Communicology: Jurnal Ilmu Komunikasi
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Storytelling Digital Lewat Vlog Sebagai Media Rebranding Basuki Tjahaja Purnama
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After being released from prison for the blasphemy case, politician Basuki Tjahaja Purnama backs on politic and rebuilding his reputation. Using the vlog as a medium, Basuki presents a new personality which is more positive and friendly, so that the public can forget his negative image in the past. This study aims to identify storytelling in Basuki's vlog as a form of rebranding activities he undertakes. The research method was carried out through literature studies and by descriptive analysis techniques. Data collection techniques were carried out using thirteen vlogs on “Panggil Saya BTP” Youtube channel. The results showed that Basuki consistently displayed rebranding activities through storytelling in vlogs. The rebranding activity was carried out by Basuki with new name, new logo, and new slogan, which was carried out to erase the negative image of his past. The construction of positive impressions was carried out by Basuki in the vlog through storytelling both explicitly through content and explicitly through gestures, although there was a lack of technical storyplotting elements. The presence of Basuki on Youtube can be one example of the successful adoption of new media in political communication conducted by politicians after experiencing a reputation crisis.
Keywords: Political Branding, Rebranding, Storytelling, Vlo
Analisis Fenomenologi Perilaku Komunikasi Etnis Tionghoa Di Kota Batam: Analisis Fenomenologi
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In a heterogeneous and multi-ethnic city such as in Batam, adaptation in inter-ethnic interactions is a must. Efforts to establish effective inter-ethnic communication can promote harmonious relationships that are built in this urban community group. Although they have lived and lived in Indonesia for a long time in general and Batam City more specifically, the Chinese ethnic community still has the stigma of being an ethnic immigrant. Historical records prove that the relationship between the Chinese ethnic group and various other ethnicities in Indonesia has been established for a long time and has made quite an important contribution to the social and economic life of the community, especially in the city of Batam. This study aims to determine the phenomenon of communication behavior (verbal and non-verbal) between ethnic Chinese and other ethnic groups in Batam city, as well as communication behavior between ethnic groups. An interactive qualitative research approach with phenomenological analysis with the object of research in the PSMTI and BMTI organizations in Batam City. The results showed that the interpersonal verbal communication behavior of the Chinese ethnic community in the family environment generally uses the ethnic languages of each tribe. Meanwhile, the use of Indonesian is used for children's education as well as as a complement and substitute for several language contexts where no equivalent is found in ethnic languages. In both PSMTI and BMTI organizations, the use of Indonesian both orally and in writing is becoming more dominant. Various forms of non-verbal communication for the Chinese ethnic community include the use of red symbols, artifacts in the form of houses of worship and statues, body language such as clenching fists and other forms of non-verbal communication.
Keywords: Chinese Ethnicity; Communication Behavior; Phenomenological Analysi
Persepsi Warga Surabaya Timur Tentang Channel Youtube Atta Halilintar
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Perception is a process of the occurrence of a stimulus received through the five senses which is then directed to the brain, so that an interpretation is obtained based on what the individual has seen or received. The perception that occurs is aimed at the response given by informants who are fans of Atta Halilintar and the people in Surabaya, the object that is perceived is Atta Halilintar's Youtube channel which is being talked about by many people, even many young people who are still in school love this channel. The problem studied in the writing of this scientific paper is the intrapersonal communication of informants which refers to perception, aims to explain and describe someone's impression, opinion, or view based on the facts that exist in residents of East Surabaya. The theory used in this research is the theory of perception. This theory uses the results of interviews as the main data in understanding reality based on stimuli. This research was conducted in the city of Surabaya using descriptive methods and then collected and analyzed using qualitative analysis, meaning that this research produces descriptive data in the form of written sentences from the informants' answers and responses to the object under study. The results of research on Surabaya people's perceptions on the Atta Halilintar Youtube channel explained that some informants thought that the Atta Halilintar channel was very motivating and interesting, some considered it normal. Based on the analysis data, it can be concluded that the Atta Halilintar Youtube channel has many positive things, but this is shown by certain groups depending on how they receive it and existing environmental factors.
Keywords: Atta Halilintar; Perception; Youtube.
ABSTRAK
Persepsi merupakan suatu proses terjadinya suatu rangsangan yang diterima melalui panca indra yang kemudian diarahkan menuju ke otak, sehingga didapatkan suatu tafsiran berdasarkan apa yang telah dilihat atau diterima oleh individu. Persepsi yang terjadi ditujukan kepada respon yang diberikan oleh informan yang merupakan fans Atta Halilintar dan masyarakat di Surabaya, objek yang dipersepsikan merupakan channel Youtube milik Atta Halilintar yang sedang ramai dibicarakan oleh banyak orang bahkan banyak anak-anak muda yang masih bersekolah menggemari channel tersebut. Tujuan dalam penulisan artikel ini adalah komunikasi intrapersonal para informan yang merujuk ke persepsi, bertujuan untuk menjelaskan dan menggambarkan kesan, pendapat, atau pandangan seseorang berdasarkan fakta-fakta yang ada pada warga Surabaya timur. Teori yang digunakan dalam penelitian ini adalah teori persepsi. Teori tersebut menggunakan hasil wawancara sebagai data utama dalam memahami realitas berdasarkan rangsangan. Penelitian ini dilakukan di kota Surabaya dengan menggunakan metode deskriptif kemudian dikumpulkan dan dianalisis menggunakan analisa kualitatif, artinya penelitian ini menghasilkan data deskriptif yang berupa kalimat tertulis dari jawaban dan respon informan pada objek yang diteliti. Hasil dari penelitian tentang persepsi masyarakat Surabaya pada channel Youtube Atta Halilintar menjelaskan bahwa dari beberapa informan beranggapan channel Atta Halilintar sangat memotivasi dan menarik, sebagian menganggap biasa saja. Berdasarkan dari data analisis dapat disimpulkan bahwa channel Youtube Atta Halilintar memiliki banyak hal positif, namun hal tersebut ditunjukkan oleh kalangan tertentu tergantung dari cara mereka menerima dan faktor lingkungan yang ada.
Kata kunci: Atta Halilintar; Persepsi; Youtube
Efektivitas Media Sosial Instagram Terhadap Personal Branding Bintang Emon Pada Pengguna Instagram
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Currently, the popularity of Instagram is used by many people to get information or to share information about themselves. In today's era, Instagram has been used as a media for forming a person's self-image, this can be seen by the posts they upload on their Instagram account. The same thing was done by comedian Bintang Emon to make Instagram a place for the formation of self-image (personal branding). The aim of this research is to find out how much the effectiveness of Instagram social media on Bintang Emon personal branding on Instagram users. The research method that researchers chose was survey research. The paradigm used in this research is the positivism paradigm, according to the paradigm used, the approach to this research is descriptive quantitative. In this study, researchers conducted survey research by distributing questionnaires via google form to Instagram users and also watching video content owned by Bintang Emon. This study uses personal branding theory popularized by Peter Montoya and effective communication (Stewart L. Tubbs). The results of this study reveal that there is an effect of the effectiveness of Instagram social media on the personal branding of Bintang Emon by 64.3%. The conclusion results of this study are that there is a significant effect, namely the value of 0.000, and the results of the t-test and t table that the researchers obtained are T count> T table 14,324> 1,98099 so that there is an influence between the effectiveness of Instagram social media Instagram and Bintang Emon personal branding on Instagram users.
Keywords: Bintang Emon; Effective Communication; Personal Brandin
Konstruksi Berita “Kepulangan WNI Dari Malaysia Akibat Pandemi Covid-19“ Pada Media Online Tribun Batam.Id dan Haluan Kepri.Id:
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This study aims to determine the construction of news related to the Covid-19 pandemic on the Batam.Id Tribune Online Media and the Kepri.Id Bow. The theories used by the researcher in this study are: Mass Media and Reality Construction, News as a Result of Reality Construction, Journalists as Reality Construction Agents, and Framing Analysis Including Constructivist Paradigms, are used to describe the selection process and highlight certain aspects of reality by the media. The method used in this research is descriptive qualitative research method, which uses Framing Model Analysis from Robert N. Entman. Framing tools used in measuring this research are: Define Problems (Defining the problem), Diagnose causes (Estimating the problem or source of the problem), Make Moral Judgment (Make moral decisions) and Treatment Recommendations (Emphasize the Solution). The variables of the news are: News that discusses the return of Indonesian citizens/TKI from Malaysia, due to the impact of the Covid-19 Pandemic.
Keywords: Covid-19 pandemic News; News Construction; Online Media Framing Analysi
Digitalisasi Dalam Mempengaruhi Partisipasi Politik: Studi Kasus pada Petisi Online “Gratiskan Vaksin Covid-19 Untuk Semua Rakyat Indonesia!”
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After the government announced that there will be two corona virus vaccination schemes; government program vaccination and self-vaccination, the public gave a disapproving reaction by raising an online petition on the Change.org website asking the government to make vaccines free for all Indonesians. Within five days, there were more than 7500 virtual signatures supporting the policy from the initial target of 2500 signatures. As a result, the government decided to make vaccines free for all Indonesians. By using literature review research method, this qualitative paper came to conclusion that the online petition entitled "Free Covid-19 Vaccine For All Indonesian People!" on the Change.org site is follows Direct Democracy digital democracy where the goal is equality to make free vaccines for all Indonesian people without any political actors acting as intermediaries. Political participation carried out by the public through digital media has proven not to tarnish democratic values at all, in fact, it actually strengthens them when carried out with applicable norms.
Keywords: Digital Democracy; Direct Democracy; Online Petition; Political Participation
ABSTRAK
Setelah pemerintah mengumumkan skema pelaksanaan vaksinasi corona virus terbagi dua, yaitu vaksinasi program pemerintah dan vaksinasi mandiri, publik memberikan reaksi tidak setuju dengan menggalang petisi online di situs Change.org yang meminta pemerintah untuk menggratiskan vaksin untuk seluruh masyarakat Indonesia. Dalam kurun waktu lima hari, terdapat lebih dari 7500 tanda tangan virtual yang mendukung kebijakan tersebut dari target awal sebanyak 2500 tanda tangan. Hasilnya, pemerintah memutuskan untuk menggratiskan vaksin untuk seluruh masyarakat Indonesia. Dengan analisa menggunakan metode penelitian kualitatif kajian pustaka, petisi online berjudul “Gratiskan Vaksin Covid-19 Untuk Semua Rakyat Indonesia!” di situs Change.org merupakan bentuk demokrasi digital Direct Democracy di mana tujuannya merupakan kesetaraan, yaitu membuat vaksin gratis untuk seluruh masyarakat Indonesia, dan peran pembuat petisi yang menjadi representasi masyarakat tanpa adanya aktor politik yang menjadi perantara. Partisipasi politik yang dilakukan oleh publik melalui media digital terbukti tidak mencoreng nilai-nilai demokrasi sama sekali, justru malah memperkuatnya saat dilakukan dengan norma-norma yang berlaku.
Kata kunci : Demokrasi Digital; Demokrasi langsung; Partisipasi Politik; Petisi Online
 
Komunikasi Interpersonal Remaja-Orangtua Berbeda Agama Tentang Kebebasan Remaja Memilih Agama Dalam Keluarga
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This study aims to describe the interpersonal communication of adolescents with parents of different religions regarding the freedom to choose religions in the family. This study uses symbolic interaction theory in order to know the process of interaction and communication with parents of different religions by using symbols that have different meanings, this is able to make it easier for adolescents to understand the existing meanings. This research is a qualitative research using a case study approach. The subjects of this research are late adolescents who have parents of different religions. Key informants in this study were two girls and one boy. Techniques in collecting data through observation, interviews, and documentation. As well as data analysis techniques using data analysis from the Miles and Huberma model which consists of data reduction, data presentation, and drawing conclusions. The data validity technique used was the source triangulation technique. The results of research on the three adolescents who have parents of different religions show that the form of communication carried out by the three adolescent informants uses a form of communication that is assertive by discussing the freedom of adolescents in choosing religion and is aggressive in which they impose an opinion from the parents' side in freedom of choice. religion in adolescents. The conclusion in this study is that there is interpersonal communication carried out by adolescents with parents using forms of communication that are aggressive and assertive, where communication goes by discussing adolescent freedom in religion and imposing parents' opinions regarding adolescent freedom in religion. For further research, it is hoped that there will be more research on adolescent freedom in choosing religion in the family from a broader aspect and using other approaches.
Keyword: Adolescents and Parents of Interfaith; Freedom of Religion; Interpersonal Communication
ABSTRAK
Pada penelitian ini bertujuan untuk menjabarkan komunikasi interpersonal remaja dengan orang tua berbeda agama tentang kebebasan memilih agama di dalam keluarga. Penelitian ini menggunakan teori interaksi simbolik agar mengetahui proses interaksi dan komunikasi dengan orang tua beda agama dengan menggunakan simbol-simbol yang memiliki makna berbeda-beda, hal tersebut mampu mempermudahkan remaja dalam memahami makna yang ada. Penelitian ini merupakan salah satu penelitian kualitatif dengan menggunakan pendekatan studi kasus. Subjek penelitian ini yaitu remaja akhir yang memiliki orang tua berbeda agama. informan kunci pada penelitian ini terdapat dua remaja perempuan dan satu remaja laki-laki. Teknik dalam pengumpulan data melalui observasi, wawancara, dan dokumentasi. Serta teknik analisis pada data dengan menggunakan analisis data dari model Miles dan Huberma yang terdiri dari reduksi data, penyajian data, dan penarikan kesimpulan. Teknik keabsahan data yang digunakan yaitu teknik triangulasi sumber. Hasil penelitian terhadap ketiga remaja yang memiliki orang tua beda agama menunjukan bahwa Bentuk komunikasi yang dilakukan ketiga informan remaja dengan menggunakan bentuk komunikasi yang bersifat asertif dengan cara mendiskusikan terkait kebebasan remaja dalam memilih agama dan bersifat agresif dimana adanya memaksakan pendapat dari sisi orang tua dalam kebebasan memilih agama pada remaja. Kesimpulan dalam penelitian ini adanya komunikasi interpersonal yang dilakukan remaja dengan orang tua dengan menggunakan bentuk komunikasi yang bersifat agresif dan asertif, dimana komunikasi berjalan dengan mendiskusikan kebebasan remaja dalam beragama dan memaksakan pendapat orang tua terkait kebebasan remaja dalam beragama. Untuk penelitian selanjutnya diharapkan semakin banyak penelitian mengenai kebebasan remaja dalam memilih agama di keluarga dari aspek yang lebih luas dan menggunakan pendekatan lainnya.
Kata Kunci: Komunikasi Interpersonal; Remaja dan Orang tua beda agama; Kebebasan beragama
Peran Humas Universitas Tidar dalam Menghadapi Konflik Batas Waktu Belajar Daring
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This study discusses how public relations at Tidar University in dealing with online learning time limit conflicts. The purpose of this study was to examine the role of Tidar University Public Relations in dealing with online learning time limit conflicts. This study uses a qualitative approach because the researcher intends to investigate the role of public relations more deeply, which cannot be explained in statistics. The method used is a case study conducted by collecting in-depth and detailed data that includes several sources of information through interviews. The results of the study found that the role of Tidar University's public relations officer was as a communication technician and a communication facilitator. The communication strategy used in dealing with online learning time limit conflicts is mediation carried out by the leadership, bridged by public relations. After that, public relations get the results of mediation for general information needs.
Keywords: Conflict; Public Relations Role; Strategy Public Relations
ABSTRAK
Penelitian ini membahas tentang bagaimana peran humas Universitas Tidar dalam menghadapi konflik batas waktu belajar daring. Tujuan penelitian ini adalah mengkaji peran Humas Universitas Tidar dalam menghadapi konflik batas waktu belajar daring. Penelitian ini menggunakan pendekatan kualitatif karena peneliti bermaksud untuk mengkaji lebih dalam mengenai peran humas yang tidak bisa dijelaskan dalam angka statistik. Metode yang digunakan adalah studi kasus yang dilakukan dengan mengumpulkan data secara mendalam dan detail yang menyertakan beberapa sumber informasi melalui wawancara. Hasil penelitian didapatkan bahwa peran humas Universitas Tidar adalah sebagai teknisi komunikasi dan fasilitator komunikasi. Strategi komunikasi yang digunakan dalam menghadapi konflik batas waktu belajar daring adalah mediasi yang dilakukan oleh pimpinan, dengan dijembatani oleh humas. Setelah itu, humas mendapatkan hasil mediasi untuk kebutuhan informasi publik.
Kata Kunci: Konflik; Peran Humas; Strategi Humas
 
Pengaruh Cyber Public Relations Pemerintah Terkait COVID-19 Terhadap Sikap Masyarakat Kota Bogor
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The Indonesian government has established a disaster emergency status related to the COVID-19 pandemic, through cyber public relations the government is trying to provide correct information so that this pandemic can be handled properly together with the community. The aims of this study are 1) to determine the exposure of the people of Bogor City to cyber public relations related to COVID-19, 2) to determine the attitude of the people of Bogor City to the Government's cyber public relations related to COVID-19 based on Generation and 3) to analyze the influence of cyber public relations related to COVID-19 19 on the attitude of the people of Bogor City. This research was conducted in Bogor City using empirical research methods with a quantitative approach using the virtual+ method (a combination of online and offline surveys). A total of 150 people were selected as research samples using quota sampling, which are part of Generations X, Y and Z. Data analysis used descriptive statistics and Structural Equaltion models. The results showed that the website was the most accessed platform followed by Instagram. In terms of frequency, most of them access the media once. Public attitudes regarding government Cyber Public Relations information are relatively the same for the three generations X, Y, Z. There is no significant influence between applications and social media on the use of government cyber public relations, only websites that have a significant effect on government cyber public relations related to COVID-19 19. In addition, there is a significant effect of the exposure of government cyber public relations on public attitudes, where government cyber public relations is formed by indicators of the duration and frequency of the website.
Keywords: Exposure; Government Cyber Public Relation; Public Attitude
ABSTRAK
Pemerintah Indonesia telah menetapkan status darurat bencana yang terkait dengan pandemic COVID-19, melalui cyber public relations pemerintah berusaha untuk memberikan informasi yang benar sehingga pandemic ini dapat diatasi dengan baik bersama dengan masyarakatnya. Tujuan dari penelitian ini adalah 1) mengetahui keterdedahan masyarakat Kota Bogor terhadap cyber public relations terkait COVID-19, 2) mengetahui sikap masyarakat Kota Bogor terhadap cyber public relations Pemerintah terkait COVID-19 berdasarkan Generasi dan 3) menganalisis pengaruh cyber public relations terkait COVID-19 terhadap sikap masyarakat Kota Bogor. Penelitian ini dilaksanakan di Kota Bogor dengan menggunakan metode riset empirik dengan pendekatan kuantitatif menggunakan metode virtual+ (kombinasi antara survai daring dan luring). Sebanyak 150 orang dipilih sebagai sampel penelitian dengan menggunakan quota sampling yang merupakan bagian dari Generasi X, Y dan Z. Analisis data menggunakan statisitik deskriptif dan Structural Equaltion model. Hasil penelitian menunjukkan bahwa website adalah platform yang paling banyak diakses diikuti Instagram. Dilihat dari frekuensi, sebagian besar mengakses media tersebut sebanyak satu kali. Sikap masyarakat terkait informasi Cyber Public Relations pemerintah relatif sama terhadap ketiga generasi X, Y, Z. Tidak terdapat pengaruh yang signifikan antara aplikasi dan media sosial terhadap penggunaan cyber public relations pemerintah, hanya website yang berpengaruh secara signifikan terhadap cyber public relations pemerintah terkait COVID-19. Selain itu, terdapat pengaruh yang signifikan terdapat keterdedahan cyber public relations pemerintah terhadap sikap masyarakat, dimana cyber public relations pemerintah dibentuk oleh indikator durasi dan frekuensi website
Kata Kunci: Cyber Public Relation Pemerintah; Keterdedahan; Sikap Masyaraka
Strategi Komunikasi Humas Pemerintah Daerah Dalam Mengimplementasikan Kebijakan Pembatasan Sosial Berskala Besar
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In program implementation, communication is positioned as a way or strategy to make all parties understand the program and run it well. Communication is positioned as a way or strategy. Methods or strategies that put forward the principle of communication are called communication strategies (Hallahan et al., 2007; Holtzhausen, 2011) (Widodo, Aan, 2020). The purpose of this research is to find out how the local city government's public relations communication strategy in implementing the Large-Scale Social Restriction Policy (PSBB). The theory used is that the communication strategy is determined by the systematic ability between the related components which will be the answer to the questions in Laswell's statement. The results of this study are discussing persuasive communication strategies, persuasive messages are prioritized from DKI Jakarta in an effort to prevent covid-19. The communication strategy was during the Covid-19 pandemic so that it was directed through their online media such as website channels, social media or the use of LEDs or Videotrones at strategic points, so that there were no crowds like in face-to-face counseling activities.
Abstrak
Dalam implementasi program, komunikasi diposisikan sebagai sebuah cara atau strategi untuk membuat seluruh pihak dapat memahami program dan menjalankan dengan baik. Komunikasi diposisikan sebagai sebuah cara atau strategi. Cara atau strategi yang dengan mengedepankan prinsip komunikasi, disebut sebagai strategi komunikasi (Hallahan et al., 2007; Holtzhausen, 2011)(Widodo, Aan, 2020). Adapun yang menjadi tujuan dalam penelitian ini adalah untuk mengetahui bagaimana strategi komunikasi humas pemerintah Kota daerah dalam mengimplementasikan Kebijakan Pembatasan Sosial Berskala Besar (PSBB). Teori yang dipakai adalah strategi komunikasi ditentukan oleh kemampuan sistematis antar komponen yang terkait akan merupakan jawaban terhadap pertanyaan dalam pernyataan Laswell. Hasil penelitian ini yaitu membahas tentang Strategi komunikasi persuasif, pesan diutamakan secara persuasive dari DKI Jakarta dalam upaya pencegahan covid-19. Strategi komunikasi tersebut di masa pandemic Covid-19 sehingga diarahkan melalui media online yang mereka miliki seperti kanal website, media social atau pemanfaatan LED atau Videotrone yang ada di titik-titik strategis, agar tidak terjadi kerumunan seperti pada kegiatan penyuluhan tatap muka