana interaksi tersebut antara struktur dan agensi di televisi industri dan mengapa itu terjadi. Pasar menjadi target utama dalam kerja media Indonesia. Dalam konteks manajemen media, media menggunakan pendekatan pasar dalam kinerjanya. Pendekatan pasar berdasar pada dinamika kebutuhan permintaan dan penawaran. Dalam kasus Atta-Aurel, hukum permintaan penawaran ini nyata terlihat.
Kata kunci: Komodifikasi; Kritis; Media; Politik; Youtube
Komunikasi Internal Departemen Sales Marketing dan Departemen Front Office The Hills Hotel Batam dalam Menghadapi Konflik Organisasi
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Communication is one of the important elements in the organization. Good communication between members of the organization helps the organization achieve its stated goals. However, in its delivery there are obstacles that interfere with the communication itself. One of the obstacles in the delivery of communication is the individual factor, namely negligence in conveying the information by individuals. These obstacles cause conflicts in the organization so that conflict management is needed to overcome these communication problems. This study aims to determine the process of conflict management between the Sales Marketing Department and the Front Office Department at The Hills Hotel Batam which consists of a problem identification, problem classification, and problem analysis. This study using a qualitative approach with observation and interview methods. The results showed that the conflict occurred due to ineffective communication which resulted in work obstruction. Conflict management is done to identify problems, namely the existence of miscommunication in delivering messages. This shows that the existing problems occur due to the lack of coordination between the Sales Marketing Department and Front Office Department. Conflict resolution is carried out by collaboration that is the parties in conflict together seek solutions and mediation, namely the management who makes decisions in conflict resolution.
Keywords: Conflict Management; Organizational Communication; Organizational Conflic
Analisis Catcalling Terhadap Compliment Dalam Teori Speech Act
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This study aims to examine and analyze the influence of catcalling on body image state, evaluation appearance and self-objectification on compliment in speech act theory. This phenomenon hoped been able to become a people reasoning in social behavior life also goverment policy and regulation of any type of harassment in Indonesia. Most perceptions consider flirting is normal. This perception arises because of the social construction of Indonesian which considers men are superior to women, causing blurry line on the concept of catcalling in street harassment concept. This study measure body image state (BISS), evaluation appearance (MBSRQ) and self-objectification (ISOS and OBCS) on compliment (ESS). This quantitative research has criteria, women who frequently visit public places with sample consisted of 100 respondents with purposive sampling technique. Data collects through online questionnaires using multiple linear regression analysis method preceded by overview questions as basis for analysis of speech act theory. The results showed that body image state, evaluation appearance and self-objectification did not have a simultaneous or partial effect on compliment, even so the analysis of speech action theory in overview questions showed a good understanding of the concepts, behavior and responses of catcalling and street harassment in general.
Keywords: catcalling; compliment; speech act; street harassment
ABSTRAK
Penelitian ini bertujuan menguji dan menganalisis pengaruh catcalling dalam citra penampilan tubuh dan trait objektifikasi diri terhadap pujian (compliment) dalam teori speech act. Fenomena ini diharapkan mampu menjadi bahan pertimbangan pengambilan kebijakan pemerintah dalam perilaku sosial serta dapat menegaskan tolak ukur catcalling dalam konsep street harassment di Indonesia. Mayoritas persepsi menganggap bahwa pria menggoda wanita adalah hal biasa. Persepsi tersebut muncul karena kontruksi sosial masyarakat Indonesia yang menganggap pria lebih superior dari pada wanita, menyebabkan garis buram yang terhadap konsep catcalling dalam konsep street harassment. Penelitian ini mengukur catcalling melalui citra tubuh (skala BISS), penampilan (skala MBSRQ) dan trait objektifikasi diri (Skala ISOS dan OBCS) terhadap pujian (skala ESS). Jenis penelitian kuantitatif ini memilliki kriteria responden wanita yang sering mengunjungi ruang publik dengan jumlah responden 100 orang menggunakan teknik pengambilan sampel purposive sampling. Teknik pengumpulan data penelitian melalui kuesioner online dan menggunakan metode analisis regresi linier berganda yang didahului oleh overview questions sebagai dasar analisis teori speech act. Hasil penelitian menunjukkan bahwa citra tubuh, penampilan dan trait objektifikasi diri tidak berpengaruh simultan maupun parsial terhadap pujian meskipun demikian analisis teori speech act dalam overview questions menunjukkan pemahaman yang baik tentang konsep dan perilaku catcalling dan street harassment.
Kata Kunci: catcalling; pujian; speech act; street harassment
 
Persepsi Masyarakat Mengenai Peraturan Larangan Mudik Selama Covid-19
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This research focuses on discussing public perceptions regarding the regulations on the prohibition of going home during COVID-19. This ban was carried out by the government in order to cut the rate of transmission of the Covid virus so that it does not spread further. The purpose of this study was to determine the public's perception of the regulations on the prohibition of going home during COVID-19. To answer these objectives, researchers used a qualitative descriptive study. Methods of data collection through online interviews and document review. Interviews with informants, namely people in the city of Bandung. Meanwhile, a document review is carried out to strengthen the theoretical references related to research problems. Informants were determined based on purposive technique. The informants in this study became the foundation in collecting data to uncover research problems. The selection of informants certainly has certain criteria, the emphasized criteria are students and overseas workers who understand the government regulations to prohibit going home during COVID-19. The results of this study indicate that the regulations on the prohibition of going home by the government have given a positive response. Bandung city community agrees with this homecoming ban because it is believed to be a strategy for preventing and spreading the COVID-19 virus. They agreed not to do homecoming because it was feared that travelers could become a new cluster of corona virus transmission when returning to their hometowns
Keywords: Homecoming; Pandemic; Public Perceptio
Komunikasi Organisasi Komisi Pemberantasan Korupsi (KPK) Dalam Kegiatan “Komin” Tahun 2020
Full text linkABSTRACT Communication occurs in a given situation, which one is organizational communication. An organization or government’s institution will certainly require communication because It is used as a tool for the smooth running of activities and in order to achieve the goals set by the organization. Corruption Eradication Commission or KPK is a government’s institution whose the main task is to eradicate corruption. As a goverment’s institution, KPK is obliged to always excellent in terms of performance for the interests of the public. Therefore, the Corruption Eradication Commission is realize that the need for concrete steps for enhance employee performance by strengthening coordination between directorates by making an activity called KOMIN (short for Internal Communication) once a month. KOMIN's in practice is very useful to improve coordination among employees, sharing information and education, as far as announcement of the latest conditions of the institution. The purpose of this study was to determine the organizational communication KPK in KOMIN activity. This study is a qualitative case study approach will be described descriptively. Based on the results of participant observation and interviews, the process of communication in the KOMIN activity took place in two-way communication with the direction of flow of information that occurred downward communication, upward communication, and communication horizontally so that the pattern of communication network organization that is formed is a network pattern-free channels (all channels).Keywords: Communication Organization; Directions Flow Of Information; Internal Communication
ABSTRAK
Komunikasi terjadi dalam suatu situasi tertentu, salah satunya adalah komunikasi organisasi. Dalam sebuah organisasi atau lembaga pemerintah pasti akan memerlukan komunikasi untuk memperlancar jalannya kegiatan serta mencapai tujuan organisasi. Komisi Pemberantasan Korupsi atau KPK merupakan lembaga pemerintah yang tugas utamanya adalah melakukan pemberantasan tindak pidana korupsi. Sebagai lembaga negara, KPK memiliki kewajiban untuk selalu menampilkan kinerja yang terbaik bagi kepentingan masyarakat Indonesia. Oleh karena itu, KPK menyadari perlunya langkah – langkah nyata untuk meningkatkan kinerja pegawainya dengan melakukan penguatan koordinasi antar direktorat dengan membuat kegiatan yang disebut KOMIN (singkatan dari Komunikasi Internal) setiapn satu bulan sekali. Kegiatan KOMIN dalam pelaksanaannya sangat berguna untuk meningkatkan koordinasi antar Pegawai, membagikan informasi dan edukasi, hingga pemberitahuan informasi terkini seputar lembaga. Tujuan penelitian ini adalah untuk mengetahui komunikasi organisasi KPK dalam kegiatan KOMIN. Penelitian ini bersifat kualitatif dengan pendekatan studi kasus yang akan diuraikan secara deskriptif. Berdasarkan hasil observasi dan wawancara, proses komunikasi dalam kegiatan KOMIN berlangsung secara two ways communication dengan arah aliran informasi yang terjadi yaitu komunikasi ke bawah, komunikasi ke atas, dan komunikasi horizontal sehingga pola jaringan komunikasi organisasi yang terbentuk adalah pola jaringan saluran bebas (all channel).
Kata Kunci: Arah Aliran Informasi; Komunikasi Internal; Komunikasi Organisas
Analisis Framing Pemberitaan Media Online Mengenai Kasus Glorifikasi Saipul Jamil
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The glorification of Saipul Jamil's release on Sept 2, 2021 drew public criticism. Many residents are restless and prefer Saipul Jamil as a pedophile not to appear on television. This study aims to obtain an overview of the framing carried out by Kompas.com and Liputan6.com in constructing the news about Saipul Jamil's glorification. The data in this study are in the form of words, phrases, clauses, sentences or paragraphs obtained from various reports about the glorification of Saipul Jamil that appear on the news portals Kompas.com and Liputan6.com. The source of the data in this study is the news of Saipul Jamil's glorification that appeared in the media Kompas.com and Liputan6.com. Data analysis in this study uses a framing model of Robert N. Entman with four categories, namely define problems, diagnose cause, make moral judgment, and treatment recommendation. The results of this study show that Kompas.com's reporting seems to corner the perpetrators to be punished or sanctioned for glorification actions that violate the law, while Liputan6.com places more emphasis on the impacts that occur as a result of glorification events.
Keywords: Framing Analysis ; Glorification; Robert N. Entman Analysis
ABSTRAK
Aksi glorifikasi pembebasan Saipul Jamil yang dilakukan pada tanggal 2 September 2021 menuai kecaman publik. Banyak warga yang resah dan membaikot Saipul Jamil sebagai pelaku pedofilia untuk tidak tampil di televisi. Penelitian ini bertujuan untuk memperoleh gambaran terkait pembingkaian yang dilakukan oleh Kompas.com dan Liputan6.com dalam mengkonstruksi pemberitaan tentang glorifikasi Saipul Jamil. Data dalam penelitian ini berupa kata-kata, frase, klausa, kalimat atau paragraf yang diperoleh dari berbagai pemberitaan tentang glorifikasi Saipul Jamil yang muncul di portal berita Kompas.com dan Liputan6.com. Sumber data dalam penelitian ini yaitu pemberitaan glorifikasi Saipul Jamil yang muncul di media Kompas.com dan Liputan6.com. Analisis data dalam penelitian ini menggunakan model framing milik Robert N. Entman melalui empat kategori yaitu define problems, diagnose cause, make moral judgement, dan treatment recommendation. Hasil penelitian ini menunujukkan pemberitaan Kompas.com tampak menyudutkan pelaku untuk diberi hukuman atau sanksi atas aksi glorifikasi yang melanggar hukum, sedangkan Liputan6.com lebih memberikan penekanan terhadap dampak yang terjadi akibat peristiwa glorifikasi.
Kata kunci: Analisis Framing; Glorifikasi; Analisis Robert N. Entma
Strategi Marketing PR TRON Dalam Meningkatkan Awareness Masyarakat Menuju Transportasi Angkutan Umum Online
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The development of increasingly sophisticated technology also influences changes in the development of transportation. Online transportation is currently a new business in Indonesia because the traffic jam opportunities that occur make online transportation an alternative for the community because it is more effective and efficient. There are several types of transportation that have long developed in Indonesia, such as Go-Jek, Uber, Grab and others. This condition raises competition among other online transportation companies as well as the displacement of conventional public transportation. This is what makes PT Teknologi Olah Rancang Nusantara (TRON) to make new innovations by changing conventional public transportation to online public transportation. TRON, an application-based transportation company with online transportation products, has changed the conventional way of transportation to be faster today. In introducing products to the public, different strategies from marketing public relations are needed to increase public awareness of the importance of minimizing the use of private vehicles to reduce congestion. The purpose of this paper is to discuss how TRON's strategy, especially in online transportation, involves all mediums, both offline and online, to get fast awareness from the Bekasi people. It is also interesting to analyze the interests of the community and the types of services that TRON offers.
Keywords: Awareness; Marketing PR; Strategy; TRO
Pengaruh Kreativitas Iklan Dan Celebrity Endorser Terhadap Efektifitas Iklan Aplikasi Shopee
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One of the e-commerce that currently exists is constantly thinking about how to make effective advertisements, by making creative advertisements and using good celebrity endorsements. The purpose of this study is to prove whether advertising creativity and celebrity endorser together (simultaneously) have a significant effect on the effectiveness of Shopee application advertising (Case Study on Communication Studies students, University of 17 August Surabaya). The population in this study were all students of Communication Studies at 17 August Surabaya, class of 2016-2019, totaling 1,230 students and using a sample of 93 students. The method used is multiple linear regression analysis. Based on the results of multiple linear regression analysis, it is found that the advertising creativity variable (X1) and celebrity endorser (X2) either partially or simultaneously has a significant effect on advertising effectiveness, it is indicated by a significance value of 0.000 below 0.0. Based on partial analysis, it turns out that the results of this study indicate that the tcount value of 7387 is greater than ttable of 1.98667 and the significance value of 0.000 is smaller than 0.05, it means that advertising creativity (X1) has an effect on the effectiveness of advertising (Y). This means that the presence of advertising creativity makes the audience pay attention to the advertisement in detail and detail so that confidence arises in the audience to make transactions using the goods/services, thereby showing that advertising creativity (X1) affects the effectiveness of advertisements (Y).
Keywords: Advertising Creativity; Advertising Effectiveness; Celebrity Endorse
Analisis Komunikasi Interpersonal Antar Mahasiswa President University
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Interpersonal communication is one type of communication that is not formally regulated and is a form of direct or face-to-face communication. This study aims to determine President University students carry out interpersonal communication, the main thing is to do so that interpersonal communication runs well and effectively between students. The research method in this study is descriptive qualitative. Informants will answer several questions related to the topic of discussion through an online form. The results showed that interpersonal communication is important and is an activity carried out in daily life by President University students. Interpersonal communication is important according to President University students, and is an activity carried out in daily life to support student activities in socializing and getting along with the environment.
Keywords: Communication; Communication between Students; Interpersonal Communication